3 Key Challenges Facing Fitness Facilities

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Bryan K. O'Rourke

The 3 key challenges faced by fitness facilities as the market evolves and customer choices increase.

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[object Object],[object Object],Fitness Facilities - 3 Key Challenges Saturday February 20, 2010 Fitmarc Spring Fest | Arlington, TX

3 Major Challenges Facing Fitness Facilities Today

How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”

What Are You Good At ? Or Specialization Improves Competitive Effectiveness

What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features

Competition is NOT Just Other Facilities

2. Recruiting & Developing Quality People

Finding Quality People Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012

How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems

How Can You Drive Sales Without Resources ?

Do More With Less - How ? Prioritize - Smart Choices

What is the ROI on This ? cost $6,000 : lifetime 3 years : inspired participants = 0

How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People

A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People

[object Object],[object Object],Round Table Lunch Saturday February 20, 2010 1:45 p.m. Fitmarc Spring Fest | Arlington, TX

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3 Key Challenges Facing Fitness Facilities

2. 3 Major Challenges Facing Fitness Facilities Today

3. 1. Competition

4. How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”

5. What Are You Good At ? Or Specialization Improves Competitive Effectiveness

6. What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features

7. Competition is NOT Just Other Facilities

8. 2. Recruiting & Developing Quality People

9. Finding Quality People Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012

10. How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems

11. 3. Limited Resources

12. How Can You Drive Sales Without Resources ?

13. Do More With Less - How ? Prioritize - Smart Choices

14. What is the ROI on This ? cost $6,000 : lifetime 3 years : inspired participants = 0

15. Where is the Budget for This ?

16. How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People

17. A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People

18.

3 Key Challenges Facing Fitness Facilities

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