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SOCIAL MEDIA MARKETING
STRATEGIES FOR TRAVEL
AND HOSPITALITY
PROFESSIONALS
© www.briancliette.com
2
Brian A. Cliette
www.briancliette.com
@briancliette
Digital Marketing Strategist
www.superlinkjuice.com
© www.briancliette.com
3
Social Media Marketing Funnel for
Travel and Hospitality Professionals
© www.briancliette.com
4
In the travel and hospitality industry, it is always insightful to take a closer
look at how hotels embrace new technologies and upcoming challenges.
© www.briancliette.com
Social Media is the Future of
Hospitality Industry
5
2015
2014
20132011
2012
Social MediaWeb Design Search Engine Marketing
© www.briancliette.com
6
To get insights
into the guests
Appear in their
tablets
Meet them on
their smart
phones
Move into their
laptops
Digital Marketing enables the industry
Show up in their
desktops
All from a single platform
© www.briancliette.com
7
Increasing influence
of Social Media in
search and planning
stages of travel
© www.briancliette.com
8
Practical Application of Social Media for
Hospitality Industry
AWARENESS
CONSIDERATION
PREFERENCES
ACTION
LOYALTY
ADVOCACY
1
2
3
4
5
6
Theories of Social Media Marketing classically govern the outcomes in Hotel and Travel industry.
© www.briancliette.com
Take Great Step 1 9
Step One
Make a strong presence in Social Media to create brand
awareness. The content should be valuable, educational,
actionable, relevant, shareable, builds trust and user-generatedAWARENESS
© www.briancliette.com
10
The awareness stage of marketing funnel is where
you introduce potential customers to your brand.
You build awareness and encourage prospective
customers to remember your brand name so that
when they make a future purchase, they include
your brand in their consideration mix.
AWARENESS
© www.briancliette.com
11
It is about creating and communicating with
communities, telling your story, participating in
latest social trends.
Stretch yourself beyond Facebook and Twitter.
AWARENESS
© www.briancliette.com
12
In this discussion we will explore the various
social platforms available to travel and hospitality
industry and help you determine which social
networks will be most effective to create and
integrate communities helpful in this regard
AWARENESS Social Media is your front office
© www.briancliette.com
Take Great Step 2 13
THINK AND PLAN
Social media is an ocean. You have to perform
multitasks like Brand building, Lead generation,
Research and development, Product and Service
launch, Customer retention, Partner and Channel
communication and many more.
CONSIDERATION
Brand Building Lead Generation
Research and
Development
Product and
Service Launch
Customer
Retention
Channel
communication
© www.briancliette.com
14
CONSIDERATION
• Who are the present users?
• Is your business relevant to present set of users?
• How much time and resources are required to
participate in this medium?
• Do you have necessary expertise and knowledge to
create unique and attractive content meeting the
standards of a particular channel?
To make money
Making people happy
Giving them the latest knowledge
Facilitating their voice to come out
What is your goal?
© www.briancliette.com
Take Great Step 3 15
SELECTING
CHANNEL
Selecting the channel is crucial. Having countless
channels available for reaching out to your prospective
customers, selection of right channels to meet your
specific needs is the first step to your success.
PREFERENCES
© www.briancliette.com
16
PREFERENCES
Needless to mention that complete data is
available for statistics of activity on each
channel. Commercial organizations exist to
facilitate analysis in this regard.
Defining the goal
Selecting the right channel
Developing the right message
Content Distribution Strategy
Services of Commercial Organizations
Engage and Monitor
You can do yourself this research to find out a suitable channel
© www.briancliette.com
17
PREFERENCES
No doubt Facebook is the World’s largest
social network channel.
Over 1 Billion Users
67% Users in US only
83% of 18-29 age bracket in US
73% with income above $75,000
66% Sharing on mobile phones
2.7 Billion likes daily
50 Million Facebook Pages
© www.briancliette.com
Take Great Step 4 18
PURCHASE
LOCATION
Today Travel Purchases can
happen in many places. Detailed
research and analysis of site of
purchase for your product and
facilitating your customers giving a
call to action is crucial.
