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10 Ways to Keep Your
Audience’s Attention
We live in a
noisy world
We live in a
noisy world
We live in a
noisy world
here
Look
Our attention
is in demand
Our attention
is in demand
We live in a
noisy world
here
ur attention
s in demand
Our attention
s in demand
Content is
more and m
Content is becoming
more and more bite-size
So how do presenters win
the battle for attention
And keep audiences
engaged while we’re at it
Here are
10 tips
TIP 1
Break
it down
TIP1
TIP1
Break
it down
TIP1
TIP1
Ten years ago
paragraphs looked
like this
Now they look
like this
We don’t
like to search
for a message
We don’t
like to search
for a message
This applies to
presentations too
Keep your
notes brief
And break
them into
small
sections
TIP 2
TIP2
TIP2
Pa
ce yourself
TIP2
TIP2
Pa
ce yourself
Group your information into slides
and pace the flow with clicks
Force your audience to pay attention
and don’t give away the punchline too soon
TIP 3
TIP3
TIP3
H a rH a r
TIP3
TIP3
mH a r y
omH a r y
o nn
This will get your speaker and your
slides working together in harmony
Because you can’t read and
listen at the same time
It’s really important to put
lots of visuals on your slide
And as little text as possible
TIP 4
i
TIP4
TIP4
Target
your Infor
m
ation
i
TIP4
TIP4
Target
your Infor
m
ation
Always think from the audience’s
point of view and ask
Why is this relevant to me?
TIP 5
Get Personal
TIP5
TIP5
TIP5
TIP5
Get Personal
Tailor your content so that your audience
can identify with your perspectives
Empathi
se
with what you
’resaying
Breathe a sigh of relief to know they’re
not the only one that thinks that way
TIP 6
Be clear and concise
TIP6
TIP6
Be clear and concise
TIP6
TIP6
Be overt
Be brief
TIP 7
r h y
Get into a
TIP7
TIP7
r h y t h m
Get into a
TIP7
TIP7
p a t t e r n s
help us remember things
andR h y t h m s
Think about how you
scroll on a newsfeed
Think about how you
scroll on a newsfeed
We live in a
noisy world
Or flick through
photos
Think about how you
scroll on a newsfeed
This stops content
TIP 8
TIP8
TIP8
TIP8
TIP8
Recurring themes
Recurring ideas
Recurring characters
Help things
stick and
keep us engaged
TIP 9
TIP9
TIP9
TIP9
TIP9
Think companies fitting
together like jigsaw pieces
Or popular culture references
to help explain tricky concepts
This helps understanding
and increases retention
TIP 10
TIP10
TIP10
Don’t try and change
Y4
Y4 O1
O1 U1
U1 R1
R1
U1
U1 D2
D2 I 1I 1 E1E1 E1
E1N1
N1 C3
C3A1
A1
TIP10
TIP10
Don’t try and change
Y4
Y4 O1
O1 U1
U1R1
R1
U1
U1D2
D2I 1I 1
E1E1
E1
E1N1
N1 C3
C3
A1
A1
i i i i i i
Acknowledge that audiences can’t cope
with too much information
Don’t try and train them otherwise
i i
ii
i
TIP 1
TIP 2
TIP 3
TIP 4
TIP 5
TIP 6
TIP 7
TIP 8
TIP 9
TIP 10
Break it down
Pace Yourself
Harmony
Target your Information
Get Personal
Be clear and concise
Get into a rhythm
Pull the threads
Association
Don’t try and change your audience
So there
you have it
TIP 1
TIP 2
TIP 3
TIP 4
TIP 5
TIP 6
TIP 7
TIP 8
TIP 9
TIP 10
Break it down
Pace Yourself
Harmony
Target your Information
Get Personal
Be clear and concise
Get into a rhythm
Pull the threads
Association
Don’t try and change your audience
Ten tips that will
make sure your
audience is engaged
TIP 1
TIP 2
TIP 3
TIP 4
TIP 5
TIP 6
TIP 7
TIP 8
TIP 9
TIP 10
Break it down
Pace Yourself
Harmony
Target your Information
Get Personal
Be clear and concise
Get into a rhythm
Pull the threads
Association
Don’t try and change your audience
For more tips
like this visit
BrightCarbon.com
TIP 1
TIP 2
TIP 3
TIP 4
TIP 5
TIP 6
TIP 7
TIP 8
TIP 9
TIP 10
Break it down
Pace Yourself
Harmony
Target your Information
Get Personal
Be clear and concise
Get into a rhythm
Pull the threads
Association
Don’t try and change your audience
If you want
your presentation
to look like this one,
get in touch here
TIP 1
TIP 2
TIP 3
TIP 4
TIP 5
TIP 6
TIP 7
TIP 8
TIP 9
TIP 10
Break it down
Pace Yourself
Harmony
Target your Information
Get Personal
Be clear and concise
Get into a rhythm
Pull the threads
Association
Don’t try and change your audience
Content Visuals
Hannah
Brownlow
Taavi
Drell

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