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SEO, LLC Internet Competitive Analysis Report 4/30/2014 
SEO, LLC Internet Competitive Analysis 
500 N. Michigan Ave. 
Suite 300 
Chicago, IL 60611 
920-285-7570 
Date: 4/30/2014 
Recipient: Brian C. Bateman 
SplinternetMarketing.com 
500 N. Michicgan Ave. Ste. 300 
CHICAGO IL 60611 
Phone: 877-710-2007 
Data and statistics used to make your site as good as or better than any of the top 10 competitors on 
Google or Bing. 
Edit your website based on this in-depth and insightful advice from top to bottom, as the advice is given 
in order or weight and priority. 
The link building advice is something that is developed over some time, as the search engines will give 
less weight to newer or fleeting links. My advice on link building is to simply add good articles to your 
news or blog section of your website. Your website should present a lot of material that people would 
want to reference in their own blogs or websites. It is the ONLY legitimate way to gain good links back 
your site and it works with the title advice (to gain links using the right keywords. 
This report has been created by SEO llc. Visit us on the Web at www.SplinternetMarketing.com or 
call 920-285-7570 for a free SEO analysis. 
Created by SEO, LLC 1 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Report overview 
This report helps you to optimize the web page "http://www.5alarm.com/" for a high ranking on Google.com (without 
Places) for the search term "Fire Equipment". 
Your web page 
http://www.5alarm.com/ 
Title: Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC 
Description: Fire Fighting Equipment & Safety Equipment. Equipment for Fire, EMT & Police; 
Sales, Service, Rentals & Training. 5Alarm Fire Equipment. 
Your competitors for the search term "Fire Equipment" on Google.com (without Places) 
1 http://www.thefirestore.com/ 
Title: Firefighting professionals shop for helmets, flashlights, boots, badges and shields at 
TheFireStore.com 
Description: TheFireStore carries fire fighting equipment, fire fighting helmets, customer 
order badges and more. 
2 https://www.heimanfireequipment.com/ 
Title: Heiman Fire 
Description: [No meta description available.] 
3 http://www.rennerts.com/ 
Title: Rennert's Fire Equipment Service, Inc 
Description: [No meta description available.] 
4 http://joyequipment.com/ 
Title: Joy Equipment Protection Inc. is a licensed fire protection company providing 
professional service in and around the Santa Barbara and Ventura Counties. Established in 
1978, Joy Equipment is located in the small beach community of Carpinteria, CA. 
Created by SEO, LLC 2 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Your competitors for the search term "Fire Equipment" on Google.com (without Places) 
Description: Joy Equipment Protection Inc. is a licensed fire protection company providing 
professional service in and around the Santa Barbara and Ventura Counties. Established in 
1978, Joy Equipment is located in the small beach community of Carpinteria, CA. 
5 http://www.chiefsupply.com/fire-and-rescue/ 
Title: Fire Equipment - Fire & Rescue, Firefighter Equipment, Fire Department Supplies, Fire 
Service Supplies | FREE Shipping Over $99! 
Description: Fire equipment and Fire Service gear with the best pricing and selection 
available for firefighter equipment. Call CHIEF toll-free (888) 588-8569 or shop our 
award-winning website, CHIEFsupply.com 
6 http://www.firefire.com/ 
Title: Fire Equipment Inc. - Life safety system design and service providers 
Description: Summary of Fire Equipment Inc.'s expertise in fire suppression systems and 
fire equipment inspection 
7 http://www.edarley.com/ 
Title: Firefighter Equipment and Firefighter Gear Catalog - eDarley.com 
Description: Firefighter Equipment available in eDarley’s online fire equipment catalog. 
We offer firefighter tools and firefighter gear at affordable prices from trusted brands. 
8 http://www.galls.com/Pages/FIRE 
Title: Fire/EMS Gear - Fire/EMS Equipment | Fire/EMS Uniforms : Galls 
Description: Galls is The 
9 http://www.galls.com/fire-rescue-gear 
Title: Fire Gear | Rescue Gear | Firefighter Gear & Accessories | Fire Bags | Fire Boots | 
Turnout Gear | Galls 
Description: Buy your Fire & Rescue Gear at Galls! Shop for Turnout Gear, Fire Helmets, 
Fire Bags, Fire & Rescue Gloves, Fire Goggles, Fire Hoods, Rope Rescue, Water Rescue, 
Fire Flashlights, Lanterns, Fire Rescue Tools, Thermal Imaging and more! Galls is your one 
stop 
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SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Your competitors for the search term "Fire Equipment" on Google.com (without Places) 
10 http://www.ferrarafire.com/equipment/ 
Title: Equipment - Ferrara Fire Apparatus 
Description: [No meta description available.] 
Analyzed search terms 
1. Fire Equipment 
2. Fire 
3. Equipment 
Top 10 Ranking Requirements Score™ 
66% 
The Top 10 Ranking Requirements Score™ of 66% means that the web page www.5alarm.com meets only 66% of the 
requirements for a top 10 ranking on Google.com (without Places) for the search term "Fire Equipment". 
Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into 
account because search engines do not reveal the necessary data. 
Created by SEO, LLC 4 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Search engine ranking factors performance 
Ranking Factor Importance Factors 
Passed 
Factors 
Failed Ranking Factors Performance 
99 ranking factors passed 
20 ranking factors failed 
Essential (weighted most): 18 5 
Very Important: 9 0 
Important: 32 4 
Moderately Important: 32 9 
Slightly Important: 8 2 
Total: 99 20 
Table of contents 
1. Report overview 18. Keyword use in outbound anchor texts 
2. Keyword use in document title 19. Keyword use in same domain link URLs 
3. Number of backlinks 20. Keyword use in outbound link URLs 
4. Anchor texts of backlinks 21. Keyword use in meta description 
5. Keyword use in body text 22. Number of trailing slashes in URL 
6. Age of web site 23. HTML validation of web page to W3C standards 
7. Keyword use in H1 headline texts 24. Readability level of web page 
8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 
9. Keyword use in page URL 26. Search engine compatibility 
10. Mentions on social sites 27. Factors that could prevent your top ranking 
11. Server speed 28. Table: Number of keywords 
12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 
13. Keyword use in IMG ALT attributes 30. Table: Keyword position 
14. Top level domain of web site 31. Table: Number of words 
15. Keyword use in bold body text 32. Table: Number of characters 
16. Number of visitors to the site 33. Table: Ranking factors digest 
17. Keyword use in same domain anchor texts 
Created by SEO, LLC 5 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Keyword use in document title 
Essential 
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to 
find out how to use the search term "Fire Equipment" in the document title and if it's important for Google.com (without 
Places). 
Example: <title>Your web page title</title> 
Their contents 
Rank Keyword use in document title 
1 Firefighting professionals shop for helmets, flashlights, boots, badges and shields at TheFireStore.com 
2 Heiman Fire 
3 Rennert's Fire Equipment Service, Inc 
4 Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around 
the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach 
community of Carpinteria, CA. 
5 Fire Equipment - Fire & Rescue, Firefighter Equipment, Fire Department Supplies, Fire Service Supplies | 
FREE Shipping Over $99! 
6 Fire Equipment Inc. - Life safety system design and service providers 
7 Firefighter Equipment and Firefighter Gear Catalog - eDarley.com 
8 Fire/EMS Gear - Fire/EMS Equipment | Fire/EMS Uniforms : Galls 
9 Fire Gear | Rescue Gear | Firefighter Gear & Accessories | Fire Bags | Fire Boots | Turnout Gear | Galls 
10 Equipment - Ferrara Fire Apparatus 
Your contents 
Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC 
Advice for your document title 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 1 OK OK 
Keyword density: 0% to 40% 22% OK OK 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 1 to 5 2 OK OK 
Keyword density: 3% to 50% 22% OK OK 
Search term: "Equipment" 
Competitors Your Site Advice 
Created by SEO, LLC 6 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Advice for your document title 
Search term: "Fire Equipment" 
Number of keywords: 0 to 2 2 OK OK 
Keyword density: 0% to 25% 22% OK OK 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 1 to 7 4 OK OK 
Keyword density: 4% to 25% 22% OK OK 
Created by SEO, LLC 7 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Number of backlinks 
Essential 
This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and 
SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking 
pages. 
Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to 
your site. 
Number of backlinks according to these data providers (the more the better) 
Alexa SEOprofiler (unique backlinks) Peak Value 
To Your Site: 26 53 53 
To Site 1: 223 454 454 
To Site 2: 9 22 22 
To Site 3: 5 12 12 
To Site 4: 1 3 3 
To Site 5: 359 634 634 
To Site 6: 11 17 17 
To Site 7: 53 130 130 
To Site 8: 434 828 828 
To Site 9: 434 828 828 
To Site 10: 72 202 202 
Range: 1 to 434 3 to 828 3 to 828 
Advice for the number of backlinks 
In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top 
ranked pages is 313, the link popularity of your web page is 53. You must increase the number of web pages from 
different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor texts and 
the quality of the web pages that link to your web site. 
<< 
Created by SEO, LLC 8 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Anchor texts of backlinks 
Essential 
Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider 
your site to be important. However, the number of links is not as important as is the relevance of the linking page and the 
anchor text used in linking to your site. 
This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that 
link to your site, along with the anchor text. 
Most popular anchor texts used to link to your site 
Anchor Text Popularity 
www.5alarm.com 16.3% 
http://www.5alarm.com 11.6% 
5 alarm 11.6% 
tele-lite lamp head assemblies – 5 alarm fire and safety … 4.7% 
http://www.5alarm.com/ 4.7% 
5-alarm fire & safety 4.7% 
5 alarm fire & safety equipment , llc 4.7% 
5 alarm law enforcement equipment 2.3% 
5 alarm fire & safety equipment 2.3% 
fire equipment - 5 alarm fire & safety equipment , llc 2.3% 
5 alarm fire & safety equipment – 239 2.3% 
5-alarm 2.3% 
5 alarm fire & equipment 2.3% 
download 2.3% 
5alarm fire & safety equipment 2.3% 
5 alarm media 2.3% 
msa 2013-2014 safety products catalog – 5 alarm fire and safety … 2.3% 
5 alarm fire and safety equipment 2.3% 
fire helmets catalog 2009 -2010 2.3% 
5 alarm fire & safety equip 2.3% 
Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://chameleoncommunications.net/portfolio/5 
-alarm-fire-safety-equipment/ 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://kzoofools.com/ 
Created by SEO, LLC 9 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://kzoofools.com/author/kzoofools/ 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://kzoofools.com/category/appearances/ 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://kzoofools.com/category/brotherhood/ 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://kzoofools.com/category/uncategorized/ 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://lakeviewequity.com/lakeview-investments 
1.html 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
49/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
50/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
51/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
52/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
53/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
56/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
62/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
71/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
80/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
83/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
84/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
87/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
90/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
93/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
96/divisionResults.aspx 
[no anchor text, usually http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 
Created by SEO, LLC 10 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
images] 97/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 
00/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 
03/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 
06/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 
07/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/40 
57/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/40 
58/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://myconstructionresource.net/dow/2598/25 
98/divisionResults.aspx 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://pinkhealslakecountry.weebly.com/ 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://www.achicagofirehouse.com/links.html 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://www.aspwi.org/Pages/SwatEquipmentSu 
ppliers 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://www.axemenmcmilwaukee.com/Links.ht 
ml 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://www.fireandiron17.com/friends_links.html 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://www.lakeviewequity.com/lakeview-invest 
ments1.html 
[no anchor text, usually 
images] 
http://www.5alarm.com/ http://www.waevt.com/sponsors.htm 
5 Alarm Fire & 
Equipment 
http://www.5alarm.com/ http://www.adellfd.com/links.php 
5 Alarm Fire & Safety 
Equip 
http://www.5alarm.com/ https://www.fireflysigns.com/retail/dealers-near-you/ 
5 Alarm Fire & Safety 
Equipment – 239 
http://www.5alarm.com/ https://www.wisconsinems.com/conference/exh 
ibitors/2014-expo-hall/ 
5 Alarm Fire & Safety 
Equipment 
http://www.5alarm.com/ http://www.fsi.illinois.edu/content/corporate%20 
relations/partnerships.cfm 
5 Alarm Fire & Safety 
Equipment, LLC 
http://www.5alarm.com/ http://www.wmc.org/programs/wisconsin-safety 
-council/conferences/annual-safety-conference/ 
2013conferenceexhibitorsandboothnumbers/ 
5 Alarm Fire & Safety http://www.5alarm.com/ http://www.wsfca.com/about/sponsorship/curre 
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
Equipment, LLC nt-sponsors 
5 Alarm Fire & Safety 
Equipment, LLC 
http://www.5alarm.com/ https://www.wmc.org/programs/wisconsin-safet 
y-council/conferences/annual-safety-conference 
/2013conferenceexhibitorsandboothnumbers/ 
5 Alarm Fire & Safety http://www.5alarm.com/ http://www.firehooksunlimited.net/distributors.ht 
ml 
5 Alarm Fire and 
Safety Equipment 
http://5alarm.com/ http://www.westmichiefs.org/ContactUs.php 
5 Alarm Fire and 
Safety Equipment 
http://5alarm.com/ http://www.westmichiefs.org/index.php 
5 Alarm Fire and 
Safety Equipment 
http://5alarm.com/ http://www.westmichiefs.org/Links.php 
5 Alarm Fire and 
Safety Equipment 
http://5alarm.com/ http://www.westmichiefs.org/MemberLogin.php 
5 Alarm Fire and 
Safety Equipment 
http://5alarm.com/ http://www.westmichiefs.org/TrainingEvents.php 
5 Alarm Law 
Enforcement 
Equipment 
http://www.5alarm.com/ http://kdhbodyarmor.com/page/13/ 
5 Alarm Media http://www.5alarm.com/ http://www.cmpcmm.com/cgi-sys/cgiwrap/web 
start/cc-city.pl?USIL,* 
5 Alarm Media http://www.5alarm.com/ http://www.cmpcmm.com/companies/letters/no 
nalpha.html 
5 Alarm http://www.5alarm.com/ http://www.lenafire.org/Links.html 
5 Alarm http://www.5alarm.com/ http://www.mcfarland.wi.us/Fire/FireLinks.aspx 
5 Alarm http://www.5alarm.com/ http://www.nwvfd.org/ 
5 Alarm http://www.5alarm.com/ http://www.villageofmcfarland.net/Fire/FireLinks. 
aspx 
5 Alarm http://www.5alarm.com/ https://easttroyfire.org/Links.html 
5Alarm Fire & Safety 
Equipment 
http://www.5alarm.com/ http://gcmutualaid.tripod.com/id2.html 
5-Alarm Fire & Safety http://www.5alarm.com/ http://r42vault.com/dealers.html 
5-Alarm Fire & Safety http://www.5alarm.com/ http://rescue42.com/dealers_us.html 
5-Alarm Fire & Safety http://www.5alarm.com/ http://rescue42.com/dealers_us_com.html 
5-Alarm Fire & Safety http://www.5alarm.com/ http://www.r42vault.com/dealers.html 
5-Alarm Fire & Safety http://www.5alarm.com/ http://www.rescue42.com/dealers_us.html 
5-Alarm Fire & Safety http://www.5alarm.com/ http://www.rescue42.com/dealers_us_com.html 
5alarm http://www.5alarm.com/ http://www.dmgpromotions.com/clients/ 
5-Alarm http://www.5alarm.com/shopexd.asp?id=63 http://www.firefighterboardgames.com/ 
Created by SEO, LLC 12 of 73 http://www.SplinternetMarketing.com
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
5-Alarm http://www.5alarm.com/shopexd.asp?id=63 http://www.firefighterboardgames.com/index.ht 
ml 
Download http://www.5alarm.com/pdf/Products/Fire/511Ta 
ctical/5.11%20Spring-Summer%202012%20Ca 
talog.pdf 
http://findebookee.com/2/2012-catalog 
Fire Equipment - 5 
Alarm Fire & Safety 
Equipment, LLC 
http://www.5alarm.com/ http://fire101.com/searchinfo/5-Alarm-Fire 
Fire Equipment - 5 
Alarm Fire & Safety 
Equipment, LLC 
http://www.5alarm.com/ http://www.fire101.com/searchinfo/5-Alarm-Fire 
FIRE HELMETS 
CATALOG 2009 -2010 
http://5alarm.com/pdf/Products/Fire/Helmets/M 
SA2009-2010FireHelmetsCatalog.pdf 
http://ehowtobecomeafirefighter.com/firefighter-helmet/ 
FIRE HELMETS 
CATALOG 2009 -2010 
http://5alarm.com/pdf/Products/Fire/Helmets/M 
SA2009-2010FireHelmetsCatalog.pdf 
http://ehowtobecomeafirefighter.com/firefighter-helmets/ 
FIRE HELMETS 
CATALOG 2009 -2010 
http://5alarm.com/pdf/Products/Fire/Helmets/M 
SA2009-2010FireHelmetsCatalog.pdf 
http://ehowtobecomeafirefighter.com/leather-fire 
fighter-helmets/ 
FIRE HELMETS 
CATALOG 2009 -2010 
http://5alarm.com/pdf/Products/Fire/Helmets/M 
SA2009-2010FireHelmetsCatalog.pdf 
http://ehowtobecomeafirefighter.com/used-firefig 
hter-helmets/ 
http://www.5alarm.com http://www.5alarm.com/ http://mobile.firehouse.com/company/10059162 
/5-alarm-fire-and-safety-equipment-llc 
http://www.5alarm.com http://www.5alarm.com/ http://www.brewcityfools.com/about.html 
http://www.5alarm.com http://www.5alarm.com/ http://www.ghostships.org/Exhibitors/ExhibitorL 
ist.aspx 
http://www.5alarm.com http://www.5alarm.com/ http://www.ghost-ships.org/Exhibitors/Exhibitor 
List.aspx 
http://www.5alarm.com http://www.5alarm.com/ http://www.wwoa.org/vendors/search.php 
http://www.5alarm.com 
http://www.5alarm.com/ http://geneseofiredept.com/links/ 
/ 
http://www.5alarm.com 
/ 
http://www.5alarm.com/ http://www.aspwi.org/Pages/SwatResources 
http://www.5alarm.com 
/ 
http://www.5alarm.com/ http://www.capxg.com/frontend/showdata/viewn 
ame/companyshow/id/4133 
MSA 2013-2014 Safety 
Products Catalog – 5 
Alarm Fire and Safety 
http://www.5alarm.com/pdf/Products/Industrial/ 
MSASafetyproductscatalog2013-2014.pdf 
http://www.feemedicare.org/msa-online-training/ 
MSA 2013-2014 Safety 
Products Catalog – 5 
Alarm Fire and Safety 
http://www.5alarm.com/pdf/Products/Industrial/ 
MSASafetyproductscatalog2013-2014.pdf 
http://www.feemedicare.org/msa-u-online-trainin 
g-center/ 
MSA 2013-2014 Safety http://www.5alarm.com/pdf/Products/Industrial/ http://www.feemedicare.org/msa-u-training-cent 
Created by SEO, LLC 13 of 73 http://www.SplinternetMarketing.com
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Sample of the web pages that link to your site 
Anchor Text Linked URL Web Page That Links To Your Site 
Products Catalog – 5 
MSASafetyproductscatalog2013-2014.pdf er/ 
Alarm Fire and Safety 
MSA 2013-2014 Safety 
Products Catalog – 5 
Alarm Fire and Safety 
http://www.5alarm.com/pdf/Products/Industrial/ 
MSASafetyproductscatalog2013-2014.pdf 
http://www.feemedicare.org/tag/online/ 
TELE-LITE Lamp Head 
Assemblies – 5 Alarm 
Fire And Safety … 
http://5alarm.com/pdf/Products/Fire/FireFightin 
gLighting/Tele-LiteCatalog.pdf 
http://myhomeblog.org/lamp-500w 
TELE-LITE Lamp Head 
Assemblies – 5 Alarm 
Fire And Safety … 
http://5alarm.com/pdf/Products/Fire/FireFightin 
gLighting/Tele-LiteCatalog.pdf 
http://portablegeneratornow.net/honda-eb3000c-portable- 
generator/ 
Testimonials - 5 Alarm 
- Fire - Homeland 
Security - Quality ... 
http://www.5alarm.com/testimonial.html http://www.indiana-bookmarks.com/department 
_fire_gary_indiana.html 
www.5alarm.com http://www.5alarm.com/ http://www.425inc.us/info/Dealers 
www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/?zone=/u 
nionactive/view_article.cfm&HomeID=82454&pa 
ge=Champaign20Firefighters20Crappie20Tourn 
ament 
www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/?zone=/u 
nionactive/view_page.cfm&page=Champaign20 
Firefighters20Crappie20Tournament 
www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/index.cfm 
?zone=/unionactive/view_article.cfm&HomeID= 
82454&page=Champaign20Firefighters20Crappi 
e20Tournament 
www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/index.cfm 
?zone=/unionactive/view_page.cfm&page=Cha 
mpaign20Firefighters20Crappie20Tournament 
www.5Alarm.com http://www.5alarm.com/ http://www.lifesaving.com/ice-cold-water-rescue 
-products/mustangs-ice-commander 
www.5alarm.com http://www.5alarm.com/ http://www.wecuttheglass.com/where-to-buy/ 
www.5alarm.com http://www.5alarm.com/ http://www.wemsa.com/exhibitors 
www.5alarm.com https://www.5alarm.com/ http://www.rescue42.com/mcl_dealers.html 
www.5alarm.com https://www.5alarm.com/ http://www.rescue42roc.com/mcl_dealers.html 
Advice for the anchor texts of backlinks 
To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the 
search term "Fire Equipment" in their anchor texts. The more links to your web site contain "Fire Equipment" (or a 
part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without 
Places) for that search term. 
