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Brilliant Digital Talk : Demystifying Digital Disruption


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Brilliant Digital Talk : Demystifying Digital Disruption

  1. 1. DEMYSTIFYING DIGITAL DISRUPTION May 09th, 2016 @theVENUE 18 Office Park 15th floor, TB Simatupang, Jakarta DIGITAL TALK Episode 2 Brilliant Digital Academy proudly present:
  2. 2. Speakers Lyra Puspa CEO & Founder Brilliant Digital Academy @Lyra_Puspa Bari Arijono Ketua Umum ADEI (Asosiasi Digital Entrepreneur Indonesia) @Bari_Arjon Angky Yan Pramudya Head of Marketing Blanja.com @ankiyan
  3. 3. Go Social! https://www.facebook.com/brilliantdigital/ https://twitter.com/brilliantdgtal Brilliant Digital Brilliant Digital Academy
  4. 4. Today session is being recorded. I know what you’re thinking. Don’t worry. We will give you the URL to access the entire video. Simply just send an email to info@brilliantdigital.co.idwith subject “I WANT THIS RECORDED!” We will give you what you want, and of course, the presentation slides as a token (you’re welcome). Try to get relax, like we know you’re going to, and enjoy the session ... Regards, The man behind the camera
  5. 5. Round 2: Be a disruptor, don’t be disrupted! By Bari Arijono Round 1: Disruptor’s mind. Revealed. By Angky Yan Pramudya Round 3: Digital Talk Wrap Up By Lyra Puspa Agenda
  6. 6. Say what?
  7. 7. “A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances” 1995 Clayton M. Christensen Professor of Business Administration at the Harvard Business School (HBS), having a joint appointment in the Technology & Operations Management and General Management faculty groups. Christensen is also a co-founder of Rose Park Advisors, a venture capital firm, and Innosight Ventures, a management consulting and investment firm specializing in innovation. First thing first, meet the man who first coined the beginning term
  8. 8. Performance Time
  9. 9. Welcome to the Fourth Industrial Revolution! EE Times Europe: Realizing Industry 4.0: Essential System Considerations, 2014
  10. 10. 39 % 43 % 47 % 50 % 51 % 52 % 52 % 53 % 57 % 57 % 61 % 64 % 72 % 0 10 20 30 40 50 60 70 80 Industrial Asset wealth management Health care Education Business & professional services Non Profit Consumer products Insurance Technology Retail Consumer financial services Telecom Media Executives Who Anticipate Moderate or Massive Digital Disruption in the Next 12 Months, by Industry (Source: “Digital Pulse “2015 by Russell Reynolds Associates) Not a warm welcome, to be honest …
  11. 11. The Digital Disruption has Already Happened World’s largest taxi company owns no taxis (Uber, Grab)
  12. 12. The Digital Disruption has Already Happened Largest accomodation provider owns no real estate (Airbnb)
  13. 13. The Digital Disruption has Already Happened  Largest phone companies own no telco infra (Skype, WeChat)
  14. 14. The Digital Disruption has Already Happened World’s largest movie house owns no cinemas (Netflix)
  15. 15. Digital Disruption? Easy. I’m gonna make them a product they can’t REFUSE.
  16. 16. Round 2: Disruptor’s mind. Revealed. By Angky Yan Pramudya Round 1: Be a disruptor, don’t be disrupted! By Bari Arijono Round 3: Digital Talk Wrap Up By Lyra Puspa
  18. 18. Let me introduce who am i
  19. 19. Foreword We are in the midst of a major technology revolution— specifically a digital revolution—with digital now dominating every sector of the economy. And we are seeing an important new shift as the technology revolution begins to put people first. To put it simply, as businesses become digital, their people and cultures must become digital, too.
