Masterclass -How to start a successful travel blog
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Slides from my online masterclass on travel blogging for the students of the Civic Journalism Lab at Newcastle University
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Masterclass -How to start a successful travel blog
- 1. Masterclass How To Start A Successful Travel Blog Kash Bhattacharya Budgettraveller
- 3. Hi! I’m Kash
- 4. What Job Do You Do?
- 5. 5
- 7. 11 Years 52 Countries 400 Hostels 8.5 Million Visits
- 10. Author
- 13. Public Speaking
- 14. 1. Why? 2. Is Blogging For Me? 3. Content Strategy 4. Niche 5. Passion Projects 6. Seo 7. Social Media? 8. Monetising Your Blog 9. Future/ Resources
- 17. Why?
- 20. 1. Your Window On The World
- 21. @BudgetTraveller @CivicJLab 2.You’re In Control
- 22. 3. Grows In Value Over Time
- 23. 4. Best Tool For Self Development!
- 24. Writing.Accounting. Storytelling.How To Pitch To Brands. Seo. Branding Publishing. Programming Digital Marketing.Networking. Mobile Photography. Shooting Videos. Graphic Design. Public Speaking
- 25. I Wanted To Be A Writer @BudgetTraveller @CivicJLab
- 26. See The World
- 28. Community
- 31. To Inspire People To Travel Better On A Budget
- 32. Dedicate Time To Figuring Out Your Why Of Blogging. How Will Your Create Value? ‘Your Why’ Basically Is Your Mission Statement Takeaway No.1
- 33. 2. Can I Do It?
- 37. Working 3 Jobs
- 41. Tenacity. Can You Relate To Your Readers? Be Real. Passionate. Invest In Your Skills.Willingness To Step Out Of Your Comfort Zone.People Skills. Positive Attitude. Self Educate. Get Yourself Out
- 42. Anyone Can Start A Blog. However, To Be Successful Needs To Lots Of Resilience, Trial And Error, A Long Term Vision And Lots Of Hard Work Takeaway No.2
- 47. Don’t Find Your Niche. Perfect Niche Finds You @BudgetTraveller @CivicJLab
- 52. “Whatever We Do Is Different. We Try And Hard As We Can To Make The Show Look And Sound As Different As Possible From The Previous Show. Even If It Fails Spectacularly. We Want To Keep Pushing Ourselves And Make Interesting Work, Even If It Fails. Show The Courage To Risk Failure.” Anthony Bourdain @BudgetTraveller @CivicJLab
- 53. Keep Develop Your Own Ideas- Passion Projects
- 54. 54
- 55. When I Say Hostel You Say? @BudgetTraveller @CivicJLab
- 57. 57
- 60. Hostel Image Needed A Rebrand @BudgetTraveller @CivicJLab
- 64. ‘Kash..I’m A Hotel Kind Of Girl..’ @BudgetTraveller @CivicJLab
- 66. ‘I Have A Fear Of Public Toilets…’
- 67. Let Me Google That… @BudgetTraveller @CivicJLab
- 69. 69
- 72. Plus Florence
- 73. The Beehive
- 75. Guardian New York Times Lonely Planet Dagbladet Vanity Fair
- 77. December 2015 Luxury Hostels Named As A Megatrend At World Travel
- 81. 81
- 83. Don’t Be Afraid To Expand Out Of Your Niche @BudgetTraveller @CivicJLab
- 84. #Streetartgermany Iambassador Storytravellers German National Tourism Office @BudgetTraveller @CivicJLab
- 85. 85
- 86. 1. Go Niche. Don’t Waste Too Much Time Figuring Out Your Niche. 2. Build Authority In A Topic Area. Focus On Developing Your Own Passion Project Or Three. Takeaway No.3
- 87. 3. Don’t Be Afraid To Step Out Of Your Niche And Try Something New. 4.Collaborations Are Key To Success -It Can Help Unlock Brand Partnerships And Get You Into New Markets Takeaway No.3
- 88. What Type Of Content @BudgetTraveller @CivicJLab
- 89. Personal Stories
- 90. Practical Tips
- 91. Illustrated Maps
- 93. S E O: Stands For Search Engine Optimization, Which Is The Practice Of Increasing The Quantity And Quality Of Traffic To Your Website Through Organic Search Engine Results.
- 95. Social Media?
- 100. Global economy in transition Focus On One Thing & Do It Damn Well
- 101. Along Dusty Roads
- 103. Pitching
- 104. 104 Most Great Publishing Ideas, Blogs Fail Because Of Their Inability To Find The Cash To Take Their Ideas Forward.
- 105. 1. Spend 50% Of Your Time Pitching Ideas And 50% Writing.
- 106. 2.Be Able To Condense Your Idea Into One Sentence.
- 108. 108 ‘Must Love Festivals Is A Storytelling Project Which Will Turn Up The Volume And Shine A Light On A Handpicked Collection Of Europe's Most Unique Festivals .’
- 110. 4.The Media Kit
- 111. 111 ‘On The Most Superficial Level, It’s Good To Have A Media Kit Because It Makes You And Your Blog Look Credible. It’s An Instant Indication That You Take Your Blog Seriously And As A Professional Endeavor (Even If It’s A Hobby Or A Side-Project). A Media Kit Is Helpful To Send (Or Make Available) To Anyone Who May Be Interested In Partnering With You, Whether It Be A Publication Looking For Contributors, An Advertising Partner, Or A Brand Looking To Involve You With A Promotional Project Or Giveaway.’
- 112. Make A List Of The Best Brands In Your Niche You Would Like To Work With Target The Decision Makers : Marketing Managers And Digital Agencies (Media Buyers) Who Look After The Brands Hold The Budgets @BudgetTraveller @CivicJLab Takeaway No.4
- 113. Google. Find Them On Twitter. Linkedin. Comment On Their Tweets And Articles. Be Human. Once You Made A Connection Reach Out To Them By Email Or Meet Them Face To Face. @BudgetTraveller @CivicJLab Takeaway No.4
- 114. Money
- 117. In 2019 I Generated 929 Bookings For Hostelworld Generating €20100 In Affiliate Revenue And A Total Revenue Of €400,000.
- 120. 120
- 121. Revenue Model Bespoke Content Consultancy @BudgetTraveller @CivicJLab
- 122. Future?
- 125. Resources
- 126. Bradt Guides Is Offering Today’s Masterclass Attendees A Special 25% Discount On Copies Of Jonathan Lorie’s The Travel Writer’s Way. To Claim Your Discount, Purchase The Book At Bradtguides.Com/Shop And Enter Code Budget25 At The Checkout. Valid Until 31St May.
- 132. Thank You!