SlideShare a Scribd company logo

PRSA

•Download as PPTX, PDF•
•
Bret Simmons
Bret Simmons

Presentation to Reno PRSA, April 29, 2010

Education
1 of 21
Moving the audience from intention to ACTION! Todd Felts, MA.LS Bret Simmons, Ph.D Assistant Professor, Public Relations Associate Professor, Managerial Sciences Reynolds School of Journalism College of Business Co-Organizers of SM@RT (Social Media at Reno Tahoe) 2010
“I’M A GREAT LOVER.” MARKETING
“TRUST ME, HE’S A GREAT LOVER.” PUBLIC RELATIONS
“I’M A GREAT LOVER. I’M A GREAT LOVER. I’M A GREAT LOVER.” ADVERTISING
“CAN SOMEONE HELP ME FIND A GREAT LOVER?” SOCIAL MEDIA
“Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.” JOURNALISM
“I UNDERSTAND YOU’RE A GREAT LOVER.” BRANDING
F’ing ways we take action today: Find Forward Friend Follow Fail Fast Facilitate
YOUR AUDIENCE 1. Join their show. Join your audience’s show! Become part of their conversation.
2. Build trust. ,[object Object]
Integrity
Intentions,[object Object]
4. Think inbound marketing. Metanoia Remarkable content: information that meets your customers’ needs Get found Relational capacity Halligan and Shah (2010)
4. Think inbound marketing.
5. Stick to your objective.
www.smartrenotahoe.com
What should our SM@RT sign say? ? ?
How SM@RT will help us: A national perspective from cutting-edge social media marketing thinkers. Educate our clients on how we can help them build effective social media campaigns. Build trust with our clients, bosses and colleagues. Bring national recognition to our work and services. Save $$$ by bringing the conversation to us, instead of going to the conversation. Expand curriculum and teaching in Journalism, Business and Extended Studies at UNR. Increase tourism and economic development for our region. Lead, not follow.
Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge CenterFree/Open to Public

Recommended

Creating a Communications Plan
Creating a Communications PlanCreating a Communications Plan
Creating a Communications PlanCommunity Media Workshop
 
SAIF2011 Email and Social Media Presentation
SAIF2011 Email and Social Media PresentationSAIF2011 Email and Social Media Presentation
SAIF2011 Email and Social Media PresentationElizabeth (Liz) Ngonzi
 
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...Business Development Institute
 
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongBuilding YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongRandall Wong, M.D.
 
What Charities Can Learn From The Obama Campaign
What Charities Can Learn From The Obama CampaignWhat Charities Can Learn From The Obama Campaign
What Charities Can Learn From The Obama CampaignnfpSynergy
 
FRANCHISE: Pro Tips on Media Relations to Drive Business Growth
FRANCHISE: Pro Tips on Media Relations to Drive Business Growth FRANCHISE: Pro Tips on Media Relations to Drive Business Growth
FRANCHISE: Pro Tips on Media Relations to Drive Business Growth Inman News
 
Writing for PR
Writing for PRWriting for PR
Writing for PRCorinne Weisgerber
 
City of Chandler & Social Media - Nachie Marquez
City of Chandler & Social Media - Nachie MarquezCity of Chandler & Social Media - Nachie Marquez
City of Chandler & Social Media - Nachie MarquezPinal County Town Hall
 

Recommended

Creating a Communications Plan
Creating a Communications PlanCreating a Communications Plan
Creating a Communications PlanCommunity Media Workshop
 
SAIF2011 Email and Social Media Presentation
SAIF2011 Email and Social Media PresentationSAIF2011 Email and Social Media Presentation
SAIF2011 Email and Social Media PresentationElizabeth (Liz) Ngonzi
 
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...Business Development Institute
 
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongBuilding YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongRandall Wong, M.D.
 
