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Life’s A Drag
LIFE’S A DRAG
BRITTANY SHEPHERD, PRODUCER
PAGE 2 OF 7
SUMMARY
	
  
LIFE’S A DRAG
Drag Queens, Untucked.
GENRE: Documentary
RUNNING TIME: 60 minutes
FORMAT: HD
PRODUCTION COMPANY: Lionsgate Films
THE CREW
DIRECTOR: Jenji Kohan
PRODUCER: Brittany Shepherd
DIRECTOR OF PHOTOGRAPHY: Christian Herrera
SOUND ENGINEER: Nick Johnson
BUDGET: $20, 397 USD
PRODUCTION DATES:
Pre-Production: 1-10 April 2015 [10 days]
Production: 12-14, 28-30, April 2015; 14-18 May 2015 [8 days]
Post Production: 19 April – 21 May 2015 [32 days]
SYNOPSIS:
Life’s A Drag follows drag queen legend RuPaul Charles and outstanding
contestants of his reality television show RuPaul’s Drag Race on their lives, both in and
out of drag. It will follow contestants competing for America’s “next drag superstar” into
their private home lives and public stage lives, highlighting the unique complexity and
struggle of life as a female impersonator. The documentary hopes to eliminate
prejudices by exposing the harsh realities of the demanding Drag community while
featuring the beauty of individualistic self-expression. This project is a testament to the
importance of staying true to oneself. It hopes to appeal to those who feel ostracized
from their community so they will realize that there is always a loving, thriving
community available.
Life’s A Drag will be composed of three types of footage: the drag queens while
they are competing on the show, footage of their home lives, and footage of the queens
making a living as professional cross dressers. It will be shot during season 7 over the
course of six weeks. Interviews will be conducted with RuPaul, famous transgendered
constant Carmen Carerra, and various past and present competitors of the show. 	
  
	
  
LIFE’S A DRAG
BRITTANY SHEPHERD, PRODUCER
PAGE 3 OF 7
THE TEAM
	
  
DIRECTOR: Born in Los Angeles, California, JENJI KOHAN is an
American writer, producer, and director. She is a graduate from
Columbia University. She is best known as the creator of Showtime
comedy-drama series Weeds and the Netflix comedy-drama series
Orange is the New Black.
	
  
	
  
	
  
	
  
	
  
PRODUCER: Born on Long Island, New York, BRITTANY
SHEPHERD is an American college student studying production at
Prague’s prestigious Film and Television Academy (FAMU). Her past
projects include writing her memoir Ms. Yellow and sketch comedy
work for The George Washington University’s improve group.
	
  
	
  
	
  
	
  
	
  
SOUND ENGINEER: Hailing from the San Francisco Bay Area,
NICK JOHNSON is a music coordinator and sound engineer for
Lionsgate. He has previously worked as the Music Coordinator for
GoPro and a Media manager for Evolution Music Partners.
	
  
	
  
	
  
	
  
	
  
DIRECTOR OF PHOTOGRAPHY: CHRISTIAN HERRERA was
born in Costa Rica. He is a member of the International
Cinematographers Guild. His previous work includes various
commercials and music videos.
	
  
	
  
	
  
	
  
	
  
	
  
LIFE’S A DRAG
BRITTANY SHEPHERD, PRODUCER
PAGE 4 OF 7
PRODUCTION SCHEDUELE
Pre-Production: [10 days]
1-10 April 2015 in New York, New York
The producer, Brittany Shepherd, will undertake pre-production tasks. Jenji Kohan will
consult over Skype until five working days before principal photography, 5 April 2015.
Christian Herrera will join the production two working days before principal photography
commences, 7 April 2015.
Production: [8 days]
12-14, 28-30, April 2015; 14-18 May 2015 in Los Angeles, California
The production schedule reflects the upcoming season premier, critical elimination, and
finale dates for RuPaul’s Drag Race Season 7. Two days are scheduled for the premier
and mid-season tapings, and four are set for the finale.
Post-Production: [32 days]
19 April – 21 May 2015 in Washington, D.C.
The overlap between production and post-production dates allow for work to be done on
existing footage before final completion of shooting. The producer, Brittany Shepherd,
will complete cataloguing of footage and basic editing. Twenty days worth of semi-
professional editing have been allocated into the schedule and budget to be completed
by a professional filmmaker and colleague of the producer from the George Washington
University. The two will collaborate and using the student status of the producer, have
access to professional facilities and talent and no additional cost.
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
LIFE’S A DRAG
BRITTANY SHEPHERD, PRODUCER
PAGE 5 OF 7
BUDGET AND FINANCING: LIONS GATE ENTERTAINMENT
	