< 
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Advice for the anchor texts of backlinks 
It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the 
same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking 
patterns. 
In addition, the quality and reputation of the web pages that link to your site is very important to the search 
engines. 
At least 10% of the analyzed backlink anchor texts contain the search term "Fire Equipment". This is good. OK 
At least 20% of the analyzed backlink anchor texts contain the search term "Fire Equipment". This is good. OK 
Less than 40% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must 
<< 
increase the number of backlinks or anchor texts that contain that search term. 
Less than 60% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must 
increase the number of backlinks or anchor texts that contain that search term. 
<< 
Less than 80% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must 
increase the number of backlinks or anchor texts that contain that search term. 
<< 
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Keyword use in body text 
Essential 
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML 
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The 
calculations include spaces and punctuation marks. 
Your contents 
Welcome, Guest ( My Account | View Cart | Login ) Shopping Cart Items: 0 Sub-Total : US$0.00 Search Home Customer 
Service Gear and Equipment... All Categories All Products Firefighter Equipment Police Equipment EMT and EMS 
Equipment Design A Badge Service Department... Service Department MSA Service Program Hurst Service Program 
Mako Service Program Unifire Service Program Equipment Rentals... SCBA Thermal Imaging Camera Gas Detectors 
Firefighter Training Reviews and Testimonials About 5 Alarm... Our Team Our History 5 Alarm News and Blogs... 
First Responder News First Responder Blogs What's New Press Releases Events Buy Gear & Equipment 5 Alarm 
Store - All Products EMT-EMS Equipment Fire Equipment... Fire Station Wear Firefighter Boots Firefighter Gloves, 
Hoods and Eye Protection Firefighter Hand Tools Firefighter Helmets Firefighting - 5.11 Tactical Firefighting Rescue 
Wear High Visibility Apparel & Emergency Traffic Control Products Lighting Miscellaneous Equipment Nozzles and 
Appliances SCBA Police Equipment 343 Commemorative Items Clearance Fun Items & Gifts Industrial Safety Training 
Equipment Brochures Fire Equipment SCBA Portable Gas Detection Firefighter Turn-Out Gear Thermal Imaging 
Cameras Extrication Tools and Equipment Firefighting Rescue Wear Fire Station Wear Firefighter Boots Firefighter 
Gloves, Hoods and Eye Protection Firefighting - 5.11 Tactical Nozzles and Appliances Firefighter Hand Tools Fire Saws 
and Vent Fans Fire Hoses Portable Containment Fire Ladders Firefighter Lighting Firefighter Communications High 
Visibility Apparel and Emergency Traffic Control Fire Fighting Foam Miscellaneous Firefighting Equipment Water and 
Ice Rescue Rope Rescue Compressors Generators EMS Equipment EMS/EMT Stretchers High Visibility Apparel and 
Emergency Traffic Control Miscellaneous Equipment Police Equipment Law Enforcement Ballistics Law Enforcement 
Lighting Tools For Law Enforcement Law Enforcement Trooper Boots Law Enforcement Uniforms CBRN Communication 
Equipment High Visibility Apparel and Emergency Traffic Control Law Enforcement Badges and Badge Accessories 
Miscellaneous Law Enforcement Products HazMat Equipment Hazmat Instrumentation HazMat Absorbents and Pads 
HazMat Chemical Suits Confined Space Equipment Confined Space Air-Line Respirators Confined Space Gas Detection 
Calibration Gas Confined Space Tripods and Harnesses Firefighting Confined Space Communications Wildland 
Equipment Wildland Gear Wildland Boots Wildland Helmets Gloves and Eye Protection Wildland Tools and Pumps 
Industrial Equipment Industrial Safety Equipment Industrial Gas Detection Calibration Gas Industrial Breathing 
Apparatus Industrial Fall Protection Industrial Head, Eye, Face and Hearing Protection Industrial Communication 
Equipment Industrial Miscellaneous Equipment Fun Items and Gifts Fun Items and Gifts Training Video Highlights A 
link to a page A link to a page A link to a page A link to a page Best Selling CRASH RESPONSE 2014 US$525.00 
Details FF Wedge System US$24.95 Details Monopoly Firefighters 2nd Alarm Edition US$39.95 Details 5 Alarm 
Extrication Gloves US$15.00 Details Fireman's Axe Bottle Opener Key Ring US$7.00 Details Cairns 6" Leatherette 
FDNY 343 Front US$43.95 Details PAC-KIT #25 Person First Aid Kit US$19.95 Details Streamlight: Red National Fallen 
Firefighters Foundation Nano Miniature Key Chain Light, 10 Lumens, 1.47" Long US$10.00 Details 343 Leather Keychain 
US$19.95 Details Leatherman: Z-Rex Glass Breaker and Multi-Tool US$19.99 Details > Information 5 Alarm Promotions 
Used SCBA & Cylinder Sale About Us Contact us Credit Application Employment Opportunities Office & Retail Hours 
Our History Our Team Shipping & Returns Spring Clearance Technical Bulletins Terms & Conditions 5 Alarm Fire & 
Safety Equipment, LLC Gear and Equipment for Fire, EMT and Police Sales, Service, Rentals and Training (800) 
615-6789 Featured Fire Equipment and Gear LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL LACROSSE 
MOUNTAIN PASS 32"PARKA - SIZE SMALL By Lacrosse US$75.00 More! 
RHYNO Windshield Cutter The RHYNO Windshield Cutter is a unique extrication tool used to rapidly remove vehicle 
glass to gain access to injured occupants. Windshield, passenger and rear windows can be removed in under 1 minute 
for quick access to patients or for further rescue operations. By We Cut The Glass US$699.00 More! Latest Products 
CRASH RESPONSE 2014 Register and Pay for CRASH RESPONSE 2014 *Note: Please list the Department and 
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Your contents 
name/s of people attending in the Order Comments Box at Checkout. By US$525.00 More! 
5 Alarm Email List Click Here to Sign Up For 5 Alarm's Email List 5 Alarm News Testimonials What's New Press 
Releases Events A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Powered by SEO LLC Home Products About 
Us Contact us Privacy Search 
Advice for your body text 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 4 3 OK OK 
Keyword density: 0% to 5% 1% OK OK 
Number of words: 142 to 2,446 724 OK OK 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 3 to 58 35 OK OK 
Keyword density: 1% to 8% 5% OK OK 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 2 to 16 28 Use the search term "Equipment" at most 16 times. << 
Keyword density: 0% to 5% 4% OK OK 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 6 to 69 63 OK OK 
Keyword density: 1% to 6% 4% OK OK 
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Age of web site 
Very Important 
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for 
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be 
faked. The data is provided by Alexa.com and SEOprofiler.com. 
Dates of the domain registration or of the first contents 
URL Registration Date 
Your Site http://www.5alarm.com/ Wednesday, April 05, 2000 
1 http://www.thefirestore.com/ Thursday, August 12, 1999 (newest domain) 
2 https://www.heimanfireequipment.com/ Thursday, July 03, 1997 
3 http://www.rennerts.com/ n/a 
4 http://joyequipment.com/ n/a 
5 http://www.chiefsupply.com/fire-and-rescue/ Friday, April 03, 1998 
6 http://www.firefire.com/ Thursday, April 10, 1997 
7 http://www.edarley.com/ Thursday, January 28, 1999 
8 http://www.galls.com/Pages/FIRE Friday, April 19, 1996 (oldest domain) 
9 http://www.galls.com/fire-rescue-gear Friday, April 19, 1996 (oldest domain) 
10 http://www.ferrarafire.com/equipment/ Friday, December 06, 1996 
Range Friday, April 19, 1996 to Thursday, August 12, 1999 
Advice for the web site age 
Your web site is about 14 years old. This is very good because the older your web site, the better it is for your 
rankings on Google.com (without Places). 
OK 
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Keyword use in H1 headline texts 
Very Important 
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some 
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this 
applies to Google.com (without Places), too. 
Example: <h1>your very big headline text</h1> 
Your contents 
No. H1 Heading Text 
1. 5 Alarm Fire & Safety Equipment, LLC 
Advice for your H1 headline texts 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: all 0 0 OK OK 
Keyword density: all 0% 0% OK OK 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 1 OK OK 
Keyword density: 0% to 33% 14% OK OK 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 1 OK OK 
Keyword density: 0% to 50% 14% OK OK 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 2 OK OK 
Keyword density: 0% to 25% 14% OK OK 
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Keyword use in domain name 
Important 
The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) 
gives extra relevance to search terms within the domain name. 
Example: "your-keyword" is the domain name of http://www.your-keyword.com 
Their contents 
Rank Words In Domain Name URL 
1 thefirestore http://www.thefirestore.com/ 
2 heimanfireequipment https://www.heimanfireequipment.com/ 
3 rennerts http://www.rennerts.com/ 
4 joyequipment http://joyequipment.com/ 
5 chiefsupply http://www.chiefsupply.com/fire-and-rescue/ 
6 firefire http://www.firefire.com/ 
7 edarley http://www.edarley.com/ 
8 galls http://www.galls.com/Pages/FIRE 
9 galls http://www.galls.com/fire-rescue-gear 
10 ferrarafire http://www.ferrarafire.com/equipment/ 
Your contents 
5alarm (Domain name: "5alarm.com") 
Advice for the domain name 
The domain name 5alarm.com does not contain the search term "Fire Equipment". 
If you have a young web site with only a few backlinks, then consider registering a new domain name that contains 
the search term "Fire Equipment". 
If you have an established web site with a lot of backlinks, then you must compensate by improving the other 
search engine ranking factors. 
< 
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Keyword use in page URL 
Important 
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com 
(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL 
with slashes, dashes or underscores. 
Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm 
Their contents 
Rank Words In Page URL URL 
1 [no words] http://www.thefirestore.com/ 
2 [no words] https://www.heimanfireequipment.com/ 
3 [no words] http://www.rennerts.com/ 
4 [no words] http://joyequipment.com/ 
5 fire and rescue http://www.chiefsupply.com/fire-and-rescue/ 
6 [no words] http://www.firefire.com/ 
7 [no words] http://www.edarley.com/ 
8 Pages FIRE http://www.galls.com/Pages/FIRE 
9 fire rescue gear http://www.galls.com/fire-rescue-gear 
10 equipment http://www.ferrarafire.com/equipment/ 
Your contents 
[no words] (no page URL because you analyzed your homepage) 
Advice for your page URL 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: all 0 0 OK OK 
Keyword density: all 0% 0% OK OK 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Fire" at least once but this is 
optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density for the search term 
"Fire" but this is optional. 
< 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but < 
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Advice for your page URL 
Search term: "Fire Equipment" 
this is optional. 
Keyword density: 0% to 100% 0% You could increase the keyword density for the search term 
"Equipment" but this is optional. 
< 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use one of the keywords "Fire" or "Equipment" at 
least once but this is optional. 
< 
Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords "Fire" 
or "Equipment" but this is optional. 
< 
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Mentions on social sites 
Important 
On social network sites, people decide which web sites are popular. This means that the popularity on social network 
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on 
social networks. ("n/a" means "data not available".) 
Mentions on social sites (the more the better) 
Delicious.com Facebook 
Mentions 
Google +1 Twitter Tweets Total 
To Your Site: 0 100 1 6 107 
To Site 1: 33 1,569 36 168 1,806 
To Site 2: 0 22 1 0 23 
To Site 3: 0 36 0 1 37 
To Site 4: 0 0 0 1 1 
To Site 5: 32 831 4 1,170 2,037 
To Site 6: 1 8 0 0 9 
To Site 7: 4 222 48 49 323 
To Site 8: 96 2,232 0 184 2,512 
To Site 9: 96 2,232 0 184 2,512 
To Site 10: 0 162 0 4 166 
Range: 0 to 96 0 to 2,232 0 to 48 0 to 1,170 1 to 2,512 
Advice for the mentions on social sites 
In average, less web pages link to your page than to the top ranked pages on these social networks. The average 
link popularity of the top ranked pages is 856, the link popularity of your web page is 107. You must increase the 
number of web pages that link to your web site on these social networks. 
<< 
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Server speed 
Important 
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most 
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web 
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided 
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). 
Server speed results 
Average Page Load Time (measured in seconds, the lower the better) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
1.07s 1.04s n/a n/a n/a 3.10s n/a 1.13s 1.80s 1.80s n/a 1.04s to 
3.10s 
Server Speed Relative To Other Servers On The Internet (the faster the better) 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 Range 
fast: 
top 30% 
fast: 
top 25% 
n/a n/a n/a slow: 
bottom 
20% 
n/a fast: 
top 30% 
average: 
bottom 
45% 
average: 
bottom 
45% 
n/a slow: 
bottom 
20% to 
fast: 
top 25% 
Advice for the server speed 
Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on 
Google.com (without Places). 
OK 
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Keyword use in H2-H6 headline texts 
Important 
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in 
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline 
texts. This chapter examines if this applies to Google.com (without Places), too. 
Example: <h3>your big headline text</h3> 
Your contents 
No. Heading Texts 
1. [H2] Buy Gear & Equipment 
2. [H2] Equipment Brochures 
3. [H2] Best Selling 
4. [H2] Information 
5. [H2] Featured Fire Equipment and Gear 
6. [H3] LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL 
7. [H3] RHYNO Windshield Cutter 
8. [H2] Latest Products 
9. [H3] CRASH RESPONSE 2014 
10. [H3] Fireman's Axe Bottle Opener Key Ring 
11. [H2] 5 Alarm Email List 
12. [H2] 5 Alarm News 
Advice for your H2-H6 headline texts 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: all 0 1 Remove the search term "Fire Equipment". << 
Keyword density: all 0% 5% It seems to be better to remove the search term "Fire 
Equipment". 
<< 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 2 OK OK 
Keyword density: 0% to 7% 5% OK OK 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 6 3 OK OK 
Keyword density: 0% to 17% 7% OK OK 
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Advice for your H2-H6 headline texts 
Search term: "Fire Equipment" 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 9 5 OK OK 
Keyword density: 0% to 10% 6% OK OK 
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Keyword use in IMG ALT attributes 
Important 
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has 
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if 
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the 
<img alt> attributes to improve your rankings. 
Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> 
Your contents 
No. Image Alt Attribute Text Image File Name 
1. 5 Alarm Fire and Safety Equipment images/logotagline.jpg 
2. [empty] /images/Hero/11.jpg 
3. [empty] images/CR2014_120.jpg 
4. [empty] images/ffwedgesystem1_zps24044876.jpg 
5. [empty] images/FF-MONOPOLY.250.jpg 
6. [empty] images/2139BK.200.jpg 
7. [empty] images/Axe_120.jpg 
8. [empty] images/F23-FDNY343.200.jpg 
9. [empty] images/6082_120.jpg 
10. [empty] images/99142-1.200.jpg 
11. [empty] images/343-KEY.200.jpg 
12. [empty] images/831647_zps1525112a.jpg 
13. LACROSSE MOUNTAIN PASS 32"PARKA - SIZE 
SMALL 
images/200/14006100-1_zps72d1eb23.jpg 
14. RHYNO Windshield Cutter images/RHYNO.200.jpg 
15. CRASH RESPONSE 2014 images/CR2014_120.jpg 
16. Fireman's Axe Bottle Opener Key Ring images/Axe_120.jpg 
17. SSL Encryption by NetworkSolutions images/tradeins/ns_secure_seal.gif 
18. PayPal, Visa, Mastercard, Discover, Amex, Bank 
Transfer, Purchase Orders 
images/creditcard_logo.gif 
19. Crash Response 2014 images/sidebar-graphics/Crash-Response-2014-Website- 
Banner.jpg 
20. Design a Badge for Police, Fire or EMS images/designabadge200x200.jpg 
21. Cairnes Configuration - Design Your Own Front images/sidebar-graphics/Fronts-Graphic.jpg 
22. Fire Equipment Rentals images/sidebar-graphics/RentalArt-Home-new.jpg 
23. MSA Confined Spaces images/sidebar-graphics/Closing-In-On-Confined-Space- 
Graphic-for-Website.jpg 
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Advice for your IMG ALT attributes 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 1 OK OK 
Keyword density: 0% to 31% 3% OK OK 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 0 to 8 4 OK OK 
Keyword density: 0% to 15% 7% OK OK 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 2 OK OK 
Keyword density: 0% to 20% 3% OK OK 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 8 6 OK OK 
Keyword density: 0% to 15% 5% OK OK 
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Top level domain of web site 
Important 
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. 
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, 
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. 
Top level domain results 
Your 
Site 
1 2 3 4 5 6 7 8 9 10 
.com .com .com .com .com .com .com .com .com .com .com 
Advice for the top level domain of your web site 
Your web site URL www.5alarm.com contains the often used top level domain .com. This is neither good nor bad 
for your rankings on Google.com (without Places). 
OK 
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Keyword use in bold body text 
Important 
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a 
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the 
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. 
Their contents 
Rank Keyword use in bold body text 
1 Phone: Fax: Payment Methods Available: 
2 Shopping Cart: Manufacturers: Advanced Search Privacy Notice | Conditions of Use 
3 [not used] 
4 Spam Protector: Please answer the question below. 
5 JavaScript seem to be disabled in your browser. CHIEF. More Responsive, Period. 
6 NEWS Fire Equipment, Inc. Adds State-of-the-Art Suppression System to its Product Line >>> MORE 
CONTACT US LOCATIONS 
7 JavaScript seems to be disabled in your browser. eDarley - Firefighter Equipment and Fire Gear Latest Posts 
Report All Bugs 
8 Fire/Rescue - Fire/Rescue Equipment and Fire/Rescue Uniforms Galls 
9 Galls 
10 Note: Please call for current pricing. 
Your contents 
Welcome, Guest LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL Register and Pay for CRASH RESPONSE 
2014 *Note: Please list the Department and name/s of people attending in the Order Comments Box at Checkout. 
Advice for your bold body text 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once 
but this is optional. 
< 
Keyword density: 0% to 10% 0% You could increase the keyword density for the search term 
"Fire Equipment" but this is optional. 
< 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 0 to 3 0 You could use the search term "Fire" at least once but this is 
optional. 
< 
Keyword density: 0% to 43% 0% You could increase the keyword density for the search term 
"Fire" but this is optional. 
< 
Search term: "Equipment" 
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Advice for your bold body text 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but 
this is optional. 
< 
Keyword density: 0% to 14% 0% You could increase the keyword density for the search term 
"Equipment" but this is optional. 
< 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 4 0 You could use one of the keywords "Fire" or "Equipment" at 
least once but this is optional. 
< 
Keyword density: 0% to 29% 0% You could increase the keyword density for the keywords "Fire" 
or "Equipment" but this is optional. 
< 
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Number of visitors to the site 
Important 
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is 
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data 
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. 
Alexa.com Traffic Rank results (the lower the better) 
URL Alexa Traffic Rank 
Your Site http://www.5alarm.com/ Rank #2,592,193 
1 http://www.thefirestore.com/ Rank #150,083 
2 https://www.heimanfireequipment.com/ Rank #3,403,416 
3 http://www.rennerts.com/ n/a 
4 http://joyequipment.com/ Rank #7,141,916 
5 http://www.chiefsupply.com/fire-and-rescue/ Rank #189,950 
6 http://www.firefire.com/ Rank #8,120,179 (least visitors of the competitors) 
7 http://www.edarley.com/ Rank #1,262,838 
8 http://www.galls.com/Pages/FIRE Rank #95,546 (most visitors of the competitors) 
9 http://www.galls.com/fire-rescue-gear Rank #95,546 (most visitors of the competitors) 
10 http://www.ferrarafire.com/equipment/ Rank #5,219,433 
Range 95,546 to 8,120,179 
(average rank: #2,853,211) 
Advice for the number of visitors to your site 
Although your web site www.5alarm.com appears to attract more visitors than the average of your competitors' 
sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.com 
(without Places). 
<< 
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Keyword use in same domain anchor texts 
Moderately Important 
Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the 
links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search 
terms in same domain anchor texts into account. 
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact 
information". 