What Charities Can Learn From The Obama Campaign
What Charities Can Learn From The Obama CampaignWhat Charities Can Learn From The Obama Campaign
What Charities Can Learn From The Obama CampaignnfpSynergy
 
FRANCHISE: Pro Tips on Media Relations to Drive Business Growth
FRANCHISE: Pro Tips on Media Relations to Drive Business Growth FRANCHISE: Pro Tips on Media Relations to Drive Business Growth
FRANCHISE: Pro Tips on Media Relations to Drive Business Growth Inman News
 
Writing for PR
Writing for PRWriting for PR
Writing for PRCorinne Weisgerber
 
City of Chandler & Social Media - Nachie Marquez
City of Chandler & Social Media - Nachie MarquezCity of Chandler & Social Media - Nachie Marquez
City of Chandler & Social Media - Nachie MarquezPinal County Town Hall
 
Sparks Chamber Lunch
Sparks Chamber LunchSparks Chamber Lunch
Sparks Chamber LunchBret Simmons
 
Fancy social
Fancy socialFancy social
Fancy socialRoberto Lopez Cespedes
 
#IWrite 2k15 Presentation: PR On A Budget
#IWrite 2k15 Presentation: PR On A Budget#IWrite 2k15 Presentation: PR On A Budget
#IWrite 2k15 Presentation: PR On A BudgetTaQuinda Johnson
 
Sanford Chamber Social Media Presentation
Sanford Chamber Social Media PresentationSanford Chamber Social Media Presentation
Sanford Chamber Social Media PresentationJoshua Johnson, MBA
 
Social Media Marketing For Financial Advisors
Social Media Marketing For Financial AdvisorsSocial Media Marketing For Financial Advisors
Social Media Marketing For Financial AdvisorsUniversity of Waterloo
 
Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)guest454503a4
 
2014 Conference - Kay Wang from New America Media
2014 Conference - Kay Wang from New America Media2014 Conference - Kay Wang from New America Media
2014 Conference - Kay Wang from New America MediaOpenSpaceCouncil
 
Social Networks: Impact On Business
Social Networks: Impact On BusinessSocial Networks: Impact On Business
Social Networks: Impact On BusinessAll Writers Destination
 
What Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterWhat Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterAileen Katcher
 
Social media in higher education
Social media in higher educationSocial media in higher education
Social media in higher educationSevans Strategy
 
Quarter Recap, 11 09 Copy
Quarter Recap, 11 09 CopyQuarter Recap, 11 09 Copy
Quarter Recap, 11 09 CopyGame Day Communications
 
Supercharge your Social Media
Supercharge your Social MediaSupercharge your Social Media
Supercharge your Social MediaTracey L. Warren
 
Social Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiSocial Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiGame Day Communications
 
Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Game Day Communications
 
Stop Press: Journalists’ tips on how to be content publisher. Charity content...
Stop Press: Journalists’ tips on how to be content publisher. Charity content...Stop Press: Journalists’ tips on how to be content publisher. Charity content...
Stop Press: Journalists’ tips on how to be content publisher. Charity content...CharityComms
 
How tesco creates content for social media. Content marketing conference, 16 ...
How tesco creates content for social media. Content marketing conference, 16 ...How tesco creates content for social media. Content marketing conference, 16 ...
How tesco creates content for social media. Content marketing conference, 16 ...CharityComms
 
PR Workshop for Canberra Lions Clubs
PR Workshop for Canberra Lions ClubsPR Workshop for Canberra Lions Clubs
PR Workshop for Canberra Lions ClubsBob Crawshaw
 
Case study: Professional Online Reputation
Case study: Professional Online ReputationCase study: Professional Online Reputation
Case study: Professional Online ReputationWanda J. Barreto
 
Home Care Marketing: Your year could easily be 1 million dollars better!
Home Care Marketing: Your year could easily be 1 million dollars better! Home Care Marketing: Your year could easily be 1 million dollars better!
Home Care Marketing: Your year could easily be 1 million dollars better! LTC Expert Publications
 
