The Non-Perpetrators Guide To Personal Branding by Michael Brito
1. T H E N O N - P E R P E T R A T O R S G U I D E T O
PERSONAL BRANDING
Presented by!
M I C H A E L B R I T O
2. A bit about Brito…
• Father, husband of Kathy, Milan and Savannah
• Head of Social Strategy at WCG, a W2O Company
• Adjunct Professor, San Jose State & UC Berkeley
• Wrote (2) books on social media and business
• Served 8 years in the US Marines
3. A brand is not a …
logo
web site
Tweet
Facebook page
press release
4. A brand is a collection of
THOUGHTS & PERCEPTIONS
in the mind of others.
5. They are born, survive & prosper based on
CUSTOMER EXPERIENCES
and the conversations about those
experiences.
18. Why should employers care about
personal brands?
Strong
personal
brands
add
value
to
corporate
brands.
of people find "people
like yourself” credible
and trust worthy when
seeking information about
a product or a brand
67%• Employee advocacy
• Credibility
• Content
• Promote/Defend the brand
• Employee Engagement
19. Why should employees care about
personal brands?
• Increases their influence
• Exposure for future opportunities
• Internal “rock star” recognition
• It just “feels good” to belong
25. Questions for you to consider …
• What are the goals and objectives for you?
• What are you passionate about?
• What motivates you?
• How can you stand out among others?
26. 5 rules to building your brand
1. Adopt a Hustler mentality.
2. NEVER, ever give up.
3. Don’t perpetrate and try to and be
someone or something you are not.
4. Don’t tear down other people’s
brands in order to build your own.
5. Stand up for what you believe in.