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Leverage LinkedIn for
Better Networking
brought to you by
Bruce A. Bennett
Career Coach Corner
January 23, 2023
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster & user since 2006
Outline
Why LinkedIn?
General tips for enhancing your profile
Searching and filtering results
Building your LinkedIn connections/network
Posting activity using # and @ symbols
Two LinkedIn mobile app options
Learn the search filters available to narrow results
Building your network
Find out why & how to create and post content
Understand the importance of the hashtag #
Recognize when & how to use the at @ symbol
Discover two LinkedIn mobile app options
More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business
Over 875 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
Delete
computer
generated
digits &
Save
Use on
resume,
cover letter,
business
card, job
applications,
email
signature
Providing a custom banner enhances a profile
LinkedIn offers a
few new “custom”
banners
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size
LinkedIn offers a
few custom
images to select
from generic to
current topics,
e.g. BLM or
LGBQT
This is the
Upload a Photo
option that
allows you to
adjust the
image to size
Use Google images to search for alternate options
Boolean Search and Operators
Is a type of search that allows the user to combine keywords with
operators (or modifiers) to limit, broaden or define your search
Operators include – AND, OR, NOT, AND NOT
Marketing VP AND VP of Marketing AND Marketing Director AND
Director of Marketing
Marketing VP OR Marketing Vice President
https://www.linkedin.com/help/linkedin/answer/a524335/using-
boolean-search-on-linkedin?lang=en
Marketing VP OR
Marketing Vice
President
Searching
Marketing VP OR
Marketing Vice
President yields
over a million
people to review
You only get to
see the first 100
unless you have
an upgraded
account
Many filters
can be
used to fine
tune the
search
results
Many
filters can
be used
to fine
tune the
search
results
The filters at the
end of list can
be used to
specify a Name,
Job Title and/or
Company
e.g. Recruiter at
Brunswick
Recruiter OR talent
acquisition search
Recruiter OR talent
acquisition search
yields over 8.7 million
results
Adding a company or
two can provide
specific individuals
Recruiter OR talent
acquisition search
with two companies
added to search filters
Recruiter OR talent
acquisition search
with two companies
added to search filters
with a specific
location
A job search
agent can be
created easily
You can save up
to 10 different
job searches
using different
job titles, and
many other
filtering
criteria
Many
filters are
available
to obtain
specific
results
Utilize filters to
target your ideal
position &
company
New filters have
been recently
added
Under 10 Applicants,
In Your Network &
Fair Chance
Employer
Increase your
network by joining
industry or role
related groups
e.g. business
development
Groups vary by
members and activity
You can join up to 100
groups
https://www.linke
din.com/groups
/2835/
Recommended
regional group
for Chicagoland
area
Posts are
topical or
informational
Job posts can
be found
here too
Groups
allow for
you to
message
members
without
being
connected
Hi John,
I saw your post regarding #hiring. A number of people I come in
contact through my career coaching are looking for opportunities. I
would like to learn more about Harmer Associates. Would you be open
to a brief phone call? Let’s connect!
Hi Andrea,
I have over a decade of experience as a Systems Administrator at a
Fortune 500 company. The position you recently posted is a great fit
with my background. Would you have a few minutes to discuss the
role in greater detail? My resume is attached for your perusal.
Three levels of connections
LinkedIn suggests many ways to build your network
People you may know from University of South Florida
Top emerging creators to follow
Pages to follow based on your activity
People you may know with similar roles
People in the Training & Coaching industry you may know
Online events for you
Groups you may be interested in
Research Individual or Company
People you may know with similar roles
Click on their name or photo to connect
Click on blue Connect button
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
A personal note
increases the likely
hood of a successful
connection
Only 300 characters can
be used for the note
The More button
or (3 dots) reveal
several options
including
Connect
Review activity &
interest about your
profile
Analytics and
Resources is only
visible to you
Formerly named as
Dashboard
Activity posting can be
articles, recognition, etc.
Try to include an article
hyperlink, image or
video
Click on See all activity to
view additional content
Information about the individuals viewing your posts
Post analytics offers
insights about the
exposure your activity
Demographics
information covers
several categories
Show all displays
additional information
Post analytics and
Resources is only
visible to you
Information about
the individuals
viewing your
posts
Creating a post is an easy process
Start on the home page and click on Start a Post
Click on the Anyone drop down menu to select who receives the post
You can send to Anyone, Tweet, connections only,
or a LinkedIn Group
You can select
only one
LinkedIn Group
to post your
message
Type message and add
# or @ to target
recipients
Add hashtags to increase
target recipients
#careers 22.5M
#socialmedia 19.7M
#personaldevelopment
14.7M
Content is complete and
ready to Post
Post is successful
confirmation, click
view to see it
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips will
have it appear in their feed
The @ symbol tags a specific person or company
The tagged person receives a notice of mention
e.g. @Erica Reckamp
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media
Can a Company Use # and @?
