Details on http://www.broadstuff.com/archives/2091-Where-is-the-Money-in-Media.html

1. Media - Show me the Money Alan Patrick @freecloud blog www.broadstuff.com

2. Today Value Chain – Yesteryear

3. Today Media Value Chain – Yesterday Content Creation Aggregation Distribution Customer Devices Combined Aggregation / Distribution, controlled via Distribution gateways

4. Today Media Value Chain – Today Content Creation Aggregation Distribution Customer Devices Aggregation gateway rules, controls content Ads & Datamining

5. Today Media Value Chain – Scenarios Old Order Pirate World New Order 2 - 3 years c 5 years Market Share

7. Today Media Value Chain – “Freeconomics” #Fail Content Creation Aggregation Distribution Customer Devices Freeconomics = Desperate attempt to muscle into New Aggregator role by giving content/service away – but misses the point that Aggregation is offset funded anyway

8. Today Media Value Chain – Apple Play Content Creation Aggregation Distribution Customer Devices New Gateway - taking control of closed Consumer Device with high penetration drives upstream control.

9. Today Media Value Chain – the bandwagon Content Creation Aggregation Distribution Customer Devices Too many devices loses control of the upstream value. Customer Devices Customer Devices Customer Devices Aggregation Distribution Aggregation Distribution Aggregation Distribution

10. Today Media Value Chain – Endgame, this Game Content Creation Aggregation Distribution Customer Devices Uneasy balance of power, channel dependent – new set of the game New dislocations from cross-channel arbitrages News Media Gambit

11. Today Media Value Chain – Some sifting Generic Unique Added Value Data Low Value Data Free! Ads DataMine Freemium Access Restriction Subscribe