  20. 20. Platforms’ Shared of Mobile Web Based on @platform ‘s shared of total global mobile web page requests
  21. 21. Active Users by Social Platform In million
  22. 22. Active E-Commerce Shopper % of national population who bought online Indonesia#25 with 27%
  23. 23. What should we DO • Transform your Business (DX) • Built Digital Business for Change (DB) • Data Driven first (DT) • Disrupted is a must (DS) • Digital Risk awareness (DR) WIN LOCALLY GO GLOBAL
  24. 24. Why do you need DX To understand how the Digital Technology of Cloud, Mobile, Social, and Big Data are affecting businesses  Mobile is enabling new business scenarios  Cloud computing is driving business agility  Big data is helping companies innovate  Social channels are transforming core business processes Digital transformation is occurring rapidly at a majority of public and private sector organizations.
  25. 25. Biggest Impact of DT  Improving customer service 53%  Increasing productivity 52%  Developing new services 50%  Business models 42%  Products 41%  Increasing revenues 40% Forecast to grow significantly  increasing revenues  developing new business models  improving market share with a strong vision and mature processes for digital transformation were more profitable on average, had higher revenues, and achieved a bigger market valuation than competitors.
  26. 26. The business is digital, so the organization, its people and its culture must now become digital too DB Culture Shock This global digital economy accounted for 22 percent of the world’s economy in 2015. And it’s rapidly growing, as we forecast those numbers to increase to 25 percent by 2020, up from 15 percent in 2005.
  27. 27. Digital Means People too Collaboration Companies no longer just serve customer Coopetition No longer just compete with rivals Sinergy No longer limited by industry boundaries Winners will create corporate cultures where technology empowers people to evolve, adapt, and drive change. The mantra for success is “PEOPLE FIRST”
  28. 28. Key Take Away • Penjualan online Indonesia mencapai USD 1,1 miliar, lebih tinggi dari Thailand dan Singapura. • Penjualan e-commerce di Indonesia hanya menyumbang 0,07% dari total perdagangan retail • Rata-rata pertumbuhan tahunan (CAGR) penjualan online di Indonesia selama 2014-2017 sebesar 38%, • Indonesia sebagai raja e-commerce ASEAN • tumbuhnya pengguna internet yang mencapai 88,1 juta. 100 juta di akhir 2016 • pengguna sosial media 79 juta • jumlah penduduk 259.1 juta jiwa
  29. 29. BARI ARIJONO Bari Arijono ketum@adei.id 08128899646 www.adei.id THANK YOU
  30. 30. Round 2: Disruptor’s mind. Revealed. By Angky Yan Pramudya Round 1: Be a disruptor, don’t be disrupted! By Bari Arijono Round 3: Digital Talk Wrap Up By Lyra Puspa
  31. 31. E-commerce Opportunities In Indonesia Disruptive Innovations Angky Yan Pramudya Head of Marketing at Blanja.com
  32. 32. What is disruptive Innovations1 Key Conclusions : Where does E-Commerce go from here? Five disruptive forces Segment Analysis 2 3 4 Disruptive Innovations – E-Commerce Topics : 5 Indonesia’s EC Market Share
  33. 33. Where does E-Commerce go from here? Key Conclusions
  34. 34. What is Disruptive Innovations Disruptive Innovations – E-Commerce A disruptive innovations is an innovations that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology . The terms is improve a product or services in ways that market does not expected, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market. (Wikipedia) • Disruptive innovations is NOT the same as innovations, in general. • Very often, No new technology is involved, but could be technology based. • Could be, and very often is, based on disruptive, new business model • The business model changes the economics of the entire industry segment • It disrupts the business structure of that industry segments • Improvement in the prevailing solution exceed mainstream needs • Over time, the disruptive innovations • Improves in performance – exceeds that of the previous prevailing solutions • Meets the needs of mainstream customers better than the previous solutions