ACTION
© www.briancliette.com
19
ACTION
Focusing on the “Purchase Location” of
your prospective customers considerably
decreases the amount of effort and
expenditure thus increasing ROI
Physical Location
Via Online Store
Via Smart Phone
Via Tablet Device
Via S-commerce on Facebook
Social action service like Groupon
© www.briancliette.com
20
ACTION
• Where can customers purchase from
you?
• The easier it is to purchase ,the more
likely the customer will take action.
© www.briancliette.com
Take Great Step 5 21
CREATE LOYALTY
Given the cost of attracting new
customers – thought to be as
much as eight times more
expensive as holding onto
existing buyers – ensuring
customer loyalty can be the
difference between failure and
success.
LOYALTY
© www.briancliette.com
22
LOYALTY
The relationship with the customer doesn't
end with the sale. The most important task
is to create loyalty with your customers.
Here is a list of follow up actions.
Deliver on your promises
Acknowledge Orders
Keep Customers Informed
Get personal
Support Multiple Channels
Sort out Problems
Reward Customers
Complaints equal opportunity
© www.briancliette.com
23
LOYALTY
Rewarding customers is perhaps the most
powerful tool to create Loyalty among your
customers. So how do you create loyalty?
Thanks for Business
Post-sales follow up
Regular touches
Incentivize repeat purchases
Frequent upgrades with rewards
Follower specials
Incentives to share info
Advocacy development
Post Sale
Programs
Social
© www.briancliette.com
Take Great Step 6 24
BRAND ADVOCATE
"In electronic commerce and online
advertising, a brand advocate is a
person, or customer who talks
favorably about a brand or product,
and then passes on positive word-
of-mouth (WOM) messages about
the brand to other people"
webopedia.com
ADVOCACY
© www.briancliette.com
25
ADVOCACY
Why do you want advocates?
• They are highly active - Advocates
recommend brands more 32% rec More
than 10 brands/year
• Large Networks - Advocates have more
contacts 18% have over 500+ Contacts
• Impact Purchases - Advocates use
online tools that drive purchases
© www.briancliette.com
26
ADVOCACY
Who are your brand advocates?
“A brand advocate identifies with &
supports your brand in her everyday
interactions by dint of goodwill & natural
affinity.” –JD Lasica, Social Media
Strategist, Co-author of SocialMedia.biz
© www.briancliette.com
Summary of Social Media Marketing Funnel
27
Build brand awareness
in online media
Let your customers take
action to purchase
Ensure that your brand makes it
to the Consideration phase for a
potential customer
Help your prospect
compare your brand to the
competition to find their
preference
Build loyalty with
customers that have
purchases your brand
Develop advocacy with your
existing customer base
AWARENESS CONSIDERATION PREFERENCE
ACTION LOYALTY ADVOCACY
© www.briancliette.com
Social Media Marketing Strategies 28
01
Facebook
02
Twitter
04
Google+
05
Pinterest
03
Instagram
© www.briancliette.com
29
Facebook and
Hospitality Industry
• Facebook has become a lifestyle and providing a
platform for social communications and central hub for
daily life.
• All the Facebook -hotel integrated pages can easily
be found.
• 80% Pages offer the function “book now”
• 86% having mobile application integration make it
more popular.
• By acquiring Instagram, Pinterest and Spotify ,
launching Facebook Places and Facebook Nearby
has made Facebook more global.
• Hospitality industry can take special advantage of
Facebook as people share more personal details,
identities, photos, experiences and their location on
Facebook.
• It is said that posting 3-4 times on Facebook each
week is sufficient to keep your community moving and
attached.
