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MKT 421 Week 1 Apply Why We Buy a Product (2 Papers)
MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
MKT 421 Week 5 Apply Marketing Lemonade (Part 2)
MKT 421 Week 1 Practice 4P’s of Marketing
MKT 421 Week 2 Practice Market Research Process
MKT 421 Week 3 Practice BMW Video Case
MKT 421 Week 4 Practice Final Price and Profit Equations
MKT 421 Week 4 Practice Supply Chain Video Case

MKT 421 Week 5 Practice Product Advertising at Kellogg’s
MKT 421 Week 5 Practice Google An Integrated Marketing
Communications Perspective
MKT 421 Assignment Understanding Marketing and Customer
Relationships (2 Papers)
MKT 421 Solving the Problem Five-Step Marketing Research Approach
Presentation (2 PPT)
MKT 421 Mapping the Product Life Cycle (PLC) Presentation
MKT 421 Assignment Distribution channel Article Review (sports
apparel company)
MKT 421 Signature Assignment The Entrepreneurial Marketing
Manager
MKT 421 Components of a Marketing Plan Part 1 Product, Target,
Strategy Planning, Positioning, and Brand

MKT 421 Components of a Marketing Plan Part 2 Price, Promotion,
Environment, and the Concept to Commercialization Process
MKT 421 Final Exam Guide (New, 2018)
MKT 421 Week 1 Marketing and Buying Behaviors
MKT 421 Week 4 Logistics and Distribution
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MKT 421 Final Exam Guide (New)
1. A __________ is a road map for the marketing activities of an
organization for a specified future time period, such as one year or
five years.
marketing dashboard
marketing plan
operation plan

mission statement
2. What is meant by “accelerating the process?”
Increase advertising costs during product launch
Speed up new product time to market
Identify major competitors early
Create a new market space
3. The product life cycle refers to __________.
a concept that describes the stages a new product goes through from
product concept to commercialization
the average life span of a product
a concept that describes the stages a product goes through in the
marketplace—early growth, accelerated development, maturity, and
decline
a concept that describes the stages a product goes through in the
marketplace—introduction, growth, maturity, and decline
4. Jay stops at the shopping mall to purchase a new pair of jeans
from the Diesel store. He is the ultimate consumer in a pipeline

from the producer through intermediaries, including the clothing
store. This pipeline is actually a _______.
marketing channel
marketing tunnel
consumer market
distribution matrix
5. What is the marketing objective for the growth stage of the
product life cycle?
maintain brand loyalty
minimize promotion
increase market share
stress differentiation
6. Marketing refers to:
the production of products or services that will generate the highest
return on investment.
the activity for creating, communicating, delivering, and exchanging
offerings that benefit its customers, the organization, its stakeholders,
and society at large.
the activity involved in getting a product or service from the
manufacturer to ultimate consumers and organizational buyers.

the process of identifying target market segments for a product or
service.
7. Variables such as location, the North American Industry
Classification System (NAICS) code, and type of buy are all
examples of ways to:
promote NAFTA.
segment an organizational market.
forecast sales to a consumer market.
differentiate products.
8. While pricing objectives frequently reflect corporate goals,
pricing constraints often relate to:
stockholder demands.
conditions existing in the marketplace.
an organization’s code of ethics.
the financial realities within the organization itself.
In personal branding, the “price” component of the marketing mix refers
to:
The number of hours you spend job searching
The annual cost of maintaining online profiles (such as LinkedIn)
The expense associated with job-hunting

The salary range and job benefits you hope to receive
9. At Mattel, Barbie is child-tested to be sure the doll cannot be
broken apart and accidentally choke a child. This type of consumer
or safety test occurs during the __________ stage of the new-product
process.
new-product strategy development
market testing
development
screening and evaluation
Customer value refers to:
10. the cluster of benefits that an organization promises customers
to satisfy their needs.
the need of a customer to receive the highest quality product at the
lowest possible price.
a statement that, before product development begins, identifies (1) a
well-defined target market; (2) specific customers’ needs, wants, and
preferences; and (3) what the product will be and do to satisfy
consumers.
the unique combination of benefits received by targeted buyers that
includes quality, convenience, on-time delivery, and both before-sale
and after-sale service at a specific price.