Designing Content For Phones / Fragmentation in the mobile world
Designing Content For Phones / Fragmentation in the mobile worldDesigning Content For Phones / Fragmentation in the mobile world
Designing Content For Phones / Fragmentation in the mobile worldSven Kirsimäe
 
Pertemuan 2
Pertemuan 2Pertemuan 2
Pertemuan 2Mrirfan
 
Pertemuan 11
Pertemuan 11Pertemuan 11
Pertemuan 11Mrirfan
 

More Related Content

What's hot

Sparks Chamber Lunch
Sparks Chamber LunchSparks Chamber Lunch
Sparks Chamber LunchBret Simmons
 
#IWrite 2k15 Presentation: PR On A Budget
#IWrite 2k15 Presentation: PR On A Budget#IWrite 2k15 Presentation: PR On A Budget
#IWrite 2k15 Presentation: PR On A BudgetTaQuinda Johnson
 
Sanford Chamber Social Media Presentation
Sanford Chamber Social Media PresentationSanford Chamber Social Media Presentation
Sanford Chamber Social Media PresentationJoshua Johnson, MBA
 
Social Media Marketing For Financial Advisors
Social Media Marketing For Financial AdvisorsSocial Media Marketing For Financial Advisors
Social Media Marketing For Financial AdvisorsUniversity of Waterloo
 
Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)guest454503a4
 
2014 Conference - Kay Wang from New America Media
2014 Conference - Kay Wang from New America Media2014 Conference - Kay Wang from New America Media
2014 Conference - Kay Wang from New America MediaOpenSpaceCouncil
 
What Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterWhat Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterAileen Katcher
 
Social media in higher education
Social media in higher educationSocial media in higher education
Social media in higher educationSevans Strategy
 
Supercharge your Social Media
Supercharge your Social MediaSupercharge your Social Media
Supercharge your Social MediaTracey L. Warren
 
Social Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiSocial Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiGame Day Communications
 
Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Game Day Communications
 
Stop Press: Journalists’ tips on how to be content publisher. Charity content...
Stop Press: Journalists’ tips on how to be content publisher. Charity content...Stop Press: Journalists’ tips on how to be content publisher. Charity content...
Stop Press: Journalists’ tips on how to be content publisher. Charity content...CharityComms
 
How tesco creates content for social media. Content marketing conference, 16 ...
How tesco creates content for social media. Content marketing conference, 16 ...How tesco creates content for social media. Content marketing conference, 16 ...
How tesco creates content for social media. Content marketing conference, 16 ...CharityComms
 
PR Workshop for Canberra Lions Clubs
PR Workshop for Canberra Lions ClubsPR Workshop for Canberra Lions Clubs
PR Workshop for Canberra Lions ClubsBob Crawshaw
 
Case study: Professional Online Reputation
Case study: Professional Online ReputationCase study: Professional Online Reputation
Case study: Professional Online ReputationWanda J. Barreto
 
Home Care Marketing: Your year could easily be 1 million dollars better!
Home Care Marketing: Your year could easily be 1 million dollars better! Home Care Marketing: Your year could easily be 1 million dollars better!
Home Care Marketing: Your year could easily be 1 million dollars better! LTC Expert Publications
 

What's hot (19)

Sparks Chamber Lunch
Sparks Chamber LunchSparks Chamber Lunch
Sparks Chamber Lunch
 
Fancy social
Fancy socialFancy social
Fancy social
 
#IWrite 2k15 Presentation: PR On A Budget
#IWrite 2k15 Presentation: PR On A Budget#IWrite 2k15 Presentation: PR On A Budget
#IWrite 2k15 Presentation: PR On A Budget
 
Sanford Chamber Social Media Presentation
Sanford Chamber Social Media PresentationSanford Chamber Social Media Presentation
Sanford Chamber Social Media Presentation
 