© www.briancliette.com
Facebook and Hospitality Industry 30
DEFINE YOUR GOALS SELECT YOUR
TARGET AUDIENCE
LIVE VISUAL CONTENT
PAGE OPTIMIZATION ENGAGE AND MONITOR LOYALTY TO CUSTOMERS
© www.briancliette.com
31
Google and
Hospitality Industry
• See the enormous number of hits globally making it
obvious the importance of this platform for travel and
hotel industry.
• The Hotel Finder Tool incorporated in google platform is
of special interest for hotel industry. The tool enables
users to search for a hotel within a named destination by
editing a shape on a map.
• Users can also view hotels within the shape as a list and
by clicking on a book button are provided with
advertisements from online travel agencies and the
hotels enabling users to compare prices.
1.2 Trillion Google Searches are done per year Worldwide
Google Hotel Finder, Google maps, Google Intelligent search
engines are making this platform the future of Hospitality Industry.
Google is going to become the second largest platform in this
regard.
© www.briancliette.com
32
Google+ is a social networking and identity service that is owned and operated by Google Inc. Google
has described Google+ as social layer that enhances many of its online properties. It is not simply a
social networking website, but also an authorship tool that associates web-content directly with its
owner. It is the second largest social networking site in the word after Facebook.
© www.briancliette.com
33
TIPS TO USE GOOGLE+ IN HOSPITALITY BUSINESS
1. Make a Google+ Business page and utilize this for engaging
your customers. Merging of Google pages with Google+ will
maximize you benefits. Remember 50% hotel bookings (out
of which 70% are of Americans) are done online.
2. Cross promote your page with other social networking
platforms.
3. Add +1 button to your website and encourage your
customers to add your hotel to their circles.
4. Develop visually strong content to attract customers
© www.briancliette.com
34
500 million plus Tweets each day
Though Twitter is a micro blogging social networking site,
yet its features like, Hashtags, Who to Follow, Browse
Interests, ease of accessing the network from mobiles and
many more have made Twitter most popular.
Travelers are increasingly using Twitter to take decisions of
their travel and hoteling destinations and keep on following
the remarks in this regard with the personalities even they
do not know them personally.
Twitter and
Hospitality Industry
© www.briancliette.com
35
Twitter and
Hospitality Industry
Intelligent and Personalized Search
The quick and strong features provided by
twitter make it more likely for customers to
interact with brands and make purchase
decisions.
Active presence on Twitter provides the
opportunity to interact with the guests more
quickly and a failure to respond on Twitter may
lead to loss of customers.
© www.briancliette.com
36
Twitter and
Hospitality Industry
TIPS TO USE TWITTER IN HOSPITALITY BUSINESS
1. Record upcoming events, concerts, conferences in
your surroundings using hashtags or include them in
your tweets to create interests for your followers.
2. Announce deals in the form of tweets. Include your
booking link in short tweets.
3. Twitter reports is a very strong tool, connect to
business travelers as they use social media more
often as compared to holiday travelers.
© www.briancliette.com
37
Blogs and
Hospitality Industry
6.7 million people publish blog post daily
Historically, hotels have relied on extensive post-stay surveys and
mystery shoppers to ascertain service levels, customer
satisfaction, and areas for improvement. Today, online reviews are
providing hoteliers with rich data about guest satisfaction to help
them please customers. In addition, online reviews provide a
social currency that drives new bookings and trust in hotels.
81% of US online consumers trust information on blogs
© www.briancliette.com
38
Blogs and
Hospitality Industry
97% more inbound links with blogs
Blogs are important sources of Social
trending. Blogs on new trends in travel
and Hotel industry are very helpful to
provide and improve services in this
sector. Emerging trends like speed
and precision, WOW customer service,
travel by foodies, changing desires of
guests etc. can be well understood
through blogs
© www.briancliette.com
39
Blogs and
Hospitality Industry
Pinterest users are on the rise
Pinterest has emerged as a social platform to watch as
more businesses jumping on board. With a relatively simple
concept of organizing things and pinning them onto boards
of each corresponding categories, Pinterest is becoming
more and more popular among travel and hotel industry.
