ASUG SAP HANA Presentation by Perceptive Technologies and SAP - November 7th, 2011 www.Perceptinc.com

1. [ Real-Time Analytics using SAP HANA

2. [ Agenda
 Introductions
 What is SAP HANA
 Customer Testimonials
 Usage Scenarios for SAP HANA
2

3. [ Introducing Perceptive
 Founded by Industry leaders in 2004, HQ -Sunnyvale, CA, we are a team of highly skilled IT experts.
 Niche System integrator in Accounting & Finance, Logistics, Global Trade, Enterprise Performance
Management and IT Production Support
 Expertise across Business processes, System implementations and related change management
 Authored more than 60 white papers & 5 books published by SAP Press on the following subjects:
 Global Trade compliance
 Sales and Distribution
 Reverse Logistics
 Event Management
 Effective Pricing with SAP
 Known for Rapid and Robust Implementations
 Best Known Methods and practices.
 Subject matter expertise and thought leadership
 SAP services partner with offices in USA & India

4. Perceptive Technologies – Areas of Expertise
[
• BI/BW –Implementation,
• EPM –upgrade, migrate and
upgrade and support
support
• HANA
• Management Accounting
• XBRL, IFRS
AdvantageFinance ProAnalytics
Proflex Krypt •GTS
•WM
•TM
• Innovative Flexible Support •Fwd/Reverse Logistics
•Event Management

5. [ Safe Harbor Statement
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the
permission of SAP. This presentation is not subject to your license agreement or any other service or subscription
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This document, or any related
presentation and SAP's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The
information on this document is not a commitment, promise or legal obligation to deliver any material, code or
functionality. This document is provided without a warranty of any kind, either express or implied, including but
not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This
document is for informational purposes and may not be incorporated into a contract. SAP assumes no
responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally
or grossly negligent.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to
differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

6. [LongYear: InnovatedData,Databasewith Analytics Apps
This First 35 Years:the Applications, ERP
Three Years Ago: Innovated with Analytics & LOB
The Innovating Innovated
Last Term: HANA Is the Database
HANA Accelerates with Mobility
Mobility
Accessible Systems
Data “In” BICS Info “Out”
ERP + LOB Business Analytics
Systems of Record Systems of Engagement
Business Applications Performance Bound by Data
SQL
Oracle
ELT or ETL
DB2 HANA
In Memory Database SQL
ELT or ETL
Other
DB2, etc.

7. [ Reality #1: Information Explosion
Mobile
Emails
COPA Data
Inventory
GPS
Planning CRM Data
Tweets
Demand Planning
Opportunities
Instant Messages
Speed
Velocity
Customer
Transactions Things
Service Calls
Sales Orders

8. [ Data Volume - Speed of Business Change
Years It Took to Reach a Market Audience of 50 Million
Radio TV Internet iPod Facebook
38 years 13 years 4 years 3 years 2 years
The Data Explosion
 In 2005, mankind created 150 exabytes (1 exabyte = 1B gigabytes = 10B copies of The
Economist). In 2011, 1,200 exabytes will be created.
 Wal-Mart handles 1M customer transactions every hour, feeding 2.5 petabytes of data, the
equivalent of 167 times the books in the Library of Congress.
 Facebook houses 40B photographs.
 Google processes 1 petabyte of search data every hour.
 Decoding the human genome took 10 years when it was done initially in 2003. Now, it can be
done in one week.
Source: Data, Data, Everywhere - The Economist, 2/25/11

9. [ Reality #2: ‘Consumerization’ of IT
 Expectation to make decisions in Real
Time
 Operational excellence requires being
able to make decisions at moments of
risk
 Product leadership require being able
to make decisions at moments of
adoption
 Customers expect business experience
to be as satisfying as personal
experience
 Both expect instant, correct answers to
any question

10. [ Vision: In-Memory Computing
Background and Context
 Technology that allows the
processing of
massive quantities of real time
data
in the main memory of the
server
to provide immediate results
from
analyses and transactions

11. [ In-Memory Computing
Orchestrating Technology Innovations
The elements of In-Memory computing are not new. However, dramatically improved hardware economics and technology innovations in software has now made it possible for SAP to deliver on its
vision of the Real-Time Enterprise with In-Memory business applications
HW Technology Innovations SAP SW Technology Innovations
Multi-Core Architecture (8 x 8core Row and Column Store
CPU per blade)
Massive parallel scaling with many
blades Compression
One blade ~$50.000 = 1 Enterprise
Class Server
Partitioning
64bit address space – 2TB in
current servers
No Aggregate Tables
100GB/s data throughput
Dramatic decline in
price/performance Insert Only on Delta

