This slideshare was from a workshop for 90 entrepreneurs in one of the lowest income areas of Java Island (Trenggalek, Indonesia). It was in support of a USAID JAPRI funded program that provides micro-financing to help foster growth in the local economies. The concepts are simple but profound in two areas: Build Your Difference Factor (Marketing) and Get Better Every Week (Personal Growth). We hope others can leverage the material. Thes presentation was in Bahasa Indonesia language. This is the english version.

3. Marketing and
Personal Growth
Lauren and Bryce Huschka

4. We want to tell you
a story from our
home…
It is a true story

5. T hey lived jus t a few s ta tes a pa rt
There were two boys born in America

6. A gre a t dro ught s we pt t hro ugh
When they were young

7. And t he y jus t wa nt e d t o he lp
t he ir fa mily have a go o d life
Their families struggled to have enough food

8. B o th o f them s ta rted fa rms
So they decided to be entrepreneurs

9. So he co uld gro w co rn t o e a t a nd
whea t t o ma ke brea d a nd pa s t a
One of them borrowed money for land

10. So he co uld s e ll e ggs
The other borrowed money to buy chickens

11. Other peo ple tha t s ta rted
bus ines ses gave up
It was hard at first

12. B eca us e they wa nted to help their
fa mily a nd co mmunity
They kept going

13. And s ave d a litt le e a ch we e k t o
ma ke t heir bus ines s bett er
They eventually made money

14. B eca us e they wo rked ha rd a nd s aved mo ney,
their families had a good life
Over 40 years, they grew large businesses

15. B ut t he y e nde d up he lping t he
e nt ire co unt ry
They just set out to help their families

16. T hey were the Grea t Genera tio n
o f entrepreneurs in America
This is the story of our grandfathers

17. So we s t a rt e d a jo urne y a ro und t he
wo rld t o s ee ho w we co uld help
They taught us the importance of helping
others

18. T hen we will be in V ietna m, T ha ila nd,
Ca mbo dia , La o s , China a nd Rus s ia
Our first stop was Indonesia

19. We learned about the traffic in Jakarta

20. And helped students start their businesses

21. We saw the history of Yogyakarta

22. And learned to cook the local cuisine

23. We helped more entrepreneurs in Bali

24. And hiked to the center of Mount Rinjani

25. We made many new friends along the way

26. And fell in love with Indonesia
I t is now part of our soul

27. It reminded us of the opportunity in America
W hen our grandfathers
were young

28. Good luck brought us
to Trenggalek today
To share their
lessons

29. Your businesses are
special…
And we want to help
you succeed

30. So you can help your
family have a good
life

31. Like our
grandfathers helped
America, maybe your
success will help
Indonesia

32. Program
Introduction
Marketing and Personal Growth Workshop

33. Two Topics Today:
1)Marketing
2)Personal Growth

34. Topics are boring
though!
So we are going to give
you a gift instead

35. By building
YOUR BOOK OF SUCCESS

36. It worked for our
friend Hero we met
in Bali

37. He left his job as a
chef to start a
burrito stand

38. Now he…
❖Owns a Warung
❖Teaches hospitality
❖And gives many jobs to his village

39. The BOOK OF SUCCESS
worked for Hero
If you follow, it
will work for you
too

40. Build Your
Difference Factor
Marketing Section
1

41. Customers have many
options…
For restaurants, for
groceries, for
transportation, for
everything!

42. The four marketing
activities today will
Build Your Difference
Factor

43. So customers will
choose your business…
And keep coming back

44. Your Book of
Success
❖Leave Page 1 blank (we will do later)
❖Write Marketing Section on Page 2
❖Under it write Building My
Difference Factor
Add Marketing to
your Book

45. #1 Marketing Tip
Treat each customer like a
guest in your home

46. Think of customers
as guests in your
home

47. Your product is both
1)What you physically
exchange
2)And the service to
your guests

48. By s itting do wn with us a t dinner, s ending a free
a ppetizer, a nd giving us a to ur o f his kitchen
Hero made us feel like guests at Warung
Sunny

49. What would your
family do if we were
guests in your home?

50. You see, marketing
is easier than it
looks

51. 1)Breakout and come
up with a few
sentences about
how you would
treat guests in
your home