Social Media Marketing For Financial Advisors
Social Media Marketing For Financial AdvisorsSocial Media Marketing For Financial Advisors
Social Media Marketing For Financial Advisors
 
Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)Harnessing modern media (051810 tf)
Harnessing modern media (051810 tf)
 
2014 Conference - Kay Wang from New America Media
2014 Conference - Kay Wang from New America Media2014 Conference - Kay Wang from New America Media
2014 Conference - Kay Wang from New America Media
 
Social Networks: Impact On Business
Social Networks: Impact On BusinessSocial Networks: Impact On Business
Social Networks: Impact On Business
 
What Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On TwitterWhat Would Edward Bernays Post On Twitter
What Would Edward Bernays Post On Twitter
 
Social media in higher education
Social media in higher educationSocial media in higher education
Social media in higher education
 
Quarter Recap, 11 09 Copy
Quarter Recap, 11 09 CopyQuarter Recap, 11 09 Copy
Quarter Recap, 11 09 Copy
 
Supercharge your Social Media
Supercharge your Social MediaSupercharge your Social Media
Supercharge your Social Media
 
Social Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of CincinnatiSocial Media & Business Presentation to Rotary of Cincinnati
Social Media & Business Presentation to Rotary of Cincinnati
 
Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09Advice for the 21st Century Journalist, 2 09
Advice for the 21st Century Journalist, 2 09
 
Stop Press: Journalists’ tips on how to be content publisher. Charity content...
Stop Press: Journalists’ tips on how to be content publisher. Charity content...Stop Press: Journalists’ tips on how to be content publisher. Charity content...
Stop Press: Journalists’ tips on how to be content publisher. Charity content...
 
How tesco creates content for social media. Content marketing conference, 16 ...
How tesco creates content for social media. Content marketing conference, 16 ...How tesco creates content for social media. Content marketing conference, 16 ...
How tesco creates content for social media. Content marketing conference, 16 ...
 
PR Workshop for Canberra Lions Clubs
PR Workshop for Canberra Lions ClubsPR Workshop for Canberra Lions Clubs
PR Workshop for Canberra Lions Clubs
 
Case study: Professional Online Reputation
Case study: Professional Online ReputationCase study: Professional Online Reputation
Case study: Professional Online Reputation
 
Home Care Marketing: Your year could easily be 1 million dollars better!
Home Care Marketing: Your year could easily be 1 million dollars better! Home Care Marketing: Your year could easily be 1 million dollars better!
Home Care Marketing: Your year could easily be 1 million dollars better!
 

Viewers also liked

Designing Content For Phones / Fragmentation in the mobile world
Designing Content For Phones / Fragmentation in the mobile worldDesigning Content For Phones / Fragmentation in the mobile world
Designing Content For Phones / Fragmentation in the mobile worldSven Kirsimäe
 
Pertemuan 2
Pertemuan 2Pertemuan 2
Pertemuan 2Mrirfan
 
Pertemuan 11
Pertemuan 11Pertemuan 11
Pertemuan 11Mrirfan
 
Hacking JME platform by example / 0wned by MoMo
Hacking JME platform by example / 0wned by MoMoHacking JME platform by example / 0wned by MoMo
Hacking JME platform by example / 0wned by MoMoSven Kirsimäe
 
F2F Mobile Computing / The Frid goes mobile
F2F Mobile Computing / The Frid goes mobileF2F Mobile Computing / The Frid goes mobile
F2F Mobile Computing / The Frid goes mobileSven Kirsimäe
 
Driving High Performance and Workforce Engagement in your Millennial Employees
Driving High Performance and Workforce Engagement in your Millennial EmployeesDriving High Performance and Workforce Engagement in your Millennial Employees
Driving High Performance and Workforce Engagement in your Millennial EmployeesHuman Capital Media
 

Viewers also liked (8)