11. Developing a pool of concepts to serve as candidates for new
products is the __________ stage of the new-product process.
idea generation
product development
open innovation
new-product strategy development
12. The goal of a SWOT analysis is to:
identify market research questions in order to develop new products for
new market segments.
determine how raises, bonuses, and dividends will be paid.
identify the critical strategy-related factors that can impact the firm.
reorganize the firm’s marketing department.
13. Marketing research refers to:
the science of using observable human behavior in order to identify and
solve marketing problems.
the process of defining a marketing problem and opportunity,
systematically collecting and analyzing information, and recommending
actions.
the use of information technology to find objective solutions to a
marketing problem.

the process of systematically collecting and analyzing information in
order to define a marketing problem.
There is no single “generic” marketing plan that can apply to all
organizations or all institutions. Rather, the specific format for a
marketing plan for an organization depends on the following: the
industry, the kind and complexity of the organization, and ________.
available resources
the financial investment needed
the competition
the target audience and purpose
14. Which of the following conditions are necessary for marketing
to occur?
a quality product, a fair price, a clever method of promotion, and a place
where a customer can buy the product
two or more people, a product, a reasonable price, and a place to make
an exchange
two or more people, a method of assessing needs, a way to
communicate, and an exchange
two or more parties with unsatisfied needs, a desire and an ability to
satisfy them, a way to communicate, and something to exchange
15. Environmental scanning refers to:

assessing any possible negative impact a firm’s activities might have on
the local ecology.
setting up a regular schedule to assess the performance of different
divisions within a firm.
16. Relationship selling refers to:
the assignment of a single salesperson to a single customer throughout
the entire sales process.
the practice of building ties to customers based on a salesperson’s
attention and commitment to customer needs over time.
when suppliers and sellers combine their expertise and resources to
create customized solutions;
17. A global marketing strategy refers to:
the strategy currently used by most U.S. domestic firms that when
entering a new international market, these firms offer only those
products that require the least amount of product adaptation.
the global strategy of seeking out already established firms in other
nations and selling them the rights to manufacture and distribute the
firm’s products through a host nation’s local businesses.
the strategy of transnational firms that employ the practice of
standardizing marketing activities when there are cultural similarities
and adapting them when cultures differ.

the strategy used by multinational firms that have as many different
product variations, brand names, and advertising programs as countries
in which they do business.
18. Segmentation based on some subjective mental or emotional
attributes, aspirations, or needs of prospective customers is referred
to as:
socioeconomic segmentation.
psychosocial segmentation.
affective segmentation.
psychographic segmentation.
19. Online retail purchases by consumers can be the result of
several very different approaches, which include: (1) paying dues to
become a member of an online discount service; (2) participating in
an online auction; (3) going directly to online malls; and (4)
_______.
participating in a buying cooperative
becoming a secret shopper

using a shopping “bot” to search for a product at locations with the best
price
becoming a member of a research group that evaluates new products
20. The term branding refers to __________.
the licensing of a name, phrase, design, symbol, or combination of these
for a period of 17 years, at which time a firm may renew its intellectual
property rights to them
an organization’s use of a name, phrase, design, symbol, or combination
of these to identify its products and distinguish them from those of
competitors
the establishment of a commercial, legal name under which a company
does business
the identification of an organization’s products based upon individual
SKUs
Computer-based networks that trigger actions by sensing changes in the
real or digital world are known as:
global marketing platforms.
convergent systems.
intelligence technologies.
smart systems.

21. In the nonprofit world of the performing arts, box office
technology has essentially remained the same since the 1980s. A
company called Tessitura is trying to change that. Tessitura is able
to track every transaction with its patrons in one database. The
information collected includes ticket purchases, fund-raising,
volunteering, and gift shop purchases that will help symphonies,
operas, and theaters develop customer profiles in order to tailor
their sales messages to specific individuals. In other words,
Tessitura will allow arts groups to engage in:
mainstream marketing
societal marketing
relationship marketing
market aggregation
22. Advertising, personal selling, sales promotion, public relations,
and direct marketing are marketing communications alternatives
that make up a firm’s __________.
marketing mix
promotional mix
communication source
media strategy

23. Neuromarketing is becoming more important in marketing as
experts realize that traditional research methods such as focus
groups and surveys may not be enough to understand what drives
consumer purchase behavior due to:
It is not possible to formulate questions without bias
Consumers cannot verbalize their emotional responses
The data obtained is not quantifiable
The sample size is too small
24. The study of similarities and differences among consumers in
two or more nations or societies is referred to as __________.
transnational finance
market synthesis
cross-cultural analysis
international sociographics
25. Which of the following transactions occurred in the
marketspace?
Connie sold Discovery Toys creative puzzles at an in-home
demonstration.
Josh bought his mother a menorah through the Source for Everything
Jewish gift catalog by calling a toll-free telephone number.

