Kildare artisan network maximising your online potential may2013
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maximising your business potential Kildare Artisan Network May 2013 Urban Renstorm +353 87 799 3356
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Kildare artisan network maximising your online potential may2013
- 1. @UrbanRenstrom Get Noticed, Get Customer, Get Sales Digital Marketing Workshop Kildare Artisan Network
- 2. @UrbanRenstrom Urban Renström, Founder, Owner Viking Marketing Solutions is a Digital Marketing Agency specializing in transforming businesses into social business. Social Media Strategies, Content Marketing Strategies, Digital Marketing and Training. “Know, Like, Trust — is the moniker for getting customers. Social media allows you to scale ‘word of mouth’ recommendations to build trust, win new customers and access new markets. Businesses that embrace social, to build trust, have a huge competitive advantage and are achieving success”.
- 3. @UrbanRenstrom Source: The UPC Report on Ireland’s Digital Future Driving Economic Recovery
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- 22. @UrbanRenstrom What did you like? Anything Bad? Good? Thoughts?
- 23. @UrbanRenstrom Content Navigation Responsive design Micro-Conversion SEO Social Proof Trust / Credibility Factors Analytics Pricing 7 Website Secrets Every Start-Up Should Know Image: http://www.flickr.com/photos/mkhmarketing/8468788107/sizes/z/in/photostream/
- 24. @UrbanRenstrom AKA make your Website Sticky www.browneyedbaker.com/2012/05/29/sticky-buns-recipe/
- 26. @UrbanRenstrom
- 27. @UrbanRenstrom Content – The Need for Content
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- 34. @UrbanRenstrom First and Last! Serial Position Effect
- 35. @UrbanRenstrom Simple and easy Logo – top left Phone, email, Search bar First and Last Navigation - summary
- 37. @UrbanRenstrom 20% in the World Have a Smartphone 50% Smartphone in the US 20% in have iPads www.go-gulf.com/blog/smartphone/
- 40. @UrbanRenstrom Website Conversions When you get a visitor to do something. e.g. Buy or Phone
- 41. @UrbanRenstrom Micro-Conversions Continuum of Micro-Conversation Low Commitment High Commitment
- 43. @UrbanRenstrom Digital / Web / Inbound Marketing
- 44. @UrbanRenstrom Process of making your site easy for Google, Bing, and Yahoo to find. Technical and Non-Technical 25%, 75% on page, off page SEO – Search Engine Optimization
- 45. @UrbanRenstrom Click Through Rate –vs.- Search Engine Results Page
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- 52. @UrbanRenstrom “...we’re psychologically hardwired to trust beautiful things, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.” Dr Brent Coker Trust & Credibility - The Duck Factor
- 53. @UrbanRenstrom Design does Matter Address, phone number ‘Contact us’ last menu tab. Provide staff bios and photos Show photos of your office Use a branded email address @gmail.com Copyright date is current Trust marks. Use The Verisign Seal security seal. Customers reviews Offer free products/services trails Money back guarantees / Written return policy Badges – IIA, County Enterprise Board. Privacy policy – email and data
- 54. @UrbanRenstrom Nurture prospects Top of Mind marketing Relationship building Trust forming Email is Social’s secret weapon Hugely Profitable ROI: $40:$1 Email Marketing – Still Alive? Very, very alive and effective! www.flickr.com/photos/thegajman/6645640933/
- 55. @UrbanRenstrom Email Marketing 1) Email 2) Search 3) Facebook
- 56. @UrbanRenstrom
- 57. @UrbanRenstrom Which of the following have been the most effective for nurturing your leads?
- 59. @UrbanRenstrom Pricing Myths "How Much Should We Charge?" 1) You believing everyone should be happy to pay for your product. 2) Keeping the price fixed for ever. 3) There is a 'perfect' price everyone happy & give you max profit. 4) Not charging for your product, because 1,2,3 are not answered. Your target market is not every person on the planet nor is your pricing.
- 61. @UrbanRenstrom Target Market— Ideal Customers Image: http://www.flickr.com/photos/pamlau/5867966690/
- 62. @UrbanRenstrom Your Ideal Customer Do they know You? What Signal do you Give? Is it a Match?
- 64. @UrbanRenstrom Larry Funded Tech Start-Up Background: Founder w/ partner Funded / ready for funding Degree: Science, Computer Science, Business Identifiers: Tech Adoption Stage: Innovator Social Technographics: Ladder/Creator Buzz words: Let's Build, MVP Mannerisms: Always connected Motivations -Success Engages – Stories Pain Points: 1) Awareness for business 2) Customers 3) Cash flow. #Marketing Demographics: Male 25-45 €15-20k urbanite Goals: Primary: Get business noticed Secondary: not paying for it. How I can Help Solve Challenges: Strategy, plan, execute Inbound Marketing Marketing Messaging: Provide a complete digital marketing framework to get you leads, customers and loyalty Common Objections: Trust, Risk, Cost Can be Found G+, Twitter, LinkedIn, niche network
- 65. @UrbanRenstrom Content is the beginning, end and middle of your marketing/sales! Its that important. Contents Purpose: Accelerates the Know, Like, Trust You before I Buy Content Drives Behaviours
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- 68. @UrbanRenstrom Content – The Need for Content
- 69. @UrbanRenstrom Content is used to achieves business objectives, not content objectives
- 71. @UrbanRenstrom Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. What is Content Marketing?
- 72. @UrbanRenstrom Content Email Social Search Content is Fire www.anambitiousprojectcollapsing.com Social is Gasoline
- 73. @UrbanRenstrom Home is Your Website…But… Image: finartamerica
- 74. @UrbanRenstrom …Outposts Are Where People Are…
- 77. @UrbanRenstrom Look at Facebook Marketing... Probably don’t need to
- 78. @UrbanRenstrom People are there Excellent Targeting ‘easy to do’ Build a Community Fans, Supporters CPC, CPM << Google Integrate with your Website Generate Leads – email marketing Why Facebook?
- 80. @UrbanRenstrom Facebook Ads - Page Likes
- 81. @UrbanRenstrom Ecwid – ecommerce app - free and paid shopify – ecommerce – paid heyo – ecommerce- mobile – paid North Social – ecommece, more – paid All the apps offer – Fan growth, promotions, sales Facebook Apps - 3rd Party
- 84. @UrbanRenstrom Build Relationship a Network Branding Humanizes your Business Customer Feedback Market Research News industry/related Prospecting Competitive Intelligence (spying) Offer Coupons Twitter – WHY?
- 85. @UrbanRenstrom Target market defined Personas Created Pain Points Identified Content Plan Content Calendar Editorial Calendar Channels Chosen Execute Rinse / Repeat Putting it all Together aka Marketing Plan
- 86. @UrbanRenstrom “Make your press release (the story) about your customers and their issues not about you how great you think your product is.” @laurajRyder Offaly Independent PR - Its Role in Sales