Mobile printers are helping modernize the retail environment. They know they must find practical ways to modernize the in-store shopping experience. But how? Discover how mobile printers can help move retail stores toward future success.

1. THE ULTIMATE BUYERS GUIDE: WHAT RETAILERS WANT FROM THEIR MOBILE PRINTERS
IN-STORE SHOPPING
IN-STORE SHOPPINGIN-STORE SHOPPING
Guide to Modernizing
THE RETAILERSTHE RETAILERS
WHAT ARE RETAILERS DOING TO ENHANCE THE IN-STORE
SHOPPING EXPERIENCE FOR THEIR TECH-SAVVY CUSTOMERS?
WITH ALL OF THIS INEXPENSIVE TECHNOLOGY READILY AVAILABLE, WHY
HAVEN’T RETAILERS BEEN MORE EFFECTIVE MODERNIZING THE
CUSTOMER’S IN-STORE EXPERIENCE?
43% PLAN TO
INVEST IN MOBILE
POS HARDWARE
33% PLAN TO
INVEST IN
DIGITAL SIGNAGE
30% PLAN TO INVEST IN “NON-POS
ENABLED”MOBILE DEVICES FOR STORE
ASSOCIATES
STORE TECH ISSUES ABOUND:
A WAY OUT? TOP OPPORTUNITIES FOR IMPROVING THE IN-STORE EXPERIENCE
46%IS PREVENTING THEM FROM
MOVING FORWARD
OF RETAILERS SAY
EXISTING TECHNOLOGY
44% OF RETAILERS SAY THEIR
STORES ALREADY HAVE TOO MUCH
GOING ON TO ADD ANOTHER
PROJECT
40% OF RETAILERS ARE CAN’T
DECIDE IF NEW TECHNOLOGIES
WILL BE TOOLS OR DISTRACTIONS
67% of retailers find ways to make
employees more productive
77% of retailers have added self-service
customer-facing technology
52% plan to invest in mobile printers
5 MOST IMPORTANT
FEATURES
4 BEST CHARGING
OPTIONS
5 TOP COST CONSIDERATIONS
& BUYING CRITERIA
RELIABILITY - 75%
DURABILITY – 60%
SPEED – 52%
SIZE – 46%
WEIGHT – 42%
Direct connection to an AC power
outlet – 58%
Charge via USB – 54%
Printer/battery charging cradle – 41%
Battery only charger – 24%
PRICE–53%
EASE OF INTEGRATION – 43%
USABILITY - 34%
REPUTATION OF PRINTER – 28%
SPECIFICATION–27%
*SOURCE: RSR RESEARCH, MOBILE IN RETAIL: THE NEW NORMAL, A SURVEY OF 72 RETAILERS, APRIL 2016
*SOURCE: INNOVATIVE RETAIL TECHNOLOGIES, RETAIL TECH SPEND PRIORITIES, A SURVEY OF 500 RETAILERS, Q4 2015
*SOURCE: BROTHER INTERNATIONAL, MOBILE PRINTER SURVEY, 100 MERCHANTS, Q2 2016
$50
free
40%
off
40%
off