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Durchschlagendes Content Marketing auf LinkedIn - OMT 2019

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Wie funktioniert der LinkedIn Algorithmus für erfolgreiches Content Marketing. Die Formel: Content, Kommunikation, Personal Branding und Networking.

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Durchschlagendes Content Marketing auf LinkedIn - OMT 2019

  1. 1. Durchschlagendes Content-Marketing auf LinkedIn Der Boost für mehr Reichweite & Conversions
  2. 2. Warum ist LinkedIn ideal für Content Marketing? Warm Up
  3. 3. Wie funktioniert Content Marketing auf LinkedIn? CONTENT + KOMMUNIKATION + PERSONAL BRANDING + NETWORKING = 🚀LINKEDIN ALGORITHMUS 🚀
  4. 4. Der Social Selling Index (SSI)
  5. 5. Der Social Selling Index linkedin.com/sales/ssi
  6. 6. Der Social Selling Index 4 Komponenten
  7. 7. SSI der Branche & Netzwerk
  8. 8. Die Power des LinkedIn Profils
  9. 9. Digitale Visitenkarte & Lebenslauf
  10. 10. Das ideale LinkedIn Profil Name Porträtfoto Titelbild Slogan Zusammenfassung Erfahrungen Rich Media Skills Sprache Zertifikate Ehrenamt Empfehlungen Publikationen Interessen
  11. 11. Das Profil ist Eure Bühne
  12. 12. Rich Media
  13. 13. Profil Slogan - Klein und unscheinbar mit jeder Menge Impact
  14. 14. Die Summary - Personal Branding mit einem Schuss LinkedIn-SEO
  15. 15. Skills
  16. 16. Empfehlungen
  17. 17. Wie tickt der LinkedIn Algorithmus, damit Euer Content fliegt ?
  18. 18. ENGAGEMENT ENGAGEMENT ENGAGEMENT
  19. 19. Wichtige Kommunikationselemente eines Postings oder Artikels Entscheide Dich für einen Content-Typ (Inform, Educate, Inspire, Entertain) Gebe einen Mehrwert an Dein Netzwerk - Wecke Neugier Rege zur Diskussion an und stelle Fragen Klaren Standpunkt vertreten - Kontroverse Thesen Hashtags und Mentions benutzen
  20. 20. CONTENT FORMATE & LINKEDIN FEATURES
  21. 21. Text Post
  22. 22. Foto Post
  23. 23. Externer Link Post
  24. 24. Video Post (Native vs YouTube)
  25. 25. LinkedIn Live Video (beta)
  26. 26. Dokumenten Post (PDF)
  27. 27. LinkedIn Artikel
  28. 28. LinkedIn Series/Newsletter (beta)
  29. 29. LinkedIn Groups
  30. 30. LinkedIn Groups
  31. 31. LinkedIn Events (beta)
  32. 32. BEDEUTUNG COMPANY PAGE
  33. 33. BEDEUTUNG COMPANY PAGE ORGANIC SUCKS!
  34. 34. Company Pages
  35. 35. Company Pages
  36. 36. Company Pages
  37. 37. Company Pages
  38. 38. Company Post vs Corporate Influencer Share vs Corporate Influencer Post
  39. 39. RELEVANZ oder FIRLEFANZ LIKE COMMENT SHARE
  40. 40. LIKE IS LIKE…
  41. 41. Likes
  42. 42. SHARING IS CARING ?
  43. 43. SHARING IS SCARING !
  44. 44. Shares - Who cares?
  45. 45. Shares - Who cares?
  46. 46. COMMENT IS THE NEW OIL
  47. 47. Kommentare und Engagement
  48. 48. Test: Original vs Share vs Post
  49. 49. Test: Original vs Share vs Post
  50. 50. #HASHTAGS
  51. 51. Hashtag Insights Die goldene 3er Regel Instagram FAIL Trending Notifications
  52. 52. #HASHTAGS
  53. 53. #HASHTAGS
  54. 54. Hashtag Top List https://www.linkedinsights.com/the- hot-100-linkedin-hashtags/ https://www.linkedin.com/posts/and yfoote_the-linkedin-hot-100- hashtags-july-2019-activity- 6555461986950451200-8WzO
  55. 55. FREQUENZ & TIMING
  56. 56. Frequenz & Timing
  57. 57. Frequenz & Timing
  58. 58. Frequenz & Timing
  59. 59. THE MOMENT OF TRUTH
  60. 60. The Moment of Truth
  61. 61. The Moment of Truth 36.035
  62. 62. Richard van der Blom - LinkedIn Algorithm Report https://www.slideshare.net/RichardvdBl om/full-report-linked-in-algorithm-july- 2019
  63. 63. Content Performance Tracking
  64. 64. Welche Insights sollte ich in Bezug auf mein Content Marketing beobachten? Artikel und Posting Insights LinkedIn Referer Traffic / Kampagnen Tracking LinkedIn Traffic Segmentieren (Social vs. Advertising) Steigerung der regelmäßigen Kontaktanfragen Steigerung bzw. Initiierung von Kunden- und Kooperationsanfragen via LInkedIn
  65. 65. Content Performance Tracking - Video
  66. 66. Content Performance Tracking - Foto
  67. 67. Content Performance Tracking - Post Insights
  68. 68. Shield App - LinkedIn Analytics
  69. 69. LinkedIn Networking Strategie - Dos and Don’ts
  70. 70. Lass nicht jeden X-beliebigen in Dein Netzwerk
  71. 71. Keine Kontaktanfrage ohne Nachricht
  72. 72. Interagiere nach Bestätigung mit neuen Kontakt
  73. 73. Anfragen an 2nd Level Kontakte
  74. 74. Baue Dir ein diverses Netzwerk auf
  75. 75. Nachrichten an 1st Level Kontakte
  76. 76. Skills regelmäßig bestätigen
  77. 77. Empfehlungen an Kollegen & Partner
  78. 78. Veröffentliche Content & Engagiere Dich
  79. 79. #LinkedFriday
  80. 80. Geh auf Networking Events, MeetUps Konferenzen
  81. 81. Ergebnisse des qualitativen Content Marketings & Networkings Interviews & Gast Artikel Speaker & Podcast Engagements Event Einladungen Kunden- und Kooperationsanfragen Gewinnung von qualitativ hochwertigen Leads Direkte Empfehlungen aus meinem Netzwerk an potentielle Kunden Steigerug der Brandawareness der Company Etablierung einer Personal Brand / Wahrnehmung als Corporate Influencer
  82. 82. Jetzt seid ihr am Zug!
  83. 83. Britta Behrens Marketing Manager DACH Let’s connect LinkedIn Facebook Twitter Instagram XING b.behrens@piwik.pro

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