A presentation for the SOHO meeting, Small Office Home Office, for the McHenry Area Chamber of Commerce. Presenting the components of LinkedIn and best uses for business development.

1. LinkedIn
Moving Beyond the Basics
brought to you by
AND
Bruce A. Bennett
March 2, 2015

2. 2
Notes & Goals for session
General Notes for Today
My contact info is on last slide
Workshop is interactive
Red Arrows
Parking lot
Goals
Branding
Personalize
Social Revolution
https://www.youtube.com/watch?v=sIFYPQjYhv8

3. 3
LinkedIn - What is it & Why use it?
Over 300+ million professionals use LinkedIn to
exchange information, ideas and opportunities
Virtual Resume
Business Social Networking Site
Create an Internet Presence
Research Individual or Company
Find Business Partners & Customers

4. 4
LinkedIn Home Page

5. 5
LinkedIn Settings

6. 6
LinkedIn Settings – Profile

7. 7
LinkedIn – Home Page & Connecting

8. 8
LinkedIn – Connecting with Someone

9. 9
LinkedIn – Connecting with Someone

10. 10
LinkedIn – Connecting with Someone

11. 11
LinkedIn – Connecting with Someone

12. 12
Advanced Searching

13. 13
Advanced People Searching

14. 14
Advanced People Searching

15. 15
Advanced People Searching

16. 16
Advanced People Searching

17. 17
LinkedIn Interests - Groups

18. 18
LinkedIn Interests - Groups

19. 19
LinkedIn Interests - Groups

20. 20
LinkedIn Interests - Groups

21. 21
LinkedIn Interests - Companies

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LinkedIn Interests - Companies

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LinkedIn Profile – Recommendations

24. 24
LinkedIn Profile – Recommendations

25. 25
LinkedIn Profile – Recommendations

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LinkedIn Profile – Recommendations

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LinkedIn Business Development - 101
Identify individual or opportunity
Build network and relationships
Details about individual are talking points
School, employment & career progression history
Connecting with strangers
Invite to connect with personalized message
300 characters to establish trust
Three IDKs
Create a LinkedIn Group(s)
Invite clients to join group
Engage members in relevant discussions
LinkedIn Best Practices

28. 28
LinkedIn Business Development - 201
Activity updates in your network
Source of new connections, groups & ideas
Responding to inquiries or unsolicited email
Check LinkedIn for profile
Determine if a viable business opportunity
Complete Branding Company LinkedIn page
Brick & Mortar presence
Products & Services
Employees linked to company?

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LinkedIn Business Development - 301
Follow Companies
Current News
Identify opportunities
New divisions or acquisitions
Recent departures of employees
Competitive players in their industry
Join Groups
Increases total of 2nd level connections
Improves ability to be a SME

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LinkedIn Interests - Companies

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LinkedIn Advice on YouTube
https://www.youtube.com/channel/UC-Ji2mhHzFW-tD55wWL7BOg

32. Questions?
Feel free to follow up later or
connect with me on LinkedIn!
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BruceABennett@comcast.net
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/