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• Brands are afraid of Reddit
• Feel Reddit hates marketers, but they really don’t
• Brands want Engagement, but on their terms
• Brands don’t understand Reddit
• Not willing to learn or market specifically to the Reddit
audience
#SEJSummit
#Searchmetrics
Regardless the reason, if you’re ignoring
Reddit, you are missing out on what could
be one of the best marketing opportunities
for your company.. And here is why!
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
• Raised $50 Million ($500 Mil)
• Upvoted.com Launched
• Growth Team created
• New AMA Video Channel Launched
• New Podcast
• Projects with Google + Wired
• Promotional Rules Set to be Reviewed
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
We're looking forward to continuing our
experiment with reddit advertising -- In less
than a month we're seeing better
responses, statistics and
engagement from the reddit
community. We're looking forward to
making more of an investment going
forward.
- Director Social Media & Audience Engagement
#SEJSummit
#Searchmetrics
The response we received was everything
we could have asked for and more.
- Sr. Director of Marketing
iCrossing
#SEJSummit
#Searchmetrics
 Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/
#SEJSummit
#Searchmetrics
 Stayed involved the entire time
 Light hearted / humor
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
 Delivered (personally)
#SEJSummit
#Searchmetrics
And at the end of the day, we obviously hope you end up picking
Transamerica. But if you are at least able to walk away and
make a better, informed decision, that’s really the win,
because financial literacy is so low across the board.
We want to go towards that captive audience and just kind of have
them be a mini-focus group in terms of what they wanna know
about financial terms and how can we help.
#SEJSummit
#Searchmetrics
• Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
 Designed for Reddit
 Uses Self Post format
 Peaks User Interest with Title
 Suggest Social Sharing
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
 317 Comments
 Stayed fully engaged
 Light hearted
 Friendly
#SEJSummit
#Searchmetrics
• Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged
 Identify the right people to run your campaign
 Review similar campaigns to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 Create your campaign for Redditors
 Know the right format for your audience
#SEJSummit
#Searchmetrics
#SEJSummit
#Searchmetrics
Resources
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/
 https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/
 https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/
 https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/
 https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came
 http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content
 http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out
 http://www.searchenginejournal.com/
@brentcsutoras
/in/brentcsutoras
+brentcsutoras

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