1. Strategic
Guidelines
brought to you by
Bruce A. Bennett
Career Coach Corner
May 24, 2021

2. 2
Notes & Outline for session
General Notes for Today
My contact info is on last slide
Presentation will be available on SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows
Outline
Why LinkedIn?
General tips
Enhancing your profile
Strategic Guidelines
Searching & Settings
Mobile App

3. 3
Goals for session
Learn why to create and post content
Understand how to use the hashtag # symbol
Understand how to use the at @ symbol
Identify opportunities to market yourself
Learn the advantage of using the LinkedIn
mobile app

4. 4
LinkedIn - What is it & Why use it?
Over 740 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Networking Site
Research Individual or Company
 Norm Galvin at InsightsNow
Find Employment Opportunities
Networking, networking, networking!

5. 5
LinkedIn Profile

6. 6
LinkedIn Profile - Add Profile Section

7. 7
LinkedIn Profile - Add Profile Section

8. 8
LinkedIn Messaging

9. 9
Important Messaging Setting

10. 10
Editing Your LinkedIn Profile URL

11. 11
Editing Your LinkedIn Profile URL

12. 12
Editing Your LinkedIn Profile URL
Delete computer generated digits & Save

13. 13
Customized LinkedIn Profile URL
Use on resume, cover letter, business card, job
applications, email signature

14. 14
Editing Your Profile
The pencil is an editing tool for your use

15. 15
Editing Your Profile
Providing a custom banner enhances a profile
Use relevant image for your profession or brand

16. 16
Editing Your Profile
Use Google images to search for relevant image

17. 17
Your Profile Contact Info

18. 18
Editing Your Profile Contact Info

19. 19
Editing Your Profile Contact Info
Custom your website links by selecting Other

20. 20
Editing Your Profile Contact Info

21. 21
LinkedIn Strategic Guidelines
1. All Star profile
2. Headline that’s descriptive and accurate, not title
3. About section with call to action
4. Utilize Skills section and other key words
5. Create relevant job search agents
6. Create a post, share image, write article, etc.
7. Use # and @ for better visibility on social media
8. Build your network of connections
9. Recommendations
10. Following target companies

22. 22
Your profile status is displayed on your Dashboard
Are you an All Star, Intermediate and Beginner?
LinkedIn will make recommendations to reach next level
Strategic Guideline - All Star Profile

23. 23
Your photo should have a professional appearance
Passport format with headshot
Any digital photo can be cropped to fit
Rename photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg
Strategic Guideline - All Star Profile

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Strategic Guideline - Headline
Headline can have 220 characters

25. 25
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping
French and American Companies expand their
International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ
Company
C. Internet Marketing Expert | Looking For New
Business Partnerships That Need Help
With Marketing... Lets Connect!
LinkedIn Headline Alternative - UVP

26. 26
The About section can have 2500 characters
Start with email address on the very first line
First paragraph should be about your skills, job
titles, work experience and passion
Second paragraph should relate how you added
value for a previous employer(s) - tell a STAR story
Final paragraph should tell how you can solve a
company’s problems or issues
Close with a call to action; “let’s connect….call me
if…or contact me if…”
Strategic Guideline - About Summary

27. 27
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the blue pencil
Strategic - Skills & Endorsements
2
1
3
47 more

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Strategic Guidelines - LinkedIn Skills
You choose which three skills to feature

29. 29
Strategic Guidelines - LinkedIn Skills
Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills

30. 30
Strategic Guideline - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

31. 31
Strategic Guideline - LinkedIn Skills
Take Skill Quiz is a feature that is getting traction
You might ask yourself why is it so important?

32. 32
Strategic Guideline - LinkedIn Skills
Take Skill Quiz
offers several
categories to
test your
knowledge.

33. 33
Strategic Guideline - LinkedIn Skills
Once you pass
the quiz, a
badge is
featured next
to the skill.

34. 34
Strategic Guideline - Skills Nuance
Strategically place skills in your work experience
Job Title (then list skills used in that position)
Insert key skills again in the detailed section

35. 35
Best Practice - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.