12. [ SAP High-Performance Analytic Appliance (SAP HANA)
Architecture
SAP BusinessObjects Other Applications
Preconfigured Analytical Appliance
■ In-Memory software + hardware
BICS SQL SQL MDX
(HP, IBM, Fujitsu, Cisco, Dell)
In-Memory Computing Engine
SAP HANA Software
■ Data Modeling and Data Management
■ Real-time Data Replication Data Services for SAP Business Suite,
In-Memory Computing Engine
SAP BW and 3rd Party Systems
Capabilities Enabled
Calculation and Planning Modeling ■ Analyze information in real-time at unprecedented speeds on
Engine Studio
large volumes of non-aggregated data
■ Create flexible analytic models based on real-time and historic
business data
■
Real–Time Replication Data
Services Services Foundation for new category of applications (e.g., planning,
simulation) to significantly outperform current applications in
category
■ Minimizes data duplication
rd
SAP Business Suite SAP NetWeaver BW 3 Party

13. [ SAP In-Memory Strategy
Product Strategy and Plan
“Transformation”
Longer-Term (Plan)
“Innovation“
“Renovation” Mid-Term (Plan)
SAP HANA
Generally Available as of June
2011
In-Memory Analytics Next-gen Applications One Store for Data and
■ SAP HANA real-time operational ■ SAP BW fully running on SAP
analytics HANA
Analytics
Capabilities ■ Complete BI Suite with BI 4 runs on SAP ■ SAP HANA platform for in-memory apps
■ SAP HANA only persistence layer for SAP
Business Suite
HANA ■ Further optimization of BI 4 Suite for SAP ■ SAP Business Suite optimized for in-
HANA memory computing
■ Industry and LOB Analytic Apps
■ Flexible real time analysis of ■ Real-Time operational planning and ■ Reduced landscape complexity
Benefits operations at non-aggregated level simulation capabilities: link to ■ Value chain transformation
execution
■ Primary persistence and optimized
for SAP BW

14. [ SAP HANA Proof-Points
SAP BusinessObjects
and other Applications
SQL
BICS
MDX
SAP ERP
replicate
SAP HANA
3rd Party
ETL
SAP BW

15. [ HANA Proof Point
 20x Faster Analysis with 200x Better
Price/Performance
 Shelf turnaround:
Down to 2 days from 5 days
 Eliminated out of stock scenarios during
promotions

16. [ Customer Project Testimonials
On-Demand P&L & Sales Ops Cockpit
Proctor & Gamble
Reduce latency from days to seconds
Customer Analysis
Hilti Speed-up analytics from 2-3 hours to seconds
Combat Software Piracy
Adobe
Correlate large datasets
Offer management
Canoe Venture Real-time event stream analytics
Traffic Analysis & Route Optimization
Nomura Institute Real-time analysis of feeds from 12,000 taxis
Dynamic Cash Management
Deloitte Forecast cash positions & Manage AP/AR

17. “ To build a successful business with the many operators in our
ecosystem, it is paramount that Canoe's solutions are flexible,
scalable, secure and measurable. Our ability to scale is directly tied to
our technical capability to interact with different distributor
Canoe Ventures has platforms and meet the needs of programming networks, their
advertisers and their viewers. The capabilities of SAP HANA enable
created the largest us to begin cost-effectively building an engine for delivering the
national reporting and analytics that advertisers need to engage viewers more
interactive effectively and in a secure manner to enhance the TV experience and
television platform justify their advanced television advertising spend. ”
available working Domenic Centofanti, VP - Chief Data Architect
with their business
partners.
© 2011 SAP AG. All rights reserved. 18

18. “ For a global business selling products in more than 200
countries and territories, it is critical for us to understand
sales trends at a high level as well as at a more actionable
level by retail location and SKU to drive our business
goals. Prior to SAP HANA*, we were unable to run full
 Colgate- analytics in a reasonable timeframe. With SAP HANA,
Palmolive is a we will be able to run analytics at a local level on specific
leading global brands and locations, and at the lowest level of detail in
consumer real time. ”
products
company Tom Greene, CIO
* SAP’s In-Memory Appliance
© 2011 SAP AG. All rights reserved. 19

19. “ Medidata's innovative solutions help life science
organizations optimize the efficiency of their clinical
trials, a highly data-intensive process, often generating
billions of data points to demonstrate the safety and
efficacy of just one drug or medical device. Clinical
 Medidata researchers are looking for new, different and better ways
Solutions is a to analyze operational performance in real time. SAP In-
leader in Memory Computing gives us the potential to build highly
Software-as- interactive solutions for our customers without requiring
a-Service for them to go through a lengthy traditional data warehouse
Clinical implementation. ”
Development
Glen de Vries, President
© 2011 SAP AG. All rights reserved. 20

