Presentation on personal branding for NNSDG April

1. Personal
Branding
Bret L.
Simmons, Ph.D.
NNSDG April 25, 2012

2. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. Being searchable and shareable is
good for your business
3. Proper operating principles are the
key to success

3. Personal Brand
If people don’t select
you, spread the word
about you, or pay a
premium for your
services, it’s because they
don’t recognize your value.
(Seth Godin)

4. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

5. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

6. Why You?
Why Now?

7. New business card
www.namecheap.com

8. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

11. Social Media
You must be personal and conversant

12. Lead with value
Wrap the personal around your value

13. Name, Picture, Purpose
• E-mail, Google Profile
• Linkedin
• Blog
• Twitter
• Facebook
• Other (Pinterest)

14. Bret.simmons@gmail.com
bret@bretlsimmons.com

23. What most companies think
1. When we get started, people will
show up
2. Well, we gave it a couple
months, and no one showed up, so
let’s quit
Falls & Decker, 2011

24. The Reality
• It takes at least SIX MONTHS
before you will start seeing any
demonstrable results and success
from your blog
Falls & Decker, 2011

25. The Fundamentals
• Listen first
• Be responsive
• Be honest
• Provide value
• Sell last
Falls & Decker 2011

26. Remember
• Social media marketing is about building
relationships, not receipts. The receipts
will come, but only if you invest the time
and attention it takes to build
relationships with your customers. Think
lifetime value, not sale value
Falls & Decker, 2011, p. 180

27. Questions?

28. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576