2. A unique program in which Donald Driver offers a weekly narrative that
traces his path to success…
• from his early years
• to college
• his experience as an NFL player
• life after football
• And a seat in the Wisconsin Athletic Hall of Fame
Milwaukee Journal Sentinel readers will discover directly from Donald
Driver how hard work and determination leads to success as an athlete, a
parent, and a community leader as he shares his memories of the most
influential people in his life, why he made the decisions he did & how
those decisions prove he is…

3. The Donald Driver: Driven to Succeed Blog is a weekly blog
chronologically highlighting key moments and decisions in Donald
Driver’s life, from a personal perspective.
The blog will live in print, on JSOnline and a weekly podcast with the
sponsor’s ads roadblocking the content. Milwaukee Journal Sentinel
readers and Football Fans in Wisconsin will be directed to the blog
through a marketing campaign featuring print, digital, pre-roll video
and email.
The Milwaukee Journal Sentinel, having a history of rich
story telling for more than 100 years, is an unmatched
platform for such a story to be told.

4. The promotional campaign behind
the DONALD DRIVER: DRIVEN to
SUCCEED program features a mix of
print, digital, video & email
exposure.
• (10) Quarter Page Wednesday Print Ads
1,000,000 impressions served to Packer Fans
on JSOnline
• 1,000,000 impressions served to the JSOnline
Homepage & Packers Section
• An Email Blast to 100K Football Fans in WI
• (10) Email blasts to our JS Insiders (25K
subscribers)
As the presenting sponsor of the
program you logo will be included
on all advertising supporting the
campaign.
Also promoted by Donald
Driver himself over Social
Media.

5. Donald Driver: Driven to
Succeed will run as a half
page ad, with sponsor
receiving the bottom 6
column x 5 inch attachment
for their own exclusive use.
• The top 6 columns x 5 inches will
brand Donald Driver: Driven to
Succeed presented by your
business and include the 400-450
word blog for that week
• Ad will run every Sunday for 10
weeks

6. Client-Specific ad space will also
be provided to you to use as you
wish.
• Quarter-page ad adjacent to the Driven
to Succeed print blog each week for 10
weeks
• A bank of 240” of Full Color, Daily
(Monday-Saturday) Print Ad Space in the
Milwaukee Journal Sentinel
• 250K audience targeted impressions to
target you audience of choice on
JSOnline
• Two :15 sec spots during the weekly
podcast and read in/read out sponsor
mention for 10 weeks
• (5) VIP Tickets to the Wisconsin Athletic
Hall of Fame induction ceremony
• (5) VIP Meet & Greet tickets
• (2) Autographed Donald Driver items
• A potential visit to your business from a
member of the WI Athletic Hall of Fame
Be part of the action as Donald Driver
and Bo Ryan are inducted into the WI
Athletic Hall of Fame.

7. • Quarter page ad adjacent to the print
blog each Sunday for 10 weeks
• Roadblocked ads on the Donald Driver:
Driven to Succeed Blog Page
• Logo inclusion in the 10 week
promotional marketing campaign
• A bank of 240” of Full Color, Daily
(Monday-Saturday) Print Ad Space in the
Milwaukee Journal Sentinel
• 250K audience targeted impressions to
target you audience of choice on
JSOnline
• (5) VIP Tickets to the induction event
• (5) VIP Meet & Greet tickets
• (2) Autographed items from Donald
Driver
• Visit from a WI Athletic Hall of Famer
$89,665
$60,000