A look into the strategies to boost your website to the top of search engine results. Knowing your audience, keywords, blog content and social media are just some of the ways to achieve this.

1. Webinar: Simple Steps to
Ensure your Website is
Optimized for SEO

2. The Importance of SEO

3. SEO stands for Search Engine Optimization.
It is defined on HubSpot as, “the techniques
that help your website rank higher in search
engine results pages.”
! Appear in searches
! Increase traffic to your website
○ Increase leads
○ Increase clients
The Importance of SEO

4. ! Within microseconds…
○ Discovery - search engine
bots crawl your website
○ Relevance - bots decide
how relevant your page is
based on keywords
○ Authority - bots rank your
content based on your site’s
SEO authority
How SEO Works

5. Tips to ensure your website is
Optimized for SEO

6. ! Know your audience
! Keywords
! Content - Blog
! Links
! Social Media
! Google MyBusiness
Help the Search Bots
! Page titles, meta
descriptions, meta
tags
! Geographic location
! Snippets
! Optimize images
! Mobile-friendly site

7. ! What is your audience ACTUALLY
searching?
! Focus your keywords on this
! Free tools:
○ Google Trends
○ Google AdWords
○ Wordtracker.com
○ Try putting different things in Google
How to: Know YOUR Audience

8. How to: Keywords
! Not all keywords are equal
! Don’t overdo keywords
○ Find your niche/speciality
○ What differentiates you from
your competitors
! Good & Bad keywords
! Longtail keywords

9. ! Content is key!
! Post regularly
! Over 300 compliant
blog articles
How to: Content - Blog

10. ! Internal links
! External links
! Utilize your blog & social media
to build links
! Free tool
○ Moz.com
How to: Links

11. ! Search engines trust social
media channels (external links)
! Share blog articles
! Facebook - coming back soon
How to: Social Media

12. ! Makes you easier to find
! Helps build trust
! Builds website authority as
Google knows you’re a
legitimate business
! How to:
○ google.com/business
○ Fill out information
○ Add Photos
○ Ask for reviews
How to: Google MyBusiness

13. ! Ensure that NAP
site data is
consistent across
all registries.
● Geographic
position information
is essential for
Google Maps
How to: Geographic Location

14. ! Be sure that your title
tags are unique to each
individual page and
include clear topic
! The description meta
tag may be used by
search engines to
display a snippet about
the page in search
results.
How to: Page Titles & Metas

15. ! Not essential anymore to be
listed on page 1 of search results
! Consider to use questions for
blog post titles
! Try to predict your target
audience behavior
How to: Snippets

16. ● All images are less than 1 MB minimum.
Try and reduce the image size as low as
possible without reducing the visual
quality of the image
● File names use only natural language (No
Dfg_56%7.jpg | Yes tom-smith.jpg,
ADV-2018.pdf )
● All images have an ALT tag.
How to: Optimize Images

17. ! Have an optimized website for
desktop, tablet & mobile
! Don’t waste SEO efforts with a
bad bounce rate
! If your website is through the
Advisor Website Force platform,
your site IS optimized
! Google’s latest update
How to: Mobile-Friendly Site

18. BE PATIENT

19. SEO Fundamentals for
Financial Advisors
https://www.advisorwebsites.com/seo-fundamentals-
for-financial-advisors
SEO Checklist
http://bit.ly/awseochecklist
Additional Resources
Free Resources
https://www.advisorwebsites.com/resources-library