Corey bought a double-dipped chocolate ice cream cone from the ice
cream person when his mobile ice cream truck came down the street.
Joan bought a brand new pair of Dansko shoes through Zappos.com.
26. Four trends in the past decade have significantly influenced the
landscape of global marketing. One of them is:
a decrease in most countries’ GDPs and a renewal of nationalism.
the emergence of networked global marketspace.
a more aggressive attitude towards initiating international tariffs and
quota systems.
an increase in most countries’ GDPs coupled with an increased degree of
consumer ethnocentrism.
27. The term branding refers to __________.
the licensing of a name, phrase, design, symbol, or combination of these
for a period of 17 years, at which time a firm may renew its intellectual
property rights to them
an organization’s use of a name, phrase, design, symbol, or combination
of these to identify its products and distinguish them from those of
competitors
the establishment of a commercial, legal name under which a company
does business
the identification of an organization’s products based upon individual
SKUs

30
The initial step in the strategic marketing process is to begin
planning by conducting a _______.
situation (SWOT) analysis
market-product analysis and setting goals
diversification analysis
business portfolio analysis.
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MKT 421 Final Exam Guide (New, 2019)
__________ is best defined as the process of continuously obtaining
information on events happening outside a company to recognize and
interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
Customer relationship management
Environmental scanning
A __________ is often referred to as a business firm.

government agency
nonprofit organization
publicly owned organization
for-profit organization
The __________ refers to the seven stages a company goes through to
recognize opportunities and convert them into sellable services or
products
service gap analysis
strategic focus and plan
new-product process
psychographic segmentation process
__________ differentiates retail outlets depending on whether
contractual systems independent retailers or corporate chains own the
outlet.
Form of ownership
Retail servicing
Level of service
Merchandise line
Which of the following is true of the price equation?
Extra fees are not part of the price equation.
Sellers subtract the add-on charges from the list price.
The amount paid by customers is always the same as the quoted price.

Customers are more inclined to pay additional fees than a higher list
price.
A society’s __________ represent socially or personally preferable
states of existence or modes of conduct that persist over time.
languages
symbols
values
customs
__________ segmentation is done according to an objective measurable
physical or other classification attribute of potential consumers.
Psychographic
Demographic
Behavioral
Geographic
A __________ is any word, device (shape, design, color, or sound), or
combination thereof used to differentiate a seller’s services or products
brand name
trade name
trademark
brand personality
Yes Music is the authorized distributor for products of Trompa
Instruments, a popular manufacturer of trumpets and other brass
instruments. Yes Music purchases products from Trompa and distributes

them to music stores across the country. What kind of intermediary
function does Yes Music perform for Trompa?
Managerial
Facilitating
Transactional
Logistical
The idea of the __________ describes the phases a new product goes
through in the marketplace.
product life cycle
strategic marketing process
new-product process
marketing life cycle
__________ are small downloadable software programs that work on
tablet devices and smartphones.
Algorithms
Apps
Databases
RFIDs
__________ is the combination of benefits such as convenience, quality,
and on-time delivery provided to targeted buyers by firms at a particular
price.
Customer value

Seller Value
Manufacturer value
Business value
The __________ sells a marketing plan to readers by being clear and
direct.
mission statement
executive summary
company description
strategic focus and plan
__________ relate to the effort spent in making sales.
Marketing input data
Marketing outcome data
Observational data
Primary data
What is the difference between a marketing plan and a business plan?
A marketing plan deals with marketing actions, whereas a business plan
addresses the entire organization.
A marketing plan contains a description of an organization, whereas a
business plan does not contain any description.
A marketing plan contains details on operations, research, and
manufacturing, whereas a business plan does not.

A marketing plan addresses the financial projections of an organization,
whereas a business plan does not
Darby’s Burgers Ltd. uses the best quality meats in its burgers.
However, this fact is not being marketed well to its potential consumers,
leading to a decline in sales. There is a growing demand for quality meat
products among the health-conscious that could work in Darby’s favor.
However, Darby’s must compete with fast-food chains that offer burgers
at low prices. Which of the following statements describes Darby’s
weakness according to SWOT analysis?
There is a growing demand for quality meat products among the health-
conscious.
Darby’s must compete with fast-food chains that offer cheap burgers.
Darby’s quality is not well-marketed or advertised to its potential
consumers.
Darby’s uses good quality meats in its burgers.
__________ is the act of using quotas or tariffs to shield one or more
industries within a country’s economy from foreign competition.
Commercialism
Centralism
Provincialism
Protectionism
The __________ of the environment include the population and
culture’s demographic characteristics.
technological forces

