The document discusses how digital content can engage virtual audiences for hybrid pharmaceutical congresses and events. It notes that COVID-19 is expected to result in around 80% of participants attending virtually going forward. The author's company, Antares Interactive Digital, provides various types of interactive digital content like 3D product demos, educational gaming, VR/AR experiences, and 360-degree videos to engage online audiences. It emphasizes that virtual attendees now expect rich, mobile-friendly, and socially engaging digital experiences. Platforms like ShareStudio can help deliver this interactive content across online and hybrid events to meet modern audience expectations.

1. Digitally Transforming Pharma Hybrid
Congresses and Events
Exciting Zoom fatigued audiences with
compelling digital content

2. Hello and welcome
Brendan Murray
●
Founder of Antares Interactive Digital Ltd
●
Recently joined BCN
●
Serial entrepreneur with a PhD in life sciences.
●
Australian, more than 30 years in Basel, 5 years Novartis
●
Passionate about digital transformation in healthcare
Let’s Connect!

3. About Antares
We engage and Wow audiences at Pharma hybrid congresses and
events
Antares Interactive Digital Ltd is a fully integrated interactive digital agency with offices in Basel and
London. We provide unique audience on-line and F2F interactive, immersive and educational
experiences

Interactive 3D product demos

Educational 2D/3D social gaming

Mobile Virtual and Augmented reality (VR/AR) experiences

360º IMAX like interactive videos

4. Closing the engagement loop
We transform marketing and event objectives into impactful, measurable visitor
engagement
Match digital
engagement
Brand/Event
Objectives
Wow
Visitors
Measure
Response
Attract
Engage
Educate
Personalise

5. Multichannel engagement funnel
Your interactive content engages your audience and team throughout their journey
eDetailing
Your Interactive
content
Training
Seminars
& Events
ePromotions
Web portals
Hybrid
Meetings

6. Our team
Local Basel team of software engineers, Pharma and digital marketing specialists

7. Question:
With the current impact of COVID, what % of participants are
expected to physically attend events and congresses in the
future?
1. 80%
2. 50%
3. 20%
4. 10%

8. Answer: 20%
It is estimated that about 80% of congress and event attendees will be virtual
Virtual
audience
F2F
audience
Source:
The Hybrid Revolution Summit
September 10, 2020

9. What challenges do we all share?
Understanding how to engage virtual audiences in a hybrid setting is the key to all future
congresses and events
●
What do your virtual audiences expect?
●
How do we optimise both audience experiences as equally valuable?
●
How can your on-line platform engage and Wow your audiences?

10. Who are the virtual audience?
Since 2014 50% of healthcare professionals (HCPs) were digital natives, today that number
is 70%

11. What do they (we) do on-line every day?
Common online expectations of your virtual audience demographics (mostly us)
●
Mobile access and rich interaction
●
Instant personalised information 24/7
●
Social engagement, regular updates and experience sharing
●
Short impactful messages (10 second adverts)

12. Question:
Which of the following do you think would WOW your virtual audiences
at your next congress, workshop or Zoom meeting?
1. Interactive 3D product demos
2. Educational & group social gaming
3. Mobile VR/AR experiences
4. Interactive 360º videos & event sharing
5. All of the above plus more!

13. Our new virtual audience engagement products
Interactive 3D/AR
product demos
Educational 2D & 3D
social gaming
Mobile VR & 3D
immersive experiences
360º IMAX like
interactive images
and videos

14. Interactive 3D and AR product engagement
Interact on screen, project into the real world with AR

15. Mobile VR & 3D immersive experiences
Get the best seat in the house or just chill with any mobile phone

16. Interactive social gaming challenges
Engage your audience with live educational social gaming

17. Interactive virtual tours and videos
Be part of site tours & walk throughs. interact, explore and share experiences

18. Multiple channel WOW delivery
Wow
content
Websites & portals
On-line congress
& training platforms
Google cardboard
3D/VR & 360 on mobile
Any Mobile (no apps to install)
Engages on any device and every channel

19. Building the hybrid events future
in Switzerland

20. https://wtvglobal.com/

21. ● At its heart SHARESTUDIO is a custom branded streaming microsite which allows you to capture and stream remote speakers
from wherever they are.
● It also allows you to make your streaming event more like a high-quality TV show with additional levels of video content,
animation, event information and interactivity. And it does it in many languages too.
Introducing SHARESTUDIO

22. ● SHARESTUDIO provides a powerful and feature-rich platform to contain, manage and deliver live video content. The branded
video portal manages customers’ registration requirements, live webcast streaming with slide synchronisation. Interactive Q&A
features, conference agenda & resources, and post event analysis complete the solution.
SHARESTUDIO - Key Features
Platform functionality includes:
● Managed participant registration
● Live streaming & integration
● On Demand video library
● Slide synchronisation
● Q&A
● Live Chat - Group and 1-to-1
● Conference agenda
● Conference resources
● Secure access and streaming
● Event analytics and reporting
● Worldwide delivery
Additional (costed) services include:
● Live captions
● Live translated captions
● Surveys and polls
● Graphics and animations
Live Video
Player
Conference Agenda

23. Combining hybrid events & interactive services
WTV video &
virtual events
services
Antares
interactive
content
SHARESTUDIO
Chris Chapman

24. Conclusions

25. Summary and conclusions
●
COVID has permanently transformed the events landscape
●
Virtual audiences will compose around 80% of events participants
●
Understanding and engaging with virtual audiences needs is the key to future events
●
Interactive content that matches audience on-line habits is mostly missing
●
Interactive platforms such as ShareStudio meet audience needs today

26. Call me for a free discussion
and assessment for your next
congress or event.
Dr Brendan Murray
+41 (0)61 933 9335
info@antares-interactive.com
www.antares-interactive.com
Thank you!
Let’s Connect !