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Optimize Your Patient Portal to
Grow Revenue,
Capture Savings, &
Enhance Patient Engagement
November 6, 2014
Establish a Framework for
Business and Patient-Driven Decisions
Quantify Your Opportunities by
Asking the Right Questions
Address Common Shortcomings
with Your Patient Portal
Collect Patient Reported Outcomes to Answer
‘What’s Best for Patient / Payor / Provider?’
Establish a Framework for
Business and Patient-Driven Decisions
Quantify Your Opportunities by
Asking the Right Questions
Address Common Shortcomings
with Your Patient Portal
Collect Patient Reported Outcomes to Answer
‘What’s Best for Patient / Payor / Provider?’
Increase Revenue
More Services
More Patients
Incentives
Patient Responsibility
Capture Savings
Labor
Non-Labor
Engage Patients
Patient Activation
Culture
Patient-Provider
Collaboration
4
Increase Revenue
More Services
More Patients
Incentives
Patient Responsibility
Capture Savings
Labor
Non-Labor
Engage Patients
Patient Activation
Culture
Patient-Provider
Collaboration
5
More Services
More Patients
Incentives
Patient Responsibility
6
What opportunities are
you looking for to grow
portal-generated
revenue?
7
8
9
Rise.us
$15 / week
More Services
More Patients
Incentives
Patient Responsibility
12
How are you
encouraging referrals
through your portal?
How do prospective
patients find you?
Meaningful Use
Recording and Reporting
Care Coordination and
Patient Engagement
1
2
view, download and transmit
communicate with providers via
secure electronic messaging
11% DEDUCTIBLES 11% DEDUCTIBLES 8% DEDUCTIBLES
Family
Practice
Orthopedic
Surgery OB / GYN
Capture Patient Responsibility
Increase Revenue
More Services
More Patients
Incentives
Patient Responsibility
Capture Savings
Labor
Non-Labor
Engage Patients
Patient Activation
Culture
Patient-Provider
Collaboration
16
Are you providing
online scheduling
and appointment
reminders pushed
to patient’s mobile
devices?
Reduced
No-Shows
Is your staff spending a
significant amount of
time communicating
via phone?
Paperless Billing
Questionnaires
$3 savings
time, paper,
postage
Increase Revenue
More Services
More Patients
Incentives
Patient Responsibility
Capture Savings
Labor
Non-Labor
Engage Patients
Patient Activation
Culture
Patient-Provider
Collaboration
21
Activation
Patients are willing
and able to manage
their
health & care
22
Patient Engagement
Patient Engagement
Culture
of the organization that
prioritizes &
supports patient
engagement.
23
Patient Engagement
Collaboration
between patients and
providers to design,
manage and achieve
health outcomes.
24
%
Higher
Health Policy Brief: Patient Engagement, Health Affairs February 14, 2013
25
Patient Engagement
26
Highest use of their
patient portal was by 50-
to 70- year-old
patients with multiple
chronic conditions
Surgical
Conversion
Rate
=
# patients
electing for surgery
within 6 months
# scheduled patients
Activated
I log in because
I need to
Engaged
I log in because
I want to
28
Activated
test results
scheduling
immunizations
bill pay, online statements
29
Engaged
patient reported outcomes
e-visits and video visits
specialty dashboards
patient goals
Establish a Framework for
Business and Patient-Driven Decisions
Quantify Your Opportunities by
Asking the Right Questions
Address Common Shortcomings
with Your Patient Portal
Collect Patient Reported Outcomes to Answer
‘What’s Best for Patient / Payor / Provider?’
How can I figure out what is the business
case for portals, beyond everyone is
implementing them, and how do I
maximize that business value?
32
Patient Enrollment
≠ Activated patient
≠ Engaged patient
Read
Message
14,000
Did Not
Read
16,000
14,000
30,000 Total
Patients Messaged
Where Patients Are
In Enrollment Process
Where Patients
Entered The Process
Enrolled
11,000
Not