Designing Content For Phones / Fragmentation in the mobile world
Designing Content For Phones / Fragmentation in the mobile worldDesigning Content For Phones / Fragmentation in the mobile world
Designing Content For Phones / Fragmentation in the mobile world
 
Pertemuan 2
Pertemuan 2Pertemuan 2
Pertemuan 2
 
Pertemuan 11
Pertemuan 11Pertemuan 11
Pertemuan 11
 
Hacking JME platform by example / 0wned by MoMo
Hacking JME platform by example / 0wned by MoMoHacking JME platform by example / 0wned by MoMo
Hacking JME platform by example / 0wned by MoMo
 
LearningElite Nuts & Bolts
LearningElite Nuts & BoltsLearningElite Nuts & Bolts
LearningElite Nuts & Bolts
 
F2F Mobile Computing / The Frid goes mobile
F2F Mobile Computing / The Frid goes mobileF2F Mobile Computing / The Frid goes mobile
F2F Mobile Computing / The Frid goes mobile
 
Driving High Performance and Workforce Engagement in your Millennial Employees
Driving High Performance and Workforce Engagement in your Millennial EmployeesDriving High Performance and Workforce Engagement in your Millennial Employees
Driving High Performance and Workforce Engagement in your Millennial Employees
 
Blogging As A Business Option
Blogging As A Business OptionBlogging As A Business Option
Blogging As A Business Option
 

Similar to PRSA

PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]Karen Freberg
 
Mastering Social Media: Pengelolaan Media Social untuk Menjangkau Publik
Mastering Social Media: Pengelolaan Media Social untuk Menjangkau PublikMastering Social Media: Pengelolaan Media Social untuk Menjangkau Publik
Mastering Social Media: Pengelolaan Media Social untuk Menjangkau PublikYohanes Widodo S.Sos, M.Sc
 
PR in the Age of [In]Attention
PR in the Age of [In]AttentionPR in the Age of [In]Attention
PR in the Age of [In]AttentionBeth Monaghan
 
Hit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRMHit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRMLuis Carranza
 
Goal Driven Social Communications
Goal Driven Social CommunicationsGoal Driven Social Communications
Goal Driven Social CommunicationsNikki Sunstrum
 
Social Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsSocial Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsMatthew J. Kushin, Ph.D.
 
Everybody Loves a Winner - AFPMA 2010
Everybody Loves a Winner - AFPMA 2010Everybody Loves a Winner - AFPMA 2010
Everybody Loves a Winner - AFPMA 2010Corey McPherson Nash
 
Strategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesStrategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesCara Posey
 
You need a pie
You need a pieYou need a pie
You need a pieChris Syme
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sElisabethRD
 
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
 
3 Keys to Successful Fundraising in the 21st Century
3 Keys to Successful Fundraising in the 21st Century3 Keys to Successful Fundraising in the 21st Century
3 Keys to Successful Fundraising in the 21st CenturyJulia Gorzka Freeman
 
The art of listening social media toolkit for nonprofits
The art of listening social media toolkit for nonprofitsThe art of listening social media toolkit for nonprofits
The art of listening social media toolkit for nonprofitsPaola Caceres Oma
 
Just do it slideshare
Just do it slideshareJust do it slideshare
Just do it slideshareGEARUPWA
 
Keys to Social Media Success for Ministries
Keys to Social Media Success for MinistriesKeys to Social Media Success for Ministries
Keys to Social Media Success for MinistriesThe A Group
 

Similar to PRSA (20)

PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]
 
Community Foundations & Social Media
Community Foundations & Social MediaCommunity Foundations & Social Media
Community Foundations & Social Media
 
Social Media for Community Foundations
Social Media for Community FoundationsSocial Media for Community Foundations
Social Media for Community Foundations
 
Mastering Social Media: Pengelolaan Media Social untuk Menjangkau Publik
Mastering Social Media: Pengelolaan Media Social untuk Menjangkau PublikMastering Social Media: Pengelolaan Media Social untuk Menjangkau Publik
Mastering Social Media: Pengelolaan Media Social untuk Menjangkau Publik
 