36. 36
Interview Prep provides sample Q & A with video & tips
Strategic Guideline - Job Search Agent

37. 37
Categories button offers additional questions
Strategic Guideline - Job Search Agent

38. 38
Play video to understand framework & read tips
Strategic Guideline - Job Search Agent

39. 39
Select a question and view video suggested answer
Strategic Guideline - Job Search Agent

40. 40
LinkedIn allows for verbal and/or written practice
Strategic Guideline - Job Search Agent

41. 41
Update career interests to inform recruiters with your
expertise, job titles, and locations
Strategic Guideline - Job Search Agent

42. 42
Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search
Best Practice - Job Search Agent

43. 43
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

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Strategic Guideline - Job Search Agent
All job filters allow for expanded searching by
Date posted, Experience level, Company and….

45. 45
Strategic Guideline - Job Search Agent
All filters allow for expanded searching by
Job type, Remote, Features, Distance and….

46. 46
Strategic Guideline - Job Search Agent
All filters allow for expanded searching by
Location, Industry and….

47. 47
Strategic Guideline - Job Search Agent
All filters allow for expanded searching by
Job function, Title, Salary and….

48. 48
Strategic Guideline - Job Search Agent
All filters allow for expanded searching by
Salary and Benefits

49. 49
Apply button redirects you to company website
LinkedIn Job Applications

50. 50
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

51. 51
Strategic Guideline - Your Dashboard
Review activity & interest about your profile

52. 52
Strategic Guideline - Your Activity
Activity posting can be about articles, recognition, etc.
Viewing activity of others may be helpful & important

53. 53
Strategic Guideline - Your Activity

54. 54
Strategic Guideline - Your Activity

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Strategic Guideline - Your Activity
Find information about the individuals viewing
your posts to determine if your message
is reaching the intended targets

56. 56
Strategic Guideline - Your Activity
Creating a post is an easy process
Start on the home page and click on Start a Post

57. 57
Strategic Guideline - Your Activity
Click on the Anyone drop down menu to select who
receives the post

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Strategic Guideline - Your Activity
You can send to Anyone, + Tweet, connections only,
or LinkedIn Group members

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Strategic Guideline - Your Activity
You can select a LinkedIn Group to post your message

60. 60
Strategic Guideline - Your Activity
Type message and add @ or # to target recipients

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Strategic Guideline - Your Activity
Content is complete and ready to Post

62. 62
Strategic Guideline - Your Activity
Post is successful confirmation, click view to see it

63. 63
Strategic Guideline – Hashtag & @
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
The at @ symbol allows you to reach, market to
or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
Both symbols work with other social media
Can A Company Use # and @??

64. 64
Strategic Guideline - Hashtags
Enter in a topic to find variations of the theme

65. 65
Strategic Guideline – Hashtags
LinkedIn indicates how many followers a topic has

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Strategic Guideline - At @
When typing a name, click on the person in the list

67. 67
Strategic Guideline - At @
LinkedIn completes the name for you & hyperlinks it

68. 68
Strategic Guideline - At @
Complete typing your comments and click the Post
button to complete the action
The individual will receive a notice that you
referenced them in a post

69. 69
Strategic Guideline - At @
A company
receives notice
that you
referenced them
in a post

70. 70
LinkedIn suggests hashtags and Groups to follow
Strategic Guideline - Build Network

71. 71
LinkedIn suggests alumni, similar roles, local area,
industries, Group members as connections
Strategic Guideline - Build Network

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Click on blue Connect button
Strategic Guideline - Build Network

73. 73
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Strategic Guideline - Build Network

74. 74
Make it personal and engaging
There is a limit of 300 characters
Strategic Guideline - Build Network

75. 75
3 dots
reveal
several
options
including
Connect
Building Your LinkedIn Network

76. 76
Strategic Guideline - Recommendation

77. 77
Strategic Guideline - Follow Company
Keep current with your Interests & target companies
LinkedIn enables you to easily view news & jobs

78. 78
Strategic Guideline - Follow Company
LinkedIn company page features many details

79. 79
Best Practice - Follow Companies

80. 80
Strategic Guideline - Follow Company
Like, Comment or Share to engage with a company

81. 81
Best Practice - Follow Companies

82. 82
Strategic Guideline - Who Viewed You
Review from the home or profile page
Last five people are viewable with a free account

83. 83
Best Practice - Who Viewed You?

