In Birmingham, UK Paul Bedford's Annual Retention Convention Included This Keynote From Bryan O'Rourke. All Industries Are Lagging Significantly Behind The Marketplace . Strategy Is Often Not Being Conducted And Organizations Are Increasingly Not Understanding What To Execute To Win. This Is Being Stuck In The Middle As Gary Vaynerchuk Outlines In The Opening Video. Check It Out And Please Share And Comment.
17. CONTROLLING TO EMPOWERING
In The New Era Of Openness Telling People What To Do
Is Not As Effective As Inspiring And Connecting
Purpose.
PLANNING TO EXPERIMENTATION
The Only Way To Learn The New Is To Try Things
Work On An 80-20 Ratio Of Existing And New Business
PRIVACY TO TRANSPARENCY
Opening Information To All Enables The Other 5 Keys To
Flourish In The New Era.
PREDICTABLE TO UNPREDICTABLE
The Past Is Not Predictor For The Future.
Assumption To Knowledge Ratios Have Changed.
PROFIT TO PURPOSE
Short Term Aims Undermine Long Term Value.
Attracting Customers And Partners Takes A Vision
HIERARCHIES TO NETWORKS
Interoperable Organization Leverage Capacities Better
Results Through Collaboration.
AND YOU’VE ADOPTED THE RIGHT STRATEGIC MINDSET
18. P T
E G
P
PEOPLE
Employees, Partners, Customer, Communities
How They Think. What They Value.
What They Believe.
E
ECONOMICS
Business Sustainability For The Long Run.
What Are Operating Costs. Where Are
Revenue Opportunities. How Does Each
Business Compete.
T
TECHNOLOGIES
Leadership, Approach, and Execution.
Using Tech As A Tool And Transcending It.
G
GLOBALIZATION
Pubic Policy. Government Regulation.
Competition. Partnerships. New Markets.
@bryankorourke
CLOUDS : HOW DO WE STRATEGIZE AMIDST CHANGE
19. B O
S A
B
BUSINESS MODEL SUSTAINABILITY
How Do You Really Make Money Now And In
the Long Term. Costs, Revenues Markets
KPIS.
S
SERVICES
What Are You In The Business Of Delivering
Actually. Programming, Services, Digital
Physical.
O
OMNICHANNEL
Deft Integration Of Business Online And
Offline Easily And Seamlessly.
A
ASTHETIC UX
Forging Emotional Bonds. Creating Beautiful
Distinctive Experiences In Facility And
Outside.
@bryankorourke
THE DIRT : EXECUTION
26. W
Consumer Wear
Including Jewelry,
Footwear, Clothing,
Fashion.
WEARABLE
D
Technology Is
Ubiquitous Like The
Air We Breathe In
24-7 Connected Life.
DIGITAL
N
Organic, Non-GMO,
Customized Meals,
Supplementation,
Super Foods.
NUTRITIONAL
M
Meditation, Mind
Body, Holistic,
Sustainability.
MINDFULNESS
F
Activity, Exercise,
Wherever,
Whenever,
Convenience.
FITNESS
C
Community,
Entertainment,
Socialization.
CONNECTION
H
Longevity, Chronic
Disease, Primary
Prevention,
Intervention.
HEALTH CARE
“BETTERMENT”
INTERCONNECTED
DYNAMICS FOR NEW
BUSINESS MODELS BASED
ON MEGATRENDS
WHAT IS THE MARKET ? ARENAS VS INDUSTRIES
@bryankorourke
27. W
Consumer Wear
Including Jewelry,
Footwear, Clothing,
Fashion.
WEARABLE
D
Technology Is
Ubiquitous Like The
Air We Breathe In
24-7 Connected Life.
DIGITAL
N
Organic, Non-GMO,
Customized Meals,
Supplementation,
Super Foods.
NUTRITIONAL
M
Meditation, Mind
Body, Holistic,
Sustainability.
MINDFULNESS
F
Activity, Exercise,
Wherever,
Whenever,
Convenience.
FITNESS
C
Community,
Entertainment,
Socialization.
CONNECTION
H
Longevity, Chronic
Disease, Primary
Prevention,
Intervention.
HEALTH CARE
“BETTERMENT”
INTERCONNECTED
DYNAMICS FOR NEW
BUSINESS MODELS BASED
ON MEGATRENDS
WHAT IS THE MARKET ? NEW COMBINATIONS
@bryankorourke
W + F + N + D =
C + M + D =
F + D + W =
48. P T
E G
P
PEOPLE
Employees, Partners, Customer, Communities
How They Think. What They Value.
What They Believe.
E
ECONOMICS
Business Sustainability For The Long Run.
