1. 1
Jennifer Tomo
Thomas Wospil
Bryan Griffith
Karen Meilands
Rachael Materle

2. 2
Defining the ProblemDefining the Problem
 Lean Cuisine is number one in the market
◦ Healthy Choice came in second
◦ 5 Reasons why people do not eat healthy?
 Availability
 Cost
 Confusion
 Time Constraints
 Taste concerns
 People want to eat healthy, but don’t have the time or resources
 THIS IS WHERE HEALTHY CHOICE STEPS IN!

3.  Side Dishes!
◦ We’re not talking about microwave dinners, but rather healthy side
dishes for family dinners
◦ Although the demand for microwavable dinners are decreasing, the
amount of time available to prepare each dinner is also decreasing!
Side dishes are part of every dinner and mothers often forget or
have a hard time finding one that everyone in the family enjoys.
New Product IdeasNew Product Ideas

4. ◦ How?
 Using Healthy Choice steamer technology, side dishes can be made to make
healthy vegetable side dishes that are essential for dinner meals
 These side dishes should be portioned for the average size family with mix of
choices for the different tastes
 Not only do these side dishes have to be vegetable orientated but they can
include any home cooked style dishes that are familiar and well liked
◦ Why?
 Convenient, fast, and healthy
 Mothers don’t want to give their kids unhealthy dinners, they want to prepare a
home cooked meal that they took the time and effort to make
 Modern women from the target market (45-55) are a new generation of
consumers. They want things of high quality but are also convenient
 Side dishes would allow a mothers to have a family dinner that has a main meal
and a healthy side dish
 Kids wouldn’t even notice the difference!
Side DishesSide Dishes

5. The possibilities are
endless!

6.  Although Healthy Choice does have a variety of snacks, they aren't the first choice
people go for.
◦ What do people want in snacks
 First, the snack needs to be delicious!!
 Second, needs to be somewhat filling, enough where your not starving anymore
 Third, needs to be convenient
 Fourth, every age group, gender or ethnicity should enjoy the snack
◦ Why?
 People today don’t just want any old snack, they want a healthy snack! Something that will
give them some energy but will not ruin their diet plans
 Snacks are not just for one time of the day, they are for anytime of the day
 Kids and Adults love snacks!
◦ Examples
 Chocolates, chips, fruit gummy snacks, pretzels, ice cream bars, health bars for workouts
SnacksSnacks

7. 7
Workout SupplementWorkout Supplement
 Create the equivalent to a protein shake for
women.
 Women use the gym as much as men.
 There is not many workout foods for women out in
the market.

8. ◦ Through the Healthy Choice website, customers will
have the opportunity to keep track of their healthier
lifestyles
 Using their online profile, users will insert their height, weight, and other
information, along with their weight loss and healthy living goals
 Healthy Choice will then create an exercise calendar along with a
Healthy Choice diet plan for the users to follow
 Each month, users will get prizes for meeting goals such as coupons or
free Healthy Choice meals
 At the end of the year, if a long run goal is reached, the customer will
receive a grand prize for their good work!
 Healthy Choice will team up with local gyms and supermarkets to create
incentives for people to live healthier lifestyles
Healthy Choice Online!Healthy Choice Online!

10. 10
““A Race to Healthier LivingA Race to Healthier Living””
 The online program would be advertised as a race to a
healthier lifestyle
◦ Each time a goal is completed, the customer is that much closer to the
“finish line,” or their long run goals
◦ As women complete goals, they will receive discounts to local gyms and
fitness clubs as incentive to keep running towards the finish line
◦ Eating healthy is a lifestyle and healthy choice should be the first thing on
their minds when they want healthy foods
◦ Healthy Choice should not just be for food, but for keeping
healthy, in shape, and making yourself feel good!

11. 11

12.  All these ideas are great, but they don’t mean anything
unless there is the research to support it.
 More surveys are needed to be conducted to see if there
is an actual demand for these ideas
 Because the target market is so large, there needs to be
an effective sampling to provide the most accurate
results.
WhatWhat’’s Next!?s Next!?