84. 84
LinkedIn Searching
Find people, companies, jobs, groups using search

85. 85
LinkedIn Searching
Use LinkedIn’s array of search filters to fine tune results

86. 86
LinkedIn Searching
All people filters allow for searching by Connections of,
Location, Companies, Industries, Schools, and…

87. 87
LinkedIn Settings

88. 88
LinkedIn Settings

89. 89
LinkedIn Settings

90. 90
LinkedIn Settings

91. 91
LinkedIn Settings
There are three profile viewing options

92. 92
LinkedIn Settings
Upload your resume under Job Application Settings

93. 93
LinkedIn Settings
Additional information & settings are available

94. 94
JobScan.co for LinkedIn
Compares your resume to job description

95. 95
JobScan.co for LinkedIn
My resume scored 35% when compared to Echo job

96. 96
JobScan.co for LinkedIn
LinkedIn optimization requires a premium service

97. 97
LinkedIn Mobile
High level of functionality
Instant communication
Record audio message
Tool for networking events
#Networking

98. 98
LinkedIn Mobile App
LinkedIn mobile makes it
easy to network and stay
connected with your
network.
The mobile app version has
great tools to facilitate it.

99. 99
LinkedIn Mobile App
LinkedIn mobile allows you
to add your name
pronunciation.
Click on your profile
settings to add name or
brief message.

100. 100
LinkedIn Mobile Adding a Connection
You can personalize a request
to connect on LinkedIn mobile.
1 Go to their Profile page.
2 Click the MORE button.
A new screen will be displayed.
1
2

101. 101
LinkedIn Mobile Adding a Connection
Select Personalize invite and
write your invitation to connect.
Limited to 300 spaces.

102. 102
LinkedIn Mobile Messaging
Messaging offers instant
communication with your
network.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be displayed.
2
1

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LinkedIn Mobile Messaging
Messaging offers ability to
search messages.
Green circle indicates they are
active on LinkedIn
1 To search for a message.
2 To create a new message.
A new screen will be displayed.
1
2

104. 104
LinkedIn Mobile Messaging
You can send more then a
plain text message.
Use regular keyboard
controls on Smartphone to
add emoji, gifs, or other
media.
Or send a short audio
message by selecting the
microphone.
1
1

105. 105
LinkedIn Mobile App Networking Tools
LinkedIn has made it easy
to share your profile with
others at networking
events.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be
displayed.
2
1

106. 106
LinkedIn Mobile App Networking Tools
1 You can scan another
person’s code.
2 Add saved code from gallery.
3 Scan QR code to display
their profile.
1
2
3

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LinkedIn Mobile App Networking Tools
Profile from scanning my
laptop screen is displayed!

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LinkedIn Mobile App Networking Tools
1 You can scan another
person’s code.
2 Your code is displayed
for scanning.
3 Share your code via
email, tweet, Facebook, etc.
4 Save Qcode to your
phone.
2
1
3
4

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McHenry County Workforce Network
June Career Workshops & Services
McHenry County Workforce Network Website
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: mcwnbennett@hotmail.com

110. 110
Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Monday June 7, 2021 from 1:00pm to 3:00pm
Network to Success Job Club
How to Revitalize a Job Search
Wednesday June 9, 2021 from 1:00pm to 3:00pm
Guide to a Winning Interview
Monday June 14, 2021 from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Wednesday June 16, 2021 from 1:00pm to 3:00pm
St. Joseph’s Employment Ministry
LinkedIn Profile Optimization
Thursday June 17, 2021 at 7:00pm to 9:00pm

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Success Stories
Terri A. – Accounting Professional
Improved her profile after workshops & 1on1 critique to negotiate new job
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Maria A. – Change Agent
Incorporated my recommendations, found on LinkedIn and offered job
Liz Z. – Graphic Design
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!!

112. Feel free to follow up or
Connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin