This document provides production details for the documentary "Life's A Drag" about RuPaul's Drag Race contestants. It will follow the contestants during season 7 and their personal lives. The 60 minute film has a $20,397 budget and will be distributed exclusively on Netflix. It is produced by Brittany Shepherd and directed by Jenji Kohan. The production schedule spans April-May 2015 in Los Angeles and Washington D.C. Profits will be shared between Lionsgate Films and donations to The Trevor Project.
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SUMMARY
LIFE’S A DRAG
Drag Queens, Untucked.
GENRE: Documentary
RUNNING TIME: 60 minutes
FORMAT: HD
PRODUCTION COMPANY: Lionsgate Films
THE CREW
DIRECTOR: Jenji Kohan
PRODUCER: Brittany Shepherd
DIRECTOR OF PHOTOGRAPHY: Christian Herrera
SOUND ENGINEER: Nick Johnson
BUDGET: $20, 397 USD
PRODUCTION DATES:
Pre-Production: 1-10 April 2015 [10 days]
Production: 12-14, 28-30, April 2015; 14-18 May 2015 [8 days]
Post Production: 19 April – 21 May 2015 [32 days]
SYNOPSIS:
Life’s A Drag follows drag queen legend RuPaul Charles and outstanding
contestants of his reality television show RuPaul’s Drag Race on their lives, both in and
out of drag. It will follow contestants competing for America’s “next drag superstar” into
their private home lives and public stage lives, highlighting the unique complexity and
struggle of life as a female impersonator. The documentary hopes to eliminate
prejudices by exposing the harsh realities of the demanding Drag community while
featuring the beauty of individualistic self-expression. This project is a testament to the
importance of staying true to oneself. It hopes to appeal to those who feel ostracized
from their community so they will realize that there is always a loving, thriving
community available.
Life’s A Drag will be composed of three types of footage: the drag queens while
they are competing on the show, footage of their home lives, and footage of the queens
making a living as professional cross dressers. It will be shot during season 7 over the
course of six weeks. Interviews will be conducted with RuPaul, famous transgendered
constant Carmen Carerra, and various past and present competitors of the show.
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THE TEAM
DIRECTOR: Born in Los Angeles, California, JENJI KOHAN is an
American writer, producer, and director. She is a graduate from
Columbia University. She is best known as the creator of Showtime
comedy-drama series Weeds and the Netflix comedy-drama series
Orange is the New Black.
PRODUCER: Born on Long Island, New York, BRITTANY
SHEPHERD is an American college student studying production at
Prague’s prestigious Film and Television Academy (FAMU). Her past
projects include writing her memoir Ms. Yellow and sketch comedy
work for The George Washington University’s improve group.
SOUND ENGINEER: Hailing from the San Francisco Bay Area,
NICK JOHNSON is a music coordinator and sound engineer for
Lionsgate. He has previously worked as the Music Coordinator for
GoPro and a Media manager for Evolution Music Partners.
DIRECTOR OF PHOTOGRAPHY: CHRISTIAN HERRERA was
born in Costa Rica. He is a member of the International
Cinematographers Guild. His previous work includes various
commercials and music videos.
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PRODUCTION SCHEDUELE
Pre-Production: [10 days]
1-10 April 2015 in New York, New York
The producer, Brittany Shepherd, will undertake pre-production tasks. Jenji Kohan will
consult over Skype until five working days before principal photography, 5 April 2015.
Christian Herrera will join the production two working days before principal photography
commences, 7 April 2015.
Production: [8 days]
12-14, 28-30, April 2015; 14-18 May 2015 in Los Angeles, California
The production schedule reflects the upcoming season premier, critical elimination, and
finale dates for RuPaul’s Drag Race Season 7. Two days are scheduled for the premier
and mid-season tapings, and four are set for the finale.
Post-Production: [32 days]
19 April – 21 May 2015 in Washington, D.C.
The overlap between production and post-production dates allow for work to be done on
existing footage before final completion of shooting. The producer, Brittany Shepherd,
will complete cataloguing of footage and basic editing. Twenty days worth of semi-
professional editing have been allocated into the schedule and budget to be completed
by a professional filmmaker and colleague of the producer from the George Washington
University. The two will collaborate and using the student status of the producer, have
access to professional facilities and talent and no additional cost.
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BUDGET AND FINANCING: LIONS GATE ENTERTAINMENT
ABOVE
THE
LINE
COSTS
$8,500.00
Rate
Days
Total
Director
$400.00
15
$6000.00
Producer
(Flat)
(N/A)
$2,500.00
BELOW
THE
LINE
COSTS
$5225.00
Crew
Rate
Days
Total
Director
of
Photography
$225.00
10
$2,225.00
Sound
Recorder
$125.00
8
$1,000.00
Editor
$100.00
20
$2,000.00
EQUIPMENT
$1,401.00
Quantity
Unit
Price
Total
Canon
7D
(Body)
1
$206.00
$206.00
Sigma
18-‐200mm
f/
3.5-‐6.3
1
39.00
$39.00
Canon
XF300
HD
1
1,002.00
1,002.00
Battery
1
16.00
$16.00
Lavaliere
Microphone
4
10.00
$40.00
AT897
Shotgun
Mic
2
32.00
$64.00
Boom
Pole
2
17.99
$34.99
TRANSPORTATION/ACOOMODATION
$2318.00
Quantity
Unit
Price
Total
Hotel
Rooms
(2
rooms,
11
days)
22
85.00
$1,870.
Meal
Vouchers
(4
people)
64
7
$448.00
OTHER
$2,953.00
Quantity
Unit
Price
Total
Mechanical
Royalties
25
minutes
.09/min
$2.25
Contingency
1
2,950.75
$2,950.75
BUDGET
TOTAL
$20,397
USD
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MARKETING AND PROMOTION
Social Media Promotion
FOCUS: The personalities “Meet the Queens”
Target Group: 18-25 (Current viewers of RuPaul’s Drag Race)
Online Platforms: Behind the scene/Deleted Footage Interviews with all the drag
queen contestants and RuPaul will incrementally be released on Life’s A Drag YouTube,
Vimeo, and Facebook Page. With each video will be more information about the release
date and distribution information. Individual queens will post their interviews on their
personal social media.
Website: www.lifesadrag.com
Facebook: www.facebook.com/lifesadrag
Vimeo: www.vimeo.com/lifesadrag
Media: RuPaul’s Drag Race season 7 commercials will mention the upcoming
documentary film. There will be mentions of it on the show by host, RuPaul, as well.
Timing: The release of the film will be shortly after the television airing of the finale of
Season 7 of RuPaul’s Drag Race.
Preview: The film will be previewed at the RuPaul’s Drag Race Red Carpet party for
Season 7.
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DISTRUBTION
Part I: Commercial
Life’s A Drag and Lionsgate are happy to partner with Netflix for a
Netflix exclusive release. The film will be available to any paying member of
Netflix DVD rental or Netflix streaming. A few weeks after the release of the
film, behind the scenes footage and extra interviews from the movie will
also be available on Netflix.
PROFITABILITY ASSESSMENT
Life’s A Drag was designed as a for-profit venture, with a third of the
proceeds donated to The Trevor Project, an American non-profit
organization founded in 1998 and the leading national organization focused
on suicide prevention efforts among lesbian, gay, bisexual, transgender
and questioning youth. Being exclusive with Netflix can possibly create a
large hype around the film and give greater viewership and exposure to a
film that could be received as ‘niche’.