Reddit & StumbleUpon Ads - SMX West 2013

Brent Csutoras
Brent CsutorasManaging Partner um Search Engine Journal
••
www.kairaymedia.com
Reddit Ads www.kairaymedia.com
Reddit Ads: Untargeted vs Targeted •Untargeted • Site wide @ $20 min per day • All ads approved and paid prior to current day • Total ad payments calculated = Daily CPM • Your % of total spend = Your % day’s visibility •Targeted • Subreddit specific @ $30 min per day • Also shows on Front page to Subreddit subscribers •Boosted based on traffic ratio to default subreddits • Higher minimum spend • Less competition www.kairaymedia.com
Reddit Ads: Choosing Subreddit • Related Subreddits • Activity levels • Stattit.com • Redditlist.com – Closed (private) • Metareddit.com • Monitoring service www.kairaymedia.com
Reddit Ads: Know Your Subreddit • SubReddit rules • Research other ads • Use accepted formatting • TIL when in /r/TodayILearned www.kairaymedia.com
Reddit Ads: Promotion Graph www.kairaymedia.com
Reddit Ads: ABP • February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users • Paid vs Natural Traffic www.kairaymedia.com
StumbleUpon Ads www.kairaymedia.com
StumbleUpon Ads: Pricing • Plans show $.10 as lowest option • Defaults to $.10 (aka ‘normal’) • Pricing based on priority and time on page • Why $.05 (aka ‘lowest’) is best! • Requirement for $.10 and $.25 time on page is low • Never had an issue filling budget FAST www.kairaymedia.com
StumbleUpon Ads: Categories • Auto vs Manual Selection • Auto then Manual • Broad or Precise • Demographic www.kairaymedia.com
StumbleUpon Ads: Paid -> Natural • Stumbles from Ads help natural success • Score • Content Marketing combination www.kairaymedia.com
StumbleUpon Ads: Focused Content • Covert the Stumble above the fold • Images / Visual / Minimalist • Social buttons • StumbleUpon, Pinterest, Facebook, Twitter • Digg Digg / Buffer www.kairaymedia.com
Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay www.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com
1 von 13

Reddit & StumbleUpon Ads - SMX West 2013

••
Downloaden Sie, um offline zu lesen

A look at both Reddit and StumbleUpon's ad systems, along with tips on how to get the most out of both.

Brent Csutoras
Brent CsutorasManaging Partner um Search Engine Journal

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Reddit & StumbleUpon Ads - SMX West 2013

  • 2. Reddit Ads www.kairaymedia.com
  • 3. Reddit Ads: Untargeted vs Targeted •Untargeted • Site wide @ $20 min per day • All ads approved and paid prior to current day • Total ad payments calculated = Daily CPM • Your % of total spend = Your % day’s visibility •Targeted • Subreddit specific @ $30 min per day • Also shows on Front page to Subreddit subscribers •Boosted based on traffic ratio to default subreddits • Higher minimum spend • Less competition www.kairaymedia.com
  • 4. Reddit Ads: Choosing Subreddit • Related Subreddits • Activity levels • Stattit.com • Redditlist.com – Closed (private) • Metareddit.com • Monitoring service www.kairaymedia.com
  • 5. Reddit Ads: Know Your Subreddit • SubReddit rules • Research other ads • Use accepted formatting • TIL when in /r/TodayILearned www.kairaymedia.com
  • 6. Reddit Ads: Promotion Graph www.kairaymedia.com
  • 7. Reddit Ads: ABP • February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users • Paid vs Natural Traffic www.kairaymedia.com
  • 8. StumbleUpon Ads www.kairaymedia.com
  • 9. StumbleUpon Ads: Pricing • Plans show $.10 as lowest option • Defaults to $.10 (aka ‘normal’) • Pricing based on priority and time on page • Why $.05 (aka ‘lowest’) is best! • Requirement for $.10 and $.25 time on page is low • Never had an issue filling budget FAST www.kairaymedia.com
  • 10. StumbleUpon Ads: Categories • Auto vs Manual Selection • Auto then Manual • Broad or Precise • Demographic www.kairaymedia.com
  • 11. StumbleUpon Ads: Paid -> Natural • Stumbles from Ads help natural success • Score • Content Marketing combination www.kairaymedia.com
  • 12. StumbleUpon Ads: Focused Content • Covert the Stumble above the fold • Images / Visual / Minimalist • Social buttons • StumbleUpon, Pinterest, Facebook, Twitter • Digg Digg / Buffer www.kairaymedia.com
  • 13. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay www.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com