  35. 35. E-Commerce still has a long runway for growth E-Commerce share of total retail sales in Indonesia Retail sales disruption is a trend that may actually accelerate over the next five years in Indonesia E-Commerce sales could surpass $11 Billion by 2018 For legacy services, there is both good news and bad news, depending on the defensible nature of product E-Commerce Opportunity is Large Population Digital Buyer eMarketer; InsideRetail Hong Kong; Morgan Stanley 252 M 255 M 258 M 262 M 265 M 269 M 14 M 22 M 30 M 40 M 50 M 61 M
  36. 36. Where does E-Commerce go from here? Key Conclusions
  37. 37. Key Conclusions : Where Does E-Commerce Go From Here? Some categories remain resistant to change • In the long-term, scale wins, and the right fulfilment infrastructure is the means to achieve scale. • Nation-wide fulfilment networks are highly capital intensive and represent a material barrier for competition • Some legacy services are either building their own fulfilment centers, or leveraging retail store to fulfil orders. Fulfilment investment drive shipping cost savings Lazada, Blibli & Mataharimall may continue leveraging shipping costs as it improves last mile logistics Key Conclusions : Where Does E-Commerce Go From Here? Fulfillment infrastructure is critical Fashion, Gadget & Electronics have the highest online penetrations, with books at the lowest • Branded fashion & beauty retailers appear relatively impervious to E- Commerce disruption • Fashion companies, such as Delami brand, control both manufacturing and distribution of their products, are also insulted Tech in Asia; MarkPlus; Marketeers
  38. 38. Key Conclusions : Where Does E-Commerce Go From Here? Mobile E-Commerce : A Promising opportunity Key Conclusions : Where Does E-Commerce Go From Here? Third-party marketplaces can prosper Tech in Asia; MarkPlus; Marketeers • 3P Marketplaces allow an infinitely scalable selection of merchandise • 3P can either be stand alone business (Blanja, Tokopedia, Bukalapak) or complementary business (Lazada, Elevania) • The success of 1P vs 3P varies by customers segmentation • Mobile sales can offer customers additional convenience, and be incremental in nature • Simple yet sophisticated apps are important • Mobile also benefits legacy services by offering services clerks more real time information's Online devices most frequently used for online shopping Mobile phone internet users penetration
  39. 39. Five disruptive forces
  40. 40. There are five disruptive forces in E-Commerce Price Consumers like to buy products at the lowest price possible Selection Cost StructureConvenience Distribution No Constraint of Shelf Space EC Offers accelerated delivery programs and mobile shopping Merchants can easily initiate nation-wide distribution At scale, EC benefits from sales marketing efficiency
  41. 41. Segment Analysis
  42. 42. Summary of Key Takeaways E-Commerce in Indonesia E-Commerce needs to close the “trust” Gap 1 2 3 4 5 Over the next five years, payment, logistics and fulfilment innovation should determine the level of disruption of traditional retail. Structural and socioeconomic demographics determine the company-specific strategy an E-Commerce retailer will have to lead with in a specific market; in Indonesia, fulfilment is crucial (for 1P or B2C) Investments that improve an E-Commerce retailer’s ability to offer low prices, broad selection and increased convenience will likely lead to higher sales growth, albeit at a potentially lower margin Pursuit of “value” and “convenience” is universal motivations that continues to drive E-Commerce
  43. 43. Thank you! “it’s still Day One” for E-Commerce in Indonesia
  44. 44. Q&A Session
  45. 45. Round 2: Disruptor’s mind. Revealed. By Angky Yan Pramudya Round 1: Be a disruptor, don’t be disrupted! By Bari Arijono Round 3: Digital Talk Wrap Up By Lyra Puspa
  46. 46. Disruption is not about doing BETTER, it’s about doing it DIFFERENTLY
  47. 47. Disruption is not about DIFFERENTIATION, it’s about CREATING NEW
  48. 48. Disruptors makes the established leader NOT WORSE, just IRRELEVANT
  49. 49. Disrupt yourself first, then disrupt the world! STEVE JOBS Macintosh Apple II
  50. 50. Thanks.