1. CONTACT INFO ART DIRECTOR: BRIAN LYONS
Brian Lyons
434 Orion Road OBJECTIVE
Batavia, IL 60510 In search of a work environment that will provide art direction and design opportunity in a variety of disciplines.
An environment that promotes growth and thrives on creative challenges. An environment that embraces the creative
blyons917@gmail.com process and client partnerships to provide solutions that work.
847.910.2014 EXPERIENCE
References available upon request SENIOR ART DIRECTOR Aspen Marketing Services March 2008-Present
Qwest Telecommunications March 2008-Present
Responsible for art direction, design and presentation on multiple Qwest Consumer Direct Mail segments. Charged on every
project to refresh creative, explore format and utilize strategy to keep the consumer intrigued and push response rate.
AWARDS
• Internal Agency Awards ART DIRECTOR Wunderman, Chicago, June 2003-March 2008
• Best Creative Person 2007 Burger King February 2006-March 2008
• Achievement For Impact 2002 Responsible to provide art direction to in-house studio, junior art directors, imaging/retouching specialists and photographers
• Achievement For Interaction 2001 on national and local campaigns. Intensely involved in the conception, design, presentation and production of multiple projects.
• Design of the Times - Silver Winner ConAgra Foods September 2005-February 2006
• NFL Packaging 2007 Responsible for online design and art direction for multiple ConAgra brands. Projects included email and banner design, website
Burger King redesign, promotional websites and online games. Integral in the concepting and design of presentation pitch that won the business.
Microsoft January 2005-February 2006
Responsible for design, art direction and online production of global marketing campaigns for the Windows Mobile brand.
FEATuRED Campaigns consisted of email and banner launches, promotional websites and direct mail.
• American Printer Magazine
Sears.com June 2003- April 2005
• Innovative use of UV Printing Responsible for bi-weekly design refreshes of homepage creative as well as art direction and workflow management of promotional
Qwest Rocks In-Store Promo ads site-wide. Integral in concepting, design and production of seasonal online marketing campaigns and promotional mini-sites.
ACCOuNT COORDINATOR Wunderman, Chicago, June 2000-June 2003
CLIENTS
• Various Project Work SKILLS
• Applebee’s • Highly skilled in Photoshop, Illustrator and InDesign • Excellent verbal and written communication skills
• AT&T • Working knowledge of Flash and Dreamweaver • Highly organized and experienced in detail oriented tasks
• Craftsman Motorsports • Experienced in a variety of disiplines • Experienced and effective in meeting all deadlines
• LivingWell Cancer Resource Center (In-Store, Online, Direct Mail and Event Marketing)
• TDS Telecom
• The Heckler
• Tourism Ireland
EDuCATION
• 2016 Chicago Olympics NORThERN ILLINOIS uNIVERSITY Bachelor of Fine Arts, Painting
3. ulTIMaTe
Double Double
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VALUE MEAL
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Exterior Translite
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WHOPPER ®
FISH
VALUE MEAL
$
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And MEdIUM soFt drInk .
Window Static
Exterior Translite
Burger King: New POP Template
Burger King charged the creative team to explore refreshing the look and feel of the current POP to bring a more cohesive look
across elements throughout the restaurant. The team landed on a modular approach which could easliy be modified to various sizes
of POP as well as easily modified creatively from one promotional window to the next. The Result... A great new look and increased
effieciency in design and production.
4. Door Decal
Under Counter Banner
Burger King: NFL National Promotion POP (Kids)
He’s got the moves, he’s got the bling, he’s the Bobblehead King. The King and his big plastic head took the field in this NFL
promotion for kids. One of 8 original NFL King Bobbleheads, representing different positions, were included in every kids meal
purchase. The Result... Satisfied Clients Nodding Heads in Approval.
5. STEALTH
4 LEVELS WITH
RACING HIDDEN FEATURES! ACTION
MULTIPLE MODES CHOOSE FROM 5
AND COURSES! DIFFERENT ARENAS!
