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Blogging 101
[email_address] Bryan Person
Delicious.com/PRSanAntonio/Bryan
 
Should you blog?
 
 
 
 
 
 
 
Getting started
Start reading blogs BlogHer.com
Follow keywords/phrases
Blog design
Search Subscribe More about the author
Best posts Blog categories
 
Blog patforms
 
So what’s in a name?
ChrisBrogan.com HorsePigCow.com
TwistImage.com/blog LiveWorld.com/Bryan
web-strategist.com SocialMediaExplorer.com
 
1)  Create compelling content
Say hello
 
The web is built on links .
So  use  them.
“ Be a champion  for your industry” -- Mitch Joel
Don’t just recyle;  create original content.
 
Have an  opinion!
Use visuals
Report  industry news
Tell great stories
Make  lists
Cover events
2)  Promote and  build
Get the word out
Quality –  and  quanity
Make it easy to find
Highlight blog content
Blog Podcasts PodCamp
Your blog Facebook Twitter LinkedIn YouTube Flickr Delicious
Be transparent
Be fair
Take your lumps
Comment on  other blogs
Have a Blogging policy
“ No-a*****e policy” “ Living-room policy”    
Ask: “What do you think?” …
…  and  mean  it.
Have I mentioned links ?
Give freely
Attend events
3)  Measure
Blog comments Site  visitors Inbound links Cost  per lead Blog subscribers Sales leads Speaking  invitations
Read the pros Kami Huyse:  Communication Overtones KD Paine: PR Measurement  Blog
The payoff
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr photos
Thank you!
 

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Blogging 101