competitive forces
social forces
economic forces
The trade of offerings of value between a buyer and a seller, resulting in
mutual benefit, is called a(n) __________.
exchange
advertisement
communication
marketing mix
The shares of Agro Textiles Ltd. are valued lower than its competitors.
To increase its value, the company decides to study its current situation
and see how it can improve itself. Which of the following strategic
marketing processes should be used by Agro to analyze its situation?
Marginal analysis
Break-even analysis
Business portfolio analysis
SWOT analysis
A __________ is when manufacturers direct their promotional efforts
toward channel partners to convince them to order and stock products.
multi-marketing strategy
pull strategy
push strategy

skimming strategy
What is the difference between advertising and personal selling?
Advertising is always a paid activity to sell a product, whereas personal
selling involves no direct payment to sellers.
Advertising can control the amount of wasted coverage, whereas
personal selling cannot control the amount of wasted coverage.
Advertising does not have an immediate feedback loop, whereas
personal selling does because of direct interaction with potential
consumers.
Advertising uses customized interaction between sellers and potential
consumers, whereas personal selling sells to a large group of potential
consumers.
__________ is an activity that creates, communicates, and delivers
products and services that benefit an organization, its stakeholders, its
customers, and society as a whole.
Marketing
Advertising
Purchasing
Manufacturing
What is the difference between primary and secondary data?
Primary data are newly collected facts and figures for a project, whereas
secondary data are facts and figures recorded prior to a current project.
Primary data relate to the results of marketing efforts, whereas
secondary data relate to the effort spent in making sales.

Primary data relate to the effort spent in making sales, whereas
secondary data relate to the results of marketing efforts.
Primary data are facts and figures recorded prior to a current project,
whereas secondary data are newly collected facts and figures for a
project.
What must an organization use to determine its position respective to the
competition during the new-product strategy development stage?
Strategic focus and strategic plan
Promotion and price strategy
Geographic and demographic segmentation
SWOT analysis and environmental scanning
Banana Technologies Inc. operates through brick-and-mortar stores that
allow customers to personally check the brand’s computers and ask
questions about its products. Upon purchase of any of its computers, the
company allows the customers to return to the store for free
consultations up to one year while also providing free software
upgrades. Which marketing strategy is Banana Technologies Inc.
following?
Niche marketing
Digital marketing
Relationship marketing
Guerilla marketing
At the __________ level the top management of a company directs the
overall strategy for the whole company.

strategic business unit
functional
human resources
corporate
Which of the following is true of economic development considerations?
A company must understand whether a country has a mixed economy or
a more agricultural economy.
A company must weigh the average income of a country’s consumers.
A company must consider a country’s communications, distribution, and
transportation systems.
A company must recognize a country’s currency exchange rates and
price its products accordingly.
Which of the following is a step in the planning stage of the strategic
marketing process?
The implementation phase
The results program
The evaluation phase
The marketing program
__________ segmentation is done according to where potential
consumers live or work
Behavioral
Demographic

Psychographic
Geographic
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MKT 421 Final Exam Guide
1. Blending the firm's promotion efforts to convey a complete and
consistent message is the goal of:
Sales management communications.
Integrated promotional marketing.
Sales promotion communications.
Integrated marketing communications.
2

When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web
surfer clicks on the advertiser's ad and links to the advertiser's website,
this process is called a(n):
pioneering ad.
pay-per-view.
pay-per-click.
copy thrust.
3
Marketers cannot assume that a product that meets consumer needs in
one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.

Economic wants do not influence purchases in many regions of the
world.
The purchase situations may be different.
4
Because she frequently buys books at Amazon.com, Sophie Soleil set up
an account and password at the website. Now, when she logs on and
searches for a specific book, a note pops up at the center of her laptop
screen saying: "Hello, Sophie, we have recommendations for you," and
proceeds to list other titles that Sophie might enjoy based on her
previous purchases. Amazon can remember Sophie (and her previous
purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.
Cookies.

3 Marketers cannot assume that a product that meets consumer needs in
one country will do so in another. This is because:
Many wants are culturally learned.
Family life cycles may be different.
Economic wants do not influence purchases in many regions of the
world.
The purchase situations may be different.
4 Because she frequently buys books at Amazon.com, Sophie Soleil set
up an account and password at the website. Now, when she logs on and
searches for a specific book, a note pops up at the center of her laptop
screen saying: "Hello, Sophie, we have recommendations for you," and
proceeds to list other titles that Sophie might enjoy based on her
previous purchases. Amazon can remember Sophie (and her previous
purchases) because the online retailer uses:
Decoding.
Encoding.
Banners.