Enrolled
12,000
9,000
%
Unrecovered
34
The Advisory Board Company, Financial Leadership Council 2007, "Cultivating the Self-Pay Discipline."
Total collections through portal
Cost per collection
# of statements sent before collection
Total patient responsibility collected
How much of that unrecovered self-pay
revenue can we capture by optimizing the
patient self-pay experience?
“ What counts that we
are not counting? ”
38
Chip Conley
Head of Global Hospitality
airbnb
“ What is the smallest
subset of the problem
we can usefully solve? ”
Paul Graham
co-founder of Y Combinator
39
“ What should we
stop doing? ”
Peter Drucker
management expert & author
Establish a Framework for
Business and Patient-Driven Decisions
Quantify Your Opportunities by
Asking the Right Questions
Address Common Shortcomings
with Your Patient Portal
Collect Patient Reported Outcomes to Answer
‘What’s Best for Patient / Payor / Provider?’
200
Representatives
170
Organizations
42
Director
41%
Administrator
13%
Analyst
6%
Manager
16%
Executives
24%
FollowMyHealth
Intelichart
Allscripts
NextGen
eClinicalWorks
InteHealth
Kryptiq
Medfusion
MedSeek
Cerner – 17%
Meditech – 15%
Epic – 9%
RelayHealth – 8%
50%50%
Streamlined Patient Enrollment
Functionality for Specialists
Bill Pay
Ability to Modify Data
Streamlined Patient Enrollment
Functionality for Specialists
Bill Pay
Ability to Modify Data
46
Enroll
• Lower
enrollment
barrier
• Capture
verification
investment
quickly
Activate
• Initiate e-visit
• Pay bill
• Schedule
appointment
• Sign up for
paperless billing
Engage
• Reconcile
medications
list
• Complete
questionnaire
• Set a goal
Increase Revenue, Capture Savings, Engage Patient
Streamlined Patient Enrollment
Functionality for Specialists
Bill Pay
Ability to Modify Data
Dermatology E-Visits
24 hours or less
$40
48
Hit the Big Ones
Pregnancy
Cancer
Chronic Conditions
Streamlined Patient Enrollment
Functionality for Specialists
Bill Pay
Ability to Modify Data
53
Remind patients to pay
Make it easier to pay
Hospital
Billing
Primary Care
Billing
54
Streamlined Patient Enrollment
Functionality for Specialists
Bill Pay
Ability to Modify Data
Which attributes and functionalities fall
within Basic, Advanced and
Transformative categories?
Basic
Messaging
Test Results
Medication
Renewals
Advanced
Scheduling
E-Visits
Video Visits
Transformative
Patient Reported
Outcomes
Patient Goals
Kilimanjaro
Goal
Establish a Framework for
Business and Patient-Driven Decisions
Quantify Your Opportunities by
Asking the Right Questions
Address Common Shortcomings
with Your Patient Portal
Collect Patient Reported Outcomes to Answer
‘What’s Best for Patient / Payor / Provider?’
Patient Name Patient
portal
status
Need to
distribute a
tablet?
Questionnaires
to fill out
Chris Walters Active Yes VR-12
Oswestry Form
Liz Smith Not enrolled Yes VR-12
ACL-RSI
SANE Rating Form
Portal, At Home 6%
Tablet, In-Clinic
94%
475
Incorporate tablets into
your go-live.
What's one question you're not currently asking at your
organization, but should be?
What's one specialty area your portal can help support by
engaging patients more effectively?
What’s your first step when you arrive back at work?
Takeaways
Establish a Framework for
Business and Patient-Driven Decisions
Quantify Your Opportunities by
Asking the Right Questions
Address Common Shortcomings with Your Patient Portal
Collect Patient Reported Outcomes to Answer
‘What’s Best for Patient / Payor / Provider?’

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HIMSS - Optimize Your Patient Portal for Patient Engagement

Editor's Notes

  1. $197 / night Casa Sofia in Oia of Santorini is a Cave House on the famous Caldera Cliffs. The House is built on the rock face & it can be found in a quiet central neighborhood, some steps away from the main pedestrian pathway of Oia.