With the launch of Periscope on 26th March 2015 we see the mainstream birth of live streaming for the masses. Meerkat and a few others have been around for a while but this is the first platform to enter the marketplace with any certainty - largely because it's owned by Twitter.
Social media is about engagement. Video has been on the rise for years. 'We' want instant gratification as a public, and now it's here.
Check out these very early top 15 predictions of how Periscope will be used in the first 12 months and as a consequence, change the digital landscape forever, threaten some traditional industries and give birth to brand new opportunities; good and bad.