1. SEARCH
ENGINE
OPTIMIZATION
STRATEGY

2. GOOGLE
RANKINGS GOOGLE RANKINGS EXPLAINED

3. Talley Digital Media search engine professionals work to get you
ranked for your target keyword list
SEARCH ENGINE
OPTIMIZATION SEARCH ENGINE OPTIMIZATION:
INCREASE YOUR ORGANIC RANKINGS:

4. HOW CLIENTS FINDS AND ENGAGES
A BUSINESS ONLINE

5. MORE CONTENT IN MORE PLACES
=
MORE CUSTOMERS

6.  Discovery & Website Analysis
 Market Research
 Online Marketing Strategy
 Search Engine Optimization
 Content Marketing
 Link Building
 Paid Search
 Social Media & Reputation
 Monthly Reporting
9 STEP
SEO STRATEGY THE TALLEY DIGITAL MEDIA
9 STEP SEO STRATEGY

7. Discuss your custom business goals
and analyze your website:
DISCOVERY &
WEBSITE
ANALYSIS
DISCOVERY &
WEBSITE ANALYSIS
 A technical review of your website using Google and Bing
Webmaster Tools
 An SEO audit of your website and the associated page titles
and META data
 Historical website traffic
 Current organic rankings

8.  Provide competitive analysis in organic and paid search
in your industry
 Perform keyword research to identify the keyword phrases
that will be most profitable
 We take inventory of all keywords,
including your brands, competitor brands,
broad keywords, targeted keywords and
long tail keywords.
 Identify the top competitors
reverse engineer how they get
traffic to their sites.
MARKET
RESEARCH MARKET RESEARCH

9.  Create online marketing
strategy document
 Outline our
recommendations for
competing online
 Map out short term and
long term goals
ONLINE
MARKETING
STRATEGY
ONLINE MARKETING STRATEGY

10.  Keyword research
 Development of SEO page titles and META tags
 XML sitemap submission
 Directory submissions –
 Local search account setup for Google Places and
Bing Business Listings
 Setup of Google and Bing Webmaster Tools, if needed
Edit the on-page content, META
data and design of a website in
an effort to rank well for specific
keyword phrases in the natural,
free search results.
SEARCH ENGINE
OPTIMIZATION SEARCH ENGINE OPTIMIZATION

11. Search engines favor sites with a lot of quality content. The
objective of search engines is to provide their users with the best
content on the Web. We build some keyword targeted web pages
to take advantage of Google’s rankings.
 Develop keyword rich
landing pages targeting
your most critical keyword
phrases.
 Update the content of your
key web pages to ensure
they are keyword rich.
CONTENT
MARKETING CONTENT MARKETING

12. Search engines love inbound links. The more links from other
sites to yours, the higher your site will rank in Google. Google’s
search ranking algorithm is based almost entirely on link popularity.
LINK BUILDING
LINK BUILDING
 Write, optimize and
submit 4 press releases
via PRWeb.com
 Manual link building by
identifying popular,
relevant websites and
blogs and acquiring
links from those sites.

13. 1) Control the amount you pay for a website visitor
2) Pay only for clicks (website visits)
3) Easily measure the cost of a conversion (a sale or a web lead).
PAID SEARCH
ADDING PAID SEARCH
 Review of paid search account history and historical ROI analysis
 Setup website conversion goal measurement in Google Analytics
 Account strategy, targeting and budget development
 Campaign architecture design
 Ad Creation
 Paid search conversion testing - ad copy, sales offers,
calls to action, landing pages
 Ongoing bid management and ROI analysis

14.  Consumers are turning to social media sites to get unbiased
information about products and services
 Companies must embrace social media channels to connect
with current customers and to persuade new customers.
SOCIAL MEDIA
SOCIAL MEDIA &
REPUTATION INTELLIGENCE

15. Social media marketing will include:
 Setup social media accounts on Facebook, Twitter and
LinkedIn, if needed
 Develop a social media content strategy with client
 Setup listening and social media account management tools
 Provide access to numerous reports online or right to
your inbox, including:
• Visibility
• Mentions
• Keywords & Top Sources
• Competition
• Sentiment Trending & Analysis
• Ratings & Reviews
SOCIAL MEDIA
SOCIAL MEDIA &
REPUTATION INTELLIGENCE

16.  Website traffic using Google Analytics
 Organic search engine rankings
 Paid search advertising
 Social media monitoring
 Account optimization recommendations
REAL TIME REPORTINGREPORTING

17.  Transparent reporting with industry standard Google tools
and analytics
 Routine scheduled updates on search results with search
marketing experts
 TDM’s high level relationships with search engines provides
early insight into market trends to make & save clients $
 Low fee structure of 25% -- approx ½ the price of most vendors
 No hidden markups
 No Setup fees
 Dedicated tech support person (no call center)
 All Search Marketing Managers are certified and trained to
high standards and have experience working with hyper-local,
e-commerce, as well as large national campaigns
WHY CHOOSE TALLEY DIGITAL MEDIAWHY TALLEY
DIGITAL MEDIA

18. Industry: (Industry here)
Sub-Category: (Sub Category)
Target Geography: (Geo)
Estimated CPC: (CPC here)
Search Engine Budget:
Conservative: (Low budget)
Aggressive: (High budget)
* No setup fees involved
* 6 month minimum agreement, month-to-month after
CLIENT NAME
CUSTOM STRATEGY:
CLIENT NAME
HERE TOO