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WeWa.life - Better health and wellness for each individual

New framework for workplace health & wellness management which creates a digital channel to the health consumer that can lower risk of disease amongst key cohorts.

WeWa.life is a health and wellness platform (framework) for consumers (employees) and employers that increases digital health value by fostering a new level of efficient, evidenced-based personalized care and outcome delivery.

What problem do we solve?
Greatest failures of workplace health & wellness – poor outcomes, questionable economics and lack of trust.

All data is owned and controlled by the user as a Personal Health Record (PHR). Corporations, ASO’s and healthcare systems would be WeWa.Life program underwriters only. Users would be able to share data with other parties on the network.

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WeWa.life - Better health and wellness for each individual

  1. 1. WeWa.life (Your Life) Browning Rockwell, Founder browningr@wewa.life Model- Subscription XaaS January 30, 2019 “One Size Does Not Fit All” Better health and wellness for each individual Revolutionizing Health & Wellness through Personalization and Blockchain Technology
  2. 2. 3 Greatest failures of workplace wellness – outcomes, economics and trust Programs are expanding but the challenge lies in creating programs and services that can measure results that, in turn, improve outcomes. Corporate Health & Wellness Programs
  3. 3. Corporate wellness programs are a nearly $8 billion industry in the U.S. and are expected to grow at a clip of nearly 7.8% through 2021. The Global Wellness Institute puts that number at $40 billion worldwide, even though only roughly 9% of the 3 billion-plus global workforce has access to workplace wellness programs at their jobs.
  4. 4. People In the USA, 1/3 of people who live to age 50 do not live to age 75 86% of the $3.4T spent on healthcare in USA (sick care) are on chronic diseases that can be prevented or reversed based on lifestyle. Only about 10% of health is influenced by medical care. Let’s add healthy life years.
  5. 5. Devices: Exponential growth in wearable medical devices and mHealth & wellness apps ▪ The U.S. market for wearable medical devices is expected to grow from $2.5 billion in 2016 to nearly $8.7 billion in 2021 at a CAGR of 27.9% (Report Linker). ▪ 325,000 mobile health apps were available in 2017. Since last year, 78,000 new health apps have been added to major app stores.
  6. 6. Data: Personal-Data Economy - #PGHD ➢ Non-transferable siloed person generated health data (#PGHD) ➢ Inability to manage, consolidate and integrate Personal Health Record (#PHR) #MyData – individual owned federated health & wellness database using blockchain digital health ID and health wallet. Digital identity that is permanent, portable, private and completely secure. 153 exabytes (one exabyte = one billion gigabytes) produced in 2013 and an estimated 2,314 exabytes will be produced in 2020. Health care data growth – 20X
  7. 7. One Size Does NOT Fit All Revolutionizing Health & Wellness through Personalization and Blockchain Technology Delivering better outcomes, economics and trust
  8. 8. Behavioral Science Meets Connected Health
  9. 9. Psychographic Segmentation Character of Health Type Life Expectancy and Health Age Predictive Population Science Health & Wellness Behavior Persona SmartPhone Apps & Portals Wearables & Digital Devices Personalized health & wellness engagement, retention & insight On-boarding On-going N of 1 Science Micro Treatments & Analytics Blockchain LedgerPHR Digital ID, Tokens Qualitative & Quantitative Measures
  10. 10. Engagement & Behavior Change Model Am otivated- External - Introjected- Identified–Integrated- Intrinsic Self-Determ inationTheory(SDT) - Typesof M otivation 31% 15% 18% 17% 19% High Low HighMotivation Competence Self Achievers most proactive – goals Balance Seeker proactive – self treated Priority Jugglers reactive – family first Director Takers go to doctor at first sign of concern Willful Endurer live in „here and now” Types of Motivation • Amotivated lacking intent to act, has low trust factor - not willing to share health issues • External least autonomous • Introjected pressure to avoid guilt • Identified behavior is part of my identity • Integrated behavior consistent with goals • Intrinsic behavior feels good ControlledAutonomous • Basic human needs for autonomy, competence and relatedness • Level & Orientation of Motivation Low Trust High Trust Character of Health Types