Your contents 
No. Same Domain Link Text Link URL 
1. [empty] /default.asp 
2. My Account /shopcustadmin.asp 
3. View Cart /shopaddtocart.asp 
4. Login /shopcustadminlogin.asp 
5. Home /default.asp 
6. Customer Service /shopcustadmin.asp 
7. Gear and Equipment... /shopdisplaycategories.asp 
8. All Categories /shopdisplaycategories.asp 
9. All Products /shopdisplayproducts.asp 
10. Firefighter Equipment /shopdisplaycategories.asp?id=9&cat=+Fire+Equipment 
11. Police Equipment /shopdisplayproducts.asp?id=10&cat=+Police+Equipme 
nt 
12. EMT and EMS Equipment /shopdisplayproducts.asp?id=11&cat=+EMT-EMS+Equi 
pment 
13. Design A Badge /../../designabadge.htm 
14. Service Department... /shopcontent.asp?type=service 
15. Service Department /shopcontent.asp?type=service 
16. MSA Service Program /shopcontent.asp?type=msa-service 
17. Hurst Service Program /shopcontent.asp?type=hurst-service 
18. Mako Service Program /shopcontent.asp?type=mako-service 
19. Unifire Service Program /shopcontent.asp?type=unifire-service 
20. Equipment Rentals... /shopcontent.asp?type=fireequipmentrentaldetails 
21. SCBA /shopcontent.asp?type=fireequipmentrentaldetails 
22. Thermal Imaging Camera /shopcontent.asp?type=fireequipmentrentaldetails 
23. Gas Detectors /shopcontent.asp?type=fireequipmentrentaldetails 
24. Firefighter Training /shopcontent.asp?type=firefighter training 
25. Reviews and Testimonials /shopnews.asp?type=testimonials 
26. About 5 Alarm... /shopcontent.asp?type=Aboutus 
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Your contents 
No. Same Domain Link Text Link URL 
27. Our Team /shopcontent.asp?type=ourteam 
28. Our History /shopcontent.asp?type=ourhistory 
29. 5 Alarm News and Blogs... /shopnewslistings.asp 
30. First Responder News /shopnewslistings.asp 
31. First Responder Blogs /shopblogslistings.asp 
32. What's New /shopnews.asp?type=whatsnew 
33. Press Releases /shopnews.asp?type=pressreleases 
34. Events /shopnews.asp?type=events 
35. 5 Alarm Store - All Products /shopdisplayproducts.asp?id=13&amp;cat=+++5+Alarm 
+Store+%2D+All+Products 
36. EMT-EMS Equipment /shopdisplayproducts.asp?id=11&amp;cat=+EMT%2DE 
MS+Equipment 
37. Fire Station Wear /shopdisplayproducts.asp?id=20&amp;cat=Fire+Station+ 
Wear 
38. Firefighter Boots /shopdisplayproducts.asp?id=21&amp;cat=Firefighter+B 
oots 
39. Firefighter Gloves, Hoods and Eye Protection /shopdisplayproducts.asp?id=22&amp;cat=Firefighter+Gl 
oves%2C+Hoods+and+Eye+Protection 
40. Firefighter Hand Tools /shopdisplayproducts.asp?id=25&amp;cat=Firefighter+H 
and+Tools 
41. Firefighter Helmets /shopdisplayproducts.asp?id=18&amp;cat=Firefighter+H 
elmets 
42. Firefighting - 5.11 Tactical /shopdisplayproducts.asp?id=23&amp;cat=Firefighting+ 
%2D+5%2E11+Tactical 
43. Firefighting Rescue Wear /shopdisplayproducts.asp?id=19&amp;cat=Firefighting+ 
Rescue+Wear 
44. High Visibility Apparel & Emergency Traffic Control 
Products 
/shopdisplayproducts.asp?id=31&amp;cat=High+Visibilit 
y+Apparel+%26+Emergency+Traffic+Control+Products 
45. Lighting /shopdisplayproducts.asp?id=30&amp;cat=Lighting 
46. Miscellaneous Equipment /shopdisplayproducts.asp?id=33&amp;cat=Miscellaneou 
s+Equipment 
47. Nozzles and Appliances /shopdisplayproducts.asp?id=24&amp;cat=Nozzles+and 
+Appliances 
48. SCBA /shopdisplayproducts.asp?id=14&amp;cat=SCBA 
49. Police Equipment /shopdisplayproducts.asp?id=10&amp;cat=+Police+Equi 
pment 
50. 343 Commemorative Items /shopdisplayproducts.asp?id=43&amp;cat=343+Comme 
morative+Items 
51. Clearance /shopdisplayproducts.asp?id=44&amp;cat=Clearance 
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Your contents 
No. Same Domain Link Text Link URL 
52. Fun Items & Gifts /shopdisplayproducts.asp?id=42&amp;cat=Fun+Items+ 
%26+Gifts 
53. Industrial Safety /shopdisplayproducts.asp?id=12&amp;cat=Industrial+Saf 
ety 
54. Training /shopdisplayproducts.asp?id=45&amp;cat=Training 
55. Fire Equipment / 
56. SCBA /shopcontent.asp?type=scba 
57. Portable Gas Detection /shopcontent.asp?type=portablegasdetection 
58. Firefighter Turn-Out Gear /shopcontent.asp?type=firefighterturnoutgear 
59. Thermal Imaging Cameras /shopcontent.asp?type=thermalimagingcameras 
60. Extrication Tools and Equipment /shopcontent.asp?type=extricationtoolsandequipment 
61. Firefighting Rescue Wear /shopcontent.asp?type=firefightingrescuewear 
62. Fire Station Wear /shopcontent.asp?type=firestationwear 
63. Firefighter Boots /shopcontent.asp?type=firefighterboots 
64. Firefighter Gloves, Hoods and Eye Protection /shopcontent.asp?type=firefightergloveshoodsandeyeprot 
ection 
65. Firefighting - 5.11 Tactical /shopcontent.asp?type=firefighting511tactical 
66. Nozzles and Appliances /shopcontent.asp?type=nozzlesandappliances 
67. Firefighter Hand Tools /shopcontent.asp?type=firefighterhandtools 
68. Fire Saws and Vent Fans /shopcontent.asp?type=firesawsandventfans 
69. Fire Hoses /shopcontent.asp?type=firehoses 
70. Portable Containment /shopcontent.asp?type=portablecontainment 
71. Fire Ladders /shopcontent.asp?type=fireladders 
72. Firefighter Lighting /shopcontent.asp?type=firefighterlighting 
73. Firefighter Communications /shopcontent.asp?type=firefightercommunications 
74. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc 
ytrafficcontrolproducts 
75. Fire Fighting Foam /shopcontent.asp?type=firefightingfoam 
76. Miscellaneous Firefighting Equipment /shopcontent.asp?type=Miscellaneousfirefightingequipme 
nt 
77. Water and Ice Rescue /shopcontent.asp?type=waterandicerescue 
78. Rope Rescue /shopcontent.asp?type=roperescue 
79. Compressors /shopcontent.asp?type=compressors 
80. Generators /shopcontent.asp?type=generators 
81. EMS Equipment / 
82. EMS/EMT Stretchers /shopcontent.asp?type=emtemsstretchers 
83. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc 
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Your contents 
No. Same Domain Link Text Link URL 
ytrafficcontrolproducts 
84. Miscellaneous Equipment /shopcontent.asp?type=miscellaneousequipment 
85. Police Equipment / 
86. Law Enforcement Ballistics /shopcontent.asp?type=lawenforcementballistics 
87. Law Enforcement Lighting /shopcontent.asp?type=lawenforcementlighting 
88. Tools For Law Enforcement /shopcontent.asp?type=toolsforlawenforcement 
89. Law Enforcement Trooper Boots /shopcontent.asp?type=lawenforcementtrooperboots 
90. Law Enforcement Uniforms /shopcontent.asp?type=lawenforcementuniforms 
91. CBRN /shopcontent.asp?type=cbrn 
92. Communication Equipment /shopcontent.asp?type=communicationequipment 
93. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc 
ytrafficcontrolproducts 
94. Law Enforcement Badges and Badge Accessories /shopcontent.asp?type=lawenforcementbadgesandbadge 
accessories 
95. Miscellaneous Law Enforcement Products /shopcontent.asp?type=miscellaneouslawenforcementpr 
oducts 
96. HazMat Equipment / 
97. Hazmat Instrumentation /shopcontent.asp?type=HazmatInstrumentation 
98. HazMat Absorbents and Pads /shopcontent.asp?type=hazmatabsorbentsandpads 
99. HazMat Chemical Suits /shopcontent.asp?type=hazmatchemicalsuits 
100. Confined Space Equipment / 
101. Confined Space Air-Line Respirators /shopcontent.asp?type=confinedspaceairlinerespirators 
102. Confined Space Gas Detection /shopcontent.asp?type=confinedspacegasdetection 
103. Calibration Gas /shopcontent.asp?type=calibrationgas 
104. Confined Space Tripods and Harnesses /shopcontent.asp?type=confinedspacetripodsandharness 
es 
105. Firefighting Confined Space Communications /shopcontent.asp?type=firefightingconfinedspacecommu 
nications 
106. Wildland Equipment / 
107. Wildland Gear /shopcontent.asp?type=wildlandgear 
108. Wildland Boots /shopcontent.asp?type=wildlandboots 
109. Wildland Helmets /shopcontent.asp?type=wildlandhelmets 
110. Gloves and Eye Protection /shopcontent.asp?type=glovesandeyeprotection 
111. Wildland Tools and Pumps /shopcontent.asp?type=wildlandtoolsandpumps 
112. Industrial Equipment / 
113. Industrial Safety Equipment /shopcontent.asp?type=industrialsafetyequipment 
114. Industrial Gas Detection /shopcontent.asp?type=industrialgasdetection 
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Your contents 
No. Same Domain Link Text Link URL 
115. Calibration Gas /shopcontent.asp?type=calibrationgas 
116. Industrial Breathing Apparatus /shopcontent.asp?type=industrialbreathingapparatus 
117. Industrial Fall Protection /shopcontent.asp?type=industrialfallprotection 
118. Industrial Head, Eye, Face and Hearing Protection /shopcontent.asp?type=industrialheadeyefaceandhearing 
protection 
119. Industrial Communication Equipment /shopcontent.asp?type=industrialcommunicationequipme 
nt 
120. Industrial Miscellaneous Equipment /shopcontent.asp?type=industrialmiscellaneousequipme 
nt 
121. Fun Items and Gifts / 
122. Fun Items and Gifts /shopcontent.asp?type=funitemsandgifts 
123. Training Video Highlights / 
124. A link to a page / 
125. A link to a page / 
126. A link to a page / 
127. A link to a page / 
128. [empty] /shopexd.asp?id=107 
129. Details /shopexd.asp?id=107 
130. [empty] /shopexd.asp?id=50 
131. Details /shopexd.asp?id=50 
132. [empty] /shopexd.asp?id=63 
133. Details /shopexd.asp?id=63 
134. [empty] /shopexd.asp?id=86 
135. Details /shopexd.asp?id=86 
136. [empty] /shopexd.asp?id=108 
137. Details /shopexd.asp?id=108 
138. [empty] /shopexd.asp?id=76 
139. Details /shopexd.asp?id=76 
140. [empty] /shopexd.asp?id=96 
141. Details /shopexd.asp?id=96 
142. [empty] /shopexd.asp?id=82 
143. Details /shopexd.asp?id=82 
144. [empty] /shopexd.asp?id=79 
145. Details /shopexd.asp?id=79 
146. [empty] /shopexd.asp?id=54 
147. Details /shopexd.asp?id=54 
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Your contents 
No. Same Domain Link Text Link URL 
148. > / 
149. Information 5 Alarm Promotions /shopcontent.asp?type=5alarmpromotions 
150. Used SCBA & Cylinder Sale /shopcontent.asp?type=5alarmusedscba 
151. About Us /shopcontent.asp?type=AboutUs 
152. Contact us /shopcustcontact.asp 
153. Credit Application /shopcontent.asp?type=creditapplicarion 
154. Employment Opportunities /shopcontent.asp?type=Employment 
155. Office & Retail Hours /shopcontent.asp?type=hours 
156. Our History /shopcontent.asp?type=ourhistory 
157. Our Team /shopcontent.asp?type=ourteam 
158. Shipping & Returns /shopcontent.asp?type=Shipping and Returns 
159. Spring Clearance /shopcontent.asp?type=Springclearance 
160. Technical Bulletins /shopcontent.asp?type=technicalbulletins 
161. Terms & Conditions /shopcontent.asp?type=Terms and Conditions 
162. [empty] /shopexd.asp?id=68 
163. More! /shopexd.asp?id=68 
164. [empty] /shopexd.asp?id=91 
165. More! /shopexd.asp?id=91 
166. [empty] /shopexd.asp?id=107 
167. More! /shopexd.asp?id=107 
168. [empty] /shopexd.asp?id=108 
169. More! /shopexd.asp?id=108 
170. [empty] / 
171. [empty] /shopexd.asp?id=107 
172. [empty] /designabadge.htm 
173. [empty] /shopcontent.asp?type=fireequipmentrentaldetails 
174. [empty] /pdf/Closing_In_On_Confined_Spaces.pdf 
175. Testimonials /shopnews.asp?type=testimonials 
176. What's New /shopnews.asp?type=whatsnew 
177. Press Releases /shopnews.asp?type=pressreleases 
178. Events /shopnews.asp?type=events 
179. A /shopquery.asp?queryprefix=No&amp;cname=A 
180. B /shopquery.asp?queryprefix=No&amp;cname=B 
181. C /shopquery.asp?queryprefix=No&amp;cname=C 
182. D /shopquery.asp?queryprefix=No&amp;cname=D 
183. E /shopquery.asp?queryprefix=No&amp;cname=E 
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Your contents 
No. Same Domain Link Text Link URL 
184. F /shopquery.asp?queryprefix=No&amp;cname=F 
185. G /shopquery.asp?queryprefix=No&amp;cname=G 
186. H /shopquery.asp?queryprefix=No&amp;cname=H 
187. I /shopquery.asp?queryprefix=No&amp;cname=I 
188. J /shopquery.asp?queryprefix=No&amp;cname=J 
189. K /shopquery.asp?queryprefix=No&amp;cname=K 
190. L /shopquery.asp?queryprefix=No&amp;cname=L 
191. M /shopquery.asp?queryprefix=No&amp;cname=M 
192. N /shopquery.asp?queryprefix=No&amp;cname=N 
193. O /shopquery.asp?queryprefix=No&amp;cname=O 
194. P /shopquery.asp?queryprefix=No&amp;cname=P 
195. Q /shopquery.asp?queryprefix=No&amp;cname=Q 
196. R /shopquery.asp?queryprefix=No&amp;cname=R 
197. S /shopquery.asp?queryprefix=No&amp;cname=S 
198. T /shopquery.asp?queryprefix=No&amp;cname=T 
199. U /shopquery.asp?queryprefix=No&amp;cname=U 
200. V /shopquery.asp?queryprefix=No&amp;cname=V 
201. W /shopquery.asp?queryprefix=No&amp;cname=W 
202. X /shopquery.asp?queryprefix=No&amp;cname=X 
203. Y /shopquery.asp?queryprefix=No&amp;cname=Y 
204. Z /shopquery.asp?queryprefix=No&amp;cname=Z 
205. Home /default.asp 
206. Products /shopdisplaycategories.asp 
207. About Us /shopcontent.asp?type=Aboutus 
208. Contact us /shopcustcontact.asp 
209. Privacy /shopcontent.asp?type=Privacy 
210. Search /shopsearch.asp 
Advice for your same domain anchor texts 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: all 0 1 Remove the search term "Fire Equipment". << 
Keyword density: all 0% 0% It seems to be better to remove the search term "Fire 
Equipment". 
<< 
Search term: "Fire" 
Competitors Your Site Advice 
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Advice for your same domain anchor texts 
Search term: "Fire Equipment" 
Number of keywords: 0 to 30 26 OK OK 
Keyword density: 0% to 9% 6% OK OK 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 14 22 Use the search term "Equipment" at most 14 times. << 
Keyword density: 0% to 4% 5% The keyword density is too high. It should be 4% at maximum. 
Consider adding more text to lower the keyword density. 
<< 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 42 48 Use the keywords "Fire" or "Equipment" at most 42 times. << 
Keyword density: 0% to 7% 5% OK OK 
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Keyword use in outbound anchor texts 
Moderately Important 
Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> 
tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) 
gives relevance to search terms in outbound anchor texts. 
Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the 
outbound anchor text "About the company". 
Your contents 
No. Outbound Link Text Link URL 
1. Click Here to Sign Up For 5 Alarm's Email List http://www.formstack.com/forms/?1590235-oWvxhQY4m 
3 
2. [empty] http://webapps.msanet.com/fronts/default.aspx?dist-id=1 
3. SEO LLC http://splinternetmarketing.com/default.asp 
Advice for your outbound anchor texts 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once 
but this is optional. 
< 
Keyword density: 0% to 29% 0% You could increase the keyword density for the search term 
"Fire Equipment" but this is optional. 
< 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Fire" at least once but this is 
optional. 
< 
Keyword density: 0% to 14% 0% You could increase the keyword density for the search term 
"Fire" but this is optional. 
< 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but 
this is optional. 
< 
Keyword density: 0% to 14% 0% You could increase the keyword density for the search term 
"Equipment" but this is optional. 
< 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You could use one of the keywords "Fire" or "Equipment" at 
least once but this is optional. 
< 
Keyword density: 0% to 14% 0% You could increase the keyword density for the keywords "Fire" < 
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Advice for your outbound anchor texts 
Search term: "Fire Equipment" 
or "Equipment" but this is optional. 
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Keyword use in same domain link URLs 
Moderately Important 
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages 
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com 
(without Places). 
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL 
"contact.htm". 
Your contents 
No. Same Domain Link URL Link Text 
1. default [/default.asp] [empty] 
2. shopcustadmin [/shopcustadmin.asp] My Account 
3. shopaddtocart [/shopaddtocart.asp] View Cart 
4. shopcustadminlogin [/shopcustadminlogin.asp] Login 
5. default [/default.asp] Home 
6. shopcustadmin [/shopcustadmin.asp] Customer Service 
7. shopdisplaycategories [/shopdisplaycategories.asp] Gear and Equipment... 
8. shopdisplaycategories [/shopdisplaycategories.asp] All Categories 
9. shopdisplayproducts [/shopdisplayproducts.asp] All Products 
10. shopdisplaycategories id 9 cat Fire Equipment 
[/shopdisplaycategories.asp?id=9&cat=+ Fire+ 
Equipment] 
Firefighter Equipment 
11. shopdisplayproducts id 10 cat Police Equipment 
[/shopdisplayproducts.asp?id=10&cat=+Police+ 
Equipment] 
Police Equipment 
12. shopdisplayproducts id 11 cat EMT EMS Equipment 
[/shopdisplayproducts.asp?id=11&cat=+EMT-EMS+ 
Equipment] 
EMT and EMS Equipment 
13. designabadge [/../../designabadge.htm] Design A Badge 
14. shopcontent type service 
[/shopcontent.asp?type=service] 
Service Department... 
15. shopcontent type service 
[/shopcontent.asp?type=service] 
Service Department 
16. shopcontent type msa service 
[/shopcontent.asp?type=msa-service] 
MSA Service Program 
17. shopcontent type hurst service 
[/shopcontent.asp?type=hurst-service] 
Hurst Service Program 
18. shopcontent type mako service 
[/shopcontent.asp?type=mako-service] 
Mako Service Program 
19. shopcontent type unifire service Unifire Service Program 
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Your contents 
No. Same Domain Link URL Link Text 
[/shopcontent.asp?type=uni fire-service] 
20. shopcontent type fireequipment rentaldetails 
[/shopcontent.asp?type= fireequipment rentaldetails] 
Equipment Rentals... 
21. shopcontent type fireequipment rentaldetails 
[/shopcontent.asp?type= fireequipment rentaldetails] 
SCBA 
22. shopcontent type fireequipment rentaldetails 
[/shopcontent.asp?type= fireequipment rentaldetails] 
Thermal Imaging Camera 
23. shopcontent type fireequipment rentaldetails 
[/shopcontent.asp?type= fireequipment rentaldetails] 
Gas Detectors 
24. shopcontent type firefighter training 
[/shopcontent.asp?type= firefighter training] 
Firefighter Training 
25. shopnews type testimonials 
[/shopnews.asp?type=testimonials] 
Reviews and Testimonials 
26. shopcontent type Aboutus 
[/shopcontent.asp?type=Aboutus] 
About 5 Alarm... 
27. shopcontent type ourteam 
[/shopcontent.asp?type=ourteam] 
Our Team 
28. shopcontent type ourhistory 
[/shopcontent.asp?type=ourhistory] 
Our History 
29. shopnewslistings [/shopnewslistings.asp] 5 Alarm News and Blogs... 