They can simply create categories of food, drinks, resorts,
tours, rooms, lobbies etc and create pin boards. Research
shows that more than 20% people made purchase after
seeing it on Pinterest.
© www.briancliette.com
40
A journey starts with a dream
Most people make wish lists on
Pinterest and share their dreams to
their travel destinations. This is a
golden opportunity for travel and hotel
industry to attract customers on
Pinterest.
© www.briancliette.com
41
Instagram and
Hospitality Industry
Instagram is fun way to share your moments
Instagram is a mobile App having 300 million users actively
sharing series of photos through this. Instagram has
seamless integration with other social platforms like
Facebook, Twitter, Tumblr and many more, making it more
and more popular day by day.
By creating high resolution images of property, events,
outdoor locations etc, hotel industry has a unique
opportunity to join their customers through Instagram.
This is worth mentioning that Instagram has crossed Twitter
in terms of daily active users recently.
© www.briancliette.com
42
Instagram and
Hospitality Industry
A Showcase to your brand
This is the unique platform to showcase your
colorful visual content of property, room
décor, outside view, events, conferences
and restaurants with your prospective
customers. Hospitality industry can take
special benefit from this creative mobile app.
© www.briancliette.com
43
Instagram and
Hospitality Industry
TIPS TO USE INSTAGRAM IN HOSPITALITY
BUSINESS
1. Enable permissions to other social media accounts
like Facebook, flicker, Tumblr, Twitter etc to the
application to get maximum results.
2. Encourage guests to capture when something is
happening on Instagram.
3. Encourage your employees (specially front office and
valet staff) to capture happening moments and
provide to the management to pasted on Instagram.
© www.briancliette.com
Summary of Social Media in
Hospitality Industry
44
Instagram
Facebook
Twitter
Google Plus
Pinterest
1. Continuous growth
in SMM leads to
increased Awareness
2. Hotel industry must
consider the golden
opportunity
3. Analyze and set
preferences for social
channels
4. Allocate resources
and time for SMM
5. Act by launching
customized remarketing
6. Engage customers
through SMM

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Social Media Marketing strategies for Travel and Hospitality Professionals

  • 1. © www.briancliette.com SOCIAL MEDIA MARKETING STRATEGIES FOR TRAVEL AND HOSPITALITY PROFESSIONALS
  • 2. © www.briancliette.com 2 Brian A. Cliette www.briancliette.com @briancliette Digital Marketing Strategist www.superlinkjuice.com
  • 3. © www.briancliette.com 3 Social Media Marketing Funnel for Travel and Hospitality Professionals
  • 4. © www.briancliette.com 4 In the travel and hospitality industry, it is always insightful to take a closer look at how hotels embrace new technologies and upcoming challenges.
  • 5. © www.briancliette.com Social Media is the Future of Hospitality Industry 5 2015 2014 20132011 2012 Social MediaWeb Design Search Engine Marketing
  • 6. © www.briancliette.com 6 To get insights into the guests Appear in their tablets Meet them on their smart phones Move into their laptops Digital Marketing enables the industry Show up in their desktops All from a single platform
  • 7. © www.briancliette.com 7 Increasing influence of Social Media in search and planning stages of travel
  • 8. © www.briancliette.com 8 Practical Application of Social Media for Hospitality Industry AWARENESS CONSIDERATION PREFERENCES ACTION LOYALTY ADVOCACY 1 2 3 4 5 6 Theories of Social Media Marketing classically govern the outcomes in Hotel and Travel industry.
