Are you sitting comfortably?

1. Are you sitting comfortably? James Cory-Wright Head of Learning Design Caroline Freeman Senior Learning Designer www.brightwave.co.uk May 2014

2. • Storytelling in e-learning • Trends – the long and the short of it • Brand storytelling for e-learning • Campaign-based learning Today we’re looking at…

3. What do you think is the value of storytelling in learning? A question for you

4. “Storytelling is generally accepted as being a fine way to help people learn. But what sort of stories should we be telling?”

5. What do you think the value of storytelling in learning is? A question for you

6. What’s the longest American movie (and it is a story) ever made? Your starter for 1

7. Storytelling in e-learning

10. • Scenario-led • Video drama – clips 3 mins • Narrative, character, plot • Branching and/or punctuated by interactive screens Storytelling in e-learning

11. • Changing the way we view stories • Exploratory structure, not linear • Shorter attention span • Multiplatform stories Storytelling on the web

12. Web influences in our learning design • Web documentary • Clip library

13. Exploratory form – web documentaries Arte.tv’s Prison Valley (2010) Award winning ‘Out my window’ (2011)

14. Web documentary styling

15. • Deconstructed drama • Self-contained clips 1 - 1.5 mins • Mini narratives • Associated resources Clip library styling

16. The short form

17. Even short form clips too long? Now what? 5 x 5 films 25 seconds Vines 6 seconds

18. • Even the short form too long? • Missing ingredient • DOING something! Now what?

19. Interactive film

21. Trend (short form) v Trend (long form)

22. Box set – the new long form story?

23. What is the fastest selling TV series DVD and Blu-ray box set of all time? Box set record breaker

24. 61% Netflix users binge watch shows at least every two weeks Box set binging – the long form

25. I’m only a stand-in, hare today gone tomorrow!

27. “It's critical for brands to shift from messaging to storytelling. After all, a brand is nothing more than an ongoing story – a set of meaningful emotional experiences – unfolding between itself and its audiences. Just like stories, brands can be inspiring, clear and actionable.” Jonah Sachs theguardian.com, 2013 Another kind of story 1

28. Where the brand itself is the Big story and the storytelling is the campaign • Company/agency generated • Customer/people generated Another kind of story 2

29. Where the candidate is the Big story and the storytelling is the campaign. Another kind of story 3

30. • What is your goal? • What is the story? • Who is your audience and what do you want them to do? • How will you tell the story? Which tools/platforms will you use? • How will you share this story? • How will you measure impact? • How will you continue the story? www.feliciapride.com Campaign criteria

31. Where the behavioural and cultural change is the Big story and the storytelling is the campaign. For example: • IT Risk • Info security • Diversity & Inclusion Another kind of story 4

33. • Where the Big story is told with Little stories – delivered as a campaign over time • The little stories do not necessarily contain the content/information • They may simply motivate you to action: Consume content Adopt a behaviour Campaign-led learning

34. • User-generated • Blogs • Face-to-face • Films: animations and video, interactive video • Webcasts • e-learning • PDFs • Infographics • Posters: e and print • Top-up tests Tell the stories with…

35. Posters

36. Posters

37. Posters

38. Posters

39. • Storytelling in e-learning • Trends – the long and the short of it • Brand storytelling for e-learning • Campaign-based learning Today we’ve looked at…

40. Thank you. Any questions?

41. More information? If you’d like to chat to us more about campaign-based learning, get in touch! www.brightwave.co.uk @DrDigitalis james.cory-wright@brightwave.co.uk @FreemanCaro caroline.freeman@brightwave.co.uk