30. shopnewslistings [/shopnewslistings.asp] First Responder News 
31. shopblogslistings [/shopblogslistings.asp] First Responder Blogs 
32. shopnews type whatsnew 
[/shopnews.asp?type=whatsnew] 
What's New 
33. shopnews type pressreleases 
[/shopnews.asp?type=pressreleases] 
Press Releases 
34. shopnews type events [/shopnews.asp?type=events] Events 
35. shopdisplayproducts id 13 amp cat 5 Alarm Store 2D All 
Products 
[/shopdisplayproducts.asp?id=13&amp;cat=+++5+Alarm 
+Store+%2D+All+Products] 
5 Alarm Store - All Products 
36. shopdisplayproducts id 11 amp cat EMT 2DEMS 
Equipment 
[/shopdisplayproducts.asp?id=11&amp;cat=+EMT%2DE 
MS+Equipment] 
EMT-EMS Equipment 
37. shopdisplayproducts id 20 amp cat Fire Station Wear 
[/shopdisplayproducts.asp?id=20&amp;cat= Fire 
+Station+Wear] 
Fire Station Wear 
38. shopdisplayproducts id 21 amp cat Firefighter Boots 
[/shopdisplayproducts.asp?id=21&amp;cat= Fire 
fighter+Boots] 
Firefighter Boots 
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Your contents 
No. Same Domain Link URL Link Text 
39. shopdisplayproducts id 22 amp cat Firefighter Gloves 2C 
Hoods and Eye Protection 
[/shopdisplayproducts.asp?id=22&amp;cat= Fire 
fighter+Gloves%2C+Hoods+and+Eye+Protection] 
Firefighter Gloves, Hoods and Eye Protection 
40. shopdisplayproducts id 25 amp cat Firefighter Hand 
Tools [/shopdisplayproducts.asp?id=25&amp;cat= Fire 
fighter+Hand+Tools] 
Firefighter Hand Tools 
41. shopdisplayproducts id 18 amp cat Firefighter Helmets 
[/shopdisplayproducts.asp?id=18&amp;cat= Fire 
fighter+Helmets] 
Firefighter Helmets 
42. shopdisplayproducts id 23 amp cat Firefighting 2D 5 
2E11 Tactical 
[/shopdisplayproducts.asp?id=23&amp;cat= Fire 
fighting+%2D+5%2E11+Tactical] 
Firefighting - 5.11 Tactical 
43. shopdisplayproducts id 19 amp cat Firefighting Rescue 
Wear [/shopdisplayproducts.asp?id=19&amp;cat= Fire 
fighting+Rescue+Wear] 
Firefighting Rescue Wear 
44. shopdisplayproducts id 31 amp cat High Visibility 
Apparel 26 Emergency Traffic Control Products 
[/shopdisplayproducts.asp?id=31&amp;cat=High+Visibilit 
y+Apparel+%26+Emergency+Traffic+Control+Products] 
High Visibility Apparel & Emergency Traffic Control 
Products 
45. shopdisplayproducts id 30 amp cat Lighting 
[/shopdisplayproducts.asp?id=30&amp;cat=Lighting] 
Lighting 
46. shopdisplayproducts id 33 amp cat Miscellaneous 
Equipment 
[/shopdisplayproducts.asp?id=33&amp;cat=Miscellaneou 
s+Equipment] 
Miscellaneous Equipment 
47. shopdisplayproducts id 24 amp cat Nozzles and 
Appliances 
[/shopdisplayproducts.asp?id=24&amp;cat=Nozzles+and 
+Appliances] 
Nozzles and Appliances 
48. shopdisplayproducts id 14 amp cat SCBA 
[/shopdisplayproducts.asp?id=14&amp;cat=SCBA] 
SCBA 
49. shopdisplayproducts id 10 amp cat Police Equipment 
[/shopdisplayproducts.asp?id=10&amp;cat=+Police+ 
Equipment] 
Police Equipment 
50. shopdisplayproducts id 43 amp cat 343 Commemorative 
Items 
[/shopdisplayproducts.asp?id=43&amp;cat=343+Comme 
morative+Items] 
343 Commemorative Items 
51. shopdisplayproducts id 44 amp cat Clearance 
[/shopdisplayproducts.asp?id=44&amp;cat=Clearance] 
Clearance 
52. shopdisplayproducts id 42 amp cat Fun Items 26 Gifts 
[/shopdisplayproducts.asp?id=42&amp;cat=Fun+Items+ 
Fun Items & Gifts 
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Your contents 
No. Same Domain Link URL Link Text 
%26+Gifts] 
53. shopdisplayproducts id 12 amp cat Industrial Safety 
[/shopdisplayproducts.asp?id=12&amp;cat=Industrial+Sa 
fety] 
Industrial Safety 
54. shopdisplayproducts id 45 amp cat Training 
[/shopdisplayproducts.asp?id=45&amp;cat=Training] 
Training 
55. [empty] [/] Fire Equipment 
56. shopcontent type scba [/shopcontent.asp?type=scba] SCBA 
57. shopcontent type portablegasdetection 
[/shopcontent.asp?type=portablegasdetection] 
Portable Gas Detection 
58. shopcontent type firefighterturnoutgear 
[/shopcontent.asp?type= firefighterturnoutgear] 
Firefighter Turn-Out Gear 
59. shopcontent type thermalimagingcameras 
[/shopcontent.asp?type=thermalimagingcameras] 
Thermal Imaging Cameras 
60. shopcontent type extricationtoolsand equipment 
[/shopcontent.asp?type=extricationtoolsand equipment ] 
Extrication Tools and Equipment 
61. shopcontent type firefightingrescuewear 
[/shopcontent.asp?type= firefightingrescuewear] 
Firefighting Rescue Wear 
62. shopcontent type firestationwear 
[/shopcontent.asp?type= firestationwear] 
Fire Station Wear 
63. shopcontent type firefighterboots 
[/shopcontent.asp?type= firefighterboots] 
Firefighter Boots 
64. shopcontent type firefightergloveshoodsandeyeprotection 
[/shopcontent.asp?type= fire 
fightergloveshoodsandeyeprotection] 
Firefighter Gloves, Hoods and Eye Protection 
65. shopcontent type firefighting511tactical 
[/shopcontent.asp?type= firefighting511tactical] 
Firefighting - 5.11 Tactical 
66. shopcontent type nozzlesandappliances 
[/shopcontent.asp?type=nozzlesandappliances] 
Nozzles and Appliances 
67. shopcontent type firefighterhandtools 
[/shopcontent.asp?type= firefighterhandtools] 
Firefighter Hand Tools 
68. shopcontent type firesawsandventfans 
[/shopcontent.asp?type= firesawsandventfans] 
Fire Saws and Vent Fans 
69. shopcontent type firehoses [/shopcontent.asp?type= fire 
hoses] 
Fire Hoses 
70. shopcontent type portablecontainment 
[/shopcontent.asp?type=portablecontainment] 
Portable Containment 
71. shopcontent type fireladders [/shopcontent.asp?type= 
fireladders] 
Fire Ladders 
72. shopcontent type firefighterlighting 
[/shopcontent.asp?type= firefighterlighting] 
Firefighter Lighting 
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Your contents 
No. Same Domain Link URL Link Text 
73. shopcontent type firefightercommunications 
[/shopcontent.asp?type= firefightercommunications] 
Firefighter Communications 
74. shopcontent type 
highvisibilityapparelandemergencytrafficcontrolproducts 
[/shopcontent.asp?type=highvisibilityapparelandemergen 
cytrafficcontrolproducts] 
High Visibility Apparel and Emergency Traffic Control 
75. shopcontent type firefightingfoam 
[/shopcontent.asp?type= firefightingfoam] 
Fire Fighting Foam 
76. shopcontent type Miscellaneous firefightingequipment 
[/shopcontent.asp?type=Miscellaneous firefighting 
equipment ] 
Miscellaneous Firefighting Equipment 
77. shopcontent type waterandicerescue 
[/shopcontent.asp?type=waterandicerescue] 
Water and Ice Rescue 
78. shopcontent type roperescue 
[/shopcontent.asp?type=roperescue] 
Rope Rescue 
79. shopcontent type compressors 
[/shopcontent.asp?type=compressors] 
Compressors 
80. shopcontent type generators 
[/shopcontent.asp?type=generators] 
Generators 
81. [empty] [/] EMS Equipment 
82. shopcontent type emtemsstretchers 
[/shopcontent.asp?type=emtemsstretchers] 
EMS/EMT Stretchers 
83. shopcontent type 
highvisibilityapparelandemergencytrafficcontrolproducts 
[/shopcontent.asp?type=highvisibilityapparelandemergen 
cytrafficcontrolproducts] 
High Visibility Apparel and Emergency Traffic Control 
84. shopcontent type miscellaneous equipment 
[/shopcontent.asp?type=miscellaneous equipment ] 
Miscellaneous Equipment 
85. [empty] [/] Police Equipment 
86. shopcontent type lawenforcementballistics 
[/shopcontent.asp?type=lawenforcementballistics] 
Law Enforcement Ballistics 
87. shopcontent type lawenforcementlighting 
[/shopcontent.asp?type=lawenforcementlighting] 
Law Enforcement Lighting 
88. shopcontent type toolsforlawenforcement 
[/shopcontent.asp?type=toolsforlawenforcement] 
Tools For Law Enforcement 
89. shopcontent type lawenforcementtrooperboots 
[/shopcontent.asp?type=lawenforcementtrooperboots] 
Law Enforcement Trooper Boots 
90. shopcontent type lawenforcementuniforms 
[/shopcontent.asp?type=lawenforcementuniforms] 
Law Enforcement Uniforms 
91. shopcontent type cbrn [/shopcontent.asp?type=cbrn] CBRN 
92. shopcontent type communication equipment 
[/shopcontent.asp?type=communication equipment ] 
Communication Equipment 
Created by SEO, LLC 47 of 73 http://www.SplinternetMarketing.com
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Your contents 
No. Same Domain Link URL Link Text 
93. shopcontent type 
highvisibilityapparelandemergencytrafficcontrolproducts 
[/shopcontent.asp?type=highvisibilityapparelandemergen 
cytrafficcontrolproducts] 
High Visibility Apparel and Emergency Traffic Control 
94. shopcontent type 
lawenforcementbadgesandbadgeaccessories 
[/shopcontent.asp?type=lawenforcementbadgesandbadg 
eaccessories] 
Law Enforcement Badges and Badge Accessories 
95. shopcontent type miscellaneouslawenforcementproducts 
[/shopcontent.asp?type=miscellaneouslawenforcementpr 
oducts] 
Miscellaneous Law Enforcement Products 
96. [empty] [/] HazMat Equipment 
97. shopcontent type HazmatInstrumentation 
[/shopcontent.asp?type=HazmatInstrumentation] 
Hazmat Instrumentation 
98. shopcontent type hazmatabsorbentsandpads 
[/shopcontent.asp?type=hazmatabsorbentsandpads] 
HazMat Absorbents and Pads 
99. shopcontent type hazmatchemicalsuits 
[/shopcontent.asp?type=hazmatchemicalsuits] 
HazMat Chemical Suits 
100. [empty] [/] Confined Space Equipment 
101. shopcontent type confinedspaceairlinerespirators 
[/shopcontent.asp?type=confinedspaceairlinerespirators] 
Confined Space Air-Line Respirators 
102. shopcontent type confinedspacegasdetection 
[/shopcontent.asp?type=confinedspacegasdetection] 
Confined Space Gas Detection 
103. shopcontent type calibrationgas 
[/shopcontent.asp?type=calibrationgas] 
Calibration Gas 
104. shopcontent type confinedspacetripodsandharnesses 
[/shopcontent.asp?type=confinedspacetripodsandharnes 
ses] 
Confined Space Tripods and Harnesses 
105. shopcontent type fire 
fightingconfinedspacecommunications 
[/shopcontent.asp?type= fire 
fightingconfinedspacecommunications] 
Firefighting Confined Space Communications 
106. [empty] [/] Wildland Equipment 
107. shopcontent type wildlandgear 
[/shopcontent.asp?type=wildlandgear] 
Wildland Gear 
108. shopcontent type wildlandboots 
[/shopcontent.asp?type=wildlandboots] 
Wildland Boots 
109. shopcontent type wildlandhelmets 
[/shopcontent.asp?type=wildlandhelmets] 
Wildland Helmets 
110. shopcontent type glovesandeyeprotection 
[/shopcontent.asp?type=glovesandeyeprotection] 
Gloves and Eye Protection 
111. shopcontent type wildlandtoolsandpumps Wildland Tools and Pumps 
Created by SEO, LLC 48 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Your contents 
No. Same Domain Link URL Link Text 
[/shopcontent.asp?type=wildlandtoolsandpumps] 
112. [empty] [/] Industrial Equipment 
113. shopcontent type industrialsafetyequipment 
[/shopcontent.asp?type=industrialsafety equipment ] 
Industrial Safety Equipment 
114. shopcontent type industrialgasdetection 
[/shopcontent.asp?type=industrialgasdetection] 
Industrial Gas Detection 
115. shopcontent type calibrationgas 
[/shopcontent.asp?type=calibrationgas] 
Calibration Gas 
116. shopcontent type industrialbreathingapparatus 
[/shopcontent.asp?type=industrialbreathingapparatus] 
Industrial Breathing Apparatus 
117. shopcontent type industrialfallprotection 
[/shopcontent.asp?type=industrialfallprotection] 
Industrial Fall Protection 
118. shopcontent type 
industrialheadeyefaceandhearingprotection 
[/shopcontent.asp?type=industrialheadeyefaceandhearin 
gprotection] 
Industrial Head, Eye, Face and Hearing Protection 
119. shopcontent type industrialcommunication equipment 
[/shopcontent.asp?type=industrialcommunication 
equipment ] 
Industrial Communication Equipment 
120. shopcontent type industrialmiscellaneous equipment 
[/shopcontent.asp?type=industrialmiscellaneous 
equipment ] 
Industrial Miscellaneous Equipment 
121. [empty] [/] Fun Items and Gifts 
122. shopcontent type funitemsandgifts 
[/shopcontent.asp?type=funitemsandgifts] 
Fun Items and Gifts 
123. [empty] [/] Training Video Highlights 
124. [empty] [/] A link to a page 
125. [empty] [/] A link to a page 
126. [empty] [/] A link to a page 
127. [empty] [/] A link to a page 
128. shopexd id 107 [/shopexd.asp?id=107] [empty] 
129. shopexd id 107 [/shopexd.asp?id=107] Details 
130. shopexd id 50 [/shopexd.asp?id=50] [empty] 
131. shopexd id 50 [/shopexd.asp?id=50] Details 
132. shopexd id 63 [/shopexd.asp?id=63] [empty] 
133. shopexd id 63 [/shopexd.asp?id=63] Details 
134. shopexd id 86 [/shopexd.asp?id=86] [empty] 
135. shopexd id 86 [/shopexd.asp?id=86] Details 
136. shopexd id 108 [/shopexd.asp?id=108] [empty] 
Created by SEO, LLC 49 of 73 http://www.SplinternetMarketing.com
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Your contents 
No. Same Domain Link URL Link Text 
137. shopexd id 108 [/shopexd.asp?id=108] Details 
138. shopexd id 76 [/shopexd.asp?id=76] [empty] 
139. shopexd id 76 [/shopexd.asp?id=76] Details 
140. shopexd id 96 [/shopexd.asp?id=96] [empty] 
141. shopexd id 96 [/shopexd.asp?id=96] Details 
142. shopexd id 82 [/shopexd.asp?id=82] [empty] 
143. shopexd id 82 [/shopexd.asp?id=82] Details 
144. shopexd id 79 [/shopexd.asp?id=79] [empty] 
145. shopexd id 79 [/shopexd.asp?id=79] Details 
146. shopexd id 54 [/shopexd.asp?id=54] [empty] 
147. shopexd id 54 [/shopexd.asp?id=54] Details 
148. [empty] [/] > 
149. shopcontent type 5alarmpromotions 
[/shopcontent.asp?type=5alarmpromotions] 
Information 5 Alarm Promotions 
150. shopcontent type 5alarmusedscba 
[/shopcontent.asp?type=5alarmusedscba] 
Used SCBA & Cylinder Sale 
151. shopcontent type AboutUs 
[/shopcontent.asp?type=AboutUs] 
About Us 
152. shopcustcontact [/shopcustcontact.asp] Contact us 
153. shopcontent type creditapplicarion 
[/shopcontent.asp?type=creditapplicarion] 
Credit Application 
154. shopcontent type Employment 
[/shopcontent.asp?type=Employment] 
Employment Opportunities 
155. shopcontent type hours [/shopcontent.asp?type=hours] Office & Retail Hours 
156. shopcontent type ourhistory 
[/shopcontent.asp?type=ourhistory] 
Our History 
157. shopcontent type ourteam 
[/shopcontent.asp?type=ourteam] 
Our Team 
158. shopcontent type Shipping and Returns 
[/shopcontent.asp?type=Shipping and Returns] 
Shipping & Returns 
159. shopcontent type Springclearance 
[/shopcontent.asp?type=Springclearance] 
Spring Clearance 
160. shopcontent type technicalbulletins 
[/shopcontent.asp?type=technicalbulletins] 
Technical Bulletins 
161. shopcontent type Terms and Conditions 
[/shopcontent.asp?type=Terms and Conditions] 
Terms & Conditions 
162. shopexd id 68 [/shopexd.asp?id=68] [empty] 
163. shopexd id 68 [/shopexd.asp?id=68] More! 
164. shopexd id 91 [/shopexd.asp?id=91] [empty] 
Created by SEO, LLC 50 of 73 http://www.SplinternetMarketing.com
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Your contents 
No. Same Domain Link URL Link Text 
165. shopexd id 91 [/shopexd.asp?id=91] More! 
166. shopexd id 107 [/shopexd.asp?id=107] [empty] 
167. shopexd id 107 [/shopexd.asp?id=107] More! 
168. shopexd id 108 [/shopexd.asp?id=108] [empty] 
169. shopexd id 108 [/shopexd.asp?id=108] More! 
170. [empty] [/] [empty] 
171. shopexd id 107 [/shopexd.asp?id=107] [empty] 
172. designabadge [/designabadge.htm] [empty] 
173. shopcontent type fireequipment rentaldetails 
[/shopcontent.asp?type= fireequipment rentaldetails] 
[empty] 
174. pdf Closing In On Confined Spaces 
[/pdf/Closing_In_On_Confined_Spaces.pdf] 
[empty] 
175. shopnews type testimonials 
[/shopnews.asp?type=testimonials] 
Testimonials 
176. shopnews type whatsnew 
[/shopnews.asp?type=whatsnew] 
What's New 
177. shopnews type pressreleases 
[/shopnews.asp?type=pressreleases] 
Press Releases 
178. shopnews type events [/shopnews.asp?type=events] Events 
179. shopquery queryprefix No amp cname A 
[/shopquery.asp?queryprefix=No&amp;cname=A] 
A 
180. shopquery queryprefix No amp cname B 
[/shopquery.asp?queryprefix=No&amp;cname=B] 
B 
181. shopquery queryprefix No amp cname C 
[/shopquery.asp?queryprefix=No&amp;cname=C] 
C 
182. shopquery queryprefix No amp cname D 
[/shopquery.asp?queryprefix=No&amp;cname=D] 
D 
183. shopquery queryprefix No amp cname E 
[/shopquery.asp?queryprefix=No&amp;cname=E] 
E 
184. shopquery queryprefix No amp cname F 
[/shopquery.asp?queryprefix=No&amp;cname=F] 
F 
185. shopquery queryprefix No amp cname G 
[/shopquery.asp?queryprefix=No&amp;cname=G] 
G 
186. shopquery queryprefix No amp cname H 
[/shopquery.asp?queryprefix=No&amp;cname=H] 
H 
187. shopquery queryprefix No amp cname I 
[/shopquery.asp?queryprefix=No&amp;cname=I] 
I 
188. shopquery queryprefix No amp cname J 
[/shopquery.asp?queryprefix=No&amp;cname=J] 
J 
189. shopquery queryprefix No amp cname K K 
Created by SEO, LLC 51 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Your contents 
No. Same Domain Link URL Link Text 
[/shopquery.asp?queryprefix=No&amp;cname=K] 
190. shopquery queryprefix No amp cname L 
[/shopquery.asp?queryprefix=No&amp;cname=L] 
L 
191. shopquery queryprefix No amp cname M 
[/shopquery.asp?queryprefix=No&amp;cname=M] 
M 
192. shopquery queryprefix No amp cname N 
[/shopquery.asp?queryprefix=No&amp;cname=N] 
N 
193. shopquery queryprefix No amp cname O 
[/shopquery.asp?queryprefix=No&amp;cname=O] 
O 
194. shopquery queryprefix No amp cname P 
[/shopquery.asp?queryprefix=No&amp;cname=P] 
P 
195. shopquery queryprefix No amp cname Q 
[/shopquery.asp?queryprefix=No&amp;cname=Q] 
Q 
196. shopquery queryprefix No amp cname R 
[/shopquery.asp?queryprefix=No&amp;cname=R] 
R 
197. shopquery queryprefix No amp cname S 
[/shopquery.asp?queryprefix=No&amp;cname=S] 
S 
198. shopquery queryprefix No amp cname T 
[/shopquery.asp?queryprefix=No&amp;cname=T] 
T 
199. shopquery queryprefix No amp cname U 
[/shopquery.asp?queryprefix=No&amp;cname=U] 
U 
200. shopquery queryprefix No amp cname V 
[/shopquery.asp?queryprefix=No&amp;cname=V] 
V 
201. shopquery queryprefix No amp cname W 
[/shopquery.asp?queryprefix=No&amp;cname=W] 
W 
202. shopquery queryprefix No amp cname X 
[/shopquery.asp?queryprefix=No&amp;cname=X] 
X 
203. shopquery queryprefix No amp cname Y 
[/shopquery.asp?queryprefix=No&amp;cname=Y] 
Y 
204. shopquery queryprefix No amp cname Z 
[/shopquery.asp?queryprefix=No&amp;cname=Z] 
Z 
205. default [/default.asp] Home 
206. shopdisplaycategories [/shopdisplaycategories.asp] Products 
207. shopcontent type Aboutus 
[/shopcontent.asp?type=Aboutus] 
About Us 
208. shopcustcontact [/shopcustcontact.asp] Contact us 
209. shopcontent type Privacy 
[/shopcontent.asp?type=Privacy] 
Privacy 
210. shopsearch [/shopsearch.asp] Search 
Created by SEO, LLC 52 of 73 http://www.SplinternetMarketing.com
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Advice for your same domain link URLs 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: all 0 6 It seems to be better to remove the search term "Fire 
Equipment". 