52. Your Book of
Success
❖Create title Treat Customers Like
Guests at the top of Page 3
❖Write 3-5 comments on how you and
your family treat guests in your home
Treat Customers
Like Guests

53. #2 Marketing Tip
Find a few special ways you
will be different than other
businesses

54. You have to find a
few special ways
that you are
different than
businesses like
yours

55. This requires
creativity and
trying new things
that no one else is
doing

56. It is what customers
will say they like
most about your
business

57. It is why customers
keep coming back

58. His difference fa cto r wa s tha t he o nly ma de the bes t B urrito ’s
us ing Indo nes ia ingredients tha t yo u co uld o rder in a hurry
Hero started a restaurant on Gili Air

59. Today we will come
up with ideas for
your
Difference Factor

60. Here are some other
examples to help you
understand

61. T heir difference fa cto r wa s tha t they ca me fro m recycled
wo o d a nd us ed Indo nes ia s mells
Pembangunan Jaya made air fresheners

62. H is diffe re nce fa ct o r wa s co o king a fa mily
dinne r wit h his gue s t s t ha t wa s unfo rge tt a ble
Gede in Amed (Bali) had a hotel

63. T heir difference fa cto r wa s s aving the enviro nment a lo ng
their tra il a nd finis hed with a ho me - co o ked B a lines e mea l
Sepeda Bali had a trekking company

64. 1)Breakout and come
up with your
difference factor
2)Share with your
group to get
suggestions

65. Your Book of
Success
❖Create title Difference Factor
Features at the top of Page 4
❖Write 2-4 ways that your business will
be different than other businesses with
similar products
Difference Factor
Features

66. #3 Marketing Tip
Start small by finding 100
customers that love you

67. People often make
this wrong turn when
they start their
businesses…

68. They try to sell to
everyone

69. You need to find just
10 to 100 customers
that love your
Difference Factor

70. Because they will
tell others

71. 10 customers that
love you become 100…
100 customers that
love you become 1,000

72. T ha t were a ls o in a hurry a nd needed fa s t
s ervice
Hero focused his restaurant on Tourists

73. Today we will come
up with the Focus
Customers for your
Difference Factor

74. Here are some other
examples to help you
understand

75. T ha t like d ve ge t a ria n fo o d a nd
hea lt hy drinks like Jamu
Pachamama focused on healthy people

76. And they fo cus ed ma king s ho es tha t high
s cho o l s tudents in B a li wo uld love
Bali Student Company made Gunny shoes

77. 1)Breakout and come
up with your focus
customers
2)Share with your
group to get
suggestions

78. Your Book of
Success
❖Create title Focus Customers at the
top of Page 5
❖Write a few details to describe your
ideal customer
My Ideal Customers

79. #4 Marketing Tip
Customer suggestions are
fuel for improving your
Difference Factor

80. You have three goals.
That is to have every
customer:
1) Come back
2) Tell others to come
3) Suggest improvements

81. In marketing, this is
often called
“Promotion”

82. “Promotion” is one of
the most important
marketing concepts
after “Product”

83. You can use Trip
Advisor and Google to
have the 100
customers that love
you tell others

84. It is easier to do
than you think

85. Today we are going to
focus on just asking
your customers to
suggest improvements

86. Because your
Difference Factor
must always be
improving

87. And your customers
have the answers

88. And added other menu items to give more
o ptio ns tha n jus t the burrito s .
Hero got feedback through Trip Advisor

89. Here are some other
examples to help you
understand

90. And s ay it is the bigges t rea s o n fo r their
s ucces s
Pachamama started to ask customers to give
suggestions on Trip Advisor

91. After a few cus tomers mentioned they had
a llergy is s ues fro m her do g
Yhosie moved her homestay to her parent’s
home

92. 1)Breakout and come
up with 4
questions to ask
customers about
improvements
2)Share as a group
to get suggestions

93. Your Book of
Success
❖Create title Customer Improvement
Questions at the top of Page 6
❖Write 3-5 questions you could ask
customers to get feedback about your
difference factor
Customer Improvement
Questions