Cookies.
5 In which quadrant of the SWOT analysis tool does the following fit? A
firm is in a fast-growing industry.
Opportunities
Strengths
Threats
Weaknesses
6 The phrase "big data" refers to:

the top five firms in the marketing research industry.
the massive amount of data being collected and processed by today's
organizations.
marketing research data taken from Internet sources.
the use of marketing research in big marketing decisions.
7 Genetech Corp. has invested heavily to develop a patented new
product. Genetech wants to achieve a rapid return on its investment. It
probably should set a ______________ pricing objective.
Status quo
Target return

Profit maximization
Sales-oriented
8 From the perspective of macro-marketing, e-commerce specialists
CarFax (which provides vehicle history reports) and Cars.com (a
website offering auto comparison shopping) have emerged within the
auto industry because:
The role of the automotive sales person is becoming obsolete.
The market needs competitive rivals to auto dealerships.
Auto manufacturers need to sell direct to consumers.
The information they provide makes the exchange process between
producers and consumers more efficient and effective.

9 According to the concept of social responsibility, a firm has a duty to:
Conduct business in a way that is good for society as a whole, both now
and for the future.
Communicate regularly with the public.
Place customer satisfaction above all other considerations.
Place profit above all other considerations.
10 The main difference between the "marketing department era" and the
"marketing company era" is:

Whether the whole company is customer-oriented.
More emphasis on selling and advertising in the marketing department
era.
Whether the president of the firm has a background in marketing.
More emphasis on short-run planning in the marketing company era.
11 In the 1990s, DVDs replaced audiocassettes and floppy disks as the
storage media of choice for music and computers. At which stage of the
product life cycle is the DVD today?
Sales decline
Market extinction
Market immaturity

Market introduction
12 The three basic sales tasks are:
Order-taking, missionary selling, and order-getting.
Order-taking, order-managing, and order-getting.
Order-closing, order-opening, and sales-promoting.
Order-taking, supporting, and order-getting.

13 Clearwater Office Supply sells frequently purchased office supplies
to businesses in a metropolitan area. It is a well-established company
with a large share of the market. Its promotion should probably focus on:
Informing.
Innovators.
Reminding.
Stimulating primary demand.
14 A producer might use a "pulling policy" rather than a "pushing
policy" if:
It is offering a very "high-tech" product to a small product-market.

It has a very limited promotion budget.
Its sales force has been very successful getting wholesalers and retailers
to handle its product.
Intermediaries are reluctant to handle a new product.
15 The main difference between a "marketing strategy" and a
"marketing plan" is that:
A marketing plan includes several marketing strategies.
A marketing strategy omits pricing plans.
A marketing strategy provides more detail.

Time-related details are included in a marketing plan.
16 In the American Marketing Association's Statement of Ethics, which
ethical value stresses a firm's attempts to balance the needs of its buyers
with the interests of sellers?
Honesty
Fairness
Responsibility
Citizenship
17 A useful tool for organizing the competitor analysis is:

The competitive summary.
A competitor matrix.
Rivals chart.
The oligopoly chart.
18 Which of the following is true of direct distribution?
It reduces a producer's need for working capital.
Direct distribution always serves customer needs better and at a lower
cost.

It requires a significant investment in facilities.
Most firms selling consumer products rely on direct distribution.
19 Compared with other approaches to business, the marketing concept
is distinct in that it:
Creates a broad assortment of products.
Focuses on satisfying customers' needs.
Focuses on sales.
Produces new products and services.

20 David Oreck advertises Oreck vacuum cleaners via commercials that
run on national radio programs. He encourages consumers to "…try my
8-pound Oreck vacuum for free for 30 days," and to return it if they
aren't satisfied. He then provides an easy-to-remember toll-free
telephone number that consumers can use to place orders. Regarding the
AIDA model, the free-trial period and availability of a toll-free number
are devices used mainly to:
Hold interest.
Arouse desire.
Obtain action.
Get attention.
21 The sales analysis of a product revealed that profits were highest
when it was initially introduced into the market with a high selling price.

However, the price was gradually reduced as it started facing
competition as substitutes entered the market. This is an example of a(n)
_____.
Introductory price dealing
Penetration price policy
Temporary price cut policy
Skimming price policy
22 Which of the following is a common cause of new product failures?
The managers worry too much about the competition.

The product fails to offer the customer a unique benefit.
The company delays putting the product on the market until it develops
a complete marketing plan.
The company tries to follow an organized new-product development
process—rather than using a faster and more spontaneous, "race-to-
market" approach.
23 Behavioral targeting:
Tries to reach target customers who are actually interested in what the
firm has to communicate.
Allows advertisers to pay only when a customer clicks on the ad and
links to the advertiser's website.