399
ONLY
$ EACH
WITH ANY VALUE
MEAL PURCHASE
Counter Card
Interior Large Translite
Collector Cups
Burger King: XBOX National Promotion Packaging and POP
Burger King collaborated with XBOX to produce 3 original video games starring The King. Pocket Bike Racer, Big Bumpin’
and Sneak King promised action and adventure in an alternate world where The King ruled supreme. The games retailed for
$3.99 with a Value Meal purchase and the POP was responsible for a majority of the heavy-lifting on awareness and sales.
The Result... Over 2 Million Games Sold and Counting.
6. Featured In American Printer Magazine
Innovative use of UV Printing Technology
Qwest: Verizon Wireless Retail Launch POP
Who rocks? Qwest Rocks! Now an Authorized Agent for Verizon Wireless. For this two-day event, street teams were deployed wearing
custom designed concert T-Shirts and armed with backstage passes and LG Dare inspired lanyards redeemable for a free gift at retail
locations. Rockin’ window clings, three dimensional counter cards and terminal toppers continued the vibe in-store. The Result… Now
with Phone, Internet, TV and Wireless, Qwest Rocks! And so can you.
9. Interior Page
Homepage
Interior Page
Microsoft: windowsmobile.com Site Design
The team was charged with creating a website to support the global media launch of Windows Mobile. The site was designed creatively
and architecturally to house an abundance of information about the new applications as well as the devices with Windows Mobile installed.
Main features of the site are an interactive homepage demo, application overviews and deep-dive informational sections, interactive device
demos, and technology hints and tips. The Result... A Sharp Increase of People “Working Off-Site”.
10. Email
Landing Page
Banner
Microsoft: Audiovox SMT 5600 Smartphone Online Launch
The global launch of this new smartphone was supported by email and banner campaigns targeting specific consumer interests: Hardware,
Software and Outlook. All media drove traffic to 1 of 3 customized flash landing pages allowing the user to view demos, learn more about
product capabilities and most importantly buy a device. The Result... Raised Consumers Intelligence About Smartphones.
11. Homepage
Newsletter
Butterball: Site Redesign and Newsletter Program
This ConAgra Foods brand was looking to update their look online. The team was charged with a complete creative
and technical makeover of the homepage. A new, cleaner look was established and housed in a new multifunctional flash
environment. Following the new look of the homepage were various interior page enhancements and a new look for the
seasonal newsletter. The Result... Client Carved Out More Work, The Holiday Guide Mini-Site.
12. Homepage Floating Ad
Interactive Brand Emails
Sears.com: Clothing Online Launch Campaign
As Agency of Record for sears.com the team was responsible for all site updates, the email program, promotional banner campaigns and
mini-sites. When sears.com was ready to launch clothing online, we were charged with the awareness campaign to drive traffic to the site. We
designed and produced a sears.com homepage takeover ad, and interactive brand email program and an interactive flash banner campaign
garnering above expectations site traffic. The Result... Increase of Online Baskets Containing V-8 Tractors and V-Neck Sweaters.
14. QWEST SAVINGS CALCUL ATOR
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Dear Sample A. Sample,
If you already have a goose that lays golden eggs, congratulations. If you’re like most folks, you don’t have a lot of “disposable” income these days. But you’d also like to
make sure you get the best you can for your hard-earned money. That’s where we come in.
However, if you could stand to save up to $25 every month*
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on services you use every day, please read this. With just one simple call to Qwest, you can save up to $25 every month* on the home communications
and entertainment services you depend on. And, when you bundle best-in-class services like Qwest
High-Speed Internet® DIRECTV® service and Verizon Wireless through Qwest, you’ll be lowering your
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monthly bills without sacrificing quality.
Call us today for a Complimentary Account Review, and let us show you how you can save money
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Anytown, US,
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Qwest Consumer DM: Account Review Letter Package
Now more than ever people are concerned about tightening the purse strings, and bundling services with Qwest is a great way to keep
family budgets in check. To show Qwest’s empathy and helpful role in dealing with this concern, this letter package utilizes tongue-in-check Denver, CO
humor in copy tone and illustration style to appeal to folks’ common sense. The Result... Apparently not many people have a Money Tree.
80202
1801 California
Floor St., 19th
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PAID
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PRSRT STD