94. Get Better Every
Week
Personal Growth Section
2

95. Marketing is about
your business
Personal Growth is
about you

96. Many things will
happen that you
can’t control

97. The one thing you
always control is
Personal Growth

98. Think about a strong
wind and rain
blowing against you

99. You can’t control
the weather
You can control each
step you take in the
wind and rain

100. Personal Growth is
about those steps
you choose to take

101. If you take many
small steps forward
You will climb the
mountain of success

102. The 4 personal growth
activities will show
you secrets to
Get Better Every Week

103. Your Book of
Success
Add Personal Growth
to your Book
❖Write Personal Growth Section on
Page 7
❖Under it write Get Better Every Week

104. #1 Personal Growth
Tip
Put the important things
first

105. You have more work
to do than you have
time in a day

106. So you have to pick
what to do and what
not to do

107. The secret is to
find the 2-3 things
that will have the
most impact on
success

108. So he clo s ed his two burrito
s ta nds o n Gili T a nd Gili Meno
Hero chose to focus on his Warung, cooking
school and tourism services on Gili Air

109. Today we will give
you a few questions
to determine what is
most important

110. Here are some other
examples to help you
understand

111. B efo re they increa s ed their ho urs
fo r brea kfa s t a nd dinner
Pachamama chose to focus on hiring good
new employees

112. So he has three rooms to s ell
befo re the to uris t s ea s on
Ilham focused on building a new room at
Feelhome

113. Answer the following
questions
❖What actions did I take last week that
helped my business most?
❖What are the top two things I will do
next week to help my business?

114. Your Book of
Success
Add Put Important
Things First
❖Create title Put Important Things
First at the top of Page 8
❖Write down your examples:
❖ W h a t w e r e t h e t w o m o s t i m p o r t a n t t h i n g s l a s t
w e e k ?
❖ W h a t a r e t h e t w o m o s t i m p o r t a n t t h i n g s f o r n e x t
w e e k ?

115. #2 Personal Growth
Tip
Turn challenges into
learning

116. The truth of the
world is that
building a good life
is not easy

117. Especially if you
start with little

118. You can do
everything right…
And challenges still
come

119. The secret is to
turn challenges into
learning

120. Because if you
learn, there are no
challenges
If you learn from
challenges, there is
only growth

121. He lea rned by s etting up a lo ng - term
a greement with a pla n to buy over time
Hero had a challenge because he could not
afford the land for his Warung

122. Today we will give
you a recipe to turn
challenges into
learning

123. Here are some other
examples to help you
understand

124. So he lea rned ho w to ma ke a tra ditio na l
neighbo rho o d in the center o f M a t a ra m
s pecial for his gues ts
Ilham could not afford a homestay near the
beach in Lombok

125. So they lea rned by hiring peo ple
s uggested by their bes t employees
Pachamama had a challenge keeping good
employees

126. Turn challenges into
learning
❖What were the two biggest challenges you
faced last week?
❖Now, answer what you learned from those
challenges

127. Your Book of
Success
Add Turn Challenges
into Learning
❖Create title Turn Challenges into
Learning at the top of Page 9
❖Write down your examples:
❖ W h a t w e r e t h e t w o b i g g e s t c h a l l e n g e s y o u f a c e d
l a s t w e e k ?
❖ N o w, a n s w e r w h a t y o u l e a r n e d f r o m t h o s e
c h a l l e n g e s

128. #3 Personal Growth
Tip
Save money for your
family’s future

129. It is hard not to
spend all the money
you make

130. You need it, your
family needs it,
your community needs
it

131. There is something
your family and
village need more
than money

132. They need your
business to be
successful…
far into the future

133. Because it can bring
them jobs and the
good life

134. The secret to future
success is to save
money each week

135. And use it to make
big changes to your
business

136. And us ed it to build a new
ro o f fo r his wa rung .
Hero saved the money from his cooking class
each week

137. Today we will show
how saving money
each week can bring
success in the
future

138. Here are some other
examples to help you
understand

139. To build his new ho mes tay ca lled “Refres h”
with s ix ro o ms a nd a view o f the bea ch
Ilham is saving money from his third room

140. Saving money for a
better family future
❖What is the biggest item that could help
your business but you can’t afford today?
❖What is your plan to save money each week
to make that investment?

