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Become More Profitable byFocussing onYour Ideal CustomerWork LessEliminate Marketing FrustrationEnjoyWork MoreBuild an exceptional Customer Service System

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Great businesses have a continuous flow of prospective customersarriving because their marketing and product or service delivery speaksdirectly to the ideal customer/client.Increase your sales and profitability by focusing your marketing and yourmarketing language to connect powerfully with the hot and buyingmotivators of your target.Workshop Outline

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• Understand and build marketing based on your customers specificwants• Understand the Life time value of customers• Calculate the current cost of acquisition of new customers• Identify target market, niche and ideal client/customer• Identify buying motivators• Write great marketing copy• Build profitable and effective sales processThe difference between a small business and agreat small business is strategic marketing

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• Learn how to identify your most profitable clients – they are often not the onesyou think• Discover their hot buying motivators• Find the words to connect powerfully• Calculate the ROI on all your marketing and advertising so you know what tokeep doing and what to stop• Place marketing and advertising only where you get the ROI you want from it.• Build a sales process that your ideal client will think was designed just for them• Increase your conversion from inquiries and at a higher margin• Understand the 3 -5 critical points of contact – Moments of Truth - withcustomers and build your systems to deliveroutstanding service.Benefits

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4-5 sessions of 1 -3 hours over 8 - 10 weeks and unlimitedphone/Skype, webinar or email supportIncludes: moments of truth workshop for owner and staffeBook of How to Build a Profitable and Effective Sales Process13 templates, worksheets and checklistsCost per business $4500.00The Details

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Contact Bridget for more information about this workshop or visit herwebsite for details on other workshops and coaching options.Email bridget@creatingwhatmatters.co.nzWeb www.creatingwhatmatters.co.nzMore information?