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Lessons from Groupon's strategy for increasing revenue per email.
For those organizations with large transactional email volume who depend on email marketing to drive traffic/sales. Read on the learn about industry best practices to lower send cost, improve deliverability and increase revenue per email.
#1 Internet trends and changes (ISP changes like Gmail introducing tabs in 2013, CASL 2014)
#2 Mobile commerce will make up 29% of web sales this year and today nearly half of all email is opened on a mobile device
#3 Marketing fatigue: Customers eventually begin to ignore due to excess marketing ads (i.e. The Law of Shitty Clickthroughs)
Learn about strategies to:
Develop email solutions in-house
Invest in multi channel marketing
This deck was lovingly assembled using publicly available information and makes no claims on behalf of Groupon. If you have any feedback, ideas or questions just drop us a line ---> marketing[at]brickstreetsoftware.com