<< 
Keyword density: all 0% 1% It seems to be better to remove the search term "Fire 
Equipment". 
<< 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 0 to 75 30 OK OK 
Keyword density: 0% to 11% 4% OK OK 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 79 18 OK OK 
Keyword density: 0% to 8% 2% OK OK 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 154 48 OK OK 
Keyword density: 0% to 8% 3% OK OK 
Created by SEO, LLC 53 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Keyword use in outbound link URLs 
Moderately Important 
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other 
web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search 
terms in outbound links 
Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL 
"www.not-your-site.com/info.htm". 
Your contents 
No. Outbound Link URL Link Text 
1. www formstack forms 1590235 oWvxhQY4m3 
[http://www.formstack.com/forms/?1590235-oWvxhQY4m 
3] 
Click Here to Sign Up For 5 Alarm's Email List 
2. webapps msanet fronts default dist id 1 
[http://webapps.msanet.com/fronts/default.aspx?dist-id= 
1] 
[empty] 
3. splinternetmarketing default 
[http://splinternetmarketing.com/default.asp] 
SEO LLC 
Advice for your outbound link URLs 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once 
but this is optional. 
< 
Keyword density: 0% to 22% 0% You could increase the keyword density for the search term 
"Fire Equipment" but this is optional. 
< 
Search term: "Fire" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 0 You could use the search term "Fire" at least once but this is 
optional. 
< 
Keyword density: 0% to 11% 0% You could increase the keyword density for the search term 
"Fire" but this is optional. 
< 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but 
this is optional. 
< 
Keyword density: 0% to 11% 0% You could increase the keyword density for the search term 
"Equipment" but this is optional. 
< 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Created by SEO, LLC 54 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Advice for your outbound link URLs 
Search term: "Fire Equipment" 
Number of keywords: 0 to 2 0 You could use one of the keywords "Fire" or "Equipment" at 
least once but this is optional. 
< 
Keyword density: 0% to 11% 0% You could increase the keyword density for the keywords "Fire" 
or "Equipment" but this is optional. 
< 
Created by SEO, LLC 55 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Keyword use in meta description 
Moderately Important 
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without 
Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search 
results. 
Example: <meta name="description" content="This sentence describes the contents of your web site."> 
Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to 
make sure that your web site is displayed with an attractive description in the search results. 
Their contents 
Rank Keyword use in meta description 
1 TheFireStore carries fire fighting equipment , fire fighting helmets, customer order badges and more. 
2 [not used] 
3 [not used] 
4 Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around 
the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach 
community of Carpinteria, CA. 
5 Fire equipment and Fire Service gear with the best pricing and selection available for firefighter equipment . 
Call CHIEF toll-free (888) 588-8569 or shop our award-winning website, CHIEFsupply.com 
6 Summary of Fire Equipment Inc.'s expertise in fire suppression systems and fire equipment inspection 
7 Firefighter Equipment available in eDarley’s online fire equipment catalog. We offer firefighter tools and 
firefighter gear at affordable prices from trusted brands. 
8 Galls is 
9 Buy your Fire & Rescue Gear at Galls! Shop for Turnout Gear, Fire Helmets, Fire Bags, Fire & Rescue Gloves, 
Fire Goggles, Fire Hoods, Rope Rescue, Water Rescue, Fire Flashlights, Lanterns, Fire Rescue Tools, Thermal 
Imaging and more! Galls is your one stop 
10 [not used] 
Your contents 
Fire Fighting Equipment & Safety Equipment. Equipment for Fire, EMT & Police; Sales, Service, Rentals & Training. 
5Alarm Fire Equipment. 
Advice for your meta description 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 1 OK OK 
Keyword density: 0% to 29% 10% OK OK 
Search term: "Fire" 
Created by SEO, LLC 56 of 73 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/30/2014 
Advice for your meta description 
Search term: "Fire Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 8 3 OK OK 
Keyword density: 0% to 23% 15% OK OK 
Search term: "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 2 4 Use the search term "Equipment" at most 2 times. << 
Keyword density: 0% to 14% 20% The keyword density is too high. It should be 14% at maximum. 
Consider adding more text to lower the keyword density. 
<< 
Keywords "Fire" or "Equipment" 
Competitors Your Site Advice 
Number of keywords: 0 to 8 7 OK OK 
Keyword density: 0% to 18% 18% OK OK 
Created by SEO, LLC 57 of 73 http://www.SplinternetMarketing.com
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment
How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment

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How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment

  • 1. SEO, LLC Internet Competitive Analysis Report 4/30/2014 SEO, LLC Internet Competitive Analysis 500 N. Michigan Ave. Suite 300 Chicago, IL 60611 920-285-7570 Date: 4/30/2014 Recipient: Brian C. Bateman SplinternetMarketing.com 500 N. Michicgan Ave. Ste. 300 CHICAGO IL 60611 Phone: 877-710-2007 Data and statistics used to make your site as good as or better than any of the top 10 competitors on Google or Bing. Edit your website based on this in-depth and insightful advice from top to bottom, as the advice is given in order or weight and priority. The link building advice is something that is developed over some time, as the search engines will give less weight to newer or fleeting links. My advice on link building is to simply add good articles to your news or blog section of your website. Your website should present a lot of material that people would want to reference in their own blogs or websites. It is the ONLY legitimate way to gain good links back your site and it works with the title advice (to gain links using the right keywords. This report has been created by SEO llc. Visit us on the Web at www.SplinternetMarketing.com or call 920-285-7570 for a free SEO analysis. Created by SEO, LLC 1 of 73 http://www.SplinternetMarketing.com
  • 2. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Report overview This report helps you to optimize the web page "http://www.5alarm.com/" for a high ranking on Google.com (without Places) for the search term "Fire Equipment". Your web page http://www.5alarm.com/ Title: Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC Description: Fire Fighting Equipment & Safety Equipment. Equipment for Fire, EMT & Police; Sales, Service, Rentals & Training. 5Alarm Fire Equipment. Your competitors for the search term "Fire Equipment" on Google.com (without Places) 1 http://www.thefirestore.com/ Title: Firefighting professionals shop for helmets, flashlights, boots, badges and shields at TheFireStore.com Description: TheFireStore carries fire fighting equipment, fire fighting helmets, customer order badges and more. 2 https://www.heimanfireequipment.com/ Title: Heiman Fire Description: [No meta description available.] 3 http://www.rennerts.com/ Title: Rennert's Fire Equipment Service, Inc Description: [No meta description available.] 4 http://joyequipment.com/ Title: Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach community of Carpinteria, CA. Created by SEO, LLC 2 of 73 http://www.SplinternetMarketing.com
  • 3. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your competitors for the search term "Fire Equipment" on Google.com (without Places) Description: Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach community of Carpinteria, CA. 5 http://www.chiefsupply.com/fire-and-rescue/ Title: Fire Equipment - Fire & Rescue, Firefighter Equipment, Fire Department Supplies, Fire Service Supplies | FREE Shipping Over $99! Description: Fire equipment and Fire Service gear with the best pricing and selection available for firefighter equipment. Call CHIEF toll-free (888) 588-8569 or shop our award-winning website, CHIEFsupply.com 6 http://www.firefire.com/ Title: Fire Equipment Inc. - Life safety system design and service providers Description: Summary of Fire Equipment Inc.'s expertise in fire suppression systems and fire equipment inspection 7 http://www.edarley.com/ Title: Firefighter Equipment and Firefighter Gear Catalog - eDarley.com Description: Firefighter Equipment available in eDarley’s online fire equipment catalog. We offer firefighter tools and firefighter gear at affordable prices from trusted brands. 8 http://www.galls.com/Pages/FIRE Title: Fire/EMS Gear - Fire/EMS Equipment | Fire/EMS Uniforms : Galls Description: Galls is The 9 http://www.galls.com/fire-rescue-gear Title: Fire Gear | Rescue Gear | Firefighter Gear & Accessories | Fire Bags | Fire Boots | Turnout Gear | Galls Description: Buy your Fire & Rescue Gear at Galls! Shop for Turnout Gear, Fire Helmets, Fire Bags, Fire & Rescue Gloves, Fire Goggles, Fire Hoods, Rope Rescue, Water Rescue, Fire Flashlights, Lanterns, Fire Rescue Tools, Thermal Imaging and more! Galls is your one stop Created by SEO, LLC 3 of 73 http://www.SplinternetMarketing.com
  • 4. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your competitors for the search term "Fire Equipment" on Google.com (without Places) 10 http://www.ferrarafire.com/equipment/ Title: Equipment - Ferrara Fire Apparatus Description: [No meta description available.] Analyzed search terms 1. Fire Equipment 2. Fire 3. Equipment Top 10 Ranking Requirements Score™ 66% The Top 10 Ranking Requirements Score™ of 66% means that the web page www.5alarm.com meets only 66% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Fire Equipment". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SEO, LLC 4 of 73 http://www.SplinternetMarketing.com
  • 5. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Ranking Factors Performance 99 ranking factors passed 20 ranking factors failed Essential (weighted most): 18 5 Very Important: 9 0 Important: 32 4 Moderately Important: 32 9 Slightly Important: 8 2 Total: 99 20 Table of contents 1. Report overview 18. Keyword use in outbound anchor texts 2. Keyword use in document title 19. Keyword use in same domain link URLs 3. Number of backlinks 20. Keyword use in outbound link URLs 4. Anchor texts of backlinks 21. Keyword use in meta description 5. Keyword use in body text 22. Number of trailing slashes in URL 6. Age of web site 23. HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24. Readability level of web page 8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 9. Keyword use in page URL 26. Search engine compatibility 10. Mentions on social sites 27. Factors that could prevent your top ranking 11. Server speed 28. Table: Number of keywords 12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 13. Keyword use in IMG ALT attributes 30. Table: Keyword position 14. Top level domain of web site 31. Table: Number of words 15. Keyword use in bold body text 32. Table: Number of characters 16. Number of visitors to the site 33. Table: Ranking factors digest 17. Keyword use in same domain anchor texts Created by SEO, LLC 5 of 73 http://www.SplinternetMarketing.com
  • 6. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Fire Equipment" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Firefighting professionals shop for helmets, flashlights, boots, badges and shields at TheFireStore.com 2 Heiman Fire 3 Rennert's Fire Equipment Service, Inc 4 Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach community of Carpinteria, CA. 5 Fire Equipment - Fire & Rescue, Firefighter Equipment, Fire Department Supplies, Fire Service Supplies | FREE Shipping Over $99! 6 Fire Equipment Inc. - Life safety system design and service providers 7 Firefighter Equipment and Firefighter Gear Catalog - eDarley.com 8 Fire/EMS Gear - Fire/EMS Equipment | Fire/EMS Uniforms : Galls 9 Fire Gear | Rescue Gear | Firefighter Gear & Accessories | Fire Bags | Fire Boots | Turnout Gear | Galls 10 Equipment - Ferrara Fire Apparatus Your contents Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC Advice for your document title Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 40% 22% OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 1 to 5 2 OK OK Keyword density: 3% to 50% 22% OK OK Search term: "Equipment" Competitors Your Site Advice Created by SEO, LLC 6 of 73 http://www.SplinternetMarketing.com
  • 7. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your document title Search term: "Fire Equipment" Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 25% 22% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 1 to 7 4 OK OK Keyword density: 4% to 25% 22% OK OK Created by SEO, LLC 7 of 73 http://www.SplinternetMarketing.com
  • 8. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: 26 53 53 To Site 1: 223 454 454 To Site 2: 9 22 22 To Site 3: 5 12 12 To Site 4: 1 3 3 To Site 5: 359 634 634 To Site 6: 11 17 17 To Site 7: 53 130 130 To Site 8: 434 828 828 To Site 9: 434 828 828 To Site 10: 72 202 202 Range: 1 to 434 3 to 828 3 to 828 Advice for the number of backlinks In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top ranked pages is 313, the link popularity of your web page is 53. You must increase the number of web pages from different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor texts and the quality of the web pages that link to your web site. << Created by SEO, LLC 8 of 73 http://www.SplinternetMarketing.com
  • 9. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site Anchor Text Popularity www.5alarm.com 16.3% http://www.5alarm.com 11.6% 5 alarm 11.6% tele-lite lamp head assemblies – 5 alarm fire and safety … 4.7% http://www.5alarm.com/ 4.7% 5-alarm fire & safety 4.7% 5 alarm fire & safety equipment , llc 4.7% 5 alarm law enforcement equipment 2.3% 5 alarm fire & safety equipment 2.3% fire equipment - 5 alarm fire & safety equipment , llc 2.3% 5 alarm fire & safety equipment – 239 2.3% 5-alarm 2.3% 5 alarm fire & equipment 2.3% download 2.3% 5alarm fire & safety equipment 2.3% 5 alarm media 2.3% msa 2013-2014 safety products catalog – 5 alarm fire and safety … 2.3% 5 alarm fire and safety equipment 2.3% fire helmets catalog 2009 -2010 2.3% 5 alarm fire & safety equip 2.3% Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site [no anchor text, usually images] http://www.5alarm.com/ http://chameleoncommunications.net/portfolio/5 -alarm-fire-safety-equipment/ [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/ Created by SEO, LLC 9 of 73 http://www.SplinternetMarketing.com
  • 10. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/author/kzoofools/ [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/category/appearances/ [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/category/brotherhood/ [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/category/uncategorized/ [no anchor text, usually images] http://www.5alarm.com/ http://lakeviewequity.com/lakeview-investments 1.html [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 49/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 50/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 51/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 52/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 53/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 56/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 62/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 71/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 80/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 83/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 84/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 87/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 90/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 93/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 96/divisionResults.aspx [no anchor text, usually http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 Created by SEO, LLC 10 of 73 http://www.SplinternetMarketing.com
  • 11. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site images] 97/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 00/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 03/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 06/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 07/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/40 57/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/40 58/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/2598/25 98/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://pinkhealslakecountry.weebly.com/ [no anchor text, usually images] http://www.5alarm.com/ http://www.achicagofirehouse.com/links.html [no anchor text, usually images] http://www.5alarm.com/ http://www.aspwi.org/Pages/SwatEquipmentSu ppliers [no anchor text, usually images] http://www.5alarm.com/ http://www.axemenmcmilwaukee.com/Links.ht ml [no anchor text, usually images] http://www.5alarm.com/ http://www.fireandiron17.com/friends_links.html [no anchor text, usually images] http://www.5alarm.com/ http://www.lakeviewequity.com/lakeview-invest ments1.html [no anchor text, usually images] http://www.5alarm.com/ http://www.waevt.com/sponsors.htm 5 Alarm Fire & Equipment http://www.5alarm.com/ http://www.adellfd.com/links.php 5 Alarm Fire & Safety Equip http://www.5alarm.com/ https://www.fireflysigns.com/retail/dealers-near-you/ 5 Alarm Fire & Safety Equipment – 239 http://www.5alarm.com/ https://www.wisconsinems.com/conference/exh ibitors/2014-expo-hall/ 5 Alarm Fire & Safety Equipment http://www.5alarm.com/ http://www.fsi.illinois.edu/content/corporate%20 relations/partnerships.cfm 5 Alarm Fire & Safety Equipment, LLC http://www.5alarm.com/ http://www.wmc.org/programs/wisconsin-safety -council/conferences/annual-safety-conference/ 2013conferenceexhibitorsandboothnumbers/ 5 Alarm Fire & Safety http://www.5alarm.com/ http://www.wsfca.com/about/sponsorship/curre Created by SEO, LLC 11 of 73 http://www.SplinternetMarketing.com
  • 12. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Equipment, LLC nt-sponsors 5 Alarm Fire & Safety Equipment, LLC http://www.5alarm.com/ https://www.wmc.org/programs/wisconsin-safet y-council/conferences/annual-safety-conference /2013conferenceexhibitorsandboothnumbers/ 5 Alarm Fire & Safety http://www.5alarm.com/ http://www.firehooksunlimited.net/distributors.ht ml 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/ContactUs.php 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/index.php 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/Links.php 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/MemberLogin.php 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/TrainingEvents.php 5 Alarm Law Enforcement Equipment http://www.5alarm.com/ http://kdhbodyarmor.com/page/13/ 5 Alarm Media http://www.5alarm.com/ http://www.cmpcmm.com/cgi-sys/cgiwrap/web start/cc-city.pl?USIL,* 5 Alarm Media http://www.5alarm.com/ http://www.cmpcmm.com/companies/letters/no nalpha.html 5 Alarm http://www.5alarm.com/ http://www.lenafire.org/Links.html 5 Alarm http://www.5alarm.com/ http://www.mcfarland.wi.us/Fire/FireLinks.aspx 5 Alarm http://www.5alarm.com/ http://www.nwvfd.org/ 5 Alarm http://www.5alarm.com/ http://www.villageofmcfarland.net/Fire/FireLinks. aspx 5 Alarm http://www.5alarm.com/ https://easttroyfire.org/Links.html 5Alarm Fire & Safety Equipment http://www.5alarm.com/ http://gcmutualaid.tripod.com/id2.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://r42vault.com/dealers.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://rescue42.com/dealers_us.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://rescue42.com/dealers_us_com.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://www.r42vault.com/dealers.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://www.rescue42.com/dealers_us.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://www.rescue42.com/dealers_us_com.html 5alarm http://www.5alarm.com/ http://www.dmgpromotions.com/clients/ 5-Alarm http://www.5alarm.com/shopexd.asp?id=63 http://www.firefighterboardgames.com/ Created by SEO, LLC 12 of 73 http://www.SplinternetMarketing.com
