The document summarizes a strategic planning process undertaken by the Stratford Public Library to gather community input on envisioning the future of the library. Over 150 community members participated in visioning and collaboration sessions, sharing over 150 themes and stories. The data was analyzed to identify 7 key themes around how people think about libraries and segmented by participant type. Insights showed values like trust, love of books, and connection. The library is challenged to tell its brand story, provide accessible services and spaces for various needs, and serve as a participatory community hub with no walls.
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Csif.data.report.v3.fopl
1. DATE CLIENT
STRATFORD PUBLIC LIBRARY
go public!
methodology | sentiment | insight | data visualizations | social media | brand
FEBRUARY 16 2012
the library has no walls
mapping the next library
3. In October 2010, the Stratford Public Library won a
$31,000 CSIF grant to undertake a new kind of strategic
planning process: one driven by the community
stakeholders, in their own words, telling their own
stories.
This simple concept meant the community itself would
co-create answers to the myriad questions about the
future of the library: bottom up, not top
down...predicated on the concept that ‘we’ is smarter
than ‘me.’
This report details the process, its results and the
prospects for a future library in Stratford.
4. The project had four distinct aspects:
a community ‘visioning’ town hall, filmed and
transcribed to capture key sequences to inspire
stakeholder conversations
twelve ‘community collaboration’ sessions, each with a
distinct sub-community, inspired by film clips from the
‘visioning’ session
a community outreach comprised of a ‘wordle’ poll and
‘coffee catcher’ sessions
a social media program to index all local results against
‘new library’ research and commentaries on the Internet
5. This presentation
examines the rich
qualitative data from the
community co-creative
sessions, expressed not in
numbers but visualized as
a ‘pattern language.’
6. Instead of filling out a form
or writing a prepared
‘mission statement,’
stakeholders were asked
to share stories...their
stories about the library.
16. These shared community
stories sparked
conversations, rich in
sentiment (how people feel
about a topic) and insight
(precise intuition about a
topic).
18. First, we designed a
welcoming, intimate
setting to relax the
participants. (Details like
lighting and music were
key considerations).
19. Using film clips (from the
October ‘visioning’
townhall and YouTube) and
a simple word game, we
launched conversations
revealing story threads
about ...
22. The result? Laughter,
frustration, nostalgia,
reflection, real live
argument: a rich window
on participants’ past
experience and future
expectations of the library.
23. It was intense: participants
were amazed that their
time together went so
quickly.
56. passions include
> inspiring architecture
> ‘quiet’ v. ‘community
zones’
> library = community
‘living room’ (comfy chairs)
57. more passions
> libraries must curate huge
information flows,
especially community data
> books are beautiful
58. passions
give us more useful community data!
kill overdues, dude!
we want activist librarians who show us stuff
software classes +> Photoshop + FinalCutPro + Illustrator!
where’s the WOW FACTOR?
help at-risk patrons inclusively
62. Key paradoxes include
> youth prefer traditional
human library services
> seniors prefer evolving
core library services, as
long as access is good
63. paradoxes
you’ve got all this data...and no business librarian? huh?
I’m 15 and I want an old fashioned librarian!
I’m 72 and I want digital knowhow now!
OK: show me something I can’t get at home!
why’s it so hard to promote wonderful “free stuff”?
65. ‘Pick ‘ems’ include
> hyperlocal databases to
explore local history and
business research
> sharing ‘leads’ for new
discoveries
66. pick ‘ems
new building or Carnegie?
green/LEED yes...but lots of parking too?
love a café...but will it fly with downtown merchants?
coordinate community events planning?
can we have iPads instead of desktop computers?
can I work off my fines with volunteer work?
do we hafta call it a library?
68. COMMUNITY @ LIBRARY
great library +> attract new talent to Stratford
economic generator!
transport hub for teens, seniors
deep, rich shared community experiences
optimize library resources via savvy community
partnerships
69. SELF @ LIBRARY
libraries spark all forms of creativity
share story/life experiences with others
libraries cross generations
data isn’t everything—human connection is
‘give me context!’