PR in the Age of [In]Attention
PR in the Age of [In]AttentionPR in the Age of [In]Attention
PR in the Age of [In]Attention
 
Yfu And Social Media
Yfu And Social MediaYfu And Social Media
Yfu And Social Media
 
Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01
 
Hit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRMHit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRM
 
Goal Driven Social Communications
Goal Driven Social CommunicationsGoal Driven Social Communications
Goal Driven Social Communications
 
Social Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsSocial Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free tools
 
Everybody Loves a Winner - AFPMA 2010
Everybody Loves a Winner - AFPMA 2010Everybody Loves a Winner - AFPMA 2010
Everybody Loves a Winner - AFPMA 2010
 
Strategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional BusinessesStrategic Focus for Social Media in Non-Traditional Businesses
Strategic Focus for Social Media in Non-Traditional Businesses
 
You need a pie
You need a pieYou need a pie
You need a pie
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD's
 
Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?Sunshine Coast Business Expo 2013 - Is communication DEAD?
Sunshine Coast Business Expo 2013 - Is communication DEAD?
 
3 Keys to Successful Fundraising in the 21st Century
3 Keys to Successful Fundraising in the 21st Century3 Keys to Successful Fundraising in the 21st Century
3 Keys to Successful Fundraising in the 21st Century
 
The art of listening social media toolkit for nonprofits
The art of listening social media toolkit for nonprofitsThe art of listening social media toolkit for nonprofits
The art of listening social media toolkit for nonprofits
 
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
 
Just do it slideshare
Just do it slideshareJust do it slideshare
Just do it slideshare
 
Keys to Social Media Success for Ministries
Keys to Social Media Success for MinistriesKeys to Social Media Success for Ministries
Keys to Social Media Success for Ministries
 

More from Bret Simmons

Servant leadership
Servant leadership Servant leadership
Servant leadership Bret Simmons
 
Service profit chain
Service profit chainService profit chain
Service profit chainBret Simmons
 
Personal Excellence; presentation for zulily
Personal Excellence; presentation for zulilyPersonal Excellence; presentation for zulily
Personal Excellence; presentation for zulilyBret Simmons
 
Ncet social media what have we learned sept 2016
Ncet social media what have we learned sept 2016Ncet social media what have we learned sept 2016
Ncet social media what have we learned sept 2016Bret Simmons
 
Servant Leadership
Servant LeadershipServant Leadership
Servant LeadershipBret Simmons
 
Citizenship at Work
Citizenship at WorkCitizenship at Work
Citizenship at WorkBret Simmons
 
Branding Overview Extension
Branding Overview ExtensionBranding Overview Extension
Branding Overview ExtensionBret Simmons
 
Personal Branding AAMAS
Personal Branding AAMASPersonal Branding AAMAS
Personal Branding AAMASBret Simmons
 
Personal Branding: Sacramento Valley Practice Managers Association
Personal Branding: Sacramento Valley Practice Managers AssociationPersonal Branding: Sacramento Valley Practice Managers Association
Personal Branding: Sacramento Valley Practice Managers AssociationBret Simmons
 
Embracing and Leading Change
Embracing and Leading ChangeEmbracing and Leading Change
Embracing and Leading ChangeBret Simmons
 
Embracing and Leading Change
Embracing and Leading ChangeEmbracing and Leading Change
Embracing and Leading ChangeBret Simmons
 
Embracing and Leading Change
Embracing and Leading ChangeEmbracing and Leading Change
Embracing and Leading ChangeBret Simmons
 
Choices of Leadership
Choices of LeadershipChoices of Leadership
Choices of LeadershipBret Simmons
 
Should you hire for personality or attitude?
Should you hire for personality or attitude?Should you hire for personality or attitude?
Should you hire for personality or attitude?Bret Simmons
 

More from Bret Simmons (20)