  • 13. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site 5-Alarm http://www.5alarm.com/shopexd.asp?id=63 http://www.firefighterboardgames.com/index.ht ml Download http://www.5alarm.com/pdf/Products/Fire/511Ta ctical/5.11%20Spring-Summer%202012%20Ca talog.pdf http://findebookee.com/2/2012-catalog Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC http://www.5alarm.com/ http://fire101.com/searchinfo/5-Alarm-Fire Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC http://www.5alarm.com/ http://www.fire101.com/searchinfo/5-Alarm-Fire FIRE HELMETS CATALOG 2009 -2010 http://5alarm.com/pdf/Products/Fire/Helmets/M SA2009-2010FireHelmetsCatalog.pdf http://ehowtobecomeafirefighter.com/firefighter-helmet/ FIRE HELMETS CATALOG 2009 -2010 http://5alarm.com/pdf/Products/Fire/Helmets/M SA2009-2010FireHelmetsCatalog.pdf http://ehowtobecomeafirefighter.com/firefighter-helmets/ FIRE HELMETS CATALOG 2009 -2010 http://5alarm.com/pdf/Products/Fire/Helmets/M SA2009-2010FireHelmetsCatalog.pdf http://ehowtobecomeafirefighter.com/leather-fire fighter-helmets/ FIRE HELMETS CATALOG 2009 -2010 http://5alarm.com/pdf/Products/Fire/Helmets/M SA2009-2010FireHelmetsCatalog.pdf http://ehowtobecomeafirefighter.com/used-firefig hter-helmets/ http://www.5alarm.com http://www.5alarm.com/ http://mobile.firehouse.com/company/10059162 /5-alarm-fire-and-safety-equipment-llc http://www.5alarm.com http://www.5alarm.com/ http://www.brewcityfools.com/about.html http://www.5alarm.com http://www.5alarm.com/ http://www.ghostships.org/Exhibitors/ExhibitorL ist.aspx http://www.5alarm.com http://www.5alarm.com/ http://www.ghost-ships.org/Exhibitors/Exhibitor List.aspx http://www.5alarm.com http://www.5alarm.com/ http://www.wwoa.org/vendors/search.php http://www.5alarm.com http://www.5alarm.com/ http://geneseofiredept.com/links/ / http://www.5alarm.com / http://www.5alarm.com/ http://www.aspwi.org/Pages/SwatResources http://www.5alarm.com / http://www.5alarm.com/ http://www.capxg.com/frontend/showdata/viewn ame/companyshow/id/4133 MSA 2013-2014 Safety Products Catalog – 5 Alarm Fire and Safety http://www.5alarm.com/pdf/Products/Industrial/ MSASafetyproductscatalog2013-2014.pdf http://www.feemedicare.org/msa-online-training/ MSA 2013-2014 Safety Products Catalog – 5 Alarm Fire and Safety http://www.5alarm.com/pdf/Products/Industrial/ MSASafetyproductscatalog2013-2014.pdf http://www.feemedicare.org/msa-u-online-trainin g-center/ MSA 2013-2014 Safety http://www.5alarm.com/pdf/Products/Industrial/ http://www.feemedicare.org/msa-u-training-cent Created by SEO, LLC 13 of 73 http://www.SplinternetMarketing.com
  • 14. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Products Catalog – 5 MSASafetyproductscatalog2013-2014.pdf er/ Alarm Fire and Safety MSA 2013-2014 Safety Products Catalog – 5 Alarm Fire and Safety http://www.5alarm.com/pdf/Products/Industrial/ MSASafetyproductscatalog2013-2014.pdf http://www.feemedicare.org/tag/online/ TELE-LITE Lamp Head Assemblies – 5 Alarm Fire And Safety … http://5alarm.com/pdf/Products/Fire/FireFightin gLighting/Tele-LiteCatalog.pdf http://myhomeblog.org/lamp-500w TELE-LITE Lamp Head Assemblies – 5 Alarm Fire And Safety … http://5alarm.com/pdf/Products/Fire/FireFightin gLighting/Tele-LiteCatalog.pdf http://portablegeneratornow.net/honda-eb3000c-portable- generator/ Testimonials - 5 Alarm - Fire - Homeland Security - Quality ... http://www.5alarm.com/testimonial.html http://www.indiana-bookmarks.com/department _fire_gary_indiana.html www.5alarm.com http://www.5alarm.com/ http://www.425inc.us/info/Dealers www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/?zone=/u nionactive/view_article.cfm&HomeID=82454&pa ge=Champaign20Firefighters20Crappie20Tourn ament www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/?zone=/u nionactive/view_page.cfm&page=Champaign20 Firefighters20Crappie20Tournament www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/index.cfm ?zone=/unionactive/view_article.cfm&HomeID= 82454&page=Champaign20Firefighters20Crappi e20Tournament www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/index.cfm ?zone=/unionactive/view_page.cfm&page=Cha mpaign20Firefighters20Crappie20Tournament www.5Alarm.com http://www.5alarm.com/ http://www.lifesaving.com/ice-cold-water-rescue -products/mustangs-ice-commander www.5alarm.com http://www.5alarm.com/ http://www.wecuttheglass.com/where-to-buy/ www.5alarm.com http://www.5alarm.com/ http://www.wemsa.com/exhibitors www.5alarm.com https://www.5alarm.com/ http://www.rescue42.com/mcl_dealers.html www.5alarm.com https://www.5alarm.com/ http://www.rescue42roc.com/mcl_dealers.html Advice for the anchor texts of backlinks To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the search term "Fire Equipment" in their anchor texts. The more links to your web site contain "Fire Equipment" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. < Created by SEO, LLC 14 of 73 http://www.SplinternetMarketing.com
  • 15. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for the anchor texts of backlinks It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. At least 10% of the analyzed backlink anchor texts contain the search term "Fire Equipment". This is good. OK At least 20% of the analyzed backlink anchor texts contain the search term "Fire Equipment". This is good. OK Less than 40% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must << increase the number of backlinks or anchor texts that contain that search term. Less than 60% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 80% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must increase the number of backlinks or anchor texts that contain that search term. << Created by SEO, LLC 15 of 73 http://www.SplinternetMarketing.com
  • 16. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Welcome, Guest ( My Account | View Cart | Login ) Shopping Cart Items: 0 Sub-Total : US$0.00 Search Home Customer Service Gear and Equipment... All Categories All Products Firefighter Equipment Police Equipment EMT and EMS Equipment Design A Badge Service Department... Service Department MSA Service Program Hurst Service Program Mako Service Program Unifire Service Program Equipment Rentals... SCBA Thermal Imaging Camera Gas Detectors Firefighter Training Reviews and Testimonials About 5 Alarm... Our Team Our History 5 Alarm News and Blogs... First Responder News First Responder Blogs What's New Press Releases Events Buy Gear & Equipment 5 Alarm Store - All Products EMT-EMS Equipment Fire Equipment... Fire Station Wear Firefighter Boots Firefighter Gloves, Hoods and Eye Protection Firefighter Hand Tools Firefighter Helmets Firefighting - 5.11 Tactical Firefighting Rescue Wear High Visibility Apparel & Emergency Traffic Control Products Lighting Miscellaneous Equipment Nozzles and Appliances SCBA Police Equipment 343 Commemorative Items Clearance Fun Items & Gifts Industrial Safety Training Equipment Brochures Fire Equipment SCBA Portable Gas Detection Firefighter Turn-Out Gear Thermal Imaging Cameras Extrication Tools and Equipment Firefighting Rescue Wear Fire Station Wear Firefighter Boots Firefighter Gloves, Hoods and Eye Protection Firefighting - 5.11 Tactical Nozzles and Appliances Firefighter Hand Tools Fire Saws and Vent Fans Fire Hoses Portable Containment Fire Ladders Firefighter Lighting Firefighter Communications High Visibility Apparel and Emergency Traffic Control Fire Fighting Foam Miscellaneous Firefighting Equipment Water and Ice Rescue Rope Rescue Compressors Generators EMS Equipment EMS/EMT Stretchers High Visibility Apparel and Emergency Traffic Control Miscellaneous Equipment Police Equipment Law Enforcement Ballistics Law Enforcement Lighting Tools For Law Enforcement Law Enforcement Trooper Boots Law Enforcement Uniforms CBRN Communication Equipment High Visibility Apparel and Emergency Traffic Control Law Enforcement Badges and Badge Accessories Miscellaneous Law Enforcement Products HazMat Equipment Hazmat Instrumentation HazMat Absorbents and Pads HazMat Chemical Suits Confined Space Equipment Confined Space Air-Line Respirators Confined Space Gas Detection Calibration Gas Confined Space Tripods and Harnesses Firefighting Confined Space Communications Wildland Equipment Wildland Gear Wildland Boots Wildland Helmets Gloves and Eye Protection Wildland Tools and Pumps Industrial Equipment Industrial Safety Equipment Industrial Gas Detection Calibration Gas Industrial Breathing Apparatus Industrial Fall Protection Industrial Head, Eye, Face and Hearing Protection Industrial Communication Equipment Industrial Miscellaneous Equipment Fun Items and Gifts Fun Items and Gifts Training Video Highlights A link to a page A link to a page A link to a page A link to a page Best Selling CRASH RESPONSE 2014 US$525.00 Details FF Wedge System US$24.95 Details Monopoly Firefighters 2nd Alarm Edition US$39.95 Details 5 Alarm Extrication Gloves US$15.00 Details Fireman's Axe Bottle Opener Key Ring US$7.00 Details Cairns 6" Leatherette FDNY 343 Front US$43.95 Details PAC-KIT #25 Person First Aid Kit US$19.95 Details Streamlight: Red National Fallen Firefighters Foundation Nano Miniature Key Chain Light, 10 Lumens, 1.47" Long US$10.00 Details 343 Leather Keychain US$19.95 Details Leatherman: Z-Rex Glass Breaker and Multi-Tool US$19.99 Details > Information 5 Alarm Promotions Used SCBA & Cylinder Sale About Us Contact us Credit Application Employment Opportunities Office & Retail Hours Our History Our Team Shipping & Returns Spring Clearance Technical Bulletins Terms & Conditions 5 Alarm Fire & Safety Equipment, LLC Gear and Equipment for Fire, EMT and Police Sales, Service, Rentals and Training (800) 615-6789 Featured Fire Equipment and Gear LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL By Lacrosse US$75.00 More! RHYNO Windshield Cutter The RHYNO Windshield Cutter is a unique extrication tool used to rapidly remove vehicle glass to gain access to injured occupants. Windshield, passenger and rear windows can be removed in under 1 minute for quick access to patients or for further rescue operations. By We Cut The Glass US$699.00 More! Latest Products CRASH RESPONSE 2014 Register and Pay for CRASH RESPONSE 2014 *Note: Please list the Department and Created by SEO, LLC 16 of 73 http://www.SplinternetMarketing.com
  • 17. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents name/s of people attending in the Order Comments Box at Checkout. By US$525.00 More! 5 Alarm Email List Click Here to Sign Up For 5 Alarm's Email List 5 Alarm News Testimonials What's New Press Releases Events A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Powered by SEO LLC Home Products About Us Contact us Privacy Search Advice for your body text Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 4 3 OK OK Keyword density: 0% to 5% 1% OK OK Number of words: 142 to 2,446 724 OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 3 to 58 35 OK OK Keyword density: 1% to 8% 5% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 2 to 16 28 Use the search term "Equipment" at most 16 times. << Keyword density: 0% to 5% 4% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 6 to 69 63 OK OK Keyword density: 1% to 6% 4% OK OK Created by SEO, LLC 17 of 73 http://www.SplinternetMarketing.com
  • 18. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Registration Date Your Site http://www.5alarm.com/ Wednesday, April 05, 2000 1 http://www.thefirestore.com/ Thursday, August 12, 1999 (newest domain) 2 https://www.heimanfireequipment.com/ Thursday, July 03, 1997 3 http://www.rennerts.com/ n/a 4 http://joyequipment.com/ n/a 5 http://www.chiefsupply.com/fire-and-rescue/ Friday, April 03, 1998 6 http://www.firefire.com/ Thursday, April 10, 1997 7 http://www.edarley.com/ Thursday, January 28, 1999 8 http://www.galls.com/Pages/FIRE Friday, April 19, 1996 (oldest domain) 9 http://www.galls.com/fire-rescue-gear Friday, April 19, 1996 (oldest domain) 10 http://www.ferrarafire.com/equipment/ Friday, December 06, 1996 Range Friday, April 19, 1996 to Thursday, August 12, 1999 Advice for the web site age Your web site is about 14 years old. This is very good because the older your web site, the better it is for your rankings on Google.com (without Places). OK Created by SEO, LLC 18 of 73 http://www.SplinternetMarketing.com
  • 19. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. 5 Alarm Fire & Safety Equipment, LLC Advice for your H1 headline texts Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 33% 14% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 14% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 25% 14% OK OK Created by SEO, LLC 19 of 73 http://www.SplinternetMarketing.com
  • 20. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 thefirestore http://www.thefirestore.com/ 2 heimanfireequipment https://www.heimanfireequipment.com/ 3 rennerts http://www.rennerts.com/ 4 joyequipment http://joyequipment.com/ 5 chiefsupply http://www.chiefsupply.com/fire-and-rescue/ 6 firefire http://www.firefire.com/ 7 edarley http://www.edarley.com/ 8 galls http://www.galls.com/Pages/FIRE 9 galls http://www.galls.com/fire-rescue-gear 10 ferrarafire http://www.ferrarafire.com/equipment/ Your contents 5alarm (Domain name: "5alarm.com") Advice for the domain name The domain name 5alarm.com does not contain the search term "Fire Equipment". If you have a young web site with only a few backlinks, then consider registering a new domain name that contains the search term "Fire Equipment". If you have an established web site with a lot of backlinks, then you must compensate by improving the other search engine ranking factors. < Created by SEO, LLC 20 of 73 http://www.SplinternetMarketing.com
  • 21. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 [no words] http://www.thefirestore.com/ 2 [no words] https://www.heimanfireequipment.com/ 3 [no words] http://www.rennerts.com/ 4 [no words] http://joyequipment.com/ 5 fire and rescue http://www.chiefsupply.com/fire-and-rescue/ 6 [no words] http://www.firefire.com/ 7 [no words] http://www.edarley.com/ 8 Pages FIRE http://www.galls.com/Pages/FIRE 9 fire rescue gear http://www.galls.com/fire-rescue-gear 10 equipment http://www.ferrarafire.com/equipment/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Fire" but this is optional. < Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but < Created by SEO, LLC 21 of 73 http://www.SplinternetMarketing.com
  • 22. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your page URL Search term: "Fire Equipment" this is optional. Keyword density: 0% to 100% 0% You could increase the keyword density for the search term "Equipment" but this is optional. < Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use one of the keywords "Fire" or "Equipment" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords "Fire" or "Equipment" but this is optional. < Created by SEO, LLC 22 of 73 http://www.SplinternetMarketing.com
  • 23. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: 0 100 1 6 107 To Site 1: 33 1,569 36 168 1,806 To Site 2: 0 22 1 0 23 To Site 3: 0 36 0 1 37 To Site 4: 0 0 0 1 1 To Site 5: 32 831 4 1,170 2,037 To Site 6: 1 8 0 0 9 To Site 7: 4 222 48 49 323 To Site 8: 96 2,232 0 184 2,512 To Site 9: 96 2,232 0 184 2,512 To Site 10: 0 162 0 4 166 Range: 0 to 96 0 to 2,232 0 to 48 0 to 1,170 1 to 2,512 Advice for the mentions on social sites In average, less web pages link to your page than to the top ranked pages on these social networks. The average link popularity of the top ranked pages is 856, the link popularity of your web page is 107. You must increase the number of web pages that link to your web site on these social networks. << Created by SEO, LLC 23 of 73 http://www.SplinternetMarketing.com
  • 24. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range 1.07s 1.04s n/a n/a n/a 3.10s n/a 1.13s 1.80s 1.80s n/a 1.04s to 3.10s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range fast: top 30% fast: top 25% n/a n/a n/a slow: bottom 20% n/a fast: top 30% average: bottom 45% average: bottom 45% n/a slow: bottom 20% to fast: top 25% Advice for the server speed Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on Google.com (without Places). OK Created by SEO, LLC 24 of 73 http://www.SplinternetMarketing.com
  • 25. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Buy Gear & Equipment 2. [H2] Equipment Brochures 3. [H2] Best Selling 4. [H2] Information 5. [H2] Featured Fire Equipment and Gear 6. [H3] LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL 7. [H3] RHYNO Windshield Cutter 8. [H2] Latest Products 9. [H3] CRASH RESPONSE 2014 10. [H3] Fireman's Axe Bottle Opener Key Ring 11. [H2] 5 Alarm Email List 12. [H2] 5 Alarm News Advice for your H2-H6 headline texts Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 1 Remove the search term "Fire Equipment". << Keyword density: all 0% 5% It seems to be better to remove the search term "Fire Equipment". << Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 7% 5% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 6 3 OK OK Keyword density: 0% to 17% 7% OK OK Created by SEO, LLC 25 of 73 http://www.SplinternetMarketing.com
  • 26. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your H2-H6 headline texts Search term: "Fire Equipment" Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 9 5 OK OK Keyword density: 0% to 10% 6% OK OK Created by SEO, LLC 26 of 73 http://www.SplinternetMarketing.com
  • 27. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. 5 Alarm Fire and Safety Equipment images/logotagline.jpg 2. [empty] /images/Hero/11.jpg 3. [empty] images/CR2014_120.jpg 4. [empty] images/ffwedgesystem1_zps24044876.jpg 5. [empty] images/FF-MONOPOLY.250.jpg 6. [empty] images/2139BK.200.jpg 7. [empty] images/Axe_120.jpg 8. [empty] images/F23-FDNY343.200.jpg 9. [empty] images/6082_120.jpg 10. [empty] images/99142-1.200.jpg 11. [empty] images/343-KEY.200.jpg 12. [empty] images/831647_zps1525112a.jpg 13. LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL images/200/14006100-1_zps72d1eb23.jpg 14. RHYNO Windshield Cutter images/RHYNO.200.jpg 15. CRASH RESPONSE 2014 images/CR2014_120.jpg 16. Fireman's Axe Bottle Opener Key Ring images/Axe_120.jpg 17. SSL Encryption by NetworkSolutions images/tradeins/ns_secure_seal.gif 18. PayPal, Visa, Mastercard, Discover, Amex, Bank Transfer, Purchase Orders images/creditcard_logo.gif 19. Crash Response 2014 images/sidebar-graphics/Crash-Response-2014-Website- Banner.jpg 20. Design a Badge for Police, Fire or EMS images/designabadge200x200.jpg 21. Cairnes Configuration - Design Your Own Front images/sidebar-graphics/Fronts-Graphic.jpg 22. Fire Equipment Rentals images/sidebar-graphics/RentalArt-Home-new.jpg 23. MSA Confined Spaces images/sidebar-graphics/Closing-In-On-Confined-Space- Graphic-for-Website.jpg Created by SEO, LLC 27 of 73 http://www.SplinternetMarketing.com
  • 28. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your IMG ALT attributes Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 31% 3% OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 8 4 OK OK Keyword density: 0% to 15% 7% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 20% 3% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 8 6 OK OK Keyword density: 0% to 15% 5% OK OK Created by SEO, LLC 28 of 73 http://www.SplinternetMarketing.com
  • 29. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your Site 1 2 3 4 5 6 7 8 9 10 .com .com .com .com .com .com .com .com .com .com .com Advice for the top level domain of your web site Your web site URL www.5alarm.com contains the often used top level domain .com. This is neither good nor bad for your rankings on Google.com (without Places). OK Created by SEO, LLC 29 of 73 http://www.SplinternetMarketing.com
  • 30. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 Phone: Fax: Payment Methods Available: 2 Shopping Cart: Manufacturers: Advanced Search Privacy Notice | Conditions of Use 3 [not used] 4 Spam Protector: Please answer the question below. 5 JavaScript seem to be disabled in your browser. CHIEF. More Responsive, Period. 6 NEWS Fire Equipment, Inc. Adds State-of-the-Art Suppression System to its Product Line >>> MORE CONTACT US LOCATIONS 7 JavaScript seems to be disabled in your browser. eDarley - Firefighter Equipment and Fire Gear Latest Posts Report All Bugs 8 Fire/Rescue - Fire/Rescue Equipment and Fire/Rescue Uniforms Galls 9 Galls 10 Note: Please call for current pricing. Your contents Welcome, Guest LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL Register and Pay for CRASH RESPONSE 2014 *Note: Please list the Department and name/s of people attending in the Order Comments Box at Checkout. Advice for your bold body text Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once but this is optional. < Keyword density: 0% to 10% 0% You could increase the keyword density for the search term "Fire Equipment" but this is optional. < Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "Fire" at least once but this is optional. < Keyword density: 0% to 43% 0% You could increase the keyword density for the search term "Fire" but this is optional. < Search term: "Equipment" Created by SEO, LLC 30 of 73 http://www.SplinternetMarketing.com
