Hello! If you didn't come to my talk at NBE Finland, this presentation summarises some personal observations and tips on how to develop your niche into a business. Thanks to those who came. Any questions , drop me a line europebudgetguide AT gmail.com

1. From Niche To Business
Kash Bhattacharya

2. 01. 02.
03.
04.
My Clients

3. Blogger Of The Year, National Geographic
Traveller 2016
Director Of Creative Concepts, Iambassador
Blogger Outreach Expert Toposophy
Featured In The Guardian, New York Times
Lonely Planet, La Repubblica & Vanity Fair
Author Of The Luxury Hostels Of Europe,
Founder Of Mustlovefestivals.Com
Budget Traveller

4. Europebudgetguide | April 2009
Authentic Budget Travel Tips For
Europe Travellers

5. Budgettraveller | January 2011
See The World On A Shoestring
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

6. Budgettraveller | January 2014
Travel The World In Style On A
Budget
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

7. Don’t Find Your Niche.
Perfect Niche Finds You
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

8. Finding A
Niche Is
Like
Choosing
Between…..
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

9. Love?
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

10. Or Money?
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

11. You Have To Love
What You Do
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

12. What I Love
Writing
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

13. What I Love
Discovering
Obscure
Places
Fattoria
Basseto,
Tuscany
13
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

14. Write Down A List Of Things You
Love
People. Hostels. Paris. Digital
Marketing Trends. Illustrated
Maps.Food. Getting Off The
Beaten Path. Instagram. Movies.
Books. Photography.
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

15. Do You
Have The
Right
Skills &
Experience
?
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

16. Please Invest In Yourself
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

17. Be The Best
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

18. 2 Million Blog
Posts Published
A Day
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

19. ‘I Think People Are
Less Interested ,To Go
Up The Eiffel Tower,
Look Around And Then
Come Down Again.
I Think They’re Looking
To Have A More, For
Lack Of A Better Word,
A Real Experience.”
Anthony
Bourdain
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

20. Create Value
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

21. What Is Your Value
Proposition
<Brand>?
Give Your Readers
3-4 Unique Reasons
To Visit Your Blog
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

22. Luxury
Hostels
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

23. Cheap
Eats
Guides
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

24. Budget
Boutique
Hotels
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

25. Free
Illustrated
Maps
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

26. Make A List Of The 3-4 Unique
Reasons Why People Visit
Your Blog
Strengths
To Do List
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

27. To Be The Best You
Have To Work With
The Best
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

28. Busabout
Easyjet
Bmibaby
Costa Brava
Eurail
Hostelworld
Atout France
Generator Hostels
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

29. Make A List Of The Best Brands In
Your Niche You Would Like To Work
With
Target The Decision Makers :
Marketing Managers And Digital
Agencies (Media Buyers) Who Look
After The Brands Hold The Budgets
To Do List
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

30. Google. Find Them On Twitter.
Linkedin. Comment On Their Tweets
And Articles. Be Human.
Once You Made A Connection
Reach Out To Them By Email Or
Meet Them Face To Face.
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

31. Don’t Be
Afraid To
Expand Out
Of Your
Niche
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

32. Blogville
Emilia
Romagna
Blogmanay
Must Love
Festivals
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

33. Lola Akinmade
Nordic Bloggers Collective
Slow Travel Stockholm
National Geographic
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

34. Become A Consultant To Brands In
Your Niche.
Write A Research Paper Around
Your Niche. Or Even Better. Write A
Book
Pitch To Newspapers
To Do List
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

35. To Do List
Offer Your Services To Brands:
Content Marketing, Social Media
Support, Photography Etc.
Pitch To Conferences That Focus
On Your Niche
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

36. Revenue Model
Last Year: €120000
Consultancy
Sponsorship
Affiliates
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland

37. europebudgetguide@gmail.com
BudgetTraveller
BudgetTraveller
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland
Budgettraveller.Org

38. Thank You!

39. O
pportunities
Strengths
W
eaknesses
Threats
Do A Swot
Analysis Of
Your Niche
Blog (Or To Be
Niche Blog)
@Budgettraveller@Nbefinland @Matkatravelfair #Nbefinland