The document outlines a four stage journey to analytical maturity: 1) Data - how to explore and utilize multi-channel data from various sources 2) Analytics - identifying the right analytics and tools to drive outcomes and build capabilities 3) Insights - providing analytically-informed, issue-based insights at scale through services and expertise 4) Actions - embedding insights into key decisions and processes and scaling capabilities across organizations

1. 1
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2. Data
• Exploding and unknown sources of data
• Structured and unstructured data
• Lack of synergy across systems and
platforms
Stage one on the • How to sense and explore multi-channel
journey to analytical data
maturity
We can help you • Development tools and reusable
architecture components
navigate and (Accenture Analytics platform)
harness the power • Data strategy and architecture
of big data using • Information integration
advanced analytics • Big data and content management
• Business intelligence &
platforms and performance management
leveraging a strong • Advanced analytics technology
alliance network. enablement
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2012
Accenture.
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3. Analytics
• Identifying the right analytics to drive outcomes
that matter
• Identifying the right analytical tools and
technologies to support outcomes and embed
into the client’s operating model
Stage two on the
journey to analytical • Developing advanced analytics capabilities to
maturity
outperform in these fast changing times
• Building the right analytic talent, skills & acumen
We build on our • A network of 13,000 analytically-
skilled professionals across
history of innovation Management Consulting,
in information Technology and Outsourcing
management with • A growing network of more than
a global network 20 analytics innovation centers
globally fueling innovation and
of smart analytical supporting delivery excellence
talent and innovation • A robust and technology-agnostic
centers across the portfolio of alliance partners from
globe. established players through to
emerging niche vendors
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2012
Accenture.
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rights
reserved.

4. Insights
• Aligning analytics initiatives to business
issues so insights are relevant and drive
outcomes
• Sorting the signal from the noise to identify
Stage three on the the insights that matter
journey to analytical • Visualizing and consuming insights
maturity
We provide • A portfolio of function and industry
driven analytics offerings:
analytically-informed, – Customer and marketing analytics
issue-based insights – Sales and customer service
at scale through our analytics
portfolio of services, – Operations analytics
– Fraud analytics
expertise and assets. – Human capital analytics
– Industry-unique analytics
– Data and technology
• Big data discovery
• Industry business services,
powered by analytics
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2012
Accenture.
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5. Actions
• Going the last mile: embedding analytic
insights into key decisions and processes
• Scaling analytics capabilities across the
organization
Stage four on the • Overcoming fragmentation and complexity in
journey to analytical the organization
maturity
• Ensuring that insights are converted into
consumable outcomes
Making the leap to • Industry and function-unique
reference architectures across
adoption as insights data, analytics and applications
are integrated into (end-to-end analytics)
decisions and • Analytics as a service solutions
processes. • Industrialized delivery capability
• Change management expertise
5
Copyright
©
2012
Accenture.
All
rights
reserved.