2. Blogger Of The Year, National Geographic
Traveller 2016
Blogger Outreach Expert Toposophy
Director Of Creative Concepts
Iambassador.
Featured In The Guardian, New York Times
Lonely Planet, La Repubblica & Vanity Fair
Author Of The Luxury Hostels Of Europe,
Founder Of Mustlovefestivals.Com
Budget Traveller
7. To Shift Perceptions Of A
Destination We Need To Focus
More On Original Content
Ideas & Creative Storytelling
To Reach New Audiences
#Experiencebucharest @Budgettraveller @Experiencebucharest
13. 13
SHETLAND PONIES IN CARDIGANS
#Experiencebucharest @Budgettraveller @Experiencebucharest
14. 1. #Blogmanay Generated 80 Million Impressions/
Opportunities To See Reaching Estimated 4 Million
People.
2. 9,000 Tweets, 70 Blog Posts ( + Links)
3. Facebook Followers Increased 61% To
11226.Twitter Followers Increased 101% To 5008
Followers.
4. On Instagram, The Campaign Produced 1248
Photographs (Over-Exceeding Target By 120%)
Producing 29,757 Likes And Comments And
Garnering 1.15 Million Impressions.
5. Database Increased 50% From 80000 To 120000.
#Experiencebucharest @Budgettraveller @Experiencebucharest
15. Storytelling Starts At Home
Use Bloggers To Activate
Passionate Niche
Communities , Storytellers In
Your City.
#Experiencebucharest @Budgettraveller @Experiencebucharest
19. #Thisisathens Hashtag
Generated 35 Million
Opportunities To See
(Ots) Reaching 8 Million
People.
155 Pieces Of Content
Created.
‘This Is Athens’
Featured By The
Guardian As One Of The
5 Best City Tours And
Websites
19
#Experiencebucharest @Budgettraveller @Experiencebucharest
23. ‘I Think People Are Less
Interested ,To Go Up The Eiffel
Tower, Look Around And Then
Come Down Again.
I Think They’re Looking To Have A
More, For Lack Of A Better Word, A
Real Experience.”
Anthony Bourdain
23
#Experiencebucharest @Budgettraveller @Experiencebucharest
26. • 21.3K Number Of
Mentions Of The
#Streetartgermany
Hashtag
• 15.7K
Engagements
• 31.6 Million
Opportunities To
See
• €484,900 AVE
# Experiencebucharest @Budgettraveller @Experiencebucharest
27. 1. Bloggers : Focus On Real Experiences,
Stories And What Makes A Destination
Unique.
2. Destinations + Brand: Be Bold.
Experiment.Encourage Creative
Storytelling.
3. Join Bloggers+ Locals = Will Activate
Passionate Niche Communities Your City.
#Experiencebucharest @Budgettraveller @Experiencebucharest
28. Iambassador White Paper
For Working With
Bloggers Http://Bit.Ly/
21Kvzwy
9 Suggestions To Dmo’s
To Improve Their Blogger
Outreach Http://Bit.Ly/
1Ptb5Kv
#Experiencebucharest @Budgettraveller @Experiencebucharest