Delivers ads to consumers based on previous websites the customer has
visited.
Tries to place ads on websites that are designed to appeal to the firm's
target market.
24 TammiSoloft has itchy eyes and a stuffy nose, and suddenly becomes
aware of many TV ads for allergy products that she never noticed
before. This illustrates:
selective exposure.
reinforced cognition.
selective retention.
selective perception.

25 When a company provides its advertising agency with a statement
about a new product to use in designing an advertising campaign, and
this statement includes a description of the target market, the product
type, the primary benefits of using the product, and how this product is
different from, and better than, competitive products, what type of
statement is this?
Qualifying
Positioning
Determining
Clustering
26 The primary purpose of branding is:

To enhance package design.
To identify a product.
To boost customer satisfaction.
To prevent competitors from stealing product ideas.
27 When new product ideas are chosen based on ratings and comments
from customers, this process is called ______.
Reaction engineering
Idea engineering

Crowdsourcing
Creative resourcing
28 Most firms in the business world set their prices using:
Demand-oriented price setting.
Federal price guidelines.
Cost-oriented price setting.
Supply and demand analysis.

29 More than 600,000 loyal customers signed up in advance to purchase
the iPhone4 in an Apple store the first day it was available for sale in the
U.S. What type of response behavior were these Apple followers
demonstrating?
Routinized response
Dissonance response
Limited problem solving
Low-involvement buying
30 The advantages of working with an intermediary usually increase
when there is:

Excellent communication with customers.
A greater number of customers.
Little distance between customers.
A smaller number of competing products.
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MKT 421 Week 1 Discussion Question 1 (UOP Course)
Select an organization with which you are familiar. How does your
selected organization use the different components of the marketing
mix? How does the marketing mix affect the development of your
selected organization’s marketing strategy and tactics? How can your
selected organization use quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
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Assume you are the newly hired marketing manager of a company. As
you spend time with other peer marketing managers, you realize that the
company doesn’t place an emphasis on planning within the marketing
organization. Why is planning important in marketing? What are the
essential components of a marketing plan? How would you convince
your supervisor that the marketing department should produce formal
marketing plans?
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MKT 421 Week 1 Individual Assignment Defining Marketing
(UOP Course)
Resource: University Library
Write a 700- to 1,050-word paper in which you define marketing.
Include in your paper your personal definition of marketing and
definitions from two different sources. Based on these definitions,
explain the importance of marketing in organizational success.
Provide at least three examples from the business world to
support your explanation. Properly cite sources used in the
paper.

Format your paper consistent with APA guidelines.
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MKT 421 Week 1 Individual Assignment Favorite Brand Paper
(2 Papers) (New)
This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you identify your favorite
brand and explain why it is your favorite. In the paper you should do the
following:
• Identify a brand about which you are passionate.
• Explain a minimum of three reasons why you are passionate about
this brand.
• Respond to the following questions:
o Is the company successful in building loyal customer
relationships across different groups?
o Why or why not?
• Identify at least two other competitors in the same industry, and
explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines,
newspaper, and online media) that illustrate your points.

What is marketing research? How has the Internet affected marketing
research? As a part of your answer, address time, cost, approaches, and
validity. Why is marketing research important to developing marketing
strategy?
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What is competitive intelligence? What is the importance of competitive
intelligence and analysis in modern-day marketing? How can a
company’s marketing organization ensure that it is able to identify
newly emerging competitors in time to plan and execute an effective
marketing strategy in response to these competitors?
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MKT 421 Week 2 Individual Assignment Marketing Mix (UOP
Course)

Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which you describe the
elements of the marketing mix (product, place, price, and
promotion). In addition, select an organization with which you are
familiar and describe how each one of the four elements of the
marketing mix affects the development of the organization’s
marketing strategy and tactics. Describe how each element is
implemented. Specifically identify your selected organization and
the industry in which it exists.
*********************************
MKT 421 Week 2 Individual Assignment Marketing Mix
Presentation (2 PPT)
This Tutorial contains 2 Different PPT
Select a company currently experiencing marketing changes.