Enter in a topic to find variations of the theme
Results indicate how many followers a topic has on LinkedIn
Variations of the
topic may review
vastly different
results
When typing a name,
click on the person in
the dropdown list
LinkedIn completes
the name for you &
hyperlinks it
Complete typing your
comments and click
the Post button
Individual receives notice that you tagged them
People that follow the individual will see it in their feed
The company
receives notice
that you tagged
them in a post
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found on
their company page
Like,
Comment or
Repost to
engage with
a company
Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company
Select Profile Viewing
options
There are three profile
viewing options
You want to let
individuals and
companies know that
you are looking at
them
LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing network
feed.
LinkedIn mobile
allows you to add your
name pronunciation.
Click on your profile
settings to add name
or brief message.
Save 10 second
recording as last step.
Name Pronunciation displays
a speaker next to name.
LinkedIn mobile allows you to
add a 30 second video to your
profile. Click on + symbol to
explore options.
Erica Reckamp Cover Story
The video will be on mobile &
desktop versions.
You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1
Jennifer W. – Marketing
Lucas H. – IT Professional
Liz F. – Graphics Designer
Michael D. – IT Professional
Sherry H. – Marketing
Rich M. – Project Manager
Cheryl W. – Bookkeeping
Kenya B. – Finance
I want to add your name to the list!!
February Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com
Resumes, Cover Letters and Applying Online
Thursday February 2, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Tuesday February 7, 2023 from 10:00am to 12:00pm
LinkedIn for Your Job Search
Monday February 20, 2023 from 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Monday February 27, 2023 from 10:00am to 12:00pm
Network to Success Job Club
Boost Your Job Search by Volunteering
Wednesday March 8, 2023 from 1:00pm to 3:00pm
Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

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Leverage LinkedIn for Better Networking

  • 1. Leverage LinkedIn for Better Networking brought to you by Bruce A. Bennett Career Coach Corner January 23, 2023
  • 2. Introduction MCWN Volunteer since 2010 & Contractor from 2018 Career Coach Corner Blogger & Presenter B² Discuss LinkedIn Podcaster & user since 2006 Outline Why LinkedIn? General tips for enhancing your profile Searching and filtering results Building your LinkedIn connections/network Posting activity using # and @ symbols Two LinkedIn mobile app options
  • 3. Learn the search filters available to narrow results Building your network Find out why & how to create and post content Understand the importance of the hashtag # Recognize when & how to use the at @ symbol Discover two LinkedIn mobile app options
  • 4. More than 90% of recruiters search for candidates on LinkedIn 45 million people use LinkedIn to job search weekly 6 people are hired on LinkedIn every minute 77 job applications submitted every second Source: https://blog.hootsuite.com/linkedin-statistics-business Over 875 million professionals in more than 200 countries use LinkedIn to connect, exchange information, ideas & opportunities!
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12. Use on resume, cover letter, business card, job applications, email signature
  • 13. Providing a custom banner enhances a profile
  • 14. LinkedIn offers a few new “custom” banners Use relevant image of your profession or brand 1600 x 400 pixels is suggested banner size
  • 15. LinkedIn offers a few custom images to select from generic to current topics, e.g. BLM or LGBQT
  • 16. This is the Upload a Photo option that allows you to adjust the image to size
  • 17. Use Google images to search for alternate options
  • 18. Boolean Search and Operators Is a type of search that allows the user to combine keywords with operators (or modifiers) to limit, broaden or define your search Operators include – AND, OR, NOT, AND NOT Marketing VP AND VP of Marketing AND Marketing Director AND Director of Marketing Marketing VP OR Marketing Vice President https://www.linkedin.com/help/linkedin/answer/a524335/using- boolean-search-on-linkedin?lang=en
  • 19. Marketing VP OR Marketing Vice President
  • 20. Searching Marketing VP OR Marketing Vice President yields over a million people to review You only get to see the first 100 unless you have an upgraded account
  • 21. Many filters can be used to fine tune the search results
  • 22. Many filters can be used to fine tune the search results
  • 23. The filters at the end of list can be used to specify a Name, Job Title and/or Company e.g. Recruiter at Brunswick
  • 25. Recruiter OR talent acquisition search yields over 8.7 million results Adding a company or two can provide specific individuals
  • 26. Recruiter OR talent acquisition search with two companies added to search filters
  • 27. Recruiter OR talent acquisition search with two companies added to search filters with a specific location
  • 28. A job search agent can be created easily You can save up to 10 different job searches using different job titles, and many other filtering criteria
  • 30.
  • 31. Utilize filters to target your ideal position & company New filters have been recently added Under 10 Applicants, In Your Network & Fair Chance Employer
  • 32. Increase your network by joining industry or role related groups e.g. business development
  • 33. Groups vary by members and activity You can join up to 100 groups
  • 35. Posts are topical or informational Job posts can be found here too
  • 37. Hi John, I saw your post regarding #hiring. A number of people I come in contact through my career coaching are looking for opportunities. I would like to learn more about Harmer Associates. Would you be open to a brief phone call? Let’s connect! Hi Andrea, I have over a decade of experience as a Systems Administrator at a Fortune 500 company. The position you recently posted is a great fit with my background. Would you have a few minutes to discuss the role in greater detail? My resume is attached for your perusal.