  
	
  
ABOVE	
  THE	
  LINE	
  COSTS	
   $8,500.00	
  
	
   Rate	
   Days	
   Total	
  
Director	
   $400.00	
   15	
   $6000.00	
  	
  
Producer	
   (Flat)	
   (N/A)	
   $2,500.00	
  
BELOW	
  THE	
  LINE	
  COSTS	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  $5225.00	
  
Crew	
   Rate	
  	
  	
  	
  	
  	
   Days	
   Total	
  
Director	
  of	
  
Photography	
  
$225.00	
   10	
   $2,225.00	
  
Sound	
  Recorder	
   $125.00	
   8	
   $1,000.00	
  
Editor	
   $100.00	
   20	
   $2,000.00	
  
EQUIPMENT	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  $1,401.00	
  	
  
	
   Quantity	
   Unit	
  Price	
   Total	
  
Canon	
  7D	
  (Body)	
   1	
   $206.00	
   $206.00	
  
Sigma	
  18-­‐200mm	
  f/	
  
3.5-­‐6.3	
  
1	
   39.00	
   $39.00	
  
Canon	
  XF300	
  HD	
   1	
   1,002.00	
   1,002.00	
  
Battery	
   1	
   16.00	
   $16.00	
  
Lavaliere	
  
Microphone	
  
4	
   10.00	
   $40.00	
  
AT897	
  Shotgun	
  Mic	
   2	
   32.00	
   $64.00	
  
Boom	
  Pole	
   2	
   17.99	
   $34.99	
  
TRANSPORTATION/ACOOMODATION	
   	
  	
  	
  	
  	
  	
  	
  $2318.00	
  
	
   Quantity	
   Unit	
  Price	
   Total	
  
Hotel	
  Rooms	
  (2	
  
rooms,	
  11	
  days)	
  
22	
   85.00	
   $1,870.	
  
Meal	
  Vouchers	
  (4	
  
people)	
  
64	
   7	
   $448.00	
  
OTHER	
   $2,953.00	
  
	
   Quantity	
   Unit	
  Price	
   Total	
  
Mechanical	
  
Royalties	
  
25	
  minutes	
   .09/min	
   $2.25	
  
Contingency	
   1	
   2,950.75	
   $2,950.75	
  
	
  
BUDGET	
  TOTAL	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  $20,397	
  USD	
  
	
  
	
  
	
  
	
  
	
  
	
  
LIFE’S A DRAG
BRITTANY SHEPHERD, PRODUCER
PAGE 6 OF 7
MARKETING AND PROMOTION
	
   	
  
Social Media Promotion
FOCUS: The personalities “Meet the Queens”
Target Group: 18-25 (Current viewers of RuPaul’s Drag Race)
Online Platforms: Behind the scene/Deleted Footage Interviews with all the drag
queen contestants and RuPaul will incrementally be released on Life’s A Drag YouTube,
Vimeo, and Facebook Page. With each video will be more information about the release
date and distribution information. Individual queens will post their interviews on their
personal social media.
Website: www.lifesadrag.com
Facebook: www.facebook.com/lifesadrag
Vimeo: www.vimeo.com/lifesadrag
Media: RuPaul’s Drag Race season 7 commercials will mention the upcoming
documentary film. There will be mentions of it on the show by host, RuPaul, as well.
Timing: The release of the film will be shortly after the television airing of the finale of
Season 7 of RuPaul’s Drag Race.
Preview: The film will be previewed at the RuPaul’s Drag Race Red Carpet party for
Season 7.
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
LIFE’S A DRAG
BRITTANY SHEPHERD, PRODUCER
PAGE 7 OF 7
	
  
	
  
DISTRUBTION
Part I: Commercial
Life’s A Drag and Lionsgate are happy to partner with Netflix for a
Netflix exclusive release. The film will be available to any paying member of
Netflix DVD rental or Netflix streaming. A few weeks after the release of the
film, behind the scenes footage and extra interviews from the movie will
also be available on Netflix.
	