Create a 6-slide Microsoft®
PowerPoint®
presentation (including a title
slide) that analyzes that company's marketing mix:
• Each of the four P's should be addressed on its own slide.
• The final slide should analyze the changes this company is
experiencing and the driving forces behind the changes.
• Use the Wall Street Journal database in the University Library to
facilitate your research of the company.
• *********************************
MKT 421 Week 2 Individual Assignment Personal Branding
Plan Paper (2 Papers)
This Tutorial contains 2 Different PPT
Write a 750- to 1000-word paper that does the following:
• Summarizes your background and what makes you unique in a 1-
paragraph elevator pitch
• Identifies 3 to 4 companies you want to work for, and an
explanation as to why
• Identifies the best methods for contacting those companies and
engaging those who might influence the hiring decision

*********************************
MKT 421 Week 2 Team Assignment Marketing Plan Phase 1
(UOP Course)
Create a new product or service for an existing organization. This
product or service will be the basis for your Marketing Plan
Paper. Obtain your instructor’s approval of your product or
service before beginning this project.
Write a 1,400- to 1,750-word paper to include the following:
An overview of the existing organization•
A description of the new product or service•
An explanation of the importance of marketing to your•
selected organization’s success
A SWOTT (Strengths, Weaknesses, Opportunities, Threats,•
and Trends) analysis on the new product or service
The marketing research approach you would use to develop•

the marketing strategy and tactics for this new product or
service
Refer to the Marketing Plan Outline listed on the student website
for the general framework of the Marketing Plan.
*********************************
Select a product with which you are familiar. What stage is your selected
product at in the product life cycle? Provide rationale for your answer.
Based on your knowledge of the product life cycle, what types of
changes will occur to your selected product as it continues through the
product life cycle? How will this affect the marketing of your selected
product?
*********************************

What are the similarities and differences between promotional push
strategies and promotional pull strategies? What is an example of a
situation in which an organization would use a push strategy? What is an
example of a situation in which an organization would use a pull
strategy?
*********************************
MKT 421 Week 3 Individual Assignment Marketing Research
Paper (UOP Course)
Resources: University Library, Kudler Fine Foods Virtual
Organization
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the
importance of marketing research in the development of Kudler
Fine Food’s marketing strategy and tactics, and identify the areas
where additional market research is needed. Analyze the
importance of competitive intelligence and analysis in regards to
the development of Kudler Fine Food’s marketing strategy and

tactics.
*********************************
MKT 421 Week 3 Individual Assignment Perceptual Map
Presentation (2 Sets) (New)
This tutorial contains 2 different papers
Review "perceptual mapping" located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic
Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors
from that same industry. Explain why you placed each competitor on its
particular spot on the map.

Use the MarketLine database and Wall Street Journal in the University
Library to facilitate your research of the company.
Create a 10- to 15-slide Microsoft®
PowerPoint®
presentation with your
map and competitor explanations. Include a summary slide at the
beginning of your presentation.
*********************************
MKT 421 Week 3 Team Assignment Marketing Plan Phase 2
(UOP Course)
Use the product or service you selected for your Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper in which you address the
following:
Identify the segmentation criteria that will affect your target•
market selection. Identify your target market.
Describe the organizational buyers and consumers of your•

product or service and the factors that influence their
purchasing decisions. Discuss how these factors will affect
your marketing strategy.
Analyze current competitors and define the competitive
landscape for your product or service.
*********************************
MKT 421 Week 3 Team Strategy and Positioning Analysis Part
1 (2 Papers)
for more course tutorials visit
This Tutorial contains 2 Papers
Select a new product or service that will be launched by either an
existing organization or one you will create. Obtain your instructor's
approval of your product or service before beginning this project.
Complete the following assignment using the "Strategy and Positioning
Analysis" template.
Develop a 2,100-word analysis explaining the following headings:

• Describe the organization's background, industry, and product or
service.
• Describe, in detail, the product or service.
• Prepare the SWOT analysis of the organization and offering.
• Explain a competitive analysis of the organization and offering.
• Describe your target market in detail, including information on the
geographic, demographic, psychographic and behavioral factors used to
choose your market segment.
• Identify the needs that cause your target market to buy.
• Create a written positioning statement that identifies:
o Your organization's product/service
o Your target market
o How your product solves the target market's needs
o What makes your organization different from its competition
Include at least four sources of research that support your analysis; at
least one must be the textbook, one from the University of Phoenix
library, and one piece of secondary research.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
*********************************

What is a distribution channel? What is the relationship between
channels of distribution and logistics? How does geographical location
affect your selection of distribution channels?
*********************************
What are the similarities and differences between promotional push
strategies and promotional pull strategies? What is an example of a
situation in which an organization would use a push strategy? What is an
example of a situation in which an organization would use a pull
strategy?
*********************************
MKT 421 Week 4 Individual Assignment Blue Ocean Strategy
Paper (2 Papers)

This Tutorial contains 2 Different Papers
Write a 750- to 1,000-word paper that describes the importance of blue
ocean strategy and identifies a product or service that would be
considered a blue ocean move. Include the following:
• A description of blue ocean strategy and its importance
• A product or service that might be considered a blue ocean move
and why
• An alternative red ocean move for the same product or service
along with the pros and cons of that strategy
*********************************
MKT 421 Week 4 Individual Assignment Using Perceptual
Maps in Marketing Simulation (UOP Course)
Resources: Using Perceptual Maps in Marketing simulation
Complete the simulation, Using Perceptual Maps in Marketing,
located on the student website.