70. CULTURE @ LIBRARY
gathering place / opposite of ‘outreach’
culture to people ‘where they are’
‘club hub’
‘bring people together’
film nights!
more curated lecture series
balance technology + human
don’t forget Festival tourists
71. PLACE/SPACE @ LIBRARY
‘zoned space’+> a salon for everybody, quiet or noisy
comfy chairs (huge!)
critical to downtown vitality
digital café!
‘NO WALLS’/seamless service
‘third space’ for busy families
secure/safe/accessible
a beautiful building at the centre of community: inspire us!
performing arts/visual arts space
72. TECHNOLOGY @LIBRARY
digital media lab for tweens/teens...everybody!
community media commons
games = learning
‘gimme a complete search experience—live and online!’
teach us software, not hardware!
‘can you publish my book, please?’
73. RESOURCES
@LIBRARY
better fine/hold system
volunteer book delivery
free database access: who knew?
smarter web experience
curate community data please!
market library resources better NOW!
less shelf space...more study space
university-grade texts!
showcase local business stories
more arts events in-house +> dance theatre poetry
74. ‘THE UNQUIET LIBRARIAN’
GO TO THE COMMUNITY!
specialty branches?
get out from behind that desk!
give teens more responsibility (brand ambassadors)
teach! learning is marketing!
curate more +> organize less
focus on creativity
78. trust
love of books/book experience
relaxation
adventure
‘part of community culture’
connectedness to the world
personal growth
self-confidence
respect for others
concentration
patience
persistence
self-motivation
access
safety
comfort
open space
location
barrier-free
convenient technology
discovery
knowledge
critical thinking
collaborative skills
power of observation
creativity
digital media literacy
seniors
adaptability to change
79. trust
love of books/book experience
relaxation
adventure
‘part of community culture’
connectedness to the world
personal growth
self-confidence
respect for others
concentration
patience
persistence
self-motivation
access
safety
comfort
open space
location
barrier-free
convenient technology
discovery
knowledge
critical thinking
collaborative skills
power of observation
creativity
digital media literacy
arts/culture
adaptability to change
80. trust
love of books/book
experience
relaxation
adventure
‘part of community culture’
connectedness to the world
personal growth
self-confidence
respect for others
concentration
patience
persistence
self-motivation
access
safety
comfort
open space
location
barrier-free
convenient technology
discovery
knowledge
critical thinking
collaborative skills
power of observation
creativity
digital media literacy
UWay youth
adaptability to change
81. trust
love of books/book experience
relaxation
adventure
‘part of community culture’
connectedness to the world
personal growth
self-confidence
respect for others
concentration
patience
persistence
self-motivation
access
safety
comfort
open space
location
barrier-free
convenient technology
discovery
knowledge
critical thinking
collaborative skills
power of observation
creativity
digital media literacy
@risk youth
adaptability to change
82. trust
love of books/book experience
relaxation
adventure
‘part of community culture’
connectedness to the world
personal growth
self-confidence
respect for others
concentration
patience
persistence
self-motivation
access
safety
comfort
open space
location
barrier-free
convenient technology
discovery
knowledge
critical thinking
collaborative skills
power of observation
creativity
digital media literacy
Falstaff youth
adaptability to change
83. trust
love of books/book experience
relaxation
adventure
‘part of community culture’
connectedness to the world
personal growth
self-confidence
respect for others
concentration
patience
persistence
self-motivation
access
safety
comfort
open space
location
barrier-free
convenient technology
discovery
knowledge
critical thinking
collaborative skills
power of observation
creativity
digital media literacy
service/faith
adaptability to change
84. trust
love of books/book experience
relaxation
adventure
‘part of community culture’
connectedness to the world
personal growth
self-confidence
respect for others
concentration
patience
persistence
self-motivation
access
safety
comfort
open space
location
barrier-free
convenient technology
discovery
knowledge
critical thinking
collaborative skills
power of observation
creativity
digital media literacy
small business
adaptability to change