1. CONDE NAST

2. • GENDER: FEMALE
• AGE: 25 TO 54 YEARS OLD
• ANNUAL INCOME: ABOVE $50,000

3. WHY ADVERTISE?
• 70 % OF NORTH AMERICAN CONSUMERS ARE FAMILIA
R WITH MICHAEL KORS. THE MARGIN IN WHICH TO G
ROW THEIR BUSINESS THROUGH MARKETING C
AN BE INCREASED.
• MICHAEL KORS MARKETS ITSELF AS A LUXURY LIFES
TYLE BRAND,
TARGETING THE AFFLUENT AND ASPIRATIONAL CON
SUMERS.
- JUST LIKE OUR CONSUMERS AND READERS!

4. THESE ARE THE MAGAZINES
WE HAVE CHOSE FOR YOU!

5. MICHAEL KORS
TARGET AUDIENCE
• Gender: Female
• Age: 25 to 54 years old
• Annual Income: Above
$50,000

6. • GENDER: FEMALE (87.5%)
• MEDIAN AGE: 38.5 YEARS OLD
• MEDIAN INCOME: $60,536
• SPECIAL ISSUES FOR MK
• SEPTEMBER- “THE FALL FASHION BLOCKBUSTER”
• DECEMBER- “CHIC FOR THE HOLIDAYS”

7. WHY VOGUE?
• NATIONAL MAGAZINE AWARDS
- MAGAZINE OF THE YEAR
-GENERAL EXCELLENCE- STYLE & DESIGN
• PRESTIGE
- CONSUMERS VIEW BRANDS ADVERTISED IN
VOGUE AS THE BEST
• VOGUE READERS SPEND MORE ON FASHION
EACH YEAR THAN READERS OF ELLE, MARIE
CLAIRE, INSTYLE, VANITY FAIR AND HARPER’S
BAZAAR
FULL BLEEDO
UT AD

8. GLAMOUR
• GENDER: FEMALE (96%)
• AGE: 18-49 YEARS OLD
• MEDIAN INCOME: $64,280
• SPECIAL ISSUES FOR MK
• JUNE- “THE SUCCESS ISSUE”
• OCTOBER- “FALL BEAUTY ISSUE”
• ADWEEK’S HOTLIST
• HOTTEST FASHION MAGAZINE
• TOP 25 MAGAZINE IN AVERAGE
PAID CIRCULATION

9. WHY GLAMOUR
PERFUME SAMPLE IN

10. TEEN VOGUE
• GENDER: FEMALE (93%)
• MEDIAN AGE: 24
• MEDIAN INCOME: $56,366
• SPECIAL ISSUES FOR MK
• SEPTEMBER- “THE FALL FASHION ISSUE”
• NOVEMBER- “THE SOCIAL RESPONSIBILITY ISSUE”

11. WHY TEEN
VOGUE
• GATEFOLD
AD
• OPPORTUNITY TO REACH A YOUNGER
TARGET MARKET

12. STYLE.COM
Gender: Female (70%)
Median Age: 32
Median Income: $103,000

13. ALLURE
• GENDER: FEMALE (70%)
• MEDIAN AGE: 32
• MEDIAN INCOME: $103,000

14. WHY ALLURE
• WE WILL USE ALLURE AS O
UR OPPORTUNITY T
OUSE THE TABLET, APP,
AND INTERNET TECHNOLO
GY MAGAZINES ARE CUR
RENTLY USING.
• THIS MARKET IS GROWING
IN THE MEDIA

15. COMPARATIVE
ANALYSIS
Conde Nast
Magazine Circulation Ad Space Cost Reach Frequency CPM Total Cost Total Impressions
Vogue 1,229,880 $135,225 1,229.88 12 $109.95 1,622,700.00$ 14,758,560
Glamour 2,318,521 $179,379 2,318,521 12 $77.37 2,152,548.00$ 27,822,252
Teen Vogue 1,011,368 $103,681 1,011,386 10 $102.52 1,036,810.00$ 10,113,680
Total 4,812,058.00$ 52,694,492
Competition
Magazine Circulation Ad Space Cost Reach Frequency CPM Total Cost Total Impressions
Elle 1,125,536 $137,330 1,125,536 12 $122.01 1,647,960.00$ 13,506,432
Marie Claire 1,011,971 $161,550 1,011,971 10 $159.63 1,615,500.00$ 10,119,710
Seventeen 2,021,792 $160,030 2,021,792 10 $79.15 1,600,300.00$ 20,217,920
Total 4,863,760.00$ 43,844,062