2. Excellence is a form of deviance DO things your peers are not willing to do
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4. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)
5. How do you get attention? Buy - advertising Beg - PR Bug - sales Build - social media David Meerman Scott
11. Recommendation www.welovesparks.com Create authentic content and conversation Business owners, civic leaders, educators, citizens Blogs, Twitter, Facebook Hub and spoke Enable participants Keep your finger on the pulse