20. [ Usage scenarios of SAP HANA appliance
Accelerators
Products on In-Memory
Content
Database
Next generation
Technology Platform applications

21. [ Application Types & Definition
Technology Products on In- Next Generation
Content Accelerated Apps Applications
Platform Memory
Speed up existing
New applications that
business suite Existing applications we have not delivered
Reports that are re-
Customer specific functionality/applicatio and strategic before.
built on HANA using
development. ns through a side-by- investment areas that
a BI frontend. Native in-memory
side scenario with may be disruptive.
applications.
HANA.
 E.g. Nomura  RDS ERP operational  RDS CO-PA  BW on HANA  Strategic
Research Institute reporting (RTC Q3/11) (RTC Q4/11) Workforce Planning,
was able to use SAP (RTC July 2011) (may also include Smart meter analytics,
 RDS CRM Pipeline
 In-Memory Planning Medtronic integrated
HANA to analyze Material ledger,
on HANA text, personal apps
traffic information in Analytics General Ledger, such as home
Tokyo, and gained (RTC Q3/11) Product costing) electricity usage
the ability to search  RDS ERP advanced op.  RDS CRM  Next generation
through 360 reporting, incl. Financial
Spend and Customer Segmentation Suite FI, SCM, CRM,
million data records HCM …
Factura Analysis (RTC Q3/11)
in approximately 1  Trade Promotion
second. (RTC Q3/11)
 RDS Banking Analysis Management
incl. transaction history  Demand Signal
and financial reporting Repository
(RTC Q4/11)

22. [ SAP Rapid Deployment solutions
…Packaging now becomes part of the SAP DNA…
HITTING THE NAIL ON THE HEAD
 Complete solutions = software and services, implementation
accelerators, pre-configuration
 Fixed scope, fixed cost, upfront = low software : services ratio
 Fast time to value – usually in less than 12 weeks = Estimated
20% reduction in Total Cost of Ownership
 Fits with existing landscape and ready to expand in modular steps
= new or existing SAP customers
 Flexible Deployment = On-Device, On-Cloud, On Premise
 Flexible pricing = Traditional license or Subscription

23. [ RDS ERP operational reporting
Overview
• Current situation: Reactive business model & lack of business transparency
• Value proposition: flexible real time analytics - improve business performance
strengthen competitive advantage - provide quick wins for business
• Outcome opportunity: Increased efficiency – more accurate plans – timely reporting
Sales Purchasing Accounting Shipping Generic
Sales Order List Purchase Orders Flexible customer Outbound Delivery Material List
(Header) Analysis open item Overview Customer List
Sales Order List Goods Receipts / reporting (Debitor) Outbound Deliveries Vendor List
(Items) Service Entries Flexible vendor open for Picking
Sales Order List Analysis items reporting Outbound Delivery
(Schedlin) Logistic Invoice (Creditor) Items Overview
Sales Organization Analysis Overdue item Outbound Delivery
Analysis Return Analysis reporting Items for Picking
Fulfillment Rate Order History Customer open item Stock Overview
(static; per value Overview analysis (Day sales
and per quantity) outstanding
Credit Memo
Analysis
Billing Document List

24. [ CO-PA Accelerator
Advanced by SAP In-Memory Computing
 Leveraging in-memory computing power of HANA to
speed up business processes in CO-PA
 Capabilities
• Replicate data from ERP in real-time into HANA
• Execute reports and analytics on profitability In-Memory
without disruption for ERP customers (Suite In-Memory
adoption)
 Key Benefits
• Super-fast access to revenue, cost and profitability data - virtually
unlimited drill-downs by LOB, customer and product in ERP and
HANA
Planned RTC: Q3 2011
• Increased speed of operational month-end closing processes
• Business user ability to define reports and ad-hoc queries
without dependency on IT
• Additional Business Analytics and Business Data Syndication

25. [ Roadmap for SAP HANA for your organization
 Internal workshops to identify a use case
 Ascertain whether the current existing technology will be ready for SAP HANA.
 Our team consists of SAP HANA experts and technical consultants who will provide
you with the insight and information necessary to ascertain the value of this new
application.
What we offer:
 Value Engineering – Use case identification
 Architecture assessment
 Deployment offerings
26

26. [
Thank You
Gagan Bhasin Helen Sunderland
408-594-8578 SAP Center of Excellence
gagan@perceptinc.com helen.sunderland@sap.com
Perceptive Technologies SAP