  • 31. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your bold body text Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "Equipment" but this is optional. < Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use one of the keywords "Fire" or "Equipment" at least once but this is optional. < Keyword density: 0% to 29% 0% You could increase the keyword density for the keywords "Fire" or "Equipment" but this is optional. < Created by SEO, LLC 31 of 73 http://www.SplinternetMarketing.com
  • 32. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://www.5alarm.com/ Rank #2,592,193 1 http://www.thefirestore.com/ Rank #150,083 2 https://www.heimanfireequipment.com/ Rank #3,403,416 3 http://www.rennerts.com/ n/a 4 http://joyequipment.com/ Rank #7,141,916 5 http://www.chiefsupply.com/fire-and-rescue/ Rank #189,950 6 http://www.firefire.com/ Rank #8,120,179 (least visitors of the competitors) 7 http://www.edarley.com/ Rank #1,262,838 8 http://www.galls.com/Pages/FIRE Rank #95,546 (most visitors of the competitors) 9 http://www.galls.com/fire-rescue-gear Rank #95,546 (most visitors of the competitors) 10 http://www.ferrarafire.com/equipment/ Rank #5,219,433 Range 95,546 to 8,120,179 (average rank: #2,853,211) Advice for the number of visitors to your site Although your web site www.5alarm.com appears to attract more visitors than the average of your competitors' sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.com (without Places). << Created by SEO, LLC 32 of 73 http://www.SplinternetMarketing.com
  • 33. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] /default.asp 2. My Account /shopcustadmin.asp 3. View Cart /shopaddtocart.asp 4. Login /shopcustadminlogin.asp 5. Home /default.asp 6. Customer Service /shopcustadmin.asp 7. Gear and Equipment... /shopdisplaycategories.asp 8. All Categories /shopdisplaycategories.asp 9. All Products /shopdisplayproducts.asp 10. Firefighter Equipment /shopdisplaycategories.asp?id=9&cat=+Fire+Equipment 11. Police Equipment /shopdisplayproducts.asp?id=10&cat=+Police+Equipme nt 12. EMT and EMS Equipment /shopdisplayproducts.asp?id=11&cat=+EMT-EMS+Equi pment 13. Design A Badge /../../designabadge.htm 14. Service Department... /shopcontent.asp?type=service 15. Service Department /shopcontent.asp?type=service 16. MSA Service Program /shopcontent.asp?type=msa-service 17. Hurst Service Program /shopcontent.asp?type=hurst-service 18. Mako Service Program /shopcontent.asp?type=mako-service 19. Unifire Service Program /shopcontent.asp?type=unifire-service 20. Equipment Rentals... /shopcontent.asp?type=fireequipmentrentaldetails 21. SCBA /shopcontent.asp?type=fireequipmentrentaldetails 22. Thermal Imaging Camera /shopcontent.asp?type=fireequipmentrentaldetails 23. Gas Detectors /shopcontent.asp?type=fireequipmentrentaldetails 24. Firefighter Training /shopcontent.asp?type=firefighter training 25. Reviews and Testimonials /shopnews.asp?type=testimonials 26. About 5 Alarm... /shopcontent.asp?type=Aboutus Created by SEO, LLC 33 of 73 http://www.SplinternetMarketing.com
  • 34. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 27. Our Team /shopcontent.asp?type=ourteam 28. Our History /shopcontent.asp?type=ourhistory 29. 5 Alarm News and Blogs... /shopnewslistings.asp 30. First Responder News /shopnewslistings.asp 31. First Responder Blogs /shopblogslistings.asp 32. What's New /shopnews.asp?type=whatsnew 33. Press Releases /shopnews.asp?type=pressreleases 34. Events /shopnews.asp?type=events 35. 5 Alarm Store - All Products /shopdisplayproducts.asp?id=13&amp;cat=+++5+Alarm +Store+%2D+All+Products 36. EMT-EMS Equipment /shopdisplayproducts.asp?id=11&amp;cat=+EMT%2DE MS+Equipment 37. Fire Station Wear /shopdisplayproducts.asp?id=20&amp;cat=Fire+Station+ Wear 38. Firefighter Boots /shopdisplayproducts.asp?id=21&amp;cat=Firefighter+B oots 39. Firefighter Gloves, Hoods and Eye Protection /shopdisplayproducts.asp?id=22&amp;cat=Firefighter+Gl oves%2C+Hoods+and+Eye+Protection 40. Firefighter Hand Tools /shopdisplayproducts.asp?id=25&amp;cat=Firefighter+H and+Tools 41. Firefighter Helmets /shopdisplayproducts.asp?id=18&amp;cat=Firefighter+H elmets 42. Firefighting - 5.11 Tactical /shopdisplayproducts.asp?id=23&amp;cat=Firefighting+ %2D+5%2E11+Tactical 43. Firefighting Rescue Wear /shopdisplayproducts.asp?id=19&amp;cat=Firefighting+ Rescue+Wear 44. High Visibility Apparel & Emergency Traffic Control Products /shopdisplayproducts.asp?id=31&amp;cat=High+Visibilit y+Apparel+%26+Emergency+Traffic+Control+Products 45. Lighting /shopdisplayproducts.asp?id=30&amp;cat=Lighting 46. Miscellaneous Equipment /shopdisplayproducts.asp?id=33&amp;cat=Miscellaneou s+Equipment 47. Nozzles and Appliances /shopdisplayproducts.asp?id=24&amp;cat=Nozzles+and +Appliances 48. SCBA /shopdisplayproducts.asp?id=14&amp;cat=SCBA 49. Police Equipment /shopdisplayproducts.asp?id=10&amp;cat=+Police+Equi pment 50. 343 Commemorative Items /shopdisplayproducts.asp?id=43&amp;cat=343+Comme morative+Items 51. Clearance /shopdisplayproducts.asp?id=44&amp;cat=Clearance Created by SEO, LLC 34 of 73 http://www.SplinternetMarketing.com
  • 35. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 52. Fun Items & Gifts /shopdisplayproducts.asp?id=42&amp;cat=Fun+Items+ %26+Gifts 53. Industrial Safety /shopdisplayproducts.asp?id=12&amp;cat=Industrial+Saf ety 54. Training /shopdisplayproducts.asp?id=45&amp;cat=Training 55. Fire Equipment / 56. SCBA /shopcontent.asp?type=scba 57. Portable Gas Detection /shopcontent.asp?type=portablegasdetection 58. Firefighter Turn-Out Gear /shopcontent.asp?type=firefighterturnoutgear 59. Thermal Imaging Cameras /shopcontent.asp?type=thermalimagingcameras 60. Extrication Tools and Equipment /shopcontent.asp?type=extricationtoolsandequipment 61. Firefighting Rescue Wear /shopcontent.asp?type=firefightingrescuewear 62. Fire Station Wear /shopcontent.asp?type=firestationwear 63. Firefighter Boots /shopcontent.asp?type=firefighterboots 64. Firefighter Gloves, Hoods and Eye Protection /shopcontent.asp?type=firefightergloveshoodsandeyeprot ection 65. Firefighting - 5.11 Tactical /shopcontent.asp?type=firefighting511tactical 66. Nozzles and Appliances /shopcontent.asp?type=nozzlesandappliances 67. Firefighter Hand Tools /shopcontent.asp?type=firefighterhandtools 68. Fire Saws and Vent Fans /shopcontent.asp?type=firesawsandventfans 69. Fire Hoses /shopcontent.asp?type=firehoses 70. Portable Containment /shopcontent.asp?type=portablecontainment 71. Fire Ladders /shopcontent.asp?type=fireladders 72. Firefighter Lighting /shopcontent.asp?type=firefighterlighting 73. Firefighter Communications /shopcontent.asp?type=firefightercommunications 74. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc ytrafficcontrolproducts 75. Fire Fighting Foam /shopcontent.asp?type=firefightingfoam 76. Miscellaneous Firefighting Equipment /shopcontent.asp?type=Miscellaneousfirefightingequipme nt 77. Water and Ice Rescue /shopcontent.asp?type=waterandicerescue 78. Rope Rescue /shopcontent.asp?type=roperescue 79. Compressors /shopcontent.asp?type=compressors 80. Generators /shopcontent.asp?type=generators 81. EMS Equipment / 82. EMS/EMT Stretchers /shopcontent.asp?type=emtemsstretchers 83. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc Created by SEO, LLC 35 of 73 http://www.SplinternetMarketing.com
  • 36. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL ytrafficcontrolproducts 84. Miscellaneous Equipment /shopcontent.asp?type=miscellaneousequipment 85. Police Equipment / 86. Law Enforcement Ballistics /shopcontent.asp?type=lawenforcementballistics 87. Law Enforcement Lighting /shopcontent.asp?type=lawenforcementlighting 88. Tools For Law Enforcement /shopcontent.asp?type=toolsforlawenforcement 89. Law Enforcement Trooper Boots /shopcontent.asp?type=lawenforcementtrooperboots 90. Law Enforcement Uniforms /shopcontent.asp?type=lawenforcementuniforms 91. CBRN /shopcontent.asp?type=cbrn 92. Communication Equipment /shopcontent.asp?type=communicationequipment 93. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc ytrafficcontrolproducts 94. Law Enforcement Badges and Badge Accessories /shopcontent.asp?type=lawenforcementbadgesandbadge accessories 95. Miscellaneous Law Enforcement Products /shopcontent.asp?type=miscellaneouslawenforcementpr oducts 96. HazMat Equipment / 97. Hazmat Instrumentation /shopcontent.asp?type=HazmatInstrumentation 98. HazMat Absorbents and Pads /shopcontent.asp?type=hazmatabsorbentsandpads 99. HazMat Chemical Suits /shopcontent.asp?type=hazmatchemicalsuits 100. Confined Space Equipment / 101. Confined Space Air-Line Respirators /shopcontent.asp?type=confinedspaceairlinerespirators 102. Confined Space Gas Detection /shopcontent.asp?type=confinedspacegasdetection 103. Calibration Gas /shopcontent.asp?type=calibrationgas 104. Confined Space Tripods and Harnesses /shopcontent.asp?type=confinedspacetripodsandharness es 105. Firefighting Confined Space Communications /shopcontent.asp?type=firefightingconfinedspacecommu nications 106. Wildland Equipment / 107. Wildland Gear /shopcontent.asp?type=wildlandgear 108. Wildland Boots /shopcontent.asp?type=wildlandboots 109. Wildland Helmets /shopcontent.asp?type=wildlandhelmets 110. Gloves and Eye Protection /shopcontent.asp?type=glovesandeyeprotection 111. Wildland Tools and Pumps /shopcontent.asp?type=wildlandtoolsandpumps 112. Industrial Equipment / 113. Industrial Safety Equipment /shopcontent.asp?type=industrialsafetyequipment 114. Industrial Gas Detection /shopcontent.asp?type=industrialgasdetection Created by SEO, LLC 36 of 73 http://www.SplinternetMarketing.com
  • 37. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 115. Calibration Gas /shopcontent.asp?type=calibrationgas 116. Industrial Breathing Apparatus /shopcontent.asp?type=industrialbreathingapparatus 117. Industrial Fall Protection /shopcontent.asp?type=industrialfallprotection 118. Industrial Head, Eye, Face and Hearing Protection /shopcontent.asp?type=industrialheadeyefaceandhearing protection 119. Industrial Communication Equipment /shopcontent.asp?type=industrialcommunicationequipme nt 120. Industrial Miscellaneous Equipment /shopcontent.asp?type=industrialmiscellaneousequipme nt 121. Fun Items and Gifts / 122. Fun Items and Gifts /shopcontent.asp?type=funitemsandgifts 123. Training Video Highlights / 124. A link to a page / 125. A link to a page / 126. A link to a page / 127. A link to a page / 128. [empty] /shopexd.asp?id=107 129. Details /shopexd.asp?id=107 130. [empty] /shopexd.asp?id=50 131. Details /shopexd.asp?id=50 132. [empty] /shopexd.asp?id=63 133. Details /shopexd.asp?id=63 134. [empty] /shopexd.asp?id=86 135. Details /shopexd.asp?id=86 136. [empty] /shopexd.asp?id=108 137. Details /shopexd.asp?id=108 138. [empty] /shopexd.asp?id=76 139. Details /shopexd.asp?id=76 140. [empty] /shopexd.asp?id=96 141. Details /shopexd.asp?id=96 142. [empty] /shopexd.asp?id=82 143. Details /shopexd.asp?id=82 144. [empty] /shopexd.asp?id=79 145. Details /shopexd.asp?id=79 146. [empty] /shopexd.asp?id=54 147. Details /shopexd.asp?id=54 Created by SEO, LLC 37 of 73 http://www.SplinternetMarketing.com
  • 38. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 148. > / 149. Information 5 Alarm Promotions /shopcontent.asp?type=5alarmpromotions 150. Used SCBA & Cylinder Sale /shopcontent.asp?type=5alarmusedscba 151. About Us /shopcontent.asp?type=AboutUs 152. Contact us /shopcustcontact.asp 153. Credit Application /shopcontent.asp?type=creditapplicarion 154. Employment Opportunities /shopcontent.asp?type=Employment 155. Office & Retail Hours /shopcontent.asp?type=hours 156. Our History /shopcontent.asp?type=ourhistory 157. Our Team /shopcontent.asp?type=ourteam 158. Shipping & Returns /shopcontent.asp?type=Shipping and Returns 159. Spring Clearance /shopcontent.asp?type=Springclearance 160. Technical Bulletins /shopcontent.asp?type=technicalbulletins 161. Terms & Conditions /shopcontent.asp?type=Terms and Conditions 162. [empty] /shopexd.asp?id=68 163. More! /shopexd.asp?id=68 164. [empty] /shopexd.asp?id=91 165. More! /shopexd.asp?id=91 166. [empty] /shopexd.asp?id=107 167. More! /shopexd.asp?id=107 168. [empty] /shopexd.asp?id=108 169. More! /shopexd.asp?id=108 170. [empty] / 171. [empty] /shopexd.asp?id=107 172. [empty] /designabadge.htm 173. [empty] /shopcontent.asp?type=fireequipmentrentaldetails 174. [empty] /pdf/Closing_In_On_Confined_Spaces.pdf 175. Testimonials /shopnews.asp?type=testimonials 176. What's New /shopnews.asp?type=whatsnew 177. Press Releases /shopnews.asp?type=pressreleases 178. Events /shopnews.asp?type=events 179. A /shopquery.asp?queryprefix=No&amp;cname=A 180. B /shopquery.asp?queryprefix=No&amp;cname=B 181. C /shopquery.asp?queryprefix=No&amp;cname=C 182. D /shopquery.asp?queryprefix=No&amp;cname=D 183. E /shopquery.asp?queryprefix=No&amp;cname=E Created by SEO, LLC 38 of 73 http://www.SplinternetMarketing.com
  • 39. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 184. F /shopquery.asp?queryprefix=No&amp;cname=F 185. G /shopquery.asp?queryprefix=No&amp;cname=G 186. H /shopquery.asp?queryprefix=No&amp;cname=H 187. I /shopquery.asp?queryprefix=No&amp;cname=I 188. J /shopquery.asp?queryprefix=No&amp;cname=J 189. K /shopquery.asp?queryprefix=No&amp;cname=K 190. L /shopquery.asp?queryprefix=No&amp;cname=L 191. M /shopquery.asp?queryprefix=No&amp;cname=M 192. N /shopquery.asp?queryprefix=No&amp;cname=N 193. O /shopquery.asp?queryprefix=No&amp;cname=O 194. P /shopquery.asp?queryprefix=No&amp;cname=P 195. Q /shopquery.asp?queryprefix=No&amp;cname=Q 196. R /shopquery.asp?queryprefix=No&amp;cname=R 197. S /shopquery.asp?queryprefix=No&amp;cname=S 198. T /shopquery.asp?queryprefix=No&amp;cname=T 199. U /shopquery.asp?queryprefix=No&amp;cname=U 200. V /shopquery.asp?queryprefix=No&amp;cname=V 201. W /shopquery.asp?queryprefix=No&amp;cname=W 202. X /shopquery.asp?queryprefix=No&amp;cname=X 203. Y /shopquery.asp?queryprefix=No&amp;cname=Y 204. Z /shopquery.asp?queryprefix=No&amp;cname=Z 205. Home /default.asp 206. Products /shopdisplaycategories.asp 207. About Us /shopcontent.asp?type=Aboutus 208. Contact us /shopcustcontact.asp 209. Privacy /shopcontent.asp?type=Privacy 210. Search /shopsearch.asp Advice for your same domain anchor texts Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 1 Remove the search term "Fire Equipment". << Keyword density: all 0% 0% It seems to be better to remove the search term "Fire Equipment". << Search term: "Fire" Competitors Your Site Advice Created by SEO, LLC 39 of 73 http://www.SplinternetMarketing.com
  • 40. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your same domain anchor texts Search term: "Fire Equipment" Number of keywords: 0 to 30 26 OK OK Keyword density: 0% to 9% 6% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 14 22 Use the search term "Equipment" at most 14 times. << Keyword density: 0% to 4% 5% The keyword density is too high. It should be 4% at maximum. Consider adding more text to lower the keyword density. << Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 42 48 Use the keywords "Fire" or "Equipment" at most 42 times. << Keyword density: 0% to 7% 5% OK OK Created by SEO, LLC 40 of 73 http://www.SplinternetMarketing.com
  • 41. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in outbound anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound anchor texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound anchor text "About the company". Your contents No. Outbound Link Text Link URL 1. Click Here to Sign Up For 5 Alarm's Email List http://www.formstack.com/forms/?1590235-oWvxhQY4m 3 2. [empty] http://webapps.msanet.com/fronts/default.aspx?dist-id=1 3. SEO LLC http://splinternetmarketing.com/default.asp Advice for your outbound anchor texts Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once but this is optional. < Keyword density: 0% to 29% 0% You could increase the keyword density for the search term "Fire Equipment" but this is optional. < Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "Fire" but this is optional. < Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "Equipment" but this is optional. < Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use one of the keywords "Fire" or "Equipment" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the keywords "Fire" < Created by SEO, LLC 41 of 73 http://www.SplinternetMarketing.com
  • 42. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your outbound anchor texts Search term: "Fire Equipment" or "Equipment" but this is optional. Created by SEO, LLC 42 of 73 http://www.SplinternetMarketing.com
  • 43. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. default [/default.asp] [empty] 2. shopcustadmin [/shopcustadmin.asp] My Account 3. shopaddtocart [/shopaddtocart.asp] View Cart 4. shopcustadminlogin [/shopcustadminlogin.asp] Login 5. default [/default.asp] Home 6. shopcustadmin [/shopcustadmin.asp] Customer Service 7. shopdisplaycategories [/shopdisplaycategories.asp] Gear and Equipment... 8. shopdisplaycategories [/shopdisplaycategories.asp] All Categories 9. shopdisplayproducts [/shopdisplayproducts.asp] All Products 10. shopdisplaycategories id 9 cat Fire Equipment [/shopdisplaycategories.asp?id=9&cat=+ Fire+ Equipment] Firefighter Equipment 11. shopdisplayproducts id 10 cat Police Equipment [/shopdisplayproducts.asp?id=10&cat=+Police+ Equipment] Police Equipment 12. shopdisplayproducts id 11 cat EMT EMS Equipment [/shopdisplayproducts.asp?id=11&cat=+EMT-EMS+ Equipment] EMT and EMS Equipment 13. designabadge [/../../designabadge.htm] Design A Badge 14. shopcontent type service [/shopcontent.asp?type=service] Service Department... 15. shopcontent type service [/shopcontent.asp?type=service] Service Department 16. shopcontent type msa service [/shopcontent.asp?type=msa-service] MSA Service Program 17. shopcontent type hurst service [/shopcontent.asp?type=hurst-service] Hurst Service Program 18. shopcontent type mako service [/shopcontent.asp?type=mako-service] Mako Service Program 19. shopcontent type unifire service Unifire Service Program Created by SEO, LLC 43 of 73 http://www.SplinternetMarketing.com
  • 44. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text [/shopcontent.asp?type=uni fire-service] 20. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] Equipment Rentals... 21. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] SCBA 22. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] Thermal Imaging Camera 23. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] Gas Detectors 24. shopcontent type firefighter training [/shopcontent.asp?type= firefighter training] Firefighter Training 25. shopnews type testimonials [/shopnews.asp?type=testimonials] Reviews and Testimonials 26. shopcontent type Aboutus [/shopcontent.asp?type=Aboutus] About 5 Alarm... 27. shopcontent type ourteam [/shopcontent.asp?type=ourteam] Our Team 28. shopcontent type ourhistory [/shopcontent.asp?type=ourhistory] Our History 29. shopnewslistings [/shopnewslistings.asp] 5 Alarm News and Blogs... 30. shopnewslistings [/shopnewslistings.asp] First Responder News 31. shopblogslistings [/shopblogslistings.asp] First Responder Blogs 32. shopnews type whatsnew [/shopnews.asp?type=whatsnew] What's New 33. shopnews type pressreleases [/shopnews.asp?type=pressreleases] Press Releases 34. shopnews type events [/shopnews.asp?type=events] Events 35. shopdisplayproducts id 13 amp cat 5 Alarm Store 2D All Products [/shopdisplayproducts.asp?id=13&amp;cat=+++5+Alarm +Store+%2D+All+Products] 5 Alarm Store - All Products 36. shopdisplayproducts id 11 amp cat EMT 2DEMS Equipment [/shopdisplayproducts.asp?id=11&amp;cat=+EMT%2DE MS+Equipment] EMT-EMS Equipment 37. shopdisplayproducts id 20 amp cat Fire Station Wear [/shopdisplayproducts.asp?id=20&amp;cat= Fire +Station+Wear] Fire Station Wear 38. shopdisplayproducts id 21 amp cat Firefighter Boots [/shopdisplayproducts.asp?id=21&amp;cat= Fire fighter+Boots] Firefighter Boots Created by SEO, LLC 44 of 73 http://www.SplinternetMarketing.com
