Raven Tools: An Overview

Executive Summary
• Raven offers the functionality to replace current tools such as
WebCEO and LinkTracker
• Tracking & Reporting – Track client & competitor keyword
rankings automatically and receive scheduled reports on
keyword ranking data
• Research – Keyword research & competitive analysis tools to
identify on-page opportunity
• Integrates with Google Analytics, AdWords, and Webmaster
Tools

The Problem

WebCEO & LinkTracker
• Manual Process
• Limited Resources
• Time Consuming
• Irrelevant Data
• Static Reporting (No Trends)
• Manual Process
• Duplicated Efforts
• Limited Support
• Internal Resources

The Solution

Raven Tools

Dashboard
Dashboard provides a snapshot of client activity for the past 30 days

Keyword Management & Tracking

Bulk Import
• Bulk upload & track keywords via CSV
file or by populating a simple data field

Bulk Export
• Bulk Export keyword ranking data
for further analysis or reporting
• Rank tracking available for GYB
• Ranking data includes week-over-
week change by engine
• Competitor rank tracking also
available

Keyword Tagging
• Tag keywords by theme to
identify and evaluate trends in
movement
• Keyword tagging also allows for
bulk actions (such as removing
KWs or pausing SERP tracking)
• Custom reports available based
on keyword tags

Keyword Trends
• Keyword ranking data will show trends dating back 6 months
(additional historical data stored in the database but not reflected
in trend graphs)

Keyword Research
• Research Assistant offers keyword-specific data as well as
related keywords to consider
• Single interface for AdWords, SEMRush, & Wordtracker
• Add keywords to manage and/or track right from the Research
Assistant
• Lists ranking URLs to help evaluate SERP competition

Keyword Research

Keyword Research
• Keyword Manager provides ongoing keyword research based on
words and phrases currently included in campaign:

Competitive Analysis

Domain Strength Comparison
• High-level comparison of domain strength based on SEOmoz
and MajesticSEO metrics
• Track up to 200 competitors (additional competitors incurs
overage fee)

Organic Keyword Footprint
• Pulls information from SEMRush & SEOmoz Site Intelligence
• Offers competitive insights for Organic & PPC visibility
• Applications:
• Identify keyword opportunity for organic and/or PPC
• Track competitive rankings to determine how our efforts are
indexing against the industry
• Identify up-and-coming competitors to protect current
position
• Dictate retainer hours based on competitiveness of industry
(organic & AdWords estimated costs)

Organic Keyword Footprint

Organic Keyword Footprint

Off-Page Footprint
• Centralized dashboard for evaluating and comparing data from
SEOmoz & MajesticSEO, as well as social data (+1, Tweets,
and Facebook Likes & Shares)
• Identify the digital footprint to indicate how and where sites are
succeeding off-page to develop strategies to compete

Off-Page Footprint

Link Monitoring

Link Tracking
• Bulk Import/Export
• Monitor Link Status
• Maintain Website Directory for
Client-Wide Opportunities (ex. –
directories)
• Automated Link Reports based
on Link Status
• Tag Opportunities by Website
Type, Anchor Text, Link Type,
and more
• Firefox Toolbar

Site Finder Report
• Discover relevant sites for optimizing the footprint
• Simply enter keyword and report will generate prospects

Site Finder Report

Automated Reporting

Automated Reporting
• Available for any metric in the Raven interface
• Keyword Research Opportunities
• Link Status & Placement
• Social Statistics
• Ranking Movement
• Google Analytics/AdWords Metrics
• Accessible via Raven interface or as a
downloadable PDF (email attachment)
• Frequency ranges from Daily (not
recommended) to Quarterly and allows for
custom date ranges

SERP Tracker

Keyword History

GA Engagement Summary

Adwords Summary

Link Summary

Pricing & Plans

Pricing & Plans

Final Thoughts
• Free API for integration with ongoing reporting
• Extremely responsive support team
• Weekly Twitter chat to facilitate knowledge sharing and
ongoing innovation
•Regular speakers & vendors at
search conferences (in tune
with the industry wants and
needs)

Questions?
Brett Snyder
Director of SEO, Nebo Agency
@BrettASnyder