  
PROFITABILITY ASSESSMENT
Life’s A Drag was designed as a for-profit venture, with a third of the
proceeds donated to The Trevor Project, an American non-profit
organization founded in 1998 and the leading national organization focused
on suicide prevention efforts among lesbian, gay, bisexual, transgender
and questioning youth. Being exclusive with Netflix can possibly create a
large hype around the film and give greater viewership and exposure to a
film that could be received as ‘niche’.
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

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Drag Queens Untucked

  • 1.                                       Life’s A Drag
  • 2. LIFE’S A DRAG BRITTANY SHEPHERD, PRODUCER PAGE 2 OF 7 SUMMARY   LIFE’S A DRAG Drag Queens, Untucked. GENRE: Documentary RUNNING TIME: 60 minutes FORMAT: HD PRODUCTION COMPANY: Lionsgate Films THE CREW DIRECTOR: Jenji Kohan PRODUCER: Brittany Shepherd DIRECTOR OF PHOTOGRAPHY: Christian Herrera SOUND ENGINEER: Nick Johnson BUDGET: $20, 397 USD PRODUCTION DATES: Pre-Production: 1-10 April 2015 [10 days] Production: 12-14, 28-30, April 2015; 14-18 May 2015 [8 days] Post Production: 19 April – 21 May 2015 [32 days] SYNOPSIS: Life’s A Drag follows drag queen legend RuPaul Charles and outstanding contestants of his reality television show RuPaul’s Drag Race on their lives, both in and out of drag. It will follow contestants competing for America’s “next drag superstar” into their private home lives and public stage lives, highlighting the unique complexity and struggle of life as a female impersonator. The documentary hopes to eliminate prejudices by exposing the harsh realities of the demanding Drag community while featuring the beauty of individualistic self-expression. This project is a testament to the importance of staying true to oneself. It hopes to appeal to those who feel ostracized from their community so they will realize that there is always a loving, thriving community available. Life’s A Drag will be composed of three types of footage: the drag queens while they are competing on the show, footage of their home lives, and footage of the queens making a living as professional cross dressers. It will be shot during season 7 over the course of six weeks. Interviews will be conducted with RuPaul, famous transgendered constant Carmen Carerra, and various past and present competitors of the show.    
  • 3. LIFE’S A DRAG BRITTANY SHEPHERD, PRODUCER PAGE 3 OF 7 THE TEAM   DIRECTOR: Born in Los Angeles, California, JENJI KOHAN is an American writer, producer, and director. She is a graduate from Columbia University. She is best known as the creator of Showtime comedy-drama series Weeds and the Netflix comedy-drama series Orange is the New Black.           PRODUCER: Born on Long Island, New York, BRITTANY SHEPHERD is an American college student studying production at Prague’s prestigious Film and Television Academy (FAMU). Her past projects include writing her memoir Ms. Yellow and sketch comedy work for The George Washington University’s improve group.           SOUND ENGINEER: Hailing from the San Francisco Bay Area, NICK JOHNSON is a music coordinator and sound engineer for Lionsgate. He has previously worked as the Music Coordinator for GoPro and a Media manager for Evolution Music Partners.           DIRECTOR OF PHOTOGRAPHY: CHRISTIAN HERRERA was born in Costa Rica. He is a member of the International Cinematographers Guild. His previous work includes various commercials and music videos.            
  • 4. LIFE’S A DRAG BRITTANY SHEPHERD, PRODUCER PAGE 4 OF 7 PRODUCTION SCHEDUELE Pre-Production: [10 days] 1-10 April 2015 in New York, New York The producer, Brittany Shepherd, will undertake pre-production tasks. Jenji Kohan will consult over Skype until five working days before principal photography, 5 April 2015. Christian Herrera will join the production two working days before principal photography commences, 7 April 2015. Production: [8 days] 12-14, 28-30, April 2015; 14-18 May 2015 in Los Angeles, California The production schedule reflects the upcoming season premier, critical elimination, and finale dates for RuPaul’s Drag Race Season 7. Two days are scheduled for the premier and mid-season tapings, and