  • 9. © www.briancliette.com Take Great Step 1 9 Step One Make a strong presence in Social Media to create brand awareness. The content should be valuable, educational, actionable, relevant, shareable, builds trust and user-generatedAWARENESS
  • 10. © www.briancliette.com 10 The awareness stage of marketing funnel is where you introduce potential customers to your brand. You build awareness and encourage prospective customers to remember your brand name so that when they make a future purchase, they include your brand in their consideration mix. AWARENESS
  • 11. © www.briancliette.com 11 It is about creating and communicating with communities, telling your story, participating in latest social trends. Stretch yourself beyond Facebook and Twitter. AWARENESS
  • 12. © www.briancliette.com 12 In this discussion we will explore the various social platforms available to travel and hospitality industry and help you determine which social networks will be most effective to create and integrate communities helpful in this regard AWARENESS Social Media is your front office
  • 13. © www.briancliette.com Take Great Step 2 13 THINK AND PLAN Social media is an ocean. You have to perform multitasks like Brand building, Lead generation, Research and development, Product and Service launch, Customer retention, Partner and Channel communication and many more. CONSIDERATION Brand Building Lead Generation Research and Development Product and Service Launch Customer Retention Channel communication
  • 14. © www.briancliette.com 14 CONSIDERATION • Who are the present users? • Is your business relevant to present set of users? • How much time and resources are required to participate in this medium? • Do you have necessary expertise and knowledge to create unique and attractive content meeting the standards of a particular channel? To make money Making people happy Giving them the latest knowledge Facilitating their voice to come out What is your goal?
  • 15. © www.briancliette.com Take Great Step 3 15 SELECTING CHANNEL Selecting the channel is crucial. Having countless channels available for reaching out to your prospective customers, selection of right channels to meet your specific needs is the first step to your success. PREFERENCES
  • 16. © www.briancliette.com 16 PREFERENCES Needless to mention that complete data is available for statistics of activity on each channel. Commercial organizations exist to facilitate analysis in this regard. Defining the goal Selecting the right channel Developing the right message Content Distribution Strategy Services of Commercial Organizations Engage and Monitor You can do yourself this research to find out a suitable channel
  • 17. © www.briancliette.com 17 PREFERENCES No doubt Facebook is the World’s largest social network channel. Over 1 Billion Users 67% Users in US only 83% of 18-29 age bracket in US 73% with income above $75,000 66% Sharing on mobile phones 2.7 Billion likes daily 50 Million Facebook Pages
  • 18. © www.briancliette.com Take Great Step 4 18 PURCHASE LOCATION Today Travel Purchases can happen in many places. Detailed research and analysis of site of purchase for your product and facilitating your customers giving a call to action is crucial. ACTION
  • 19. © www.briancliette.com 19 ACTION Focusing on the “Purchase Location” of your prospective customers considerably decreases the amount of effort and expenditure thus increasing ROI Physical Location Via Online Store Via Smart Phone Via Tablet Device Via S-commerce on Facebook Social action service like Groupon
  • 20. © www.briancliette.com 20 ACTION • Where can customers purchase from you? • The easier it is to purchase ,the more likely the customer will take action.
  • 21. © www.briancliette.com Take Great Step 5 21 CREATE LOYALTY Given the cost of attracting new customers – thought to be as much as eight times more expensive as holding onto existing buyers – ensuring customer loyalty can be the difference between failure and success. LOYALTY
  • 22. © www.briancliette.com 22 LOYALTY The relationship with the customer doesn't end with the sale. The most important task is to create loyalty with your customers. Here is a list of follow up actions. Deliver on your promises Acknowledge Orders Keep Customers Informed Get personal Support Multiple Channels Sort out Problems Reward Customers Complaints equal opportunity
  • 23. © www.briancliette.com 23 LOYALTY Rewarding customers is perhaps the most powerful tool to create Loyalty among your customers. So how do you create loyalty? Thanks for Business Post-sales follow up Regular touches Incentivize repeat purchases Frequent upgrades with rewards Follower specials Incentives to share info Advocacy development Post Sale Programs Social
  • 24. © www.briancliette.com Take Great Step 6 24 BRAND ADVOCATE "In electronic commerce and online advertising, a brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word- of-mouth (WOM) messages about the brand to other people" webopedia.com ADVOCACY
  • 25. © www.briancliette.com 25 ADVOCACY Why do you want advocates? • They are highly active - Advocates recommend brands more 32% rec More than 10 brands/year • Large Networks - Advocates have more contacts 18% have over 500+ Contacts • Impact Purchases - Advocates use online tools that drive purchases
  • 26. © www.briancliette.com 26 ADVOCACY Who are your brand advocates? “A brand advocate identifies with & supports your brand in her everyday interactions by dint of goodwill & natural affinity.” –JD Lasica, Social Media Strategist, Co-author of SocialMedia.biz
  • 27. © www.briancliette.com Summary of Social Media Marketing Funnel 27 Build brand awareness in online media Let your customers take action to purchase Ensure that your brand makes it to the Consideration phase for a potential customer Help your prospect compare your brand to the competition to find their preference Build loyalty with customers that have purchases your brand Develop advocacy with your existing customer base AWARENESS CONSIDERATION PREFERENCE ACTION LOYALTY ADVOCACY
  • 28. © www.briancliette.com Social Media Marketing Strategies 28 01 Facebook 02 Twitter 04 Google+ 05 Pinterest 03 Instagram
  • 29. © www.briancliette.com 29 Facebook and Hospitality Industry • Facebook has become a lifestyle and providing a platform for social communications and central hub for daily life. • All the Facebook -hotel integrated pages can easily be found. • 80% Pages offer the function “book now” • 86% having mobile application integration make it more popular. • By acquiring Instagram, Pinterest and Spotify , launching Facebook Places and Facebook Nearby has made Facebook more global. • Hospitality industry can take special advantage of Facebook as people share more personal details, identities, photos, experiences and their location on Facebook. • It is said that posting 3-4 times on Facebook each week is sufficient to keep your community moving and attached.
  • 30. © www.briancliette.com Facebook and Hospitality Industry 30 DEFINE YOUR GOALS SELECT YOUR TARGET AUDIENCE LIVE VISUAL CONTENT PAGE OPTIMIZATION ENGAGE AND MONITOR LOYALTY TO CUSTOMERS
  • 31. © www.briancliette.com 31 Google and Hospitality Industry • See the enormous number of hits globally making it obvious the importance of this platform for travel and hotel industry. • The Hotel Finder Tool incorporated in google platform is of special interest for hotel industry. The tool enables users to search for a hotel within a named destination by editing a shape on a map. • Users can also view hotels within the shape as a list and by clicking on a book button are provided with advertisements from online travel agencies and the hotels enabling users to compare prices. 1.2 Trillion Google Searches are done per year Worldwide Google Hotel Finder, Google maps, Google Intelligent search engines are making this platform the future of Hospitality Industry. Google is going to become the second largest platform in this regard.
  • 32. © www.briancliette.com 32 Google+ is a social networking and identity service that is owned and operated by Google Inc. Google has described Google+ as social layer that enhances many of its online properties. It is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner. It is the second largest social networking site in the word after Facebook.
  • 33. © www.briancliette.com 33 TIPS TO USE GOOGLE+ IN HOSPITALITY BUSINESS 1. Make a Google+ Business page and utilize this for engaging your customers. Merging of Google pages with Google+ will maximize you benefits. Remember 50% hotel bookings (out of which 70% are of Americans) are done online. 2. Cross promote your page with other social networking platforms. 3. Add +1 button to your website and encourage your customers to add your hotel to their circles. 4. Develop visually strong content to attract customers
  • 34. © www.briancliette.com 34 500 million plus Tweets each day Though Twitter is a micro blogging social networking site, yet its features like, Hashtags, Who to Follow, Browse Interests, ease of accessing the network from mobiles and many more have made Twitter most popular. Travelers are increasingly using Twitter to take decisions of their travel and hoteling destinations and keep on following the remarks in this regard with the personalities even they do not know them personally. Twitter and Hospitality Industry
  • 35. © www.briancliette.com 35 Twitter and Hospitality Industry Intelligent and Personalized Search The quick and strong features provided by twitter make it more likely for customers to interact with brands and make purchase decisions. Active presence on Twitter provides the opportunity to interact with the guests more quickly and a failure to respond on Twitter may lead to loss of customers.
