The document discusses social media marketing strategies for travel and hospitality professionals. It outlines a 6 step social media marketing funnel: 1) Build awareness, 2) Move customers to consideration, 3) Help customers find preferences, 4) Encourage customers to take action, 5) Build customer loyalty, and 6) Develop customer advocacy. It then provides tips for using key social media platforms like Facebook, Twitter, Google+, Pinterest, blogs, and Instagram as part of a hospitality marketing strategy.
Setting up your goals whether to increase in revenue, creating an electronic word of mouth or maintaining a participating community is very vital before creating a Facebook page. Goals should be specific, measurable, attainable, relevant and time bound