  • 38. Three levels of connections
  • 39. LinkedIn suggests many ways to build your network People you may know from University of South Florida Top emerging creators to follow Pages to follow based on your activity People you may know with similar roles People in the Training & Coaching industry you may know Online events for you Groups you may be interested in Research Individual or Company
  • 40. People you may know with similar roles Click on their name or photo to connect
  • 41. Click on blue Connect button
  • 42. Dialogue box pops up with two options Add a note customized to the person Send now produces a generic spam like message
  • 43. A personal note increases the likely hood of a successful connection Only 300 characters can be used for the note
  • 44. The More button or (3 dots) reveal several options including Connect
  • 45. Review activity & interest about your profile Analytics and Resources is only visible to you Formerly named as Dashboard
  • 46. Activity posting can be articles, recognition, etc. Try to include an article hyperlink, image or video Click on See all activity to view additional content
  • 47.
  • 48.
  • 49. Information about the individuals viewing your posts
  • 50. Post analytics offers insights about the exposure your activity
  • 51. Demographics information covers several categories Show all displays additional information
  • 52. Post analytics and Resources is only visible to you Information about the individuals viewing your posts
  • 53. Creating a post is an easy process Start on the home page and click on Start a Post
  • 54. Click on the Anyone drop down menu to select who receives the post
  • 55. You can send to Anyone, Tweet, connections only, or a LinkedIn Group
  • 56. You can select only one LinkedIn Group to post your message
  • 57. Type message and add # or @ to target recipients
  • 58. Add hashtags to increase target recipients #careers 22.5M #socialmedia 19.7M #personaldevelopment 14.7M Content is complete and ready to Post
  • 59. Post is successful confirmation, click view to see it
  • 60. The hashtag # symbol is a powerful tool Use it to reach a larger audience Gain more visibility and/or marketing Appropriate use is #LinkedInTips Those individuals following #LinkedInTips will have it appear in their feed
  • 61. The @ symbol tags a specific person or company The tagged person receives a notice of mention e.g. @Erica Reckamp Or @BruceBixler Or @Brunswick Corporation Both symbols work with other social media Can a Company Use # and @?
  • 62. Enter in a topic to find variations of the theme
  • 63. Results indicate how many followers a topic has on LinkedIn Variations of the topic may review vastly different results
  • 64. When typing a name, click on the person in the dropdown list
  • 65. LinkedIn completes the name for you & hyperlinks it Complete typing your comments and click the Post button
  • 66. Individual receives notice that you tagged them People that follow the individual will see it in their feed
  • 67. The company receives notice that you tagged them in a post
  • 68. LinkedIn company page features many details Following the company makes it easy to stay informed and up to date about it Jobs can usually be found on their company page
  • 70. Additional Job search agents can be specific for your target companies You are more likely to be viewed when liking, commenting or sharing their content It demonstrates you are engaged with the company
  • 71. Select Profile Viewing options There are three profile viewing options You want to let individuals and companies know that you are looking at them
  • 72. LinkedIn mobile makes it easy to network and stay connected with your network. The mobile app opens to your home page for viewing network feed.
  • 73. LinkedIn mobile allows you to add your name pronunciation. Click on your profile settings to add name or brief message. Save 10 second recording as last step.
  • 74. Name Pronunciation displays a speaker next to name. LinkedIn mobile allows you to add a 30 second video to your profile. Click on + symbol to explore options. Erica Reckamp Cover Story The video will be on mobile & desktop versions.
  • 75. You can personalize a request to connect on LinkedIn mobile. 1 Go to their Profile. 2 Click the symbol. A new screen will be displayed. 2 1
  • 76. Jennifer W. – Marketing Lucas H. – IT Professional Liz F. – Graphics Designer Michael D. – IT Professional Sherry H. – Marketing Rich M. – Project Manager Cheryl W. – Bookkeeping Kenya B. – Finance I want to add your name to the list!!
  • 77. February Career Workshops & Services Personalized Job Search Assistance Services To sign up, email the professional directly LinkedIn Critiques 60 minute session Virtual Session is a one on one profile review and/or Q&A about LinkedIn usage Email me to set up an appointment: BABennett73@gmail.com
  • 78. Resumes, Cover Letters and Applying Online Thursday February 2, 2023 from 10:00am to 12:00pm Guide to a Winning Interview Tuesday February 7, 2023 from 10:00am to 12:00pm LinkedIn for Your Job Search Monday February 20, 2023 from 10:00am to 12:00pm LinkedIn Strategic Guidelines Monday February 27, 2023 from 10:00am to 12:00pm Network to Success Job Club Boost Your Job Search by Volunteering Wednesday March 8, 2023 from 1:00pm to 3:00pm
  • 79. Feel free to connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin