Mobile technology is exploding but a lot of businesses don't know the best ways to take advantage of it. This presentation covers 5 ways your mobile strategy could be losing you money...and what you can do about it.
11. mobile in 2012 was
12x
the size of
the entire
internet
in 2000
mobile
in
2012
internet in
year 2000
Source: Cisco's Global Mobile Data Traffic
Forecast Update
@BridgetRandolph
12. Mobile Data Usage
160
12x growth
in 6 years
140
120
100
80
2013
60
40
20
12x growth
in 12 years
0
Source: Ericsson Mobility Report (pg. 10)
@BridgetRandolph
21. only
70%
of the
top 20 UK retailers
have a mobile-friendly website.
Source: Econsultancy
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22. small
businesses
are even
less likely
to have a mobile-friendly web presence.
60% of small businesses have websites;
only half of these are mobile-friendly.
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51. RESULTS
on iPhone/iPod
conversions increased by 65.71%.
transactions increased by 112.5%.
revenue increased by 101.25%.
on Android devices
conversions increased by 407.32%.
transactions increased by 333.33%.
revenue increased by 591.42%.
Source
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64. redirects
•
redirect mobile users on www.
most relevant mobile page
•
redirect desktop users on m.
most relevant desktop page
•
allow users to override
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65.
66.
67. “switchboard tags”
for duplicate content
on the desktop page:
<link rel="alternate" media="only screen and (max-width: 640px)"
href="http://m.example.com/page-1" >
on the relevant mobile page:
<link rel="canonical" href="http://www.example.com/page-1" >
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68. site speed
• 2-3 sec is recommended
• needs to be less than 5 sec
Google PageSpeed Insights tool can help
74% of users would bounce after waiting 5 sec
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107. for phone number fields:
<input type="tel" />
for a numeric keyboard, use this:
<input type="text" pattern=“d*" novalidate />
for any email fields, use this:
<input type="email" />
to disable autocorrect:
<input type="text" autocorrect="off" />
Cheat sheet from Baymard
@BridgetRandolph
108. FIX
only ask for information
which is essential
to complete the transaction
@BridgetRandolph
Looks differentDifferent crawlerNot having a mobile-friendly site could hurt youNot having a crawlable mobile site could hurt youAnd then your competitors get your traffic
they provide full service or just use them for the HTML and export to your preferred provider
up from 3% in 2010 and 11% last year. and it’s predicted to just keep growing (remember the growth in data usage we looked at earlier!)http://www.businessinsider.com/why-mobile-commerce-is-set-to-explode-2013-5
The final step is the offline transaction, I go into the store and by a coverThis time the checkout assistant asks me if I’m an EE customerI say yes, they put in my mobile number which pulls up my account (user ABC) and puts the order through for the phone coverThe POS then sends that to UA using the measurement protocol and the sale is attributed to user ID ABCNow when we look at the stats in UA we will see something different:
The final step is the offline transaction, I go into the store and by a coverThis time the checkout assistant asks me if I’m an EE customerI say yes, they put in my mobile number which pulls up my account (user ABC) and puts the order through for the phone coverThe POS then sends that to UA using the measurement protocol and the sale is attributed to user ID ABCNow when we look at the stats in UA we will see something different: