Bryan shared this 20 minute overview on wearables in the health club marketplace at IHRSA 2017. He calls Wearables a misnomer and advises brands to understand the UX they are trying to create and their competitive positioning before getting caught up in the latest technology hype.

1. Disruptive Innovation
Capitalizing On “Wearables”
@BryanKORourke, CSO, CEO, Principal
Houston Golds Gym, FIT-C, Vedere Ventures
Friday March 10, 2017 7:40 am

2. bryankorourke.com @bryankorourke

3. “Not Wearables”

4. “We Are
Just At
The
Beginning
Of
Sensor
Technologies.”

5. “Hearables”

6. “Ingestibles”

7. “Seeables”

8. “Injectibles”

9. “Sensors”

10. “The Greatest Business Models In The
Fitness and Health Club Industry Have
Not Been Invented Yet”

12. “How Do We Address Wearables Bryan ?”

15. Not All Health Club Business Models Need
To Incorporate New Technologies. Its
A Strategic Choice About
What Experience You
Are Trying To
Deliver.

16. Over 300 Drive In Theaters In The US

17. “Its Not About Wearables - Its About The Business; The Platform”

18. “So How Do We Address Wearables Bryan ?”
It Depends…

19. OBJECTIVE QUESTIONS

20. DESIGN ENHANCED PROFIT
UX OMNIPRESENCE SERVICE SCOPE
CLUB OPERATOR FOCUS

21. TOOLS & RESOURCES

22. @Fittechcouncil @BryanKORourke @IHRSA

23. http://www.fittechcouncil.org/podcast/

24. FORWARD LOOKING PLAN

25. S CURVE REINVENTION

27. bryankorourke.com @bryankorourke