four are set for the finale. Post-Production: [32 days] 19 April – 21 May 2015 in Washington, D.C. The overlap between production and post-production dates allow for work to be done on existing footage before final completion of shooting. The producer, Brittany Shepherd, will complete cataloguing of footage and basic editing. Twenty days worth of semi- professional editing have been allocated into the schedule and budget to be completed by a professional filmmaker and colleague of the producer from the George Washington University. The two will collaborate and using the student status of the producer, have access to professional facilities and talent and no additional cost.                            
  • 5. LIFE’S A DRAG BRITTANY SHEPHERD, PRODUCER PAGE 5 OF 7 BUDGET AND FINANCING: LIONS GATE ENTERTAINMENT     ABOVE  THE  LINE  COSTS   $8,500.00     Rate   Days   Total   Director   $400.00   15   $6000.00     Producer   (Flat)   (N/A)   $2,500.00   BELOW  THE  LINE  COSTS                                                                                                                                                                                        $5225.00   Crew   Rate             Days   Total   Director  of   Photography   $225.00   10   $2,225.00   Sound  Recorder   $125.00   8   $1,000.00   Editor   $100.00   20   $2,000.00   EQUIPMENT                                    $1,401.00       Quantity   Unit  Price   Total   Canon  7D  (Body)   1   $206.00   $206.00   Sigma  18-­‐200mm  f/   3.5-­‐6.3   1   39.00   $39.00   Canon  XF300  HD   1   1,002.00   1,002.00   Battery   1   16.00   $16.00   Lavaliere   Microphone   4   10.00   $40.00   AT897  Shotgun  Mic   2   32.00   $64.00   Boom  Pole   2   17.99   $34.99   TRANSPORTATION/ACOOMODATION                $2318.00     Quantity   Unit  Price   Total   Hotel  Rooms  (2   rooms,  11  days)   22   85.00   $1,870.   Meal  Vouchers  (4   people)   64   7   $448.00   OTHER   $2,953.00     Quantity   Unit  Price   Total   Mechanical   Royalties   25  minutes   .09/min   $2.25   Contingency   1   2,950.75   $2,950.75     BUDGET  TOTAL                                                                                                                      $20,397  USD              
  • 6. LIFE’S A DRAG BRITTANY SHEPHERD, PRODUCER PAGE 6 OF 7 MARKETING AND PROMOTION     Social Media Promotion FOCUS: The personalities “Meet the Queens” Target Group: 18-25 (Current viewers of RuPaul’s Drag Race) Online Platforms: Behind the scene/Deleted Footage Interviews with all the drag queen contestants and RuPaul will incrementally be released on Life’s A Drag YouTube, Vimeo, and Facebook Page. With each video will be more information about the release date and distribution information. Individual queens will post their interviews on their personal social media. Website: www.lifesadrag.com Facebook: www.facebook.com/lifesadrag Vimeo: www.vimeo.com/lifesadrag Media: RuPaul’s Drag Race season 7 commercials will mention the upcoming documentary film. There will be mentions of it on the show by host, RuPaul, as well. Timing: The release of the film will be shortly after the television airing of the finale of Season 7 of RuPaul’s Drag Race. Preview: The film will be previewed at the RuPaul’s Drag Race Red Carpet party for Season 7.                                
  • 7. LIFE’S A DRAG BRITTANY SHEPHERD, PRODUCER PAGE 7 OF 7     DISTRUBTION Part I: Commercial Life’s A Drag and Lionsgate are happy to partner with Netflix for a Netflix exclusive release. The film will be available to any paying member of Netflix DVD rental or Netflix streaming. A few weeks after the release of the film, behind the scenes footage and extra interviews from the movie will also be available on Netflix.   PROFITABILITY ASSESSMENT Life’s A Drag was designed as a for-profit venture, with a third of the proceeds donated to The Trevor Project, an American non-profit organization founded in 1998 and the leading national organization focused on suicide prevention efforts among lesbian, gay, bisexual, transgender and questioning youth. Being exclusive with Netflix can possibly create a large hype around the film and give greater viewership and exposure to a film that could be received as ‘niche’.