141. Your Book of
Success
Add Save Money Every
Week
❖Create title Save Money Every Week
at the top of Page 10
❖Write down your examples:
❖ W h a t i s t h e b i g g e s t i t e m t h a t c o u l d h e l p y o u r
b u s i n e s s b u t y o u c a n ’ t a f f o r d t o d a y ?
❖ W h a t i s y o u r p l a n t o s a v e m o n e y e a c h w e e k t o
m a k e t h a t i n v e s t m e n t ?

142. #4 Personal Growth
Tip
Ask others for help

143. One of the great
strengths of
Indonesia is
community

144. People love to help
and they make it
look easy

145. It is easier to help
than it is to ask
for help

146. A secret to Personal
Growth is the
courage to ask for
help

147. We wanted to help…
If Rob didn’t have
the courage to ask,
we wouldn’t be here
today

148. If you work hard to
help yourself, you
will be amazed with
how other people
will help when you
ask

149. His landlord noticed Hero’s hard work and
helped him build the ro o m when Hero a s ked
Hero’s was working hard on his roof but
didn’t have enough time to finish
Updated Slide

150. Today we will come
up with people you
could ask for help
in the future

151. Here are some other
examples to help you
understand

152. So o ne o f his gues ts do na ted the W ifi ro uter
a nd Gede pa id the mo nthly bill
Gede asked for help improving the Wifi in his
homestay
Updated Slide

153. Building the Courage
to Ask for Help
❖List who the people are you could ask for
help
❖Other businesses like yours
❖Mentors
❖Retailers or distributors
❖Experts
❖Customers

154. Your Book of
Success
Add Ask for Help
❖Create title Ask for Help at the top of
Page 11
❖Write down the list of names you could
ask for help in the future?

155. Closing
Summary
Weekly Discipline

156. We learned a lot of
new ideas today

157. They all supported
two ideas
❖The Secret to Marketing: Build your
Difference Factor
❖The Secret to Personal Growth: Get Better
Every Week

158. You have done all of
the hard work…

159. You only have to do
one thing to finish
writing your
Book of Success

160. It is to create a
checklist to
Get Better Every
Week

161. Your Book of
Success
Your Inspiration for
Working Hard
❖When you leave today, update Page 1
of your book of success
❖Put a picture of your family or write
down your inspiration for working hard

162. Your Book of
Success
Add your Weekly
Discipline Section
❖Write Weekly Discipline Section on
Page 12

163. Your Book of
Success
Add your Weekly
Discipline Checklist
❖Add the title Weekly Discipline
Checklist at the top of Page 13
❖Add this list to Page 13
1 . D i d y o u l o o k b a c k o v e r y o u r M a r k e t i n g S e c t i o n o f y o u r b o o k o f
s u c c e s s ?
2 . W h a t w e r e t h e 2 m o s t i m p o r t a n t t h i n g s y o u d i d f o r y o u r b u s i n e s s
l a s t w e e k ?
3 . W h a t a r e t h e t w o m o s t i m p o r t a n t t h i n g s y o u p l a n t o d o n e x t w e e k ?
4 . W h a t d i d y o u l e a r n f r o m t h e b i g g e s t c h a l l e n g e s y o u f a c e d l a s t
w e e k ?
5 . H o w m u c h m o n e y d i d y o u s a v e f o r y o u r b u s i n e s s l a s t w e e k ?
6 . W h o d i d y o u a s k f o r h e l p l a s t w e e k ?
7 . W h o d o y o u p l a n t o a s k f o r h e l p n e x t w e e k ?

164. Your Book of
Success
Add your Weekly
Discipline Section
❖Write the title Weekly Review
Schedule on the top of Page 14
❖Pick one day a week you will go
through your weekly discipline
checklist.
❖Write your planned day on page 14

165. This is the one step
you have to take
each week to finish
your Book of Success

166. Like our
grandfathers,
you can help your
family have a good
life for years to
come

167. And you might even
be able to help
other people in
Indonesia that have
dreams like you

168. It might help Ofin start a health café in
Flores

169. It might help Agusti start a music business

170. It might help Ilham finish his Refresh hotel

171. It might help Hamdi start a Trekking
company

172. Thank you for being
here today.
Please consider us
friends and ask for
help

173. Instagram:
Lauren – lvhensarling
Bryce - brycehuschka