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We Love Sparks www.bretlsimmons.com
Excellence is a form of deviance DO things your peers are not willing to do
Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)
How do you get attention? Buy - advertising Beg - PR Bug - sales Build - social media David Meerman Scott
Consistently Contribute Value
ContentConversation
What is my brand? http://www.bretlsimmons.com/2010-01/i-am-responsible-for-adhering-to-the-highest-values-that-i-can-envision/
New business card www.namecheap.com
What does Google say about Sparks? http://www.google.com/
Recommendation www.welovesparks.com Create authentic content and conversation Business owners, civic leaders, educators, citizens Blogs, Twitter, Facebook Hub and spoke Enable participants Keep your finger on the pulse
Questions?http://www.slideshare.net/BretLSimmons

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