Social media marketing gurus tell you that you can’t ignore the chatter about your business, your brand and your industry. Social media has corporate marketers feeling the pressure to participate in and steer the conversation. We need to build credibility and become a thought leader, right?
But what’s so genuine, noteworthy, or even social about social media marketing? Status updates to people you hardly know? Networking via 140-character opinions? How many relationships can you truly manage before you’re just adding to the noise?
Businesses need to get found, engage and convert, and while growing in popularity, can social media marketing match a business blog when it comes to creating leads and customers?
In this presentation, I weigh the merits of social media marketing and blogging for business and try to help you prioritize your efforts for the best return on investment (ROI). That is what it's about, right?
Content Marketing - Unlock The Power of Your Content as a Marketing Tool
Stop The Social Media Noise: Can you grow your business faster with a blog?
1. Stop the social media noise!
Can you grow
your business
faster with a blog?
October 20, 2009
2. I Get Paid For: Delivering best-in-class digital marketing strategies that
grow our clients’ businesses.
Prior Life: Founded R.O.Why! Marketing, a Cincinnati strategic marketing
agency; director of marketing at On Assignment (NASDAQ: ASGN); director
of marketing at Computer Task Group (NASDAQ: CTGX); Marketing
manager at a software development firm.
Training: B.S. in Marketing & Management from the University of
Cincinnati College of Business. 8 years client side, 7 years agency
experience.
Passions: Social media, blogging, 1:1 CRM, leveraging BIC digital across
the customer conversation
Other Tidbits: Social media director for the Cincinnati American Marketing
Association; frequent opinionated speaker & writer.
Brian LeCount
Associate Director, Strategic Planning
3. Part of WPP Group, the largest agency holding company
in the world with 2,000 offices in 106 countries
Employee Makeup:
Cincinnati, Ohio
Headquarters:
1979
Founded:
Top 25 Best Small Companies to Work
For in America (2006, 2007, 2008 & 2009)
250 (and growing) people including Creative, Technology,
Project Management, Research, Strategy, and Client Service
8. first, some harsh realities
[the] most credible source of information about a company is now “a
person like me”, which has risen dramatically to surpass doctors &
academic experts for the first time. 7th annual edelman trust barometer
• your customers don’t want more friends
• 3,000 – 5,000 ad messages
• we’re looking for solutions
35. let’s get focused
- HOW MANY RSS FEEDS CAN YOU DIGEST?
- HOW MANY TWEETS CAN YOU READ?
- HOW MANY TRUE RELATIONSHIPS CAN YOU MANAGE?
is social media feeding you
customers or is it simply feeding
your inbox?
45. prioritize
the vast majority of your
audience finds the
solutions to their
problems via search.
Image property of Compendium Blogware
46. blog for search
- your customers are telling you what they need
- mobilize your teams to talk about the problems they solve everyday
- organize your content around what your customers are looking for
- serve them relevant content & meaningful calls to action
47. blog for search
- be there when I’m looking for you
- introduce me, engage me
- solve my problem better than anyone else
- if you do this well, maybe I’ll friend you on facebook
- if you deliver a great experience, I’ll talk about it on Twitter