1. Inbound Marketing
Bret L. Simmons, Ph.D.
RE/MAX Realty Affiliates
May 30, 2012

2. Today’s Presentation
www.slideshare.net/BretLSimmons

3. Main Points Today
1. Inbound marketing and personal
branding are huge opportunities
2. Being searchable and shareable is
good for your business
3. Proper operating principles are the
key to success

4. •Disclaimers
•My background

5. Let me ask you
• Website
• Facebook (business/personal)
• LinkedIn
• Twitter
• Blog
• Pinterest

6. Let me ask you
• Search or social
strategy?
• Results

7. Let me ask you
Why are you waiting?

8. Let me ask you
How do you sell real estate?

17. Brand Value
If people don’t select you,
spread the word about you, or
pay a premium for your
services, it’s because they
don’t recognize your value.
(Seth Godin)

18. Brand Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

19. Brand Value
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

20. Why You?
Why Now?

21. New business card
www.namecheap.com

22. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

23. Social Media
You must be personal and conversant

24. Lead with value
Wrap the personal around your value

27. HUB

47. Inbound Marketing
Examples
Tahoe Mountain Sports
Reno Realty
Phoenix Real Estate Guy
Campo Reno
The Abbi Agency
Surratt Law

48. More Examples
All of these are former students
My Time As Mom
Project Snowskate
Vicki’s Home Contracting Help
Atmosphere Dive Apparel
Kristin Stith
Tiffany Brown
Cory’s Lawn Service
Tough Motivation

49. Questions?

50. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576