What Are Operating Costs. Where Are Revenue
Opportunities. How Does Each Business
Compete.
T
TECHNOLOGIES
Leadership, Approach, and Execution.
Using Tech As A Tool And Transcending It.
G
GLOBALIZATION
Pubic Policy. Government Regulation.
Competition. Partnerships. New Markets.
@bryankorourke
CLOUDS PEOPLE
PARTNERS EMPLOYEES CUSTOMERS
61. P
PERSONAL
TARGET MESSAGES
TO SPECIFIC USERS.
CREATE LOYALTY.
E
EASY
FRICTIONLESS
BUYING, SIMPLE
FAST FUNCTIONAL
F
FACILITATE
MAKE BUYING
SERVICES ACROSS
PLATFORMS WORK
S
STRATEGIC
INVEST IN WHERE
THINGS ARE
HEADING. VIDEO,
MOBILE
O
OMNICHANNEL
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amet, consectetuer
adipiscing elit, sed diam
nonummy nib folor sit.
5 KEYS TO RETENTION IN THE NEW ERA
68. B O
S A
B
BUSINESS MODEL SUSTAINABILITY
How Do You Really Make Money Now And In
the Long Term. Costs, Revenues Markets
KPIS.
S
SERVICES
What Are You In The Business Of Delivering
Actually. Programming, Services, Digital
Physical.
O
OMNICHANNEL
Deft Integration Of Business Online And
Offline Easily And Seamlessly.
A
ASTHETIC UX
Forging Emotional Bonds. Creating Beautiful
Distinctive Experiences In Facility And
Outside..
@bryankorourke
CLOUD MEETS DIRT : EXECUTION
69. P T
E G
P
PEOPLE
Employees, Partners, Customer, Communities
How They Think. What They Value.
What They Believe.
E
ECONOMICS
Business Sustainability For The Long Run.
What Are Operating Costs. Where Are
Revenue Opportunities. How Does Each
Business Compete.
T
TECHNOLOGIES
Leadership, Approach, and Execution.
Using Tech As A Tool And Transcending It.
G
GLOBALIZATION
Pubic Policy. Government Regulation.
Competition. Partnerships. New Markets.
@bryankorourke
TRANSFORMATION : TECHNOLOGY
73. Kevin Kelly’s View Of What Will Happen With Technology
12 Inevitable Forces
73
01 Becoming 02 Cognifying 03 Flowing
04 Screening 05 Accessing 06 Sharing
Move from fixed products to
constant upgraded services and
subscriptions.
Make everything smarter via
cheap AI from the cloud.
Unstoppable streaming. You are
certainly now in the data
business.
Turning all surfaces into screen
experiences.
Access to services at all times
move away from owning assets.
Mass-scale collaboration. Key
innovations built on sharing.
BE CO FL
SC AC SH
74. 12 Inevitable Forces
74
07 Filtering 08 Remixing 09 Interacting
10 Tracking 11 Questioning 12 Beginning
Harnessing intense
personalization to anticipate
desires.
Unbundling products and basic
parts and recombining them in all
possible ways.
Immersing ourselves inside
computers to maximize
engagement.
Total surveillance for consumer
and citizens benefit.
Promoting good questions is far
more valuable than good
answers.
A system connecting all humans
and machines in a global mix.
Kevin Kelly’s View Of What Will Happen With Technology
FI RE IN
TR QU BG
87. P T
E G
P
PEOPLE
Employees, Partners, Customer, Communities
How They Think. What They Value.
What They Believe.
E
ECONOMICS
Business Sustainability For The Long Run.
What Are Operating Costs. Where Are Revenue
Opportunities. How Does Each Business
Compete.
T
TECHNOLOGIES
Leadership, Approach, and Execution.
Using Tech As A Tool And Transcending It.
G
GLOBALIZATION
Pubic Policy. Government Regulation.
Competition. Partnerships. New Markets.
@bryankorourke
WHAT’S NEXT ? ECONOMICS : CLOUDS MEET DIRT
98. LEARN MORE ABOUT HOW
@BRYANKOROURKE | BRYANKOROURKE.COM
BRYANKOROURKE@GMAIL.COM @FITTECHCOUNCIL
99. W
Consumer Wear
Including Jewelry,
Footwear, Clothing,
Fashion.
WEARABLE
D
Technology Is
Ubiquitous Like The
Air We Breathe In
24-7 Connected Life.
DIGITAL
N
Organic, Non-GMO,
Customized Meals,
Supplementation,
Super Foods.
NUTRITIONAL
M
Meditation, Mind
Body, Holistic,
Sustainability.
MINDFULNESS
F
Activity, Exercise,
Wherever,
Whenever,
Convenience.
FITNESS
C
Community,
Entertainment,
Socialization.