Write a 1,050- to 1,450-word summary in which you address the
following:
For each of the three major phases in the simulation, describe
The situation•
Your recommended solutions, including why•
Your results•
Summarize the different marketing components addressed in
this simulation by answering the following questions:
What is the relationship between differentiation and•
positioning of products or services? Is the repositioning of the
product in the simulation as you had expected it to be?
Explain why or why not.
What is the effect of the product life cycle on marketing?•
What effect did the product life cycle have on the product inthe
simulation?
*********************************

Florida's Department of Citrus and a coalition of consumer groups have
launched an attack on your company for deceptive marketing because
your company markets its SunShine drink as fruit juice even though the
drink contains less than 5% fruit juice. Marketing SunShine drink as a
fruit juice leads parents to believe that they are purchasing a healthy
juice for their children. What ethical and moral issues are involved in
this situation? Should these issues affect the marketing of SunShine
drink? Explain why or why not.
*********************************
MKT 421 Week 4 Team Strategy and Positioning Analysis Part
2 (2 Papers)
This Tutorial contains 2 Papers
Use the same product and organization you identified in your Week 3
Strategy and Positioning Analysis.
Develop a 1,750-2000-word analysis that includes:
• Describe how your marketing efforts and marketing mix will change
with each phase in the product life cycle

• Explain how the packaging you will use for your product or service
will add value.
• Analyze the appropriate pricing strategy for your product or service
and the price you will set at launch.
• Evaluate the channels of distribution you will use to sell your product
along with a description of how each channel partner will add value.
Include at least four sources of research that support your analysis; at
least one must be the textbook, one from the University of Phoenix
library, and one piece of secondary research.
Format your assignment consistent with APA guidelines
Click the Assignment Files tab to submit your assignment.
*********************************
Florida's Department of Citrus and a coalition of consumer groups
have launched an attack on your company for deceptive marketing
because your company markets its SunShine drink as fruit juice even
though the drink contains less than 5% fruit juice. Marketing SunShine
drink as a fruit juice leads parents to believe that they are purchasing a
healthy juice for their children. What ethical and moral issues are
involved in this situation? Should these issues affect the marketing of
SunShine drink? Explain why or why not.

*********************************
You are the marketing manager for a leading coffee chain. Your
company has made the decision to expand internationally, specifically
into China. What are some environmental factors that you will need to
consider in marketing your coffee in China? Which of one of these
factors would have the largest effect on the company’s marketing
strategy? Explain why.
*********************************
MKT 421 Week 5 Individual Assignment Environmental
Factors (UOP Course)
Select an organization with which you are familiar that conducts
both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the
environmental factors that affect global and domestic marketing
decisions. Address the following as they relate to the
organization’s marketing decisions:
Analyze the influence of global economic interdependence•
and the effect of trade practices and agreements.
Examine the importance of demographics and physical•
infrastructure.
Analyze the influence of cultural differences.•
Examine the importance of social responsibility and ethics•
versus legal obligations.
Analyze the effect of political systems and the influence of•
international relations.
Analyze the influence of the Foreign Corrupt Practices Act of•
1977, as well as the influence of local, national, and
international legislation.
Explain the effect of technology.•
*********************************

MKT 421 Week 5 Team Assignment Marketing Plan Final
Paper and Presentation (UOP Course)
Select an organization with which you are familiar that conducts
both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the
environmental factors that affect global and domestic marketing
decisions. Address the following as they relate to the
organization’s marketing decisions:
Analyze the influence of global economic interdependence•
and the effect of trade practices and agreements.
Examine the importance of demographics and physical•
infrastructure.
Analyze the influence of cultural differences.•
Examine the importance of social responsibility and ethics•
versus legal obligations.

Analyze the effect of political systems and the influence of•
international relations.
Analyze the influence of the Foreign Corrupt Practices Act of•
1977, as well as the influence of local, national, and
international legislation.
Explain the effect of technology.•
*********************************

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