COVID created a painful impact on the over 70,000 personal trainers in much of Europe. Many trainers innovated using technology platforms like Instagram to serve clients. With mega-trends of technology, chronic disease, demographics. and big tech in the health care marketplace, health coach services combining knowledgable professionals armed with tech tools will be a great opportunity in the years ahead.

1. The Future Of Personal Training & Health
Coaching In Europe For 2021 And Beyond
@Bryankorourke November 2020

2. UNDERSTANDING THE ROLES OF PERSONAL TRAINERS TODAY - COVID IMPACT
2018“Personal trainers across the globe including the
countries of Europe have struggled greatly from
COVID. My heart goes out to all of those great
professionals.” Bryan K. O’Rourke

3. • Personal Trainers
Now Have New
EcoSystems To
Distribute Their
Content And
Offer Fitness
Services
• Instagram Is
Arguably The
Largest Gym In
The World
• Facebook
Enabled
Monetization Of
Streaming
“Many trainers have innovated and used technology
platforms like Instagram, Facebook, and others to
deploy content and serve clients.” Bryan K. O’Rourke

4. A NEW ECOSYSTEM FOR TRAINERS FITNESS
“COVID created a lot of pain and it accelerated
what was already underway; a new era of business
models and opportunities.” Bryan K. O’Rourke

5. “HYBRIDIZATION” NEW ROLES FOR CLUB BASED TRAINERS
“Hybrid models that offer a omni-channel
delivery system will become the norm
soon. ” Bryan K. O’Rourke

6. Digital Has Arrived For Club Based Trainers “Bricks and mortar concepts have shifted to offering
digital services. This has implications for trainers and
everyone going forward.” Bryan K. O’Rourke

7. HAVE CLIENTS MOTIVATIONS CHANGED BECAUSE OF COVID ?
Health Coaching. The Shift From Aesthetics To Health ? Underlying Drivers & Outcomes
“The underlying trends of chronic disease, demographics, and
the benefits of primary prevention are creating a clear future
path for fitness professionals. Programming that produces
proven outcomes is a must for this to work. ” Bryan K. O’Rourke

8. IS THE TERM PERSONAL TRAINER STILL RELEVANT VS HEALTH COACH ?
Demographic Shifts & Surge In Demand For Health Services - The Bigger Marketplace
“While the market for fitness services is not going
anywhere, the opportunity for health coaching
using technology and professionals is going to be
a great opportunity. ” Bryan K. O’Rourke

9. INCREASED USE OF DATA “Digital health technology services from
Amazon, Apple, and others are entering the
marketplace in droves. This will not stop anytime
soon.” Bryan K. O’Rourke

10. HOW WILL DIGITAL TOOLS SUPPLEMENT FUTURE ROLES ?
Hi-Tech Hi-Touch | Fitness Will Remain And New Models Will Emerge | Data Behavior Interventions
“Combining digital health and fitness tools with
educated professionals to support, assist, and
service clients represents the hi-tech hi-touch
service model that can really make an impact on
people’s health.” Bryan K. O’Rourke

11. NEW ROLES INCLUDE COACHES ON THE APP NOOM
Hi-Tech Hi-Touch | Using Tools To Serve More Clients More Effectively And A Larger Market
“Platforms like Noom with its 50 Million
users serve as an example of a new type
of model.” Bryan K. O’Rourke

12. NEW ROLES INCLUDE COACHES ON OTHER PLATFORMS
Hi-Tech Hi-Touch | Tools Creating A Robust Path For Medical & Health Integration
“With the advent of 5G high speed connectivity,
on-demand video services will further make digital
feel human in these models.” Bryan K. O’Rourke

13. WHAT CAN HEALTH COACHING OFFER THE MEDICAL SECTOR ?
New Health Service Models Are Emerging | COVID Accelerated Existing Trends
“Big-tech has to grow their share of the health services marketplace,
which is the largest in the world, to maintain their growth rates and
stock price valuations. The combination of this fact and other mega-
trends will lead to a surge in innovation in health and fitness services
in the years ahead and create great opportunities for professionals
prepared for this future.” Bryan K. O’Rourke

14. Let’s connect @bryankorourke
bryankorourke@gmail.com
If you are looking for a keynote speaker, marketing, or financial services let me know.