  • 36. © www.briancliette.com 36 Twitter and Hospitality Industry TIPS TO USE TWITTER IN HOSPITALITY BUSINESS 1. Record upcoming events, concerts, conferences in your surroundings using hashtags or include them in your tweets to create interests for your followers. 2. Announce deals in the form of tweets. Include your booking link in short tweets. 3. Twitter reports is a very strong tool, connect to business travelers as they use social media more often as compared to holiday travelers.
  • 37. © www.briancliette.com 37 Blogs and Hospitality Industry 6.7 million people publish blog post daily Historically, hotels have relied on extensive post-stay surveys and mystery shoppers to ascertain service levels, customer satisfaction, and areas for improvement. Today, online reviews are providing hoteliers with rich data about guest satisfaction to help them please customers. In addition, online reviews provide a social currency that drives new bookings and trust in hotels. 81% of US online consumers trust information on blogs
  • 38. © www.briancliette.com 38 Blogs and Hospitality Industry 97% more inbound links with blogs Blogs are important sources of Social trending. Blogs on new trends in travel and Hotel industry are very helpful to provide and improve services in this sector. Emerging trends like speed and precision, WOW customer service, travel by foodies, changing desires of guests etc. can be well understood through blogs
  • 39. © www.briancliette.com 39 Blogs and Hospitality Industry Pinterest users are on the rise Pinterest has emerged as a social platform to watch as more businesses jumping on board. With a relatively simple concept of organizing things and pinning them onto boards of each corresponding categories, Pinterest is becoming more and more popular among travel and hotel industry. They can simply create categories of food, drinks, resorts, tours, rooms, lobbies etc and create pin boards. Research shows that more than 20% people made purchase after seeing it on Pinterest.
  • 40. © www.briancliette.com 40 A journey starts with a dream Most people make wish lists on Pinterest and share their dreams to their travel destinations. This is a golden opportunity for travel and hotel industry to attract customers on Pinterest.
  • 41. © www.briancliette.com 41 Instagram and Hospitality Industry Instagram is fun way to share your moments Instagram is a mobile App having 300 million users actively sharing series of photos through this. Instagram has seamless integration with other social platforms like Facebook, Twitter, Tumblr and many more, making it more and more popular day by day. By creating high resolution images of property, events, outdoor locations etc, hotel industry has a unique opportunity to join their customers through Instagram. This is worth mentioning that Instagram has crossed Twitter in terms of daily active users recently.
  • 42. © www.briancliette.com 42 Instagram and Hospitality Industry A Showcase to your brand This is the unique platform to showcase your colorful visual content of property, room décor, outside view, events, conferences and restaurants with your prospective customers. Hospitality industry can take special benefit from this creative mobile app.
  • 43. © www.briancliette.com 43 Instagram and Hospitality Industry TIPS TO USE INSTAGRAM IN HOSPITALITY BUSINESS 1. Enable permissions to other social media accounts like Facebook, flicker, Tumblr, Twitter etc to the application to get maximum results. 2. Encourage guests to capture when something is happening on Instagram. 3. Encourage your employees (specially front office and valet staff) to capture happening moments and provide to the management to pasted on Instagram.
  • 44. © www.briancliette.com Summary of Social Media in Hospitality Industry 44 Instagram Facebook Twitter Google Plus Pinterest 1. Continuous growth in SMM leads to increased Awareness 2. Hotel industry must consider the golden opportunity 3. Analyze and set preferences for social channels 4. Allocate resources and time for SMM 5. Act by launching customized remarketing 6. Engage customers through SMM

Hinweis der Redaktion

  1. Setting up your goals whether to increase in revenue, creating an electronic word of mouth or maintaining a participating community is very vital before creating a Facebook page. Goals should be specific, measurable, attainable, relevant and time bound