2. SOCIAL CONSCIOUSNESS
◦ Social consciousness is consciousness shared by individuals within a society.
◦ To be conscious is to be aware of something.
◦ When you share a social message for all to see, you are spreading knowledge.
◦ When others are educated or enlightened by your message…even motivated by it…you are
creating social consciousness.
3. SOCIAL CONSCIOUS
◦ A social conscience is "a sense of responsibility or concern for the problems and injustices of
society"
4. Create Graphics
◦ Simple, easy graphics go a long way!
◦ Use Illustrator to create the graphic and then PLACE the Illustrator file into InDesign.
USE CATCH PHRASES
◦ Don’t over complicate the text
◦ Make sure the text is legible from a distance
◦ Make it powerful
◦ Include a statistic!
8. Gender
Equality
“Society as a whole benefits
immeasurably from a
climate in which all persons,
regardless of race or
gender, have the
opportunity to earn respect,
responsibility, advancement,
and remuneration based on
ability.”