CONNECTION
H
Longevity, Chronic
Disease, Primary
Prevention,
Intervention.
HEALTH CARE
“BETTERMENT”
INTERCONNECTED
DYNAMICS FOR NEW
BUSINESS MODELS BASED
ON MEGATRENDS
WHAT IS THE MARKET ? NEW COMBINATIONS
@bryankorourke copyright bryan k. orourke 2017
W + F + N + D =
C + M + D =
F + D + W =
106. THE LIFE CYCLE IS FASTER REBIRTH
ITS GOING TO GET HARDER
107. THE GREATEST TIME
EVER TO BE IN OUR INDUSTRY
IF YOU UNDERSTAND WHERE
ITS GOING (CLOUDS)
108. P T
E G
P
PEOPLE
Employees, Partners, Customer, Communities
How They Think. What They Value.
What They Believe.
E
ECONOMICS
Business Sustainability For The Long Run.
What Are Operating Costs. Where Are Revenue
Opportunities. How Does Each Business
Compete.
T
TECHNOLOGIES
Leadership, Approach, and Execution.
Using Tech As A Tool And Transcending It.
G
GLOBALIZATION
Pubic Policy. Government Regulation.
Competition. Partnerships. New Markets.
@bryankorourke
TRANSFORMATION : CONVERGENCE CHANGING EVERYTHING
GLOBALIZATION
115. AND THIS IS THE
GREATEST TIME
EVER TO BE IN OUR
INDUSTRY IF YOU
UNDERSTAND
WHERE IT GOING
116. CONTROLLING TO EMPOWERING
In The New Era Of Openness Telling People What To Do Is
Not As Effective As Inspiring And Connecting Purpose.
PLANNING TO EXPERIMENTATION
The Only Way To Learn The New Is To Try Things
Work On An 80-20 Ratio Of Existing And New Business
PRIVACY TO TRANSPARENCY
Opening Information To All Enables The Other 5 Keys To
Flourish In The New Era.
PREDICTABLE TO UNPREDICTABLE
The Past Is Not Predictor For The Future.
Assumption To Knowledge Ratios Have Changed.
PROFIT TO PURPOSE
Short Term Aims Undermine Long Term Value.
Attracting Customers And Partners Takes A Vision
HIERARCHIES TO NETWORKS
Interoperable Organization Leverage Capacities Better
Results Through Collaboration.
AND YOU’VE ADOPTED THE RIGHT MINDSET
117. P T
E G
P
PEOPLE
Employees, Partners, Customer, Communities
How They Think. What They Value.
What They Believe.
E
ECONOMICS
Business Sustainability For The Long Run.
What Are Operating Costs. Where Are Revenue
Opportunities. How Does Each Business
Compete.
T
TECHNOLOGIES
Leadership, Approach, and Execution.
Using Tech As A Tool And Transcending It.
G
GLOBALIZATION
Pubic Policy. Government Regulation.
Competition. Partnerships. New Markets.
@bryankorourke
CLOUDS : HOW DO WE STRATEGIZE AMIDST CHANGE
118. B O
S A
B
BUSINESS MODEL SUSTAINABILITY
How Do You Really Make Money Now And In the
Long Term. Costs, Revenues Markets KPIS.
S
SERVICES
What Are You In The Business Of Delivering
Actually. Programming, Services, Products, Digital
Physical.
O
OMNICHANNEL
Deft Integration Of Business Online And Offline
Easily And Seamlessly.
A
ASTHETIC UX
Forging Emotional Bonds. Creating Beautiful
Distinctive Experiences In Facility And Outside..
@bryankorourke copyright bryan k. orourke 2017
DIMENSIONS OF EXECUTION FOR BRICKS AND MORTAR FITNESS
120. W
Consumer Wear
Including Jewelry,
Footwear, Clothing,
Fashion.
WEARABLE
D
Technology Is
Ubiquitous Like The
Air We Breathe In
24-7 Connected Life.
DIGITAL
N
Organic, Non-GMO,
Customized Meals,
Supplementation,
Super Foods.
NUTRITIONAL
M
Meditation, Mind
Body, Holistic,
Sustainability.
MINDFULNESS
F
Activity, Exercise,
Wherever,
Whenever,
Convenience.
FITNESS
C
Community,
Entertainment,
Socialization.
CONNECTION
H
Longevity, Chronic
Disease, Primary
Prevention,
Intervention.
HEALTH CARE
“BETTERMENT”
INTERCONNECTED
DYNAMICS FOR NEW
BUSINESS MODELS BASED
ON MEGATRENDS
WHAT IS THE MARKET ? ARENAS VS INDUSTRIES
@bryankorourke
W + F + N + D =
C + M + D =