Servant leadership
Servant leadership Servant leadership
Servant leadership
 
Leading Change
Leading ChangeLeading Change
Leading Change
 
Service profit chain
Service profit chainService profit chain
Service profit chain
 
Personal Excellence; presentation for zulily
Personal Excellence; presentation for zulilyPersonal Excellence; presentation for zulily
Personal Excellence; presentation for zulily
 
Ncet social media what have we learned sept 2016
Ncet social media what have we learned sept 2016Ncet social media what have we learned sept 2016
Ncet social media what have we learned sept 2016
 
Servant Leadership
Servant LeadershipServant Leadership
Servant Leadership
 
NVCPA
NVCPANVCPA
NVCPA
 
Branding overview
Branding overviewBranding overview
Branding overview
 
Citizenship at Work
Citizenship at WorkCitizenship at Work
Citizenship at Work
 
Branding Overview Extension
Branding Overview ExtensionBranding Overview Extension
Branding Overview Extension
 
Personal Branding AAMAS
Personal Branding AAMASPersonal Branding AAMAS
Personal Branding AAMAS
 
Personal Branding: Sacramento Valley Practice Managers Association
Personal Branding: Sacramento Valley Practice Managers AssociationPersonal Branding: Sacramento Valley Practice Managers Association
Personal Branding: Sacramento Valley Practice Managers Association
 
Embracing and Leading Change
Embracing and Leading ChangeEmbracing and Leading Change
Embracing and Leading Change
 
Embracing and Leading Change
Embracing and Leading ChangeEmbracing and Leading Change
Embracing and Leading Change
 
Embracing and Leading Change
Embracing and Leading ChangeEmbracing and Leading Change
Embracing and Leading Change
 
Choices of Leadership
Choices of LeadershipChoices of Leadership
Choices of Leadership
 
NCET Blogging 101
NCET Blogging 101NCET Blogging 101
NCET Blogging 101
 
Should you hire for personality or attitude?
Should you hire for personality or attitude?Should you hire for personality or attitude?
Should you hire for personality or attitude?
 
Embracing Change
Embracing ChangeEmbracing Change
Embracing Change
 
Embracing Change
Embracing ChangeEmbracing Change
Embracing Change
 

Recently uploaded

Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatmentsaipooja36
 
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45MysoreMuleSoftMeetup
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...Nguyen Thanh Tu Collection
 
How to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 InventoryHow to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 InventoryCeline George
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group: Reusable Code ExamplesSPLICE Working Group: Reusable Code Examples
SPLICE Working Group: Reusable Code ExamplesPeter Brusilovsky
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Denish Jangid
 
diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....Ritu480198
 
Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).Mohamed Rizk Khodair
 
Đề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinhĐề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinhleson0603
 
An overview of the various scriptures in Hinduism
An overview of the various scriptures in HinduismAn overview of the various scriptures in Hinduism
An overview of the various scriptures in HinduismDabee Kamal
 
The Liver & Gallbladder (Anatomy & Physiology).pptx
The Liver & Gallbladder (Anatomy & Physiology).pptxThe Liver & Gallbladder (Anatomy & Physiology).pptx
The Liver & Gallbladder (Anatomy & Physiology).pptxVishal Singh
 
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...Nguyen Thanh Tu Collection
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024Borja Sotomayor
 
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMDEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMELOISARIVERA8
 
male presentation...pdf.................
male presentation...pdf.................male presentation...pdf.................
male presentation...pdf.................MirzaAbrarBaig5
 
How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17Celine George
 
Improved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppImproved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppCeline George
 
8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital ManagementMBA Assignment Experts
 

Recently uploaded (20)

Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
 
Including Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdfIncluding Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdf
 
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
TỔNG HỢP HƠN 100 ĐỀ THI THỬ TỐT NGHIỆP THPT TOÁN 2024 - TỪ CÁC TRƯỜNG, TRƯỜNG...
 