  • 45. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 39. shopdisplayproducts id 22 amp cat Firefighter Gloves 2C Hoods and Eye Protection [/shopdisplayproducts.asp?id=22&amp;cat= Fire fighter+Gloves%2C+Hoods+and+Eye+Protection] Firefighter Gloves, Hoods and Eye Protection 40. shopdisplayproducts id 25 amp cat Firefighter Hand Tools [/shopdisplayproducts.asp?id=25&amp;cat= Fire fighter+Hand+Tools] Firefighter Hand Tools 41. shopdisplayproducts id 18 amp cat Firefighter Helmets [/shopdisplayproducts.asp?id=18&amp;cat= Fire fighter+Helmets] Firefighter Helmets 42. shopdisplayproducts id 23 amp cat Firefighting 2D 5 2E11 Tactical [/shopdisplayproducts.asp?id=23&amp;cat= Fire fighting+%2D+5%2E11+Tactical] Firefighting - 5.11 Tactical 43. shopdisplayproducts id 19 amp cat Firefighting Rescue Wear [/shopdisplayproducts.asp?id=19&amp;cat= Fire fighting+Rescue+Wear] Firefighting Rescue Wear 44. shopdisplayproducts id 31 amp cat High Visibility Apparel 26 Emergency Traffic Control Products [/shopdisplayproducts.asp?id=31&amp;cat=High+Visibilit y+Apparel+%26+Emergency+Traffic+Control+Products] High Visibility Apparel & Emergency Traffic Control Products 45. shopdisplayproducts id 30 amp cat Lighting [/shopdisplayproducts.asp?id=30&amp;cat=Lighting] Lighting 46. shopdisplayproducts id 33 amp cat Miscellaneous Equipment [/shopdisplayproducts.asp?id=33&amp;cat=Miscellaneou s+Equipment] Miscellaneous Equipment 47. shopdisplayproducts id 24 amp cat Nozzles and Appliances [/shopdisplayproducts.asp?id=24&amp;cat=Nozzles+and +Appliances] Nozzles and Appliances 48. shopdisplayproducts id 14 amp cat SCBA [/shopdisplayproducts.asp?id=14&amp;cat=SCBA] SCBA 49. shopdisplayproducts id 10 amp cat Police Equipment [/shopdisplayproducts.asp?id=10&amp;cat=+Police+ Equipment] Police Equipment 50. shopdisplayproducts id 43 amp cat 343 Commemorative Items [/shopdisplayproducts.asp?id=43&amp;cat=343+Comme morative+Items] 343 Commemorative Items 51. shopdisplayproducts id 44 amp cat Clearance [/shopdisplayproducts.asp?id=44&amp;cat=Clearance] Clearance 52. shopdisplayproducts id 42 amp cat Fun Items 26 Gifts [/shopdisplayproducts.asp?id=42&amp;cat=Fun+Items+ Fun Items & Gifts Created by SEO, LLC 45 of 73 http://www.SplinternetMarketing.com
  • 46. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text %26+Gifts] 53. shopdisplayproducts id 12 amp cat Industrial Safety [/shopdisplayproducts.asp?id=12&amp;cat=Industrial+Sa fety] Industrial Safety 54. shopdisplayproducts id 45 amp cat Training [/shopdisplayproducts.asp?id=45&amp;cat=Training] Training 55. [empty] [/] Fire Equipment 56. shopcontent type scba [/shopcontent.asp?type=scba] SCBA 57. shopcontent type portablegasdetection [/shopcontent.asp?type=portablegasdetection] Portable Gas Detection 58. shopcontent type firefighterturnoutgear [/shopcontent.asp?type= firefighterturnoutgear] Firefighter Turn-Out Gear 59. shopcontent type thermalimagingcameras [/shopcontent.asp?type=thermalimagingcameras] Thermal Imaging Cameras 60. shopcontent type extricationtoolsand equipment [/shopcontent.asp?type=extricationtoolsand equipment ] Extrication Tools and Equipment 61. shopcontent type firefightingrescuewear [/shopcontent.asp?type= firefightingrescuewear] Firefighting Rescue Wear 62. shopcontent type firestationwear [/shopcontent.asp?type= firestationwear] Fire Station Wear 63. shopcontent type firefighterboots [/shopcontent.asp?type= firefighterboots] Firefighter Boots 64. shopcontent type firefightergloveshoodsandeyeprotection [/shopcontent.asp?type= fire fightergloveshoodsandeyeprotection] Firefighter Gloves, Hoods and Eye Protection 65. shopcontent type firefighting511tactical [/shopcontent.asp?type= firefighting511tactical] Firefighting - 5.11 Tactical 66. shopcontent type nozzlesandappliances [/shopcontent.asp?type=nozzlesandappliances] Nozzles and Appliances 67. shopcontent type firefighterhandtools [/shopcontent.asp?type= firefighterhandtools] Firefighter Hand Tools 68. shopcontent type firesawsandventfans [/shopcontent.asp?type= firesawsandventfans] Fire Saws and Vent Fans 69. shopcontent type firehoses [/shopcontent.asp?type= fire hoses] Fire Hoses 70. shopcontent type portablecontainment [/shopcontent.asp?type=portablecontainment] Portable Containment 71. shopcontent type fireladders [/shopcontent.asp?type= fireladders] Fire Ladders 72. shopcontent type firefighterlighting [/shopcontent.asp?type= firefighterlighting] Firefighter Lighting Created by SEO, LLC 46 of 73 http://www.SplinternetMarketing.com
  • 47. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 73. shopcontent type firefightercommunications [/shopcontent.asp?type= firefightercommunications] Firefighter Communications 74. shopcontent type highvisibilityapparelandemergencytrafficcontrolproducts [/shopcontent.asp?type=highvisibilityapparelandemergen cytrafficcontrolproducts] High Visibility Apparel and Emergency Traffic Control 75. shopcontent type firefightingfoam [/shopcontent.asp?type= firefightingfoam] Fire Fighting Foam 76. shopcontent type Miscellaneous firefightingequipment [/shopcontent.asp?type=Miscellaneous firefighting equipment ] Miscellaneous Firefighting Equipment 77. shopcontent type waterandicerescue [/shopcontent.asp?type=waterandicerescue] Water and Ice Rescue 78. shopcontent type roperescue [/shopcontent.asp?type=roperescue] Rope Rescue 79. shopcontent type compressors [/shopcontent.asp?type=compressors] Compressors 80. shopcontent type generators [/shopcontent.asp?type=generators] Generators 81. [empty] [/] EMS Equipment 82. shopcontent type emtemsstretchers [/shopcontent.asp?type=emtemsstretchers] EMS/EMT Stretchers 83. shopcontent type highvisibilityapparelandemergencytrafficcontrolproducts [/shopcontent.asp?type=highvisibilityapparelandemergen cytrafficcontrolproducts] High Visibility Apparel and Emergency Traffic Control 84. shopcontent type miscellaneous equipment [/shopcontent.asp?type=miscellaneous equipment ] Miscellaneous Equipment 85. [empty] [/] Police Equipment 86. shopcontent type lawenforcementballistics [/shopcontent.asp?type=lawenforcementballistics] Law Enforcement Ballistics 87. shopcontent type lawenforcementlighting [/shopcontent.asp?type=lawenforcementlighting] Law Enforcement Lighting 88. shopcontent type toolsforlawenforcement [/shopcontent.asp?type=toolsforlawenforcement] Tools For Law Enforcement 89. shopcontent type lawenforcementtrooperboots [/shopcontent.asp?type=lawenforcementtrooperboots] Law Enforcement Trooper Boots 90. shopcontent type lawenforcementuniforms [/shopcontent.asp?type=lawenforcementuniforms] Law Enforcement Uniforms 91. shopcontent type cbrn [/shopcontent.asp?type=cbrn] CBRN 92. shopcontent type communication equipment [/shopcontent.asp?type=communication equipment ] Communication Equipment Created by SEO, LLC 47 of 73 http://www.SplinternetMarketing.com
  • 48. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 93. shopcontent type highvisibilityapparelandemergencytrafficcontrolproducts [/shopcontent.asp?type=highvisibilityapparelandemergen cytrafficcontrolproducts] High Visibility Apparel and Emergency Traffic Control 94. shopcontent type lawenforcementbadgesandbadgeaccessories [/shopcontent.asp?type=lawenforcementbadgesandbadg eaccessories] Law Enforcement Badges and Badge Accessories 95. shopcontent type miscellaneouslawenforcementproducts [/shopcontent.asp?type=miscellaneouslawenforcementpr oducts] Miscellaneous Law Enforcement Products 96. [empty] [/] HazMat Equipment 97. shopcontent type HazmatInstrumentation [/shopcontent.asp?type=HazmatInstrumentation] Hazmat Instrumentation 98. shopcontent type hazmatabsorbentsandpads [/shopcontent.asp?type=hazmatabsorbentsandpads] HazMat Absorbents and Pads 99. shopcontent type hazmatchemicalsuits [/shopcontent.asp?type=hazmatchemicalsuits] HazMat Chemical Suits 100. [empty] [/] Confined Space Equipment 101. shopcontent type confinedspaceairlinerespirators [/shopcontent.asp?type=confinedspaceairlinerespirators] Confined Space Air-Line Respirators 102. shopcontent type confinedspacegasdetection [/shopcontent.asp?type=confinedspacegasdetection] Confined Space Gas Detection 103. shopcontent type calibrationgas [/shopcontent.asp?type=calibrationgas] Calibration Gas 104. shopcontent type confinedspacetripodsandharnesses [/shopcontent.asp?type=confinedspacetripodsandharnes ses] Confined Space Tripods and Harnesses 105. shopcontent type fire fightingconfinedspacecommunications [/shopcontent.asp?type= fire fightingconfinedspacecommunications] Firefighting Confined Space Communications 106. [empty] [/] Wildland Equipment 107. shopcontent type wildlandgear [/shopcontent.asp?type=wildlandgear] Wildland Gear 108. shopcontent type wildlandboots [/shopcontent.asp?type=wildlandboots] Wildland Boots 109. shopcontent type wildlandhelmets [/shopcontent.asp?type=wildlandhelmets] Wildland Helmets 110. shopcontent type glovesandeyeprotection [/shopcontent.asp?type=glovesandeyeprotection] Gloves and Eye Protection 111. shopcontent type wildlandtoolsandpumps Wildland Tools and Pumps Created by SEO, LLC 48 of 73 http://www.SplinternetMarketing.com
  • 49. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text [/shopcontent.asp?type=wildlandtoolsandpumps] 112. [empty] [/] Industrial Equipment 113. shopcontent type industrialsafetyequipment [/shopcontent.asp?type=industrialsafety equipment ] Industrial Safety Equipment 114. shopcontent type industrialgasdetection [/shopcontent.asp?type=industrialgasdetection] Industrial Gas Detection 115. shopcontent type calibrationgas [/shopcontent.asp?type=calibrationgas] Calibration Gas 116. shopcontent type industrialbreathingapparatus [/shopcontent.asp?type=industrialbreathingapparatus] Industrial Breathing Apparatus 117. shopcontent type industrialfallprotection [/shopcontent.asp?type=industrialfallprotection] Industrial Fall Protection 118. shopcontent type industrialheadeyefaceandhearingprotection [/shopcontent.asp?type=industrialheadeyefaceandhearin gprotection] Industrial Head, Eye, Face and Hearing Protection 119. shopcontent type industrialcommunication equipment [/shopcontent.asp?type=industrialcommunication equipment ] Industrial Communication Equipment 120. shopcontent type industrialmiscellaneous equipment [/shopcontent.asp?type=industrialmiscellaneous equipment ] Industrial Miscellaneous Equipment 121. [empty] [/] Fun Items and Gifts 122. shopcontent type funitemsandgifts [/shopcontent.asp?type=funitemsandgifts] Fun Items and Gifts 123. [empty] [/] Training Video Highlights 124. [empty] [/] A link to a page 125. [empty] [/] A link to a page 126. [empty] [/] A link to a page 127. [empty] [/] A link to a page 128. shopexd id 107 [/shopexd.asp?id=107] [empty] 129. shopexd id 107 [/shopexd.asp?id=107] Details 130. shopexd id 50 [/shopexd.asp?id=50] [empty] 131. shopexd id 50 [/shopexd.asp?id=50] Details 132. shopexd id 63 [/shopexd.asp?id=63] [empty] 133. shopexd id 63 [/shopexd.asp?id=63] Details 134. shopexd id 86 [/shopexd.asp?id=86] [empty] 135. shopexd id 86 [/shopexd.asp?id=86] Details 136. shopexd id 108 [/shopexd.asp?id=108] [empty] Created by SEO, LLC 49 of 73 http://www.SplinternetMarketing.com
  • 50. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 137. shopexd id 108 [/shopexd.asp?id=108] Details 138. shopexd id 76 [/shopexd.asp?id=76] [empty] 139. shopexd id 76 [/shopexd.asp?id=76] Details 140. shopexd id 96 [/shopexd.asp?id=96] [empty] 141. shopexd id 96 [/shopexd.asp?id=96] Details 142. shopexd id 82 [/shopexd.asp?id=82] [empty] 143. shopexd id 82 [/shopexd.asp?id=82] Details 144. shopexd id 79 [/shopexd.asp?id=79] [empty] 145. shopexd id 79 [/shopexd.asp?id=79] Details 146. shopexd id 54 [/shopexd.asp?id=54] [empty] 147. shopexd id 54 [/shopexd.asp?id=54] Details 148. [empty] [/] > 149. shopcontent type 5alarmpromotions [/shopcontent.asp?type=5alarmpromotions] Information 5 Alarm Promotions 150. shopcontent type 5alarmusedscba [/shopcontent.asp?type=5alarmusedscba] Used SCBA & Cylinder Sale 151. shopcontent type AboutUs [/shopcontent.asp?type=AboutUs] About Us 152. shopcustcontact [/shopcustcontact.asp] Contact us 153. shopcontent type creditapplicarion [/shopcontent.asp?type=creditapplicarion] Credit Application 154. shopcontent type Employment [/shopcontent.asp?type=Employment] Employment Opportunities 155. shopcontent type hours [/shopcontent.asp?type=hours] Office & Retail Hours 156. shopcontent type ourhistory [/shopcontent.asp?type=ourhistory] Our History 157. shopcontent type ourteam [/shopcontent.asp?type=ourteam] Our Team 158. shopcontent type Shipping and Returns [/shopcontent.asp?type=Shipping and Returns] Shipping & Returns 159. shopcontent type Springclearance [/shopcontent.asp?type=Springclearance] Spring Clearance 160. shopcontent type technicalbulletins [/shopcontent.asp?type=technicalbulletins] Technical Bulletins 161. shopcontent type Terms and Conditions [/shopcontent.asp?type=Terms and Conditions] Terms & Conditions 162. shopexd id 68 [/shopexd.asp?id=68] [empty] 163. shopexd id 68 [/shopexd.asp?id=68] More! 164. shopexd id 91 [/shopexd.asp?id=91] [empty] Created by SEO, LLC 50 of 73 http://www.SplinternetMarketing.com
  • 51. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 165. shopexd id 91 [/shopexd.asp?id=91] More! 166. shopexd id 107 [/shopexd.asp?id=107] [empty] 167. shopexd id 107 [/shopexd.asp?id=107] More! 168. shopexd id 108 [/shopexd.asp?id=108] [empty] 169. shopexd id 108 [/shopexd.asp?id=108] More! 170. [empty] [/] [empty] 171. shopexd id 107 [/shopexd.asp?id=107] [empty] 172. designabadge [/designabadge.htm] [empty] 173. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] [empty] 174. pdf Closing In On Confined Spaces [/pdf/Closing_In_On_Confined_Spaces.pdf] [empty] 175. shopnews type testimonials [/shopnews.asp?type=testimonials] Testimonials 176. shopnews type whatsnew [/shopnews.asp?type=whatsnew] What's New 177. shopnews type pressreleases [/shopnews.asp?type=pressreleases] Press Releases 178. shopnews type events [/shopnews.asp?type=events] Events 179. shopquery queryprefix No amp cname A [/shopquery.asp?queryprefix=No&amp;cname=A] A 180. shopquery queryprefix No amp cname B [/shopquery.asp?queryprefix=No&amp;cname=B] B 181. shopquery queryprefix No amp cname C [/shopquery.asp?queryprefix=No&amp;cname=C] C 182. shopquery queryprefix No amp cname D [/shopquery.asp?queryprefix=No&amp;cname=D] D 183. shopquery queryprefix No amp cname E [/shopquery.asp?queryprefix=No&amp;cname=E] E 184. shopquery queryprefix No amp cname F [/shopquery.asp?queryprefix=No&amp;cname=F] F 185. shopquery queryprefix No amp cname G [/shopquery.asp?queryprefix=No&amp;cname=G] G 186. shopquery queryprefix No amp cname H [/shopquery.asp?queryprefix=No&amp;cname=H] H 187. shopquery queryprefix No amp cname I [/shopquery.asp?queryprefix=No&amp;cname=I] I 188. shopquery queryprefix No amp cname J [/shopquery.asp?queryprefix=No&amp;cname=J] J 189. shopquery queryprefix No amp cname K K Created by SEO, LLC 51 of 73 http://www.SplinternetMarketing.com
  • 52. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text [/shopquery.asp?queryprefix=No&amp;cname=K] 190. shopquery queryprefix No amp cname L [/shopquery.asp?queryprefix=No&amp;cname=L] L 191. shopquery queryprefix No amp cname M [/shopquery.asp?queryprefix=No&amp;cname=M] M 192. shopquery queryprefix No amp cname N [/shopquery.asp?queryprefix=No&amp;cname=N] N 193. shopquery queryprefix No amp cname O [/shopquery.asp?queryprefix=No&amp;cname=O] O 194. shopquery queryprefix No amp cname P [/shopquery.asp?queryprefix=No&amp;cname=P] P 195. shopquery queryprefix No amp cname Q [/shopquery.asp?queryprefix=No&amp;cname=Q] Q 196. shopquery queryprefix No amp cname R [/shopquery.asp?queryprefix=No&amp;cname=R] R 197. shopquery queryprefix No amp cname S [/shopquery.asp?queryprefix=No&amp;cname=S] S 198. shopquery queryprefix No amp cname T [/shopquery.asp?queryprefix=No&amp;cname=T] T 199. shopquery queryprefix No amp cname U [/shopquery.asp?queryprefix=No&amp;cname=U] U 200. shopquery queryprefix No amp cname V [/shopquery.asp?queryprefix=No&amp;cname=V] V 201. shopquery queryprefix No amp cname W [/shopquery.asp?queryprefix=No&amp;cname=W] W 202. shopquery queryprefix No amp cname X [/shopquery.asp?queryprefix=No&amp;cname=X] X 203. shopquery queryprefix No amp cname Y [/shopquery.asp?queryprefix=No&amp;cname=Y] Y 204. shopquery queryprefix No amp cname Z [/shopquery.asp?queryprefix=No&amp;cname=Z] Z 205. default [/default.asp] Home 206. shopdisplaycategories [/shopdisplaycategories.asp] Products 207. shopcontent type Aboutus [/shopcontent.asp?type=Aboutus] About Us 208. shopcustcontact [/shopcustcontact.asp] Contact us 209. shopcontent type Privacy [/shopcontent.asp?type=Privacy] Privacy 210. shopsearch [/shopsearch.asp] Search Created by SEO, LLC 52 of 73 http://www.SplinternetMarketing.com
  • 53. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your same domain link URLs Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 6 It seems to be better to remove the search term "Fire Equipment". << Keyword density: all 0% 1% It seems to be better to remove the search term "Fire Equipment". << Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 75 30 OK OK Keyword density: 0% to 11% 4% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 79 18 OK OK Keyword density: 0% to 8% 2% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 154 48 OK OK Keyword density: 0% to 8% 3% OK OK Created by SEO, LLC 53 of 73 http://www.SplinternetMarketing.com
  • 54. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. www formstack forms 1590235 oWvxhQY4m3 [http://www.formstack.com/forms/?1590235-oWvxhQY4m 3] Click Here to Sign Up For 5 Alarm's Email List 2. webapps msanet fronts default dist id 1 [http://webapps.msanet.com/fronts/default.aspx?dist-id= 1] [empty] 3. splinternetmarketing default [http://splinternetmarketing.com/default.asp] SEO LLC Advice for your outbound link URLs Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once but this is optional. < Keyword density: 0% to 22% 0% You could increase the keyword density for the search term "Fire Equipment" but this is optional. < Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Fire" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the search term "Fire" but this is optional. < Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the search term "Equipment" but this is optional. < Keywords "Fire" or "Equipment" Competitors Your Site Advice Created by SEO, LLC 54 of 73 http://www.SplinternetMarketing.com
  • 55. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your outbound link URLs Search term: "Fire Equipment" Number of keywords: 0 to 2 0 You could use one of the keywords "Fire" or "Equipment" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the keywords "Fire" or "Equipment" but this is optional. < Created by SEO, LLC 55 of 73 http://www.SplinternetMarketing.com
  • 56. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 TheFireStore carries fire fighting equipment , fire fighting helmets, customer order badges and more. 2 [not used] 3 [not used] 4 Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach community of Carpinteria, CA. 5 Fire equipment and Fire Service gear with the best pricing and selection available for firefighter equipment . Call CHIEF toll-free (888) 588-8569 or shop our award-winning website, CHIEFsupply.com 6 Summary of Fire Equipment Inc.'s expertise in fire suppression systems and fire equipment inspection 7 Firefighter Equipment available in eDarley’s online fire equipment catalog. We offer firefighter tools and firefighter gear at affordable prices from trusted brands. 8 Galls is 9 Buy your Fire & Rescue Gear at Galls! Shop for Turnout Gear, Fire Helmets, Fire Bags, Fire & Rescue Gloves, Fire Goggles, Fire Hoods, Rope Rescue, Water Rescue, Fire Flashlights, Lanterns, Fire Rescue Tools, Thermal Imaging and more! Galls is your one stop 10 [not used] Your contents Fire Fighting Equipment & Safety Equipment. Equipment for Fire, EMT & Police; Sales, Service, Rentals & Training. 5Alarm Fire Equipment. Advice for your meta description Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 29% 10% OK OK Search term: "Fire" Created by SEO, LLC 56 of 73 http://www.SplinternetMarketing.com
  • 57. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your meta description Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 8 3 OK OK Keyword density: 0% to 23% 15% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 4 Use the search term "Equipment" at most 2 times. << Keyword density: 0% to 14% 20% The keyword density is too high. It should be 14% at maximum. Consider adding more text to lower the keyword density. << Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 8 7 OK OK Keyword density: 0% to 18% 18% OK OK Created by SEO, LLC 57 of 73 http://www.SplinternetMarketing.com