2. BAYLOR IMG
SPORTS MARKETING
BAYLOR Athletics offers a comprehensive portfolio of multi-
media, promotional and on-site sponsorship opportunities
» MARKS & LOGOS
» OFFICIAL DESIGNATION
» SIGNAGE
» RADIO
» PRINT
» DIGITAL & SOCIAL
» TICKETS & HOSPITALITY
» TELEVISION
» ON-SITE ACTIVATION
PARTNERSHIP PLATFORMS
Brian George, General Manager
Baylor IMG Sports Marketing
1500 S University Parks Drive, Waco, TX 76706
Brian.George@img.com
3. BAYLOR IMG
SPORTS MARKETING
BAYLOR IMG Sports Marketing develops strategic, customized
and integrated sponsorship platforms to compliment our
client’s marketing, promotional and sales goals
PARTNERSHIP PLATFORMS
» Increase Awareness and Exposure
Radio, Print, Signage, Television, On-Site
Activation, Digital & Social
» Authenticate Your Brand & Build Equity
Among Fans
IP Rights & Official Designation
» Drive Retail Traffic
IP Rights, Sweepstakes & Promotions
» Strengthen Relationships & Reward
Employees
Tickets, Hospitality & Unique Access
Brian George, General Manager
Baylor IMG Sports Marketing
1500 S University Parks Drive, Waco, TX 76706
Brian.George@img.com
4. BAYLOR
By The Numbers
Source: Scarborough, Waco DMA, 2014, Spring Total (Spring 2013 – Spring 2014)
Total of 160,000 current Alumni on record
Demographics
Over 168,900 fans in the Waco, TX DMA
Total enrollment of 16,232 students
46%
FEMALE
54%
MALE
38% are
COLLEGE
GRADUATES
Target Population: 168,926
49% are EMPLOYED FT
5% are STUDENTS
8% are EMPLOYED PT
70% are
HOMEOWNERS
HOUSEHOLD INCOME
Less than $10,000 12%
$10,000 to $29,999 20%
$30,000 to $49,999 21%
$50,000 to $99,999 30%
$100,000 to $249,999 14%
$250,000 or More 3%