How to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 InventoryHow to Manage Closest Location in Odoo 17 Inventory
How to Manage Closest Location in Odoo 17 Inventory
 
SPLICE Working Group: Reusable Code Examples
SPLICE Working Group: Reusable Code ExamplesSPLICE Working Group: Reusable Code Examples
SPLICE Working Group: Reusable Code Examples
 
“O BEIJO” EM ARTE .
“O BEIJO” EM ARTE .“O BEIJO” EM ARTE .
“O BEIJO” EM ARTE .
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
 
diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....
 
Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).
 
Đề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinhĐề tieng anh thpt 2024 danh cho cac ban hoc sinh
Đề tieng anh thpt 2024 danh cho cac ban hoc sinh
 
An overview of the various scriptures in Hinduism
An overview of the various scriptures in HinduismAn overview of the various scriptures in Hinduism
An overview of the various scriptures in Hinduism
 
The Liver & Gallbladder (Anatomy & Physiology).pptx
The Liver & Gallbladder (Anatomy & Physiology).pptxThe Liver & Gallbladder (Anatomy & Physiology).pptx
The Liver & Gallbladder (Anatomy & Physiology).pptx
 
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
24 ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH SỞ GIÁO DỤC HẢI DƯ...
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024
 
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUMDEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
DEMONSTRATION LESSON IN ENGLISH 4 MATATAG CURRICULUM
 
male presentation...pdf.................
male presentation...pdf.................male presentation...pdf.................
male presentation...pdf.................
 
How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17How to Analyse Profit of a Sales Order in Odoo 17
How to Analyse Profit of a Sales Order in Odoo 17
 
Improved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppImproved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio App
 
8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management8 Tips for Effective Working Capital Management
8 Tips for Effective Working Capital Management
 

PRSA

  • 1. Moving the audience from intention to ACTION! Todd Felts, MA.LS Bret Simmons, Ph.D Assistant Professor, Public Relations Associate Professor, Managerial Sciences Reynolds School of Journalism College of Business Co-Organizers of SM@RT (Social Media at Reno Tahoe) 2010
  • 2. “I’M A GREAT LOVER.” MARKETING
  • 3. “TRUST ME, HE’S A GREAT LOVER.” PUBLIC RELATIONS
  • 4. “I’M A GREAT LOVER. I’M A GREAT LOVER. I’M A GREAT LOVER.” ADVERTISING
  • 5. “CAN SOMEONE HELP ME FIND A GREAT LOVER?” SOCIAL MEDIA
  • 6. “Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.” JOURNALISM
  • 7. “I UNDERSTAND YOU’RE A GREAT LOVER.” BRANDING
  • 8.
  • 9.
  • 10. F’ing ways we take action today: Find Forward Friend Follow Fail Fast Facilitate
  • 11. YOUR AUDIENCE 1. Join their show. Join your audience’s show! Become part of their conversation.
  • 12.
  • 14.
  • 15. 4. Think inbound marketing. Metanoia Remarkable content: information that meets your customers’ needs Get found Relational capacity Halligan and Shah (2010)
  • 16. 4. Think inbound marketing.
  • 17. 5. Stick to your objective.
  • 19. What should our SM@RT sign say? ? ?
  • 20. How SM@RT will help us: A national perspective from cutting-edge social media marketing thinkers. Educate our clients on how we can help them build effective social media campaigns. Build trust with our clients, bosses and colleagues. Bring national recognition to our work and services. Save $$$ by bringing the conversation to us, instead of going to the conversation. Expand curriculum and teaching in Journalism, Business and Extended Studies at UNR. Increase tourism and economic development for our region. Lead, not follow.
  • 21. Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge CenterFree/Open to Public
  • 22. Moving the audience from intention to ACTION! Todd Felts, MA.LS Bret Simmons, Ph.D mfelts@unr.edusimmonsb@unr.edu www.smartrenotahoe.com