Slides from Keynote at #ExperienceBucharest of how destinations can brand themselves using influencers

1. Branding Your
Destination With
Influencers
Experience Bucharest
Kash Bhattacharya

2. Blogger Of The Year, National Geographic
Traveller 2016
Blogger Outreach Expert Toposophy
Director Of Creative Concepts
Iambassador.
Featured In The Guardian, New York Times
Lonely Planet, La Repubblica & Vanity Fair
Author Of The Luxury Hostels Of Europe,
Founder Of Mustlovefestivals.Com
Budget Traveller

3. 3
# Experiencebucharest @Budgettraveller @Experiencebucharest
Death Of Destination Marketing
+ Blogging?

4. 4
#Experiencebucharest @Budgettraveller @Experiencebucharest

5. ‘I’m Tired Of Looking At Blogs
That Just Focus On Lists.’
A Traveller Who Reads Blogs
#Experiencebucharest @Budgettraveller @Experiencebucharest

6. More Storytelling, Less Selling
# Experiencebucharest @Budgettraveller @Experiencebucharest

7. To Shift Perceptions Of A
Destination We Need To Focus
More On Original Content
Ideas & Creative Storytelling
To Reach New Audiences
#Experiencebucharest @Budgettraveller @Experiencebucharest

8. 8

9. #Blogmanay
22 Bloggers.
Promote The World’s
Only New Years Eve
Festival.
Iambassador
#Experiencebucharest @Budgettraveller @Experiencebucharest

11. #Experiencebucharest @Budgettraveller @Experiencebucharest
Scotland As A Winter Destination?

13. 13
SHETLAND PONIES IN CARDIGANS
#Experiencebucharest @Budgettraveller @Experiencebucharest

14. 1. #Blogmanay Generated 80 Million Impressions/
Opportunities To See Reaching Estimated 4 Million
People.
2. 9,000 Tweets, 70 Blog Posts ( + Links)
3. Facebook Followers Increased 61% To
11226.Twitter Followers Increased 101% To 5008
Followers.
4. On Instagram, The Campaign Produced 1248
Photographs (Over-Exceeding Target By 120%)
Producing 29,757 Likes And Comments And
Garnering 1.15 Million Impressions.
5. Database Increased 50% From 80000 To 120000.
#Experiencebucharest @Budgettraveller @Experiencebucharest

15. Storytelling Starts At Home
Use Bloggers To Activate
Passionate Niche
Communities , Storytellers In
Your City.
#Experiencebucharest @Budgettraveller @Experiencebucharest

16. This Is Athens
Toposophy
#Experiencebucharest @Budgettraveller @Experiencebucharest

17. This Is My Athens
17
#Experiencebucharest @Budgettraveller @Experiencebucharest

18. Bloggers +
Locals

19. #Thisisathens Hashtag
Generated 35 Million
Opportunities To See
(Ots) Reaching 8 Million
People.
155 Pieces Of Content
Created.
‘This Is Athens’
Featured By The
Guardian As One Of The
5 Best City Tours And
Websites
19
#Experiencebucharest @Budgettraveller @Experiencebucharest

20. What Makes Your
Destination Unique?
# Experiencebucharest @Budgettraveller @Experiencebucharest

21. 21

23. ‘I Think People Are Less
Interested ,To Go Up The Eiffel
Tower, Look Around And Then
Come Down Again.
I Think They’re Looking To Have A
More, For Lack Of A Better Word, A
Real Experience.”
Anthony Bourdain
23
#Experiencebucharest @Budgettraveller @Experiencebucharest

24. 24

25. #Streetartgermany
Iambassador
Storytravellers
German National
Tourism Office
#Experiencebucharest @Budgettraveller @Experiencebucharest

26. • 21.3K Number Of
Mentions Of The
#Streetartgermany
Hashtag
• 15.7K
Engagements
• 31.6 Million
Opportunities To
See
• €484,900 AVE
# Experiencebucharest @Budgettraveller @Experiencebucharest

27. 1. Bloggers : Focus On Real Experiences,
Stories And What Makes A Destination
Unique.
2. Destinations + Brand: Be Bold.
Experiment.Encourage Creative
Storytelling.
3. Join Bloggers+ Locals = Will Activate
Passionate Niche Communities Your City.
#Experiencebucharest @Budgettraveller @Experiencebucharest

28. Iambassador White Paper
For Working With
Bloggers Http://Bit.Ly/
21Kvzwy
9 Suggestions To Dmo’s
To Improve Their Blogger
Outreach Http://Bit.Ly/
1Ptb5Kv
#Experiencebucharest @Budgettraveller @Experiencebucharest

29. Thank
You!
Iambassador.Net / E